This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
We Corporate Services, Based at India.We will provide professional IT Services are mention below.
1. Website Design and Development
2. Software Development
3. SEO and SMO Services
4. Bulk SMS provider
5. Bulk Email Services
6. Hosting service provider.
Please visit: www.thecorporateservices.com
Email: corporateservices@outlook.com
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
We Corporate Services, Based at India.We will provide professional IT Services are mention below.
1. Website Design and Development
2. Software Development
3. SEO and SMO Services
4. Bulk SMS provider
5. Bulk Email Services
6. Hosting service provider.
Please visit: www.thecorporateservices.com
Email: corporateservices@outlook.com
SEO proposal for ecommerce websiteChecknshopPankaj Singh
We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on.
Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients.
Pankaj Kumar Singh
Digital Marketing Executive
Mobile : +91 9718919615 | 91 11 41078433(Home)
Ad Technosys pvt ltd
23/21 D, East Patel Nagar |
NEW DELHI, PIN – 110008, India.
Email : pankaj.singh997@yahoo.in | LinkedIn: http://www.linkedin.com/profile/view?id=110917105
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
SEO Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3e1jxud
This is the sample proposal for the SEO, it actually gives the basic idea to all the SEO Executive those who want to give the PPT Proposal can create the PPT Like this.
SEO Services Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2TmtXwQ
SEO, Search Engine Ranking Position (SERP) ReportKevin James
Here is an example of an actual search engine ranking position report (SERP) completed by Kevin James for Service Master Clean Corporation. --- The results of this analysis impressed the client successfully landed a contract to redesign their website and manage both SEO and paid search engine advertising work.
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
Negeninfotech is one of the Leading Website Designing Company in India specialized in innovative website designing,Web Development Company India, search engine optimization, Website Design Bangalore,India
SEO proposal for ecommerce websiteChecknshopPankaj Singh
We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on.
Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients.
Pankaj Kumar Singh
Digital Marketing Executive
Mobile : +91 9718919615 | 91 11 41078433(Home)
Ad Technosys pvt ltd
23/21 D, East Patel Nagar |
NEW DELHI, PIN – 110008, India.
Email : pankaj.singh997@yahoo.in | LinkedIn: http://www.linkedin.com/profile/view?id=110917105
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
SEO Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3e1jxud
This is the sample proposal for the SEO, it actually gives the basic idea to all the SEO Executive those who want to give the PPT Proposal can create the PPT Like this.
SEO Services Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2TmtXwQ
SEO, Search Engine Ranking Position (SERP) ReportKevin James
Here is an example of an actual search engine ranking position report (SERP) completed by Kevin James for Service Master Clean Corporation. --- The results of this analysis impressed the client successfully landed a contract to redesign their website and manage both SEO and paid search engine advertising work.
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
Negeninfotech is one of the Leading Website Designing Company in India specialized in innovative website designing,Web Development Company India, search engine optimization, Website Design Bangalore,India
Web Design & Internet Marketing Basics - Brody Dorland, Something Creative, Inc.Brody Dorland
Originally created for an audience of hospital administrators and communications staff, this presentation covers the basics of website design, search engine optimization and internet marketing.
SEO for Enterprise: Back to the BasicsAdam Audette
When you really boil it down, in-house SEO leaders are responsible for just three things: 1) Driving traffic, 2) Reporting on the channel, 3) being the bridge. This deck requires more explanation (all content was delivered verbally), but should illustrate one basic fact: keeping it simple is the key to success in enterprise SEO!
Finding the one growth metric that mattersSean Ellis
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
I traveled to Miami to learn SEO from one of the best. Once I was finally home from my deployment I started a meetup in my city. This is the presentation that I gave during that time. Hopefully you can receive some value from it.
Sourav SEO Case Study - 1k to 100k trafficsourav kumar
SEO is cool. didn't agree? I have managed to rank keywords like sbi personal loan single handedly. Here are the outcomes of my work: 1. I increased traffic 1k to 100k/pm 2. Increased DA 15 to 30. 3. Got 400+ organic leads. 4. Reduced Spam score 36 to 1. 5. Ranked highly competitive keyword 6. 900+ keywords on first page. 7. Increase High Quality Backlinks { before 400, Now 20k}
Seo means search engine submission that helps you to help business promotion and keywords ranking on search engines like Google. more info visit- https://goo.gl/5WY6S2
Call - 9971050903
SEO in 2017 - Boston Growth Meetup (October 2016)Kyle Risley
A presentation on SEO best practices and specific questions asked by members of the Boston Growth Meetup. Includes a number of SEO resource links in the appendix to learn more about the topics included in the presentation.
By Kyle Risley, http://kylerisley.com
The seminar is aimed at Managing Directors, Marketing Directors & Managers looking to use online platforms and techniques to grow their business.
Due to the overriding success of last year's seminar, the Generate UK Online Marketing Extravaganza 2011 is back to provide you with all the latest online marketing information and techniques to help re-energise your strategy and optimise your business performance.
The agenda is packed with useful presentations which will help you develop an integrated approach to online marketing using the newest technology and best practices.
All your marketing successes, all your data, means $h!t if no one understands you.
Learn the basics for clear, easily-interpreted data storytelling that enables drill-down and ensures you get credit for all those wins you worked for.
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre.
I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
Big Content, Small Teams: Content Creation For The Real WorldIan Lurie
Content creation is the bane of every marketer: Expectations are high, demands are unrealistic, and time and resources are scarce. But consistent, useful content is a marketing cornerstone. In this presentation, learn how you can make more of fewer resources and still create assets that support your marketing strategy.
E-A-T: Myths, Truths, And Implications for SEOIan Lurie
E-A-T has become a big deal in the SEO world. But how important is it? And can we use it to improve rankings? This presentation explores the myths, and talks about practical applications of E-A-T.
SEO Copywriting: The Blank Sheet Of Paper TestIan Lurie
Just write great content and rankings will follow blah blah blah. We all know that's not true. If you're writing web content, and you want people to find it, you need to understand SEO. But you DON'T have to be an SEO pro. Follow the Blank Sheet of Paper Test for optimized copy that doesn't suck.
Your Content Doesn't Matter Without TechnologyIan Lurie
Content professionals have to create content. They also have to publish it. So why are we so dependent on others for that last step? Learn about the problem, the tools, and the tactics content creators can use to improve their technical literacy, publish better stuff, and be better patners.
The Dungeons & Dragons Guide to MarketingIan Lurie
If you're a marketer, you already know how to play Dungeons & Dragons. Learn about return on time invested, avoiding railroading, and how gazebos help with keyword research.
Everyone wants to talk about advanced SEO as if it's a set of unique tactics. It's not. Advanced SEO is about recognizing Google's role in the search world, reducing abstraction, and making real fixes. In this presentation, Ian Lurie walks you through what "advanced" really looks like.
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneIan Lurie
SEO consultants provide clients with recommendations. Like most consultants, we're frequently ignored. In this presentation, Ian Lurie talks about an incremental approach and shows specific examples where small changes add up, build trust, and make progress.
"Advanced" SEO is a phrase that gets thrown around, but we rarely practice truly advanced tactics.
Advanced SEO isn't rel canonical or nofollow.
Real advanced SEO cuts through abstraction. It doesn't add layers of stuff to hide SEO problems. It fixes them.
This is Ian Lurie's slide deck from Digital Summit 2019. Don't let the length scare you. It's packed with links, tips, and step-by-step to-dos.
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyIan Lurie
Get better at PPC by seeing what really bad PPC looks like. At ACP-LS I talked about the many ways to screw up a PPC campaign, and provided some tips for getting it right. These are the slides.
5 Lessons For Entrepreneurs: 2018 EditionIan Lurie
No bullshit, no inspirational quotes. Just lessons from 23 years starting, running, and selling a company. Learn why inspiration doesn't matter, how to avoid terrifying your team, and the danger of success inflation.
Advanced Content Workflow Using GitHub and MarkdownIan Lurie
Great content. Awful workflow. Content creators need to take ownership of the way they do their jobs. Stop using dated tools and processes. Stop settling. This presentation walks through a Github and Markdown content creation workflow.
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
Intelligent CX: 25 Years of Marketing, And Where to Go NextIan Lurie
Digital marketing has all sorts of cool toys. But we apply them the same way we did 25 years ago. To truly evolve as marketers, we need to start putting the tools to good use and think about creating an intelligent customer experience.
Google is tries to handle hate sites, but they can't. Racist, anti-semitic, misogynistic, and other content find their way into the rankings every day. This presentation shows two strategies I've used to push those sites down the rankings.
Marketing Worldbuilding: Collaborative Storytelling for DigitalIan Lurie
Marketing storytelling is a powerful tool. But digital marketing makes it difficult. Your audience can go where they want, when they want. Storytelling becomes collaborative. To be a good partner, you need to engage in a bit of marketing worldbuilding, too. Check out this presentation to learn how.
You're a team of one, or just a few. Your job is to create "content," whatever that means, but you don't have resources, access, or approval. What do you do?
This presentation provides tips for individuals and small teams of content creators. Tools, advice, and capybara all included.
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
12. Portent has ‘em.
Clever, smart, creative people who make
search a value generator for your
business.
That's what it
should be. Not
a cost center. A
value builder.
13. Portent Interactive is not:
A design company, a creative
agency, or a search marketing firm.
sniff
(Please don’t call us those. It hurts our feelings.)
15. Portent started in 1995.
whoa. 16 years in
business. They must
know a thing or
two.
16. Their approach brings it all together -
creativity, marketing and data - to make
you successful.
'successful' means 'helps
your business grow'. Not
'wins an award' or 'makes
visitors say oooooh,
aaaaahhhh'.
18. Ian Lurie
Ian started Portent. He is the internet
marketing geek, with a blog, a book and
occasional speaking gigs on the
subject.
(he’s bigger now)
19. Ian Lurie
If you care about this kind of stuff, Ian’s
been interviewed and/or written for the
Atlantic, the Seattle Times, the Puget
Sound Business Journal, Direct
Magazine, DM News and Visibility
magazine...
21. Ian Lurie
...He speaks at SES San Francisco, SMX
Stockholm, SMX West, SEMPDX Searchfest,
Blogworld, Pubcon, WordCamp, the WSA,
IMC Calgary, Ad::Tech, Emerging Media
Conference...
Actually, he never stops talking.
22. Ian Lurie
...and, he wrote 4 sections of “Web
Marketing for Dummies All-In-One”:
- Web analytics
- SEO
- Social Media
- Blogging & Podcasting
(400 pages in all, not that he was counting)
23. Tracy Beach
Is our COO and CCO (chief customer
officer). He’s the guy who makes sure
you’re happy with our work, day in and day
out.
To stay on his good (he was a hairy child)
side, say nice things
about the Oakland
Raiders.
24. Tracy Beach
If you have any concerns in the course
of a project, contact Tracy. He’ll make
sure things are on track, or that they
get back on track.
(By the way, he’s not really a meerkat.
He’s just camera shy. That’ll teach him.)
25. Elizabeth Marsten
Is our Director of Search. She’s one of the
best SEM professionals in North America.
Seriously.
(and still loves Rainier Beer)
She wrote the PPC
section of the
Dummies book, by
the way.
26. They’re All Marketers
Everyone at Portent is cross-trained as
a marketer.
Because SEO is not a technical task. It’s
a marketing strategy supported by
technology.
27. To Do:
☐ Visit the site: Portent.com.
☐ Read our blog: Portent.com/blog.
☐ Read the proposal that starts on the next page.
thanks for
reading!
28. What we’ll do
This is our proposal. It covers what we’ll do, how we’ll do it, and what it’ll cost.
It does not include specific technical recommendations, or a list of things we’ve found
that are problems on your site. We’ll get you more of that as we work.
It does cover our process and how we approach SEO. Please let me know if you
have other questions.
29. Laying the groundwork
SEO doesn’t matter if you ignore the fundamentals. The next few pages
outline essential steps we take no matter what.
30. Analytics
You should know the value of a single visitor to your site. That knowledge drives
every aspect of our campaign.
We’ll work with you to build a list of conversions that matter and then put the tools
in place to track them. Ultimately, we want to calculate the value of an individual
visitor to your site.
We’re a Google Analytics Authorized Consulting Partner. We also use
Coremetrics, Omniture and HBX. We’ve added some new tools of our own, too.
And we work with a variety of custom toolsets.
As a company, we’re heavily data-driven. So we’ve created a lot of custom tools
to assemble, organize and track data.
31. Analytics
We track:
• Organic search clicks;
• Non-branded organic search clicks;
• Paid search performance;
• Rankings (obtained via proxy, no personalization);
• Cost/visitor and conversion, by channel;
• Chatter and sentiment;
• Most important, the value of one click to your site. Without that, you can’t
manage a smart campaign.
32. Analytics: Dashboard
We’ll set up a semi-automated dashboard in Google Spreadsheets for you. Here’s a
snapshot of the standard starting template:
35. Reporting
But more important, we’ll provide detailed explanations and recommendations, from real human beings, on
a regular basis.
We write plain-language reports that explain what’s worked, what hasn’t, and what we think should change
at the strategic level. We make these reports stuff you can take to your boss:
36. The keyword map
Good SEO strategies pay attention to the long tail: The many keywords that receive
low query volume but convert well and, taken in aggregate, can provide a huge traffic
boost.
Our keyword map is our guide: It maps specific phrases to clusters of pages, then
prioritizes them by opportunity gap, potential traffic, competition and work required. It
also drives category and site structure optimization.
And, the keyword map is a peek inside your customers’ heads. We can use it to
double check all of our marketing decisions.
37. The keyword map
Here’s a quick look at a sample keyword map. Doesn’t look to exciting, I know, but it
moves online marketing from guess work to systematic campaigning. There’s a
tremendous amount of data that you can’t see - let me know if you’d like to talk more
about our mapping process:
38. Onsite SEO
There’s a lot of hype around link building. But you control your site, and onsite
factors can have a huge influence on your rankings.
We’ll review your site for:
- Visibility
- Relevance
- Structure
We still have our search engine simulator, PythiaSEO, to help with these tests.
39. Onsite SEO: Visibility
The data we collect with our search engine tester helps us improve site
visibility. We need to get search engines to ‘see’ as much of your site as
possible.
All of our other work - link building, site optimization, etc. - is basically worthless
without this ongoing work.
42. Onsite SEO: Visibility
As part of our work, we’ll also make recommendations for optimizing XML page,
image and video site maps and your product feeds.
Our crawler can even generate XML site maps for you, if necessary.
43. Onsite SEO: Visibility
Site performance is the final piece of the visibility puzzle. A faster site
encourages deeper crawls by the major search engines.
It also has subtle effects on search rankings.
We were one of the first companies to use performance analysis and ‘crawl
efficiency’ improvement as SEO tactics. We started doing it in 2004. We know a
lot about how to ensure search engines find all of your stuff.
44. Onsite SEO: Site Structure
At the same time, we’ll continuously review and optimize site structure.
Every page of your web site has authority it can pass to other pages, the same
way other sites can pass authority to you.
Some folks call this PageRank. Doesn’t matter what you call it. We need to
optimize each site’s structure to pass this authority where and how we want it to.
45. Onsite SEO: Site Structure
Remember PythiaSEO? Doesn’t say much, but it’s pretty dang smart. We use it
to map internal site PageRank (real PR, not toolbar PR) and find ‘leaks’:
46. Onsite SEO: Site Structure
Finally, we use the keyword map to determine where we need to interlink pages
and create new super-relevant ‘hubs’. All sites have content scattered around
that, if interlinked, can rank well for competitive long-tail or mid-tail terms.
47. Onsite SEO: Page Structure
Search engines look for certain cues to tell them the topic of a specific page.
We’ll provide recommendations for capitalizing on all of those cues: Title tags,
description tags and other page elements as necessary.
This is where our copy editing team gets into the act: They’ll look at everything
from ALT tags and visible text to block optimization and semantic matching,
providing edits for better readability and rankings.
48. Content Strategy
Content affects both on- and offsite SEO, as well as PPC. Onsite, it adds
pages, depth and relevance. Offsite, it helps with link building by providing link
bait and material for syndication.
We build our content strategy around the keyword map. The map tells us which
parts of the site need more relevant materials. It also helps show relative
keyword competitiveness.
(Even if we aren’t writing for you, we’ll review what you write and provide tips
for improving the ‘virality’ of your content.)
49. Content Strategy
We also use some natural language analysis, pulling together conversations
from around the web to see what folks are talking about most in your industry:
50. Content Strategy
But it’s not all data and number-crunching. Our awesome creative team will come up
with ideas for link- and buzz-generating content you can create and put on your site.
51. Offsite SEO
Offsite SEO is about more than links. Social media is a direct ranking factor
now, and reputation can have a long-term impact on your rankings, too.
Offsite SEO means managing every aspect of how the world sees you, your site
and your brand. And building a sustainable campaign.
52. Offsite SEO: Basic Links
Basic link building includes directory submission to both free and premium
directories that continue to hold value after the Penguin update (ask us if you want
more information).
53. Offsite SEO: Guest blogging
We’ll look for sites that need content and are looking for bloggers.
Then we’ll brainstorm ideas and send them on to you.
Major players, like virgin.com, look for guest posts. They’re there for the taking.
So do most industry associations - they’re out there constantly looking for
content to fill newsletters, their own sites and special event sites.
54. Offsite SEO: Link sleuthing
Few people like to do it, but link sleuthing is one of the best ways to build quality
links over time.
For example: We’ll find bloggers and site owners who link to you incorrectly
(broken link repair), mention you without linking, or link to similar content, and
politely ask them to correct broken links or link to you.
55. Offsite SEO: Link bait
Link bait can generate the highest-value link authority for your site. We
brainstorm and work with you on really compelling ideas that are likely to get
related sites linking to you. Then we’ll produce and promote that content.
Even if link bait doesn’t immediately generate high link growth, it pays off in the
long term. Over time, bloggers hungry for something to write about find your
pages and link to them. Here are a couple of Portent favorites:
56. Offsite SEO: Nice commenting
We find interesting posts relating to your industry and post good, useful
comments. No “Nice post!” fakery - these are legitimate comments, with your URL
in the ‘URL’ field.
These build links. They also build relationships with bloggers, which helps us
with guest blogging and link bait.
57. Note: SEO Management
Half of SEO is execution: Making sure you do all the little things. So, we build a project
management toolset right into PythiaSEO. It lets you keep track of individual
recommendations, and whether they’re complete:
58. Part 1.5: Social media
“Social” media is so intertwined with search engine optimization that you can’t
separate them.
So, we’ll always make recommendations to help you build a responsive
audience. Those recommendations might include design, copywriting, how to
handle a complaint, or the next offer you can make to your fans and followers.
We’ll help you build your Twitter & Facebook following, look at second-tier sites
for niche opportunities, and use social media to help boost link growth.
59. Part 1.5: Social media
I could go on for another 10 pages about social media. I won’t. Please don’t take
that as a lack of interest/experience. It’s more a case of hype fatigue. Social
media isn’t new, or groundbreaking.
It’s people talking to each other.
So it makes sense that it works.
And really, SEO doesn’t work without it. So all our SEO bids include social
media recommendations.
Our jobs, as marketers, is to connect you with those who most want to talk to
you.
60. Part 2: Optimization
What we won’t do is get lazy.
We should always be stretching for a new, high-converting channel.
Even if you hire us purely for SEO, we’ll devote some time to looking at your
analytics data from a higher level. We’ll give you recommendations to reduce
‘bounce’ rate, improve conversion rate and strengthen your overall internet
marketing.
If we find a new channel we think could help, we’ll point that out, too.
61. You may not always like us...
...but you will always trust us.
We will, at times, make you uncomfortable.
We’re inconvenient. We’ll tell you if some aspect of your site is hurting you. We
may suggest pay per click ads that stretch your brand.
That’s because we are very, very passionate about our clients. We want
Bigorg to kick butt.
We’re very nice about it. But we will rock the boat.
62. Bid (you looked here first, admit it)
SEO and Social: Optional
An SEO playbook
Portent will write a one-time report that details an SEO plan for BigOrg.com,
including changes and recommendations for your site refresh. The playbook gives
you the plan to execute everything we’ve detailed in this proposal. Then you go do it,
or you can hire Portent to go ahead with it. Either way, you end up with a plan that
covers both tactics and strategy.
The Portent team will meet with you at the project start, to get an idea of goals, pain
points and your site plans.
Then we’ll write a first draft plan.
Then we’ll meet with you again to review.
Then we’ll revise the plan.
Then we’ll present the final version and train you and your team.
63. Bid
SEO and Social Step 2:
The “we got this” option:
Analytics, keyword map, reporting, calls every 2 weeks included.
SEO: The basics
Onsite SEO: Site crawls and recommendations every 2 weeks.
Content strategy: Article recommendations, editorial calendar and suggested page
edits.
Offsite SEO: Competitive link & social media analysis. Basic link building; guest blog
post recommendations; link bait and building recommendations.
Other: Quarterly reporting; access to PythiaSEO Logger
64. Bid
SEO and Social Step 2:
The “Portent handles It” option
Same as the “we got this” option, but:
Link sleuthing and link building beyond directory submission by Portent.
Portent writes and promotes 2 link bait pieces per month for you.
Portent writes one blog post per week for you.
Portent performs nice commenting to build relationships with other bloggers for you.
Portent helps you build Twitter/Facebook profiles via curation.
Weekly calls (instead of every 2 weeks)
66. Now what?
Give me a call, or send me an e-mail, and we can set up a
time to review this proposal. It’s just that - a proposal. You can
select an option that fits, or tailor something.
206.575.3740
ian@portent.com