In light of the clear opportunities that Pinterest presents to brands and businesses, Antler Agency has put together a guide to get you started and to showcase some of the brands that are using Pinterest most effectively to date.
How To Promote Your Work on Social Media: An Artist's GuideSaatchi Art
As a contemporary artist, social media is your closest ally in getting your name out there and finding potential collectors for your work. You can easily access a global community of art lovers using Saatchi Art's built-in social sharing tools and by using our innovative mobile app. In this presentation, we’ll show you how to market your art in just a few easy steps across several social platforms. Whether you’re new to social media or just looking for some best practices, our tips are sure to give your profiles a boost!
Susan Gunelius, President & CEO of KeySplash Creative, Inc., delivered this presentation at the OPERA America annual conference in Boston, Massachusetts in May 2011. The seminar taught attendees how to use social media marketing to build their brands and businesses strategically.
So much internets, so little time!
All you need to know about the oh-so-trendy photo-sharing social network, Pinterest to sell it to your clients in 28 slides.
How To Promote Your Work on Social Media: An Artist's GuideSaatchi Art
As a contemporary artist, social media is your closest ally in getting your name out there and finding potential collectors for your work. You can easily access a global community of art lovers using Saatchi Art's built-in social sharing tools and by using our innovative mobile app. In this presentation, we’ll show you how to market your art in just a few easy steps across several social platforms. Whether you’re new to social media or just looking for some best practices, our tips are sure to give your profiles a boost!
Susan Gunelius, President & CEO of KeySplash Creative, Inc., delivered this presentation at the OPERA America annual conference in Boston, Massachusetts in May 2011. The seminar taught attendees how to use social media marketing to build their brands and businesses strategically.
So much internets, so little time!
All you need to know about the oh-so-trendy photo-sharing social network, Pinterest to sell it to your clients in 28 slides.
Guidelines and tips for brands using Pinterest, the popular social network that lets you "pin" images to a virtual pinboard. From leading social media agency Banyan Branch.
Dave Courvoisier, Terry Daniel, and Trish Basanyi present at VOICE2012 conference on leveraging social media for your Voice Over business. Topics covered: Twitter, FaceBook, LinkedIn, YouTube, Pinterest, Google Plus, and blogging.
Our network is here to help you sell your pictures to thousands of potential buyers that need them for websites, catalogs, books, magazines, ads, and a variety of other uses.
Everything you wanted to know about Pinterest.
Including:
How the idea came about, What’s the big deal?, Stats, facts and demographics, Getting started, What are people pinning?, It’s not just imagery
Some of the more unusual uses, What else can I do?, Which brands are using it?, How are they?
Pinning on the move, Extending the experience off platform, Key take-outs
Where did blogging come from? How is blogging different from article marketing? What is Wordpress and how does it compare to Blogspot, Typepad, and Tumblr? Discover the answers to these questions, get answers to your own questions, and learn why some blogs are social and others are not. Participate in the creation of a blog and optionally write a guest blog post.
• History of blogging - Blogging then and now.
• Understand the difference between blogging platforms.
• Understanding the blogging and social media relationship.
• What you need to think about when starting your blog.
• Basics of a blog post.
Pinterest, Google+ and Facebook Tips and TechniquesSIXTY
Want to learn how to use Pinterest, Google+ and the new Facebook? This slide show from 60SecondUniversity.com and 60SecondMarketer.com provide you everything you need.
As bloggers and online entrepreneurs, it's so easy to feel like our wheels are spinning and that we're going around in circles.
In this keynote I shared a number of ways bloggers can evolve what they do (and why they need to do it).
Audio for this keynote will be found at www.problogger.com/podcast/278 in the week of 24th June 2019.
This presentation covers the do's and don'ts on Pinterest and contains successful Pinterest cases of international brands. We've also included our research on Dutch brands on Pinterest.
How to Create Multi-Product Ads With Facebook Power EditorAdomas Baltagalvis
Here's a detailed step-by-step guide on how to create Facebook multi-product ads!
For a more detailed article, visit: http://www.adomasbaltagalvis.com/2015/02/21/how-to-create-killer-multi-product-ads-with-facebook-power-editor/
Even if you have no previous experience in using Power Editor, this tutorial will help you.
You will learn everything about how to create a campaign with multiple images and links and more.
And if you have any questions on creating multi-product ads or anything else related to Facebook marketing and advertising, feel free to get in touch.
Cheers!
Guidelines and tips for brands using Pinterest, the popular social network that lets you "pin" images to a virtual pinboard. From leading social media agency Banyan Branch.
Dave Courvoisier, Terry Daniel, and Trish Basanyi present at VOICE2012 conference on leveraging social media for your Voice Over business. Topics covered: Twitter, FaceBook, LinkedIn, YouTube, Pinterest, Google Plus, and blogging.
Our network is here to help you sell your pictures to thousands of potential buyers that need them for websites, catalogs, books, magazines, ads, and a variety of other uses.
Everything you wanted to know about Pinterest.
Including:
How the idea came about, What’s the big deal?, Stats, facts and demographics, Getting started, What are people pinning?, It’s not just imagery
Some of the more unusual uses, What else can I do?, Which brands are using it?, How are they?
Pinning on the move, Extending the experience off platform, Key take-outs
Where did blogging come from? How is blogging different from article marketing? What is Wordpress and how does it compare to Blogspot, Typepad, and Tumblr? Discover the answers to these questions, get answers to your own questions, and learn why some blogs are social and others are not. Participate in the creation of a blog and optionally write a guest blog post.
• History of blogging - Blogging then and now.
• Understand the difference between blogging platforms.
• Understanding the blogging and social media relationship.
• What you need to think about when starting your blog.
• Basics of a blog post.
Pinterest, Google+ and Facebook Tips and TechniquesSIXTY
Want to learn how to use Pinterest, Google+ and the new Facebook? This slide show from 60SecondUniversity.com and 60SecondMarketer.com provide you everything you need.
As bloggers and online entrepreneurs, it's so easy to feel like our wheels are spinning and that we're going around in circles.
In this keynote I shared a number of ways bloggers can evolve what they do (and why they need to do it).
Audio for this keynote will be found at www.problogger.com/podcast/278 in the week of 24th June 2019.
This presentation covers the do's and don'ts on Pinterest and contains successful Pinterest cases of international brands. We've also included our research on Dutch brands on Pinterest.
How to Create Multi-Product Ads With Facebook Power EditorAdomas Baltagalvis
Here's a detailed step-by-step guide on how to create Facebook multi-product ads!
For a more detailed article, visit: http://www.adomasbaltagalvis.com/2015/02/21/how-to-create-killer-multi-product-ads-with-facebook-power-editor/
Even if you have no previous experience in using Power Editor, this tutorial will help you.
You will learn everything about how to create a campaign with multiple images and links and more.
And if you have any questions on creating multi-product ads or anything else related to Facebook marketing and advertising, feel free to get in touch.
Cheers!
Don't Boost: Making The Most Out Of Facebook Ads Sculpt
In a time of ever-changing social media obstacles, it's inevitable you'll be tempted to dip your toes into the waters of paid social media advertising. But is it worth it? Can you afford it? More importantly, can you afford not to do it?
On October 8th, 2014, Josh Krakauer of Sculpt helped answer the question that has existed longer than Facebook's "Boost" button: "How do I make the most out of
social ads without throwing money away?"
Learn more about Sculpt: http://wearesculpt.com/
Facebook Ads 101 UWEX E-Commerce Training 2016WI Broadband
U-Wisconsin Extension E-Commerce Training, Viroqua and Prairie du Chien, July 13-14 2016. Facebook advertising 101. Sponsored by the PSCW in partnership with Vernon Communications Cooperative and UWEX Crawford County
Creating, Converting, and Killing it With Mad Facebook AdsJesse Stay
Social Media is not a step-by-step process. It's an art-form that involves a bit of the scientific method to perform well. In this presentation by Jesse Stay, he talks about the art of Facebook ads, and how he uses the scientific method in building strong, relevant ad campaigns!
Are you keen to get started with Facebook Ads but just don't know where to begin with all the different choices? Do you want to know how Facebook Ads can benefit your biz and whether they're really worth it?
Do you want to eliminate the guesswork and understand how Facebook Ads work and what you need to do to make them work for YOU?
Promote your small business using Facebook Ads. Get exposure outside your network, get more traffic on your website and engage with more of your prospects.
We live in a social centric world. Give your alumni a better shot to hear about events, pages and giving campaigns with a boost from Facebook Ads.
Learn the latest trends of the world's largest social network, the in-and-outs of Facebook Ads and how Advancement Offices, from schools such as Brown University and Bowdoin College, have been able to successfully launch and measure ads on Facebook.
This introductory course to Facebook Marketing explains the benefits of a Fan Page, the value of content creation, communication style, building your fan base organically and expanding your reach through Facebook ad marketing.
The interest in Pinterest is at a fever pitch, and brands around the globe are eyeing the virtual bulletin board as a new social forum for connecting with their fans. But first brands need to make sense of Pinterest. The best way to start is by downloading "Pinterest 101," the latest social storytelling guide from the David All Group.
Presentation is on Pinterest in which it includes all features, pins, boards, lens, analytics. This the best place to market everything just by uploading photos &videos. Always keep up with latest trends on the things you like. Connects with people who have same similar style and interest. Get inspire on what to buy. Pinterest is good for business and you will also find it interesting.
Follow on - https://www.digitalplatter.in/
The online 'PINBOARD' is driving serious traffic and proving to be a powerful online marketing tool. Here is a quick summary on Pinterest.
Connect with me
Twitter - https://twitter.com/manveermalhi
Facebook - https://www.facebook.com/manveermalhi
Linkedin - http://in.linkedin.com/in/manveermalhi
Website - http://manveermalhi.com/
The online ’PINBOARD’ is driving serious traffic and proving to be a powerful online marketing tool. Here is a quick summary on Pinterest by @missing_link_in
This describes the basics to using and understanding Pinterest, including creating, using, and editing boards and pins, finding good content, and pinning etiquette.
The online 'PINBOARD' is driving serious traffic and proving to be a powerful online marketing tool. Here is a quick summary on Pinterest.
Website : www.missinglink.co.in
Facebook : http://www.facebook.com/WeAreTheMissingLink
Twitter : http://twitter.com/missing_link_in
Presentation given during SMX Social Media Marketing Conference in Las Vegas 2014 talking about Pinterest and how to dominate using the social media platform.
Want to use Pinterest for your business, but not sure if it's worth the effort, or if you're a good fit? Wondering how to get started? Looking for some Pinterest tips for success? Look no further!
Want to use Pinterest for your business, but not sure if it's worth the effort, or if you're a good fit? Wondering how to get started? Looking for some Pinterest tips for success? Look no further!
A beginner's primer on Instagram and Pinterest. The presentation was designed specifically for Social Media 101 at the Nashville Business Incubation Center.
An overview of how to effectively use Pinterest for small business. This is a presentation that is part of my Crash Course series that I present to Main Street communities, marketing agencies, chambers, etc. After the presentation there is a live demo - when I present in person. https://www.vizify.com/jacqueline-wolven
You've probably heard of Pinterest? You know that it is said to be the fastest website in history to blast beyond the 10-million-visitors-a-month!
WELL but how to use this new social platform? And most important, how to integrate your communication strategy on the web?
Because it's you, we will deliver you the key to Pinterest here!
Pinterest for Business Everything You Need to Know: How To GuideFlutterbyBarb
Pinterest for Business Everything You Need to Know: How To Guide via Pinterest. Includes an explanation of what Pinterest is all about, how it works, how to optimize your business presence on this powerful channel.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
1. Q uickT im e a nda
adecom rendtoshipcu.
Guide
Presented by
2. W HAT IS IT ?
Pinterest is a visual bookmarking site that lets users
organize and share things they find on the web.
Users can “pin” images and videos around any topic,
browse other users’ collections and interact with this
content either by liking, commenting or repinning it to
their own profile.
What is it?
3. WHAT’S ALL THE FUSS ABOUT?
Pinterest is a community based around interests rather
than users’ social networks.
Your Facebook friends may all be on Pinterest, but
you’re probably following only a few of their boards
based on what you’re genuinely interested in.
Thus, Pinterest creates a natural environment for social
commerce because the content users see is directly
relevant to them.
What’s All the Fuss About?
4. WHAT’S ALL THE FUSS ABOUT?
• Over 10 million registered users .
• Over 100+ brands are on Pinterest
Pinterest hit the 10 million unique monthly visits mark
faster than any other social network
Pinterest is generating more referral traffic than
Youtube, Google+ and LinkedIn combined
What’s All the Fuss About?
6. W HO’S USING IT ?
Most of the early-adopters were retailers and media brands,
specifically in the following industries:
– Fashion
– Food
– Health/Fitness
– Home decorating/DIY
As the site rapidly expands, so does its brands. Now you can
find plenty of nonprofits, museums, agencies, and even
colleges using Pinterest to engage their supporters and fans.
Who’s Using it?
7. W HO’S USING IT ?
Just a sampling of some of the hundreds of brands on Pinterest:
Brands on Pinterest
8. G ETTING STARTED
There are 3 different ways to create boards
Creating Boards
9. G ETTING STARTED
1. At Sign-up
When you create you account, Pinterest suggests some
default boards to create. Opt out of these to create more
unique, personalized boards.
Creating Boards
10. G ETTING STARTED
2. Add a board
Use the “Add +” button in
the upper right navigation
to add a new board. All
you need is a fitting (and
ideally, clever) board
name and category.
Creating Boards
11. G ETTING STARTED
3. When pinning
If you find a pin you
like, but don’t have an
appropriate board for
it, you can create a
new board before you
pin. Use the pull down
list to scroll through all
your existing boards,
and enter a new board
name at the bottom
where it says “Create
New Board.”
Creating Boards
12. G ETTING STARTED
You can create as many boards as you like, around any topic you
like. While variety is the spice of life, we recommend creating more
in-depth boards around a niche topic for maximum engagement,
rather than a broadly categorized board.
For example, think “Ferocious Fall Flats” and “Leather
Accessories” instead of “Style” or “Fashion”.
Creating Boards
14. G ETTING STARTED
1. Upload directly through the
site.
Click “Add +” in the top right
navigation. From here you
can enter an image url,
upload a picture or video
from your documents, or
create a new board.
How To Pin
15. G ETTING STARTED
2. Use the “Pin It”
bookmarklet.
Just drag and drop the “Pin It”
button into your bookmarks
bar to pin things straight
from the web-- clicking it
will pull any images and
videos on the page to
select.
Once you select an image, all
you need to do is assign it
to a board and type in a
short description. Use the #
sign to add tags.
How To Pin
16. G ETTING STARTED
3. Repin other users’ pins.
You can follow a user (and thus all of their
pinboards), or you can follow a single
board. You can also browse the Pinterest
universe by category. When you see
something you like, just hit “repin”
How To Pin
17. W AYS TO USE
Showcase Products
Pinterest is a perfect outlet to promote your products beyond your
own website.
Tip: Using a $ symbol in the description will show the price on
your pin and also enter it into Pinterest’ s “ Gifts” category. (You
may only want to do this if price is a selling point of your product.)
Showcase Products
18. W AYS TO USE
Bergdorf Goodman
integrates their products
with like-minded images
and related content for a
look that is seamless
and visually appealing.
Showcase Products
19. W AYS TO USE
Forever21 emphasizes
their purse-friendly
prices by including them
in the description.
Showcase Products
20. W AYS TO USE
Share Content
Similar to promoting products, Pinterest is also great for promoting
content. You should pin blog posts, articles, videos, even news
announcements -- just be sure that the image you pin along with it
is a strong visual, and try to keep descriptions succinct.
Share Content
21. W AYS TO USE
Real Simple Magazine does a great
job of describing their articles in just
a few words, and their images are
clear and easy to see.
Share Content
22. W AYS TO USE
Solidify Brand Identity
Even if your company lacks visually impactful products, you
shouldn’t be afraid to curate images that help convey your brand
personality. Select images that capture the essence behind your
brand philosophy or represent the lifestyle of your consumers.
For example, a camping equipment store might want to create a
board for beautiful camping grounds or easy meals on-the-go.
Solidify Brand Identity
23. W AYS TO USE
GE uses Pinterest to
show that they are
into “Badass
Machines” and quotes
of genius that inspire
their work.
Solidify Brand Identity
24. W AYS TO USE
Engage Consumers
Boost engagement with your brand’s audience by hosting a contest
that utilizes Pinterest’s unique functionality. Try asking fans to
create a custom board based around your brand, challenging users
to posts images of your products to see who can get the most
repins, or creating a scavenger hunt with multiple criteria.
ModCloth ran a great Pinterest contest using this last example,
asking fans to create a wedding-themed board with different
components.
Engage Consumers
25. W AYS TO USE
Only 4 out of the 20 items had to
be ModCloth products, which
was just enough to get
consumers engaged with their
products online without going
overboard.
Engage Consumers
26. W AYS TO USE
Add a Personal Touch
Pinterest is a great way to give consumers a glimpse “behind the
scene” of your brand and convey your company culture. Individuals
can have their own curated boards for the brand, like The TODAY
Show board, “LG and Hoda’s Favorite Things,” or you can pin
photos of company events or behind the scenes action.
Tip: Use the “ Add contributors” feature on some of your boards to
allow people to pin from their personal accounts if you’ d like to
spotlight employees.
Add a Personal Touch
27. W AYS TO USE
TODAY showcases
two of their biggest
personalities by giving
Kathy Lee Gifford and
Hoda their own board.
Add a Personal Touch
28. W AYS TO USE
This “Anchor Antics”
board shows a
lighthearted side to
the TODAY Show
family that makes
you wish you were
part of the fun.
Add a Personal Touch
29. W AYS TO USE
Collect User-Generated Content
If you have a loyal fan base, your brand content may already be on
Pinterest. Be sure to keep an eye on what your audience is pinning
from you. And don’t be bashful--you should show off user-
generated content by repinning or even creating a separate board
to showcase the creative ways pinners are interacting with your
content.
Tip: You can search your brand and product names with hashtags
or search for your web url as a source.
Collect User-Generated Content
30. W AYS TO USE
This “Style Your Sole”
board shows the
passion TOMS fans
have for their shoes--
notice that they are all
pinned from outside
sources.
Collect User-Generated Content
31. W AYS TO USE
Learn About Your Consumers
Pinterest offers an opportunity to recognize unexpected contexts in
which people are pinning your products. If your new line of urban
b-ball sneakers are being pinned amongst surfboards,
boardwalks, and casual Cali apparel, perhaps you could think
about marketing opportunities that reflect this consumer profile.
You can also be inspired by other items your consumers like. Check
out your followers boards and see what they are pinning - this
insight can be used to update your content strategy and maybe
prompt some partnerships with other popular brands.
Learn About Your Consumers
32. D O’S & DON’TS
DO:
• Comment and/or like other users’ pins. You want people to see your brand as an
active member in their online community, not as an outsider trying to make a
sale.
• Repin other pins. Repinning is one of the most social aspects of the site and it’s
an easy way to build your network of followers.
• Add a Pin button to your website. This is a good way for your fans to realize you
are using the site, and encourages people to pin your content themselves.
• Use keyword tags in your descriptions. This is a big one. Just like on Tumblr, a
good tag will lead people to your pins. Use as many as you want, but try not to
clutter the description.
• Connect to other social media profiles. Pinterest lets you link to both Facebook
and Twitter, which will show up as little widgets on your profile. You can also
enter in a website url, so be sure to get these bases covered.
• Optimize your website for pinning. Pinterest is a visual network, so be sure to
have great visuals! Remember that all images and videos get sized down, so
your pictures should look good both big and small.
Do’s & Don’ts
33. D O’S & DON’TS
DON’T:
• Pin things only from your site. Consumers want to see brands that show
interest in things other than themselves. Keep a balance between pinning
your content, content from other sites, and repinning others’ pins.
• Pin content that doesn’t really have a place on Pinterest. The community
has certain affinities – learn them, and find a side of your brand that
appeals to this to ensure success.
• Pin something without a description. It might be tempting to leave this field
blank, but even a simple, short description will help your content appear in
searches.
• Follow anyone and everyone. You want to follow boards and people that
make sense for your brand. Recognize the influencers in your industry and
be sure to follow them. Quality, not quantity.
• Create broad or basic boards. Your boards should be selective in subject
and cater to the unique aspects of your brand. Keep an eye out for over-
used board titles and be clever with yours to get people’s interest.
Do’s & Don’ts
34. T HE END
Looking for more on social media? Check out the Antler
Blog for the latest and greatest in digital marketing.
Want to learn how Antler can help your company make
the most out of Pinterest and other social media
channels? Give us a shout!
www.antleragency.com
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Thanks for listening!