This document provides strategies for eCommerce SEO through content and link building. It discusses how eCommerce sites can have challenges like duplicate content and legacy URL structures. Short-term tactics for content include encouraging product reviews, unique product offerings, and videos. However, the document recommends focusing on long-term strategies like gathering customer data to create audience personas and develop a content plan aligned with brand voice. Examples are given of how retailers have successfully integrated content and commerce. Metrics for measuring success include organic traffic, leads, and sales.