Brand pages are like info-kiosks, that provide information about brands without actually selling them. They try to gain the attentionof people in the square, with various methods. Here are some quick tips on how to maximize the effectiveness of your brand on social media.
Included are three successive steps to make a viral Facebook application.
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.
What does it mean for a brand to engage in content? What, exactly, is content anyway? What value is it to brands? Do brands have the right to compete against publishing companies? How do brands know whether or not their content is driving business results?
This whitepaper will touch on all of these topics. But, if there’s one thing to remember, one cardinal rule for brands to follow when starting a content marketing program it is this:
Content is often categorized as art or commodity, but for marketers, that misses the point. First and foremost, it needs to be thought of as a tool for driving discovery, engagement and trial. And, like all tools it has a purpose—to provide value to the consumer. On that score, content can always be optimized to provide ever more consumer value, which translates into ever more brand value.
Written by Craig J. Heimbuch—award-winning journalist and author, best-selling ghostwriter and Senior Content Strategist at Barefoot Proximity—this whitepaper provides a framework for brands looking to stand out by creating lasting, even lifelong relationships with consumers via content.
Facebook Timeline for Brands | Changes & Hidden ImplicationsOgilvy Consulting
On February 29, 2012, Facebook announced updates to Pages at their first ever Facebook Marketers Conference in New York City. The big story, as expected, was the roll out of Timeline for brands. And the corresponding big headline, as expected, was, "Brands are multimedia storytellers!"
But, there's much more to it. The brand world will soon be divided into those who fully "adopt" Timeline, and those who simply "migrate" their old strategy and ways of working to the new feature set. Brands looking to adopt must consider and prepare for the hidden implications of Timeline - reallocation of resources, increased creative involvement, a reset of content process, the new profile of community managers and more.
Check out this presentation for a summary of the Pages changes and the hidden implications of Facebook Timeline for brands.
Delivered at the TDWI Executive Summit, Las Vegas, Feb 2010. Discusses socila medial and its relationship to business intelligence. Copyright William Baker.
This paper is a non-finance focused version of the Vine paper previously shared on Scribd. Since the January release of the Vine video platform, marketers across Twitter have tracked the proliferation of these trivial, six-second...
Brand pages are like info-kiosks, that provide information about brands without actually selling them. They try to gain the attentionof people in the square, with various methods. Here are some quick tips on how to maximize the effectiveness of your brand on social media.
Included are three successive steps to make a viral Facebook application.
Content marketing is all the rage. In a distracted world, where consumers are bombarded with advertising and overwhelmed by media and device choices, brands are searching for a new ways to connect—ideally over the long term. And many marketers are turning to content with varying degrees of success.
What does it mean for a brand to engage in content? What, exactly, is content anyway? What value is it to brands? Do brands have the right to compete against publishing companies? How do brands know whether or not their content is driving business results?
This whitepaper will touch on all of these topics. But, if there’s one thing to remember, one cardinal rule for brands to follow when starting a content marketing program it is this:
Content is often categorized as art or commodity, but for marketers, that misses the point. First and foremost, it needs to be thought of as a tool for driving discovery, engagement and trial. And, like all tools it has a purpose—to provide value to the consumer. On that score, content can always be optimized to provide ever more consumer value, which translates into ever more brand value.
Written by Craig J. Heimbuch—award-winning journalist and author, best-selling ghostwriter and Senior Content Strategist at Barefoot Proximity—this whitepaper provides a framework for brands looking to stand out by creating lasting, even lifelong relationships with consumers via content.
Facebook Timeline for Brands | Changes & Hidden ImplicationsOgilvy Consulting
On February 29, 2012, Facebook announced updates to Pages at their first ever Facebook Marketers Conference in New York City. The big story, as expected, was the roll out of Timeline for brands. And the corresponding big headline, as expected, was, "Brands are multimedia storytellers!"
But, there's much more to it. The brand world will soon be divided into those who fully "adopt" Timeline, and those who simply "migrate" their old strategy and ways of working to the new feature set. Brands looking to adopt must consider and prepare for the hidden implications of Timeline - reallocation of resources, increased creative involvement, a reset of content process, the new profile of community managers and more.
Check out this presentation for a summary of the Pages changes and the hidden implications of Facebook Timeline for brands.
Delivered at the TDWI Executive Summit, Las Vegas, Feb 2010. Discusses socila medial and its relationship to business intelligence. Copyright William Baker.
This paper is a non-finance focused version of the Vine paper previously shared on Scribd. Since the January release of the Vine video platform, marketers across Twitter have tracked the proliferation of these trivial, six-second...
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
This is the complete collection of We Are Social's series on Social Brands and The Future of Marketing. It contains 8 provocations to help marketers think more socially, and to use socially-oriented marketing to add value to their brands, their communities, and to society at large. To read our full thinking on these Social Brands topics, you'll find extensive write-ups at http://wearesocial.sg/tag/social-brands. If you'd like further info on this series, or if you have any questions about our work, please tweet me via @eskimon or @wearesocialsg, or email me at sayhello@wearesocial.sg
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super...
The New Viral: Effective, Not Just InfectiveBen Grossman
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. They’re the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral – a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
Social Brands: The Future Of Marketing eBook by Simon KempSimon Kemp
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. Find out more at http://eskimon.com/social-brands
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
A few weeks ago Pinterest announced the release of their Search Ads. While not yet available to brands and still in alpha testing phase, brands should be prepared to tackle the question of search and social integration as well as be prepared to think through how and why the new format should be part of their strategy.
We've put together a POV to briefly address some of those questions - with more to follow on the search integration aspect.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
This is the complete collection of We Are Social's series on Social Brands and The Future of Marketing. It contains 8 provocations to help marketers think more socially, and to use socially-oriented marketing to add value to their brands, their communities, and to society at large. To read our full thinking on these Social Brands topics, you'll find extensive write-ups at http://wearesocial.sg/tag/social-brands. If you'd like further info on this series, or if you have any questions about our work, please tweet me via @eskimon or @wearesocialsg, or email me at sayhello@wearesocial.sg
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super...
The New Viral: Effective, Not Just InfectiveBen Grossman
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. They’re the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral – a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
Social Brands: The Future Of Marketing eBook by Simon KempSimon Kemp
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. Find out more at http://eskimon.com/social-brands
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
A few weeks ago Pinterest announced the release of their Search Ads. While not yet available to brands and still in alpha testing phase, brands should be prepared to tackle the question of search and social integration as well as be prepared to think through how and why the new format should be part of their strategy.
We've put together a POV to briefly address some of those questions - with more to follow on the search integration aspect.
Instagram: the complete illustrated guide to ad-voidanceKayak Marketing
Nobody likes ads in their Instagram feed. Learn everything you need to know about how to eliminated ads on Instagram. This same technique can be used to filter or limit what ads do appear.
Instagram Ads, Publicidad en Instagram. Descubre cómo sacar el máximo rendimiento a los nuevos formatos publicitarios en Instagram y aprende a crear tus primeras campañas.
Fuentes:
https://es.wikipedia.org/wiki/Instagram
https://es-es.facebook.com/business/help/97624083242618
Blog vilmanunez.com
Blog dalealaweb.com
Blog webpsilon.es
The Social Intelligence Report by Adobe Digital Index for Q4 2013 makes it clear that marketers who didn’t advertise on social networks during the holiday season missed out on high-quality traffic and click-through rates (CTRs) from social ads.
That said, it’s imperative to analyze and optimize each campaign to determine which ad-purchasing method is the most efficient.
Snapchat Ads:
- how it works
- what kind of formats are available
- why you should consider ad campaign on Snapchat
- target on Snapchat
- Snapchat geofilters, lenses, looklike audience, remarketing, discover ads, live ads, movie
ads
- brands on Snapchat
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Social@ogilvy Google Hummingbird POV - October 2013Ogilvy Consulting
On September 26, 2013, Google announced that it had developed a new search algorithm called Hummingbird. Prior to this, Google hadn’t made a significant change to its search algorithm in 12 years.
This POV briefly summarizes Google’s new Hummingbird search algorithm and provides insight into how brands can use this new tool in their campaigns.
The new search algorithm is in response to two key insights made by Google:
1. More people are searching using whole phrases, rather than two or three words.
2. More people are searching on their mobile devices.
By understanding how Hummingbird works, brands can leverage this new search algorithm to create content that will be relevant to users and appear at the top of the suggested results list.
http://www.asiadigitalmap.com/ The first in a series of monthly reports about Social Media buzz surrounding the Shanghai Expo. A report jointly produced by Ogilvy PR and CIC Data.
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
Content Marketing: Planning Guide for BeginnersJeremy Mason
This is a simple and reusable guide with worksheet templates that can be applied in launching a content marketing strategy. This short slide deck assumes that little or no work has been done to align content with target market profiles or depth in the buyiers journey, conversion cycles or funnel stages.
Facebook announced Graph Search, a new form of search based on users’ individual social graphs. The new functionality, which is only available in Beta right now, will allow Facebook users to search for people, photos and places – all through the lens of their friends. Content that used to slide down a user’s Newsfeed is now potentially ever-relevant, as users can search for people, places, photos, and similar interests. Facebook search has long been one of the untapped resources within Facebook that will now become more usable by members and, likely, more usable by brands going forward.
The interest in Pinterest is at a fever pitch, and brands around the globe are eyeing the virtual bulletin board as a new social forum for connecting with their fans. But first brands need to make sense of Pinterest. The best way to start is by downloading "Pinterest 101," the latest social storytelling guide from the David All Group.
Using Pinterest for Customer EngagementSoDA Speaks
The impressive growth of Pinterest over the last year has caught the attention of brands, particularly retailers who are attracted both by the size of the audience and by the referral traffic reported by brands with more mature Pinterest strategies. IQ has received questions from clients about using Pinterest and we’re excited to help.
Topics:
Pinterest Overview
Brands Using Pinterest Recommendations for Brands
Pinterest - Colonizing the Web's Inspiration PlatformBBDO
Since its launch in March 2010, Pinterest has grown faster than any other social network in the US, including Facebook and Twitter. Now with nearly 50 million users worldwide, the site has nurtured a devoted and highly engaged user base. People a...
Social Studies: Pinterest & Instagram for BrandsPeriscope
The Periscope Community Team presents their take on Pinterest and Instagram. Learn how your business or brand can use these rapidly-growing platforms to engage with and learn from brand enthusiasts.
The online 'PINBOARD' is driving serious traffic and proving to be a powerful online marketing tool. Here is a quick summary on Pinterest.
Connect with me
Twitter - https://twitter.com/manveermalhi
Facebook - https://www.facebook.com/manveermalhi
Linkedin - http://in.linkedin.com/in/manveermalhi
Website - http://manveermalhi.com/
The online ’PINBOARD’ is driving serious traffic and proving to be a powerful online marketing tool. Here is a quick summary on Pinterest by @missing_link_in
Pinterest for Brands is presentation which helps you to learn about business startegies which are commonly used by upcoming brands. This covers pin to win contests, creating an appropriate pin board according to your brand keywords. It includes ways of integrating other social media platforms for better reach.
Guidelines and tips for brands using Pinterest, the popular social network that lets you "pin" images to a virtual pinboard. From leading social media agency Banyan Branch.
The online 'PINBOARD' is driving serious traffic and proving to be a powerful online marketing tool. Here is a quick summary on Pinterest.
Website : www.missinglink.co.in
Facebook : http://www.facebook.com/WeAreTheMissingLink
Twitter : http://twitter.com/missing_link_in
Pinterest has become a prime destination for sharing pictures & creating albums out of them. The Social Media Marketing team at Convonix has come up with a detailed analysis of Pinterest’s efficacy for varied businesses. It also outlines certain social media strategies that can be executed, so as to gain maximum traction on that platform. Our social media consultants, through this Presentation, have aimed to guide brands through the process of leveraging Pinterest’s potential to its maximum effect. Additional points & feedback are most welcome!
The Power of Tele-Visual Experiences & PinterestBenjamin Weisman
Visual relationships are a deep part of how we experience the world. This presentation to the CRMA in May 2012, Looks at the power of visual in social marketing and offers an overview of what is happening with Tele-Visual Social websites and some how-to's for you to start today.
Similar to Social@Ogilvy On: Pinterest for Brands (20)
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse.
Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Nudgestock 2020 – Necessity is the Mother of ReinventionOgilvy Consulting
Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
Join us to celebrate Eid, and understand how 1.8 billion Muslim consumers have adapted for the occasion and the preceding month of Ramadan in an era of isolation.
Focusing on Ogilvy's six baseline Ramadan and Eid trends, we’ll give insights and examples of what changed this year and what important commercial, consumer and D&I strategies brands can learn and apply across their business.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
Organisations need to be ready to confront the issues concerning a post-COVID–19 workplace. Business guidance and employee sentiment is changing rapidly. But, importantly, how we prepare our people and ensure we have plans in place to work together will be critical for recovery. Join us to explore how businesses can get ready and be best prepared to reintroduce employees to the workplace
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
This week we’ll talk through the customer experience impact of changing customer mindsets and behaviours that have come with COVID-19, introduce the AWARE framework for rapid customer experience strategy modification and talk through some examples of how brands are already adjusting their strategies to meet customers’ current needs.
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected.
In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning.
We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth.
Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
In its 7th edition, the report outlines the most important trends for businesses and consumers in 2020. In this webinar, we will share our recommendations on what clients should do to take action and adapt quickly.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich.
Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
2. 2 PINTEREST FOR BRANDS
MARCH 2012
Table of Contents
The Purpose of this POV 3
What You Need to Know about Pinterest 4
What You Use Pinterest 5
How Pinterest Can Be Utilized by Brands 8
Brands on Pinterest 10
FAQ 11
About Social@Ogilvy 12
3. 3 PINTEREST FOR BRANDS
MARCH 2012
The Purpose of this POV
T
he purpose of this POV is to inform Pinterest enables users to “pin” images found
brands how they can use Pinterest to around the Web into categorized collections,
create a new consumer touch point for or boards. Think of it like an interactive,
social commerce, to raise brand awareness, shareable scrapbook. Pinterest can capture
and shape brand positioning. the brand essence, personality, inspiration
for product design, or company culture
Summary through visual boards. It could also be used to
organically grow your brand’s reach through
The #1 driver of consumer purchases is word an influencer re-pinning strategy, to further
of mouth recommendations from friends, and engage with fans through themed boards,
Pinterest holds the power to drive authentic and to inspire consumers to action, perhaps
“word of eye” recommendations in a way through a “best board” or a “most pins”
that is changing the landscape of social contest.
commerce. The landing page for Pinterest is
an endless visual stream of subtle product Currently availably stats show the average
recommendations from the very people Pinterest user spends 98 minutes per month
who influence your purchasing decisions – on the site, compared to 2.5 hours on Tumblr,
friends and strangers with good taste. This and 7 hours on Facebook 2. Pinterest is most
means that there is an endless opportunity popular in North Eastern states, among
for your brand and its products to be seen by females (estimates range from 58% to 70%
Pinterest’s 11.7 million unique monthly users1 female), and with visitors ages 25-44 (59% of
as endorsements from friends in the form of visitors)3 .
repins.
2 Id at Tech Crunch
1 Tech Crunch, “Pinterest Hits 10 Million Monthly Uniques,” February 7, 2012, 3 Heather Dougherty, “Pinteresting Trend in Social Media,” Hotwise, December
http://tcrn.ch/z59HNt 22, 2011, http://bit.ly/sdFHNt
4. 4 PINTEREST FOR BRANDS
MARCH 2012
What You Need to Know
about Pinterest
The basics The rules Creating
brand boards
ƒƒ To join, you must request ƒƒ Pin images from various
an invite or be invited sources – not just one site ƒƒ Brand pages created
curated by individuals
ƒƒ Pin Images, repin others’ ƒƒ Be nice and courteous to
images, follow a person or other pinners ƒƒ Brands must pin form
a board various sources, not just
ƒƒ Credit your sources (link ecommerce site!
ƒƒ Pinterest is an open back when applicable)
network, so anyone can ƒƒ Creatte boards that reflect
follow you ƒƒ Avoid self promotion brand’s essence, design,
insipiration for products
and services or acompany
culture
5. 5 PINTEREST FOR BRANDS
MARCH 2012
What You Use Pinterest
When you visit or use Pinterest, there are five main touch points for the experience. Please see
images below each description. The touch points are:
ƒƒ The Landing Page: The landing page for Pinterest is a stream of visual images from people
and boards you follow, so the default state of Pinterest is social. To find other pinners, click
the Everything drop-down menu and leave a filter Boards by category. When you see a pin
you like, you can Like it, leave a comment, or Repin it to one of your own boards (remember
to give credit to the original Pinner). If you find a board you particularly like, you can follow
its updates or visit the Pinner’s profile and follow all of his or her boards. Like Twitter, it’s an
open network, so users don’t require permission and you don’t have to follow people back.
6. 6 PINTEREST FOR BRANDS
MARCH 2012
ƒƒ Pinterest Boards: Pinterest users create boards around various themes, and pin images
they see online or re-pin images from other users on Pinterest. Pinning can also be a really
valuable tool for people with a specific purpose in mind. For example, new homeowners are
turning to Pinterest to find inspiration for home décor and furnishings, and many brides-to-be
are replacing their three-ring binders with Pinterest boards filled with hairstyles, dresses,
and flowers.
ƒƒ Pinning Images: To pin items to a board, users must add the official Pin It Button, a simple
drag-and-drop browser extension from the Pinterest website. When users come across an
image they like, they simply click the Pin It Button and select the corresponding picture. Then,
they assign the pin to a board and add a text line, such as, “This is the perfect everyday red
bag.” Once pinned, the images hyperlink back to their original online source.
7. 7 PINTEREST FOR BRANDS
MARCH 2012
ƒƒ Social Sharing Features:
There are multiple social
networking opportunities on
Pinterest. You can tweet or
share your pins to Facebook
to help expand your network
across all three platforms.
You can also tweet and “Like”
other users’ pins, which shares
the item as a tweet or as an
image in your timeline. This
also helps increase online WOM
recommendations for specific
products, and maximizes the
potential for getting in front
of a new audience in a more
authentic way.
ƒƒ The Everything Page:
The Everything Page
is a constant visual
stream of literally every
up-to-the-minute pin.
8. 8 PINTEREST FOR BRANDS
MARCH 2012
How Pinterest Can
Be Utilized by Brands
1. Create a social commerce 3. Identify and engage
touch point super fans
With 11.7 million UMVs and counting, Pinterest Pinterest may also be a way to identify natural
presents an opportunity for brands to expand brand advocates or “super fans.” You can
their audiences by going where the masses search for your brand’s products and discover
are. Consumers are always a step ahead who is most frequently pinning about your
of brands and its important for brands to products and engage with those people.
follow behavior rather than dictate it. Your Surprise and delight super fans by rewarding
brand’s presence on Pinterest will create them with products they pin to their boards.
another consumer touch point and a way Eventually you may create a fan-curated board
to be discovered by new people. The visual that allows super fans to add their pins.
Pinterest boards would help invite new people
into the fabric of your brand by setting a mood 4. Increase brand loyalty by
or encapsulating a lifestyle, helping users to sharing your brand’s culture
imagine how your brand’s products, services
or culture fit their lives. Pinterest is a fun, inspirational and highly
visual atmosphere and your brand has an
2. Grow influencer networks opportunity to engage fans in new and creative
ways. Consider creating boards that align with
Brands can leverage Pinterest to find product or service themes, for example, West
influencers with whom to engage. You can Elm categorizes its boards by colors from
expand your influencer networks by following its design palette, such as “Aquamarine.” Or
influential Pinterest users and boards, and create a board that reflects your company’s
repinning items to our own Pinterest boards, dedication to a CSR initiative. Or, compile
giving credit to the influencer. Brands may also pictures of everyday fans and influencers
choose to engage with influential bloggers and engaging with your brand, such as a board
have them curate a board on their Pinterest that features pins of people across the globe
page. Ask Ogilvy for advice on who to follow wearing a retail brand’s clothing.
and repin, and who might be right to engage
offline or on another brand platform.
9. 9 PINTEREST FOR BRANDS
MARCH 2012
5. Host contests for further 7. Promote your culture first,
engagement products and services second
Perhaps you can host a contest for fans to The trick with Pinterest is to leverage the “soft
create the best Pinterest board with your sell” and promote your brand culture over the
products, and reward the winning fan with products or services themselves. Pinterest is
items from her board. Or, invite other users to committed to maintaining a non-promotional
co-create boards on your page around certain atmosphere, and the hard sell could get you
themes, and reward the winning team with kicked off the platform. So to create the right
product or a brand experience. For example, atmosphere, think about what your brand has
a travel brand can ask Pinners to create to offer and what the images say to people and
mood boards that reflect a destination like the what you want to ask, for example:
French Riviera, and then reward the winning
board with a trip. ƒƒ A cable brand: “Do you like innovation?
We’re innovative too, and here’s a photo of
6. Inspire repins (and our engineers making the first-ever live-
purchases) through bold streaming television app for iPhone we
visuals made.”
As mentioned earlier, the #1 driver of ƒƒ A fashion brand: “Do you like bold, basic
consumer purchases is word of mouth colors? We love everything bright and bold,
recommendations from friends, and Pinterest and this painting by Matisse captures our
holds the power to drive authentic “word upcoming line’s color scheme.”
of eye” recommendations through a repin
endorsement. To accomplish this, you’ll want ƒƒ A home furnishings brand: “Do you enjoy a
to make sure that you have high resolution, clutter-free living space? So do we, and here
professional quality, close-up photos to are three books that talk about a clutter-
leverage. Photos of products should be taken free home.”
in a way that enables the viewer to imagine
herself wearing the product, engaging with ƒƒ A credit card company or bank: “Do you
an item, or taking part in the setting. Photos imagine yourself living a lifestyle of luxury?
should taken in a way that makes them stand Here’s a picture from the beach in the Virgin
out in the visual stream that is Pinterest. For Islands where you could be right now.”
example, a bold-colored photo or a gray-scale
photo might set itself apart from the photo Through play and inspiration, Pinterest might
stream. just empower you to become the architect of
your brand’s culture.
10. 10 PINTEREST FOR BRANDS
MARCH 2012
Brands on Pinterest
Nordstrom West Elm Gap Williams-
Sonoma
Business type: Business type: Home Business type: Online
Fashion specialty furnishing company Retailer Business type:
retailer of clothing, that designs products Retailer of
shoes and for modern living. Gap has a few gourmet foods and
accessories. different Pinterest professional-quality
West Elm uses boards including cookware.
Nordstrom has a Pinterest to curate products from their
dedicated social design inspiration current like, a board Williams-Sonoma’s
team that curates around specific featuring denim boards focus on ways
its Pinterest boards. trends, like icons (think Michael to use its various
The boards showcase modernist, color Jackson circa 1985 in products.
seasonal trends and blocking, stripes, etc. stone washed jeans),
different product This is a great way to and “Everybody in
categories. It also visualize trends for Gap” – a board that
just started a board customers, who can allows anybody to pin
dedicated to its in- then click through to images of themselves
house spa and salon, the West Elm site and or others wearing
as well as a board purchase products Gap.
with photos from that fit their chosen
inside various stores. aesthetic.
“Real Simple” magazine Whole Foods Shop It To Me
Business type: Print Living up to its name, Business type: Business type: Online
publication that Real Simple’s boards Grocer personal shopping
provides creative, focus on making portal/flash sale site.
practical and readers’ lives easier. Whole Foods’
inspiring solutions It provides easy hair Pinterest boards Shop It To Me uses
that make life easier. ideas, a month’s provide inspiration for Pinterest to post
worth of meals, etc. all things food, such curated-style
as seasonal cooking, inspiration from
hot kitchen decor, and around the Web. It
food as art. also has a board
dedicated to its flash
sales.
11. 11 PINTEREST FOR BRANDS
MARCH 2012
FAQ
Can I create a brand profile on Does Pinterest cost anything?
Pinterest?
No, joining Pinterest is 100% free. You
You need to request an invite first, and see if may want to invest hours and money into
Pinterest accepts your invite. If you decide to developing a Pinterest strategy, time for
create a brand page, there will likely be an collecting visual assets, and time for pinning.
approval process from Pinterest. Also note
that you will not likely be able to post your I want to get started today. What
products if you join as a brand, but rather, will do I do?
be limited to posting items that speak to your
brand’s essence. Your Ogilvy team can set up time with you
to brainstorm ideas, strategize with you
What if I want to use an and walk you through the steps to develop a
employee as the Pinterest timeline and execute an action plan. The social
profile? team at Ogilvy can set up time to brainstorm
application ideas, strategize about action
That’s fine too. If you select someone from engagement and walk you through the steps to
within your company to host the account, develop the application.
try to find someone who has an eye for the
brand aesthetic or culture to share images I heard that there are potential
and photos that reflect the brand’s essence. copyright infringements with
This person would also have the flexibility to Pinterest, are those rumors
post photos or images of the brand’s product
true?
themselves. Consult your Ogilvy rep to
determine the best approach. On March 24, 2012, Pinterest announced
new Terms of Service that further define
user rights with respect to images and other
aspects of Pinterest, which will be effective
as of April 6, 2012. Please consult your Ogilvy
representative to learn about how these terms
apply to your brand.
12. About Social@Ogilvy
S
ocial@Ogilvy is the largest social media marketing communications
network in the world. Named 2011 Global Digital/Social
Consultancy of the Year by The Holmes Report, the practice
leverages social media expertise across all Ogilvy Mather disciplines,
offering an extensive list of services within the foundational business
solutions – Listening and Analytics; Social Business Solutions; Social
Media Marketing and Communications; Social Shopping; Social CRM;
Social Care; and Conversation Impact.
For more information, visit social.ogilvy.com and connect with
us at www.facebook.com/socialogilvy, www.twitter.com/
socialogilvy, www.slideshare.com/socialogilvy.
Contact: john.bell@ogilvy.com