The document discusses how to use Pinterest, describing it as a social media site where users create boards to organize and share images from around the web. It notes that Pinterest is the third most popular social network and fastest growing, with over 18.7 million unique monthly visitors in the US. Examples are given of how brands like Sephora, Whole Foods, and libraries are using Pinterest creatively to engage customers, spread their message, and rebrand their image.

1. How to use

2. What is Pinterest?
● A social photo sharing and bookmarking
site, where users organize images from
around the web into themed pinboards.
● Users can browse other pinboards for
inspiration, 'repin' images to their own
collections and/or 'like' photos.

3. Why Pinterest?
● It is now the third most popular social
network behind Facebook and Twitter.
● It's the fastest growing social network
and reached 18.7 million unique
visitors in the U.S. in March.

4. Board: A categorized
collection of images.

5. Pin: an image on a board. It
can be added from a website or
uploaded from your computer.

6. Repin: copying a pin from
another user's board to one
of your boards.

7. Like: shows that you enjoy
a pin. It will appear on your
page of likes.

8. Tag: typing "@username" will
create a hyperlink to that
user's profile.

9. Hashtag: typing "#word" will
hyperlink it to a search for that
term.

10. Following: that user's pins will
appear in real-time on your
Pinterest home page.

11. Pin it button: a button you can
add to your browser so you can
pin images from any website.
You can add a pin it button to
your website and blog.

12. How to use Pinterest
Let's try it out...

13. Creative Application
Sephora - How a global brand is harnessing Pinterest
- Take advantage of the memetic web
- Equip your clients to spread word of your product for you
- Aggregating 2nd and 3rd tier platforms into your website

14. Creative Application
Whole Foods - a brand with LOTS of personality
- Showing interest in parallel and unrelated fields
- Building a brand around ideas, not products
- Using social advocacy to grow your base

15. Creative Application
Sacramento Public Library - rebranding
- Framing the conversation, changing perceptions
- Anchoring the library to the community
- Curation