URI Basketball Sports Influencer Campaign
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Here is a summary of the activity we have generated through a grass roots campaign aimed at generating awareness of URI basketball through a social media program on Facebook, Instagram, Twitter, YouTube and Reddit. Our Facebook page is the number one URI basketball fan page in terms of engagement and generating awareness of the program. Our newest property is the URI Just Getting Started YouTube Podcast/Channel that has taken off in terms of attracting quality guests on the program as well as viewership.
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URI Basketball Sports Influencer Campaign
- 1. URI JUST GETTING STARTED Selling Rhody Basketball Apparel on #1 Facebook Fan Page
- 2. WHAT IS URI JUST GETTING STARTED?
- 3. IT ALL STARTED HERE? URI Bball Just Getting started was launched on March 20, 2017
- 4. PEOPLE TALKING ABOUT US Source: URI’s Hurley taking time on offers,” received 56 Comments on One Post
- 5. MEMBERS LIKE TO SHARE “Imhotep’s Fatts Russell scores 41 points to lift Rhode Island over St. Joseph’s in overtime, "received 35 Shares on One Post
- 6. TRENDING UPWARD ON LIKES “Russell leads Rhode Island over Providence 75-61,” received 164 Likes on One Post
- 7. MORE AND MORE PEOPLE REACHED 5,233 people reached on “A look back at URI PC Rivalry, ” post
- 8. LINK CLICKS 758 people clicked on the link: “This is one of the best buzzer beaters.”
- 9. THE FAN’S HAVE SPOKEN Out of the 36 responses – all said yes to buying Rhody apparel on the Facebook Page. In addition, there were 37 likes.
- 10. THE FAN’S HAVE SPOKEN Out of the 36 responses – all said yes to buying Rhody apparel on the Facebook Page. In addition, there were 37 likes.
- 11. TWITTER PARTNER OF URI JUST GETTING STARTED NETWORK
- 12. INSTAGRAM ALSO PARTNERS WITH URI BASKETBALL JUST GETTING STARTED 1184 Views 1322 Views 1184 Views 1011 Views 2244 Views
- 13. 1184 Views 1322 Views 1184 Views 1011 Views LET’S CONVERT THIS
- 14. 1184 Views 1322 Views 1184 Views 1011 Views TO THIS
- 15. 1184 Views 1322 Views 1184 Views 1011 Views BY THE #S 444 Consecutive Instagram Post with 300 views or more 5,211 Facebook Fans Reached 164 Facebook Likes
- 16. 1184 Views 1322 Views 1184 Views 1011 Views LET’S TALK SCOTT BRAND @uribasketballvideos @URIJ USTGETTINGSTARTED @@URIJ USTGETTINGSTARTED SCOTT BRAND @uribasketballvideos @URIJ USTGETTINGSTARTED @@URIJ USTGETTINGSTARTED