Pinterest is a social media platform where users can create boards to organize and share images they find online. Users can upload or "pin" images to their customized boards on specific topics. The platform has grown rapidly since its launch in 2010, reaching over 4.5 million users in just 6 months in 2011. Key features of Pinterest include pinning images, organizing them into boards, following other users, repinning images from others to your own boards, and sharing pins across social networks like Facebook and Twitter.

1. Pinterest

2. What is Pinterest
1. Pinterest is a social bookmarking tool to organize and
share online images that you find interesting or
inspiring.
2. Once uploaded or shared on Pinterest, these images
become known as Pins, which the user can place on
customized, themed Boards.
3. You can create Boards for any topic imaginable

3. Some Pinterest Facts
 Pinterest launched in the Spring of 2010
 Visitors average 58% female between the ages of 25 and 44 (59%) in 12
weeks ending December 17, 2011
 Site grew from 1.2 million users in August 2011 to 4.5 million in November
(4,000% growth in 6 months!!)

4. Some Pinterest Facts
 Ranked #9 while Google+ ranked #10 in the Hitwise Social Networking
& Forums category in the U.S. during the week ending December
17, 2011
 11 million total visits during the week ending December 17, 2011, almost
40 times the number of total visits for one week ending June 28, 2011
(just six months previous)
 Greatest share of visitors from California and Texas (social networking
trends show majority of visitors from the Northeast — Pinterest’s visits
lean to Northwest and Southeast)
 Named to Time Magazine’s Top 50 websites of 2011

5. Pinterest Growth
Chinese
Microblogging
Site
Russian SN site
for collegemates

6. Pinterest traffic surpasses FB

7. Google insights for Pinterest
(India)
Global
India

8. PINTERST

9. What you can do in Pinterest
 Pinterest is used to “pin” images found around the Web into
categorized collections, or boards.
 Its more like an interactive, shareable scrapbook.
 You can follow other users, share their content, make
comments, and tag users.
 You get real-time updates of what the people you follow are
pinning.
 You can also easily share your pins on Facebook and Twitter.

10. Overview
 Pins: A pin is an image or video, either
from a website or uploaded from the
user. A description can (and should) be
added to pins.
Boards : Pins can be organized by topic, called boards. By default, Pinterest
starts users off with a bunch of boards, but these can be deleted or renamed
to suit a user’s interests.

11. Overview Board
User
 Like Twitter, user can follow anyone, even if they aren’t following you back.
 Users have the option to follow all of another user’s boards, or they can just
select certain boards to follow.
 You can sign up using your Twitter or Facebook account, which makes it
easy to find all of your friends already using Pinterest.

12. Overview
User
Repinning is sharing an image pinned by someone you follow or found while browsing
Pinterest.
Repin gives the user, option to add the image in any of his boards.
Repinning gives credit to the person who first pinned the image.
User can also edit (or add to) the description when they repin something.
Source links also stay on the pin no matter how many times it is repinned. User doesn’t
need to be following someone to repin from them.

13. How to Pin Images
 3 Ways to pin Images
◦ Pin Bookmarklet for Browsers
◦ Upload to Pinterest
◦ Chrome Plugin
 After Pinning Users gets the option to share the pin to Facebook or Twitter

14. The pin view
Sharing options
Repin option
Link to the source

15. Brands on Pinterest

16. Brands on Pinterest

17. Thank You!