Social media provides both opportunities and challenges for businesses. It allows for listening to customers, responding quickly to comments, and engaging audiences with questions. However, social media requires consistency, authenticity, and providing value without direct selling. Brands should integrate social media across their customer experience rather than using it just for promotion. While social media may not provide instant results, listening to customers and being likeable can help businesses over the long run.
Nonprofit Marketing Trends 2014: What to Ignore, What to EmbraceKivi Leroux Miller
The document discusses nonprofit marketing trends for 2014. It notes that 2-3 year communications plans are standard but things change quickly so planning 12-18 months at a time is better. The average length of written content is 500-700 words but shorter content usually wins except when more depth and details are preferred. Many nonprofit executives and boards still don't fully understand marketing. Direct mail frequency is staying the same while email frequency is increasing. Donor retention will become a higher priority than acquisition. Facebook will continue to demand significant time but organizations will get more strategic with it. Website management and search engine optimization will be very important for online success. Nonprofits may be expected to have apps in the future. Print communications will remain important for
Provided for an assisted living, memory care, senior housing client, this is part 1 of a 3 part email training for their executive directors and community relations directors.
BlogWell San Francisco Social Media Ethics Briefing, presented by Andy SernovitzSocialMedia.org
In his BlogWell San Francisco presentation, SocialMedia.org's CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media.
Andy covered the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
This document provides tips for promoting an FLL program. It recommends assigning a PR coordinator who is dynamic, well-connected, well-spoken, savvy, personable, reliable, and persistent to help spread the word about the program using FLL's PR toolkit and social media. The coordinator should create a database of media contacts and pay attention to each outlet's preferred delivery format when promoting the event 3 weeks in advance, following up within 3 days after.
The document provides tips for building relationships with media and getting coverage for an organization. It stresses the importance of understanding media outlets and reporters, being a consistent source of information, having a strategic outreach plan, following up after meetings, and being flexible to cover unplanned stories. The key is investing time in media relationships, having a calendar of planned outreach that provides newsworthy information and story ideas, and following through to maintain credibility.
This document discusses trends in digital marketing and nonprofit communications based on a survey of over 1,500 nonprofits. The top goals for nonprofits are engaging the community, retaining current donors, and raising brand awareness. It also outlines the most important communication channels, how frequently nonprofits are communicating, and the amount of time spent producing various communications.
Boost Your Earning Potential with TapInfluenceRustin Banks
This document provides tips for influencers to boost their earning potential by working with brands. It discusses how brands search for influencers based on detailed profile and audience data. Common keywords that brands look for include "parent", "work from home", and categories like recipes, DIY, and fitness. When choosing influencers, brands' top considerations are aesthetics, post frequency, content quality and relevance, ratio of sponsored to non-sponsored content, and reach. The document recommends influencers understand brand goals, be professional, publish on time, and use analytics to ensure high-quality sponsored content.
Social media provides both opportunities and challenges for businesses. It allows for listening to customers, responding quickly to comments, and engaging audiences with questions. However, social media requires consistency, authenticity, and providing value without direct selling. Brands should integrate social media across their customer experience rather than using it just for promotion. While social media may not provide instant results, listening to customers and being likeable can help businesses over the long run.
Nonprofit Marketing Trends 2014: What to Ignore, What to EmbraceKivi Leroux Miller
The document discusses nonprofit marketing trends for 2014. It notes that 2-3 year communications plans are standard but things change quickly so planning 12-18 months at a time is better. The average length of written content is 500-700 words but shorter content usually wins except when more depth and details are preferred. Many nonprofit executives and boards still don't fully understand marketing. Direct mail frequency is staying the same while email frequency is increasing. Donor retention will become a higher priority than acquisition. Facebook will continue to demand significant time but organizations will get more strategic with it. Website management and search engine optimization will be very important for online success. Nonprofits may be expected to have apps in the future. Print communications will remain important for
Provided for an assisted living, memory care, senior housing client, this is part 1 of a 3 part email training for their executive directors and community relations directors.
BlogWell San Francisco Social Media Ethics Briefing, presented by Andy SernovitzSocialMedia.org
In his BlogWell San Francisco presentation, SocialMedia.org's CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media.
Andy covered the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
This document provides tips for promoting an FLL program. It recommends assigning a PR coordinator who is dynamic, well-connected, well-spoken, savvy, personable, reliable, and persistent to help spread the word about the program using FLL's PR toolkit and social media. The coordinator should create a database of media contacts and pay attention to each outlet's preferred delivery format when promoting the event 3 weeks in advance, following up within 3 days after.
The document provides tips for building relationships with media and getting coverage for an organization. It stresses the importance of understanding media outlets and reporters, being a consistent source of information, having a strategic outreach plan, following up after meetings, and being flexible to cover unplanned stories. The key is investing time in media relationships, having a calendar of planned outreach that provides newsworthy information and story ideas, and following through to maintain credibility.
This document discusses trends in digital marketing and nonprofit communications based on a survey of over 1,500 nonprofits. The top goals for nonprofits are engaging the community, retaining current donors, and raising brand awareness. It also outlines the most important communication channels, how frequently nonprofits are communicating, and the amount of time spent producing various communications.
Boost Your Earning Potential with TapInfluenceRustin Banks
This document provides tips for influencers to boost their earning potential by working with brands. It discusses how brands search for influencers based on detailed profile and audience data. Common keywords that brands look for include "parent", "work from home", and categories like recipes, DIY, and fitness. When choosing influencers, brands' top considerations are aesthetics, post frequency, content quality and relevance, ratio of sponsored to non-sponsored content, and reach. The document recommends influencers understand brand goals, be professional, publish on time, and use analytics to ensure high-quality sponsored content.
This document provides tips for networking at holiday events. It begins with an introduction by Larry Schenone and then discusses strategies for networking at different types of holiday gatherings. These include having an elevator speech prepared, focusing conversations on the other person rather than yourself, listening more than talking, exchanging business cards, sending holiday cards, and following up after events with thank you notes. The document also provides tips for attending networking events, such as setting objectives and a time limit, being aware of dress code, having conversation enders prepared, and categorizing new connections for follow-up. The conclusion emphasizes that networking can help manage your career and find self-fulfillment.
This slide will equip you with the right skills to sell on LinkedIn and increase customer engagement. The steps are easy to follow and very important in this digital economy.
Connecting With Your Community Via Facebook: They Already Like You!Jen Robinson
This document provides tips for using Facebook to connect with a community based on a library's experience. It discusses establishing goals and expectations, using tools like calendars and shared workspaces, developing a posting process, getting ideas from staff, handling administration through community support and analytics, and promoting the Facebook page on small and large scales. The overall purpose is to engage and build the community while promoting the library.
5 things you should do before you dive into Social MediaLindsay Lebresco
This document provides guidance on social media best practices for businesses. It recommends 5 things to avoid, such as community backlash and brand damage. It then discusses listening to the community, setting goals and strategies, choosing a qualified social media team, creating a social media policy, and training the team. The overall message is that businesses should thoughtfully plan their social media approach to build trust and meet goals while avoiding potential issues.
The powerful technology of ReputationDefender generates an interactive monthly report that updates you on your Internet Reputation.
VISIT HERE: https://www.youtube.com/watch?v=zZgVbAFDezs
Freelance Camp Toronto: Social is not new and the 7 biggest social mistakesAlex Blom
My Freelance Camp Toronto presentation, Social Media is NOT new and the 7 biggest social mistakes.
Thanks to all who came and made the event a huge success.
How to read your members’ minds - Stephanie BeadellFeverBee Limited
We often assign our community members to categories and make personas based on our own assumptions, but its much better to let them speak for themselves. Learn how to ask better survey questions to get better data and make better decisions about your community. Stephanie will provide actionable advice on how to write meaningful, unbiased survey questions and will share tips for analyzing your data.
Go beyond the basics to learn how to write survey questions that get the data you need. We'll cover question format, accounting for bias, and framing. We'll also discuss how to break down complex concepts into more digestible survey questions.
You'll also learn what to do after your survey is complete. Stephanie will break down data analysis techniques, including correlation, regression, and crosstabs. You'll leave the session ready to mine your community for fresh insights and maybe even ready to review old surveys for new data.
The document outlines the top 5 things to know about social media marketing. It discusses that pushing sales messages is the #1 mistake and emphasizes learning best practices for each platform. It also stresses the importance of consistency in posting to social media and keeping a regular schedule. The document notes that first impressions are important and profiles should have eye-catching cover photos and logos. It recommends mixing up content with different types of posts like photos, videos, and text. Finally, it states that social media should be used to support other marketing efforts like email, print ads, and events rather than being the main focus.
This document discusses ways to increase engagement through analytics. It suggests:
1. Testing everything and getting everyone involved to review what works regularly and set goals.
2. Some specific tips include sending weekly emails about top stories, encouraging employees to post more online, reviewing social media impact weekly, setting specific monthly goals, and sharing successes and asking for help from others.
BlogWell DC Social Media Ethics Briefing, presented by Andy SernovitzSocialMedia.org
In his BlogWell DC presentation, SocialMedia.org's CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media.
Andy covered the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
BlogWell Philadelphia Social Media Ethics Briefing, presented by Andy SernovitzSocialMedia.org
In his BlogWell Philadelphia presentation, "Social Media Ethics Briefing: Staying Out of Trouble," GasPedal CEO Andy Sernovitz recapped a simple outline to stay in compliance with the latest FTC regulations on disclosure and social media.
Andy's presentation covered the 10 magic words of proper online disclosure, his specific steps for keeping your brand safe under new FTC regulations, and his personal tips for staying ethical and legal.
BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, prese...SocialMedia.org
This document discusses ethics best practices for social media outreach and disclosure. It recommends requiring truthfulness and correcting misstatements in social media conversations. Organizations should create social media policies and training programs to guide employees on proper disclosure of their identity, compensation, and opinions. The biggest risk is training failure, so disclosure best practices and customized checklists can help organizations and employees navigate different social media situations safely and honestly.
Career and individual development start with Owning It. Here is a tool leaders can use to guide individuals through the process of preparing for that all important career or development conversation. This was a keynote I gave at a recent conference.
BlogWell Austin Social Media Ethics Briefing, presented by Andy SernovitzSocialMedia.org
This document discusses ethics best practices for social media outreach and disclosure. It recommends requiring truthfulness and correcting misstatements in social media conversations. Companies should create social media policies and training programs to guide employees on proper disclosure of their identity, compensation, and opinions. The biggest risk is training failure, so companies need disclosure best practices toolkits and checklists customized for different situations to help employees stay safe and honest online. Raising standards for social media can save brands, reputations, and jobs.
This document provides an introduction to social media and its potential benefits for businesses. It discusses how social media can help businesses communicate with customers and build their brand. It also outlines the key elements of a social media strategy, including defining goals and metrics. Platforms like Facebook, Twitter, LinkedIn, YouTube and blogs are examined in terms of their usage and growth statistics. The document emphasizes that social media is an important tool for networking, relationship building and viral marketing.
EPIP - Ask For It - Webinar: Negotiating for Yourself and Your OrganizationEPIPNational
The co-founder of Ask For It will introduce participants to key theories in negotiation and highlight some common negotiation misperceptions and obstacles. You will leave with fresh insight and actionable knowledge to help you in your next negotiation, whether you’re advocating for yourself or your organization.
She’ll guide you through the following questions:
How can I effectively prepare?
What should I consider beforehand that could give me an advantage?
What are the most effective ways to frame my ask?
Improving your negotiation skills can help you move forward in your career or make more in salary, but it also benefits your organization, your grantees and your colleagues. If you want to be a change making leader, you need the skills to make the best deals for all parties involved. Negotiation isn't just about salary. What if you really knew how to get what you want?
This document provides tips for managing stakeholders, interacting with remote peers, building social capital, and managing one's boss. It discusses identifying and prioritizing key stakeholders, understanding their motivations and needs, and influencing their opinions. When working with remote peers, it emphasizes creating opportunities for face-to-face interaction, setting clear goals, providing feedback, and fostering cultural understanding. Building social capital involves making strong connections between employees, enabling trust, and fostering cooperation through retention, networks, trustworthy leadership, and common purpose. Managing one's boss effectively requires compatible work styles, clear mutual expectations, dependable information flow, honesty, and making good use of time and resources.
Este documento presenta 12 problemas de movimiento rectilíneo uniformemente variado (MRUV) con sus opciones de respuesta. Los problemas involucran calcular la velocidad después de cierto tiempo dado la aceleración inicial, determinar la aceleración dado el cambio de velocidad en cierto tiempo, y calcular el tiempo requerido para detenerse dado la velocidad inicial y aceleración de frenado.
This document provides tips for networking at holiday events. It begins with an introduction by Larry Schenone and then discusses strategies for networking at different types of holiday gatherings. These include having an elevator speech prepared, focusing conversations on the other person rather than yourself, listening more than talking, exchanging business cards, sending holiday cards, and following up after events with thank you notes. The document also provides tips for attending networking events, such as setting objectives and a time limit, being aware of dress code, having conversation enders prepared, and categorizing new connections for follow-up. The conclusion emphasizes that networking can help manage your career and find self-fulfillment.
This slide will equip you with the right skills to sell on LinkedIn and increase customer engagement. The steps are easy to follow and very important in this digital economy.
Connecting With Your Community Via Facebook: They Already Like You!Jen Robinson
This document provides tips for using Facebook to connect with a community based on a library's experience. It discusses establishing goals and expectations, using tools like calendars and shared workspaces, developing a posting process, getting ideas from staff, handling administration through community support and analytics, and promoting the Facebook page on small and large scales. The overall purpose is to engage and build the community while promoting the library.
5 things you should do before you dive into Social MediaLindsay Lebresco
This document provides guidance on social media best practices for businesses. It recommends 5 things to avoid, such as community backlash and brand damage. It then discusses listening to the community, setting goals and strategies, choosing a qualified social media team, creating a social media policy, and training the team. The overall message is that businesses should thoughtfully plan their social media approach to build trust and meet goals while avoiding potential issues.
The powerful technology of ReputationDefender generates an interactive monthly report that updates you on your Internet Reputation.
VISIT HERE: https://www.youtube.com/watch?v=zZgVbAFDezs
Freelance Camp Toronto: Social is not new and the 7 biggest social mistakesAlex Blom
My Freelance Camp Toronto presentation, Social Media is NOT new and the 7 biggest social mistakes.
Thanks to all who came and made the event a huge success.
How to read your members’ minds - Stephanie BeadellFeverBee Limited
We often assign our community members to categories and make personas based on our own assumptions, but its much better to let them speak for themselves. Learn how to ask better survey questions to get better data and make better decisions about your community. Stephanie will provide actionable advice on how to write meaningful, unbiased survey questions and will share tips for analyzing your data.
Go beyond the basics to learn how to write survey questions that get the data you need. We'll cover question format, accounting for bias, and framing. We'll also discuss how to break down complex concepts into more digestible survey questions.
You'll also learn what to do after your survey is complete. Stephanie will break down data analysis techniques, including correlation, regression, and crosstabs. You'll leave the session ready to mine your community for fresh insights and maybe even ready to review old surveys for new data.
The document outlines the top 5 things to know about social media marketing. It discusses that pushing sales messages is the #1 mistake and emphasizes learning best practices for each platform. It also stresses the importance of consistency in posting to social media and keeping a regular schedule. The document notes that first impressions are important and profiles should have eye-catching cover photos and logos. It recommends mixing up content with different types of posts like photos, videos, and text. Finally, it states that social media should be used to support other marketing efforts like email, print ads, and events rather than being the main focus.
This document discusses ways to increase engagement through analytics. It suggests:
1. Testing everything and getting everyone involved to review what works regularly and set goals.
2. Some specific tips include sending weekly emails about top stories, encouraging employees to post more online, reviewing social media impact weekly, setting specific monthly goals, and sharing successes and asking for help from others.
BlogWell DC Social Media Ethics Briefing, presented by Andy SernovitzSocialMedia.org
In his BlogWell DC presentation, SocialMedia.org's CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media.
Andy covered the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
BlogWell Philadelphia Social Media Ethics Briefing, presented by Andy SernovitzSocialMedia.org
In his BlogWell Philadelphia presentation, "Social Media Ethics Briefing: Staying Out of Trouble," GasPedal CEO Andy Sernovitz recapped a simple outline to stay in compliance with the latest FTC regulations on disclosure and social media.
Andy's presentation covered the 10 magic words of proper online disclosure, his specific steps for keeping your brand safe under new FTC regulations, and his personal tips for staying ethical and legal.
BlogWell New York Social Media Ethics Briefing: Staying Out of Trouble, prese...SocialMedia.org
This document discusses ethics best practices for social media outreach and disclosure. It recommends requiring truthfulness and correcting misstatements in social media conversations. Organizations should create social media policies and training programs to guide employees on proper disclosure of their identity, compensation, and opinions. The biggest risk is training failure, so disclosure best practices and customized checklists can help organizations and employees navigate different social media situations safely and honestly.
Career and individual development start with Owning It. Here is a tool leaders can use to guide individuals through the process of preparing for that all important career or development conversation. This was a keynote I gave at a recent conference.
BlogWell Austin Social Media Ethics Briefing, presented by Andy SernovitzSocialMedia.org
This document discusses ethics best practices for social media outreach and disclosure. It recommends requiring truthfulness and correcting misstatements in social media conversations. Companies should create social media policies and training programs to guide employees on proper disclosure of their identity, compensation, and opinions. The biggest risk is training failure, so companies need disclosure best practices toolkits and checklists customized for different situations to help employees stay safe and honest online. Raising standards for social media can save brands, reputations, and jobs.
This document provides an introduction to social media and its potential benefits for businesses. It discusses how social media can help businesses communicate with customers and build their brand. It also outlines the key elements of a social media strategy, including defining goals and metrics. Platforms like Facebook, Twitter, LinkedIn, YouTube and blogs are examined in terms of their usage and growth statistics. The document emphasizes that social media is an important tool for networking, relationship building and viral marketing.
EPIP - Ask For It - Webinar: Negotiating for Yourself and Your OrganizationEPIPNational
The co-founder of Ask For It will introduce participants to key theories in negotiation and highlight some common negotiation misperceptions and obstacles. You will leave with fresh insight and actionable knowledge to help you in your next negotiation, whether you’re advocating for yourself or your organization.
She’ll guide you through the following questions:
How can I effectively prepare?
What should I consider beforehand that could give me an advantage?
What are the most effective ways to frame my ask?
Improving your negotiation skills can help you move forward in your career or make more in salary, but it also benefits your organization, your grantees and your colleagues. If you want to be a change making leader, you need the skills to make the best deals for all parties involved. Negotiation isn't just about salary. What if you really knew how to get what you want?
This document provides tips for managing stakeholders, interacting with remote peers, building social capital, and managing one's boss. It discusses identifying and prioritizing key stakeholders, understanding their motivations and needs, and influencing their opinions. When working with remote peers, it emphasizes creating opportunities for face-to-face interaction, setting clear goals, providing feedback, and fostering cultural understanding. Building social capital involves making strong connections between employees, enabling trust, and fostering cooperation through retention, networks, trustworthy leadership, and common purpose. Managing one's boss effectively requires compatible work styles, clear mutual expectations, dependable information flow, honesty, and making good use of time and resources.
Este documento presenta 12 problemas de movimiento rectilíneo uniformemente variado (MRUV) con sus opciones de respuesta. Los problemas involucran calcular la velocidad después de cierto tiempo dado la aceleración inicial, determinar la aceleración dado el cambio de velocidad en cierto tiempo, y calcular el tiempo requerido para detenerse dado la velocidad inicial y aceleración de frenado.
Ever get the feeling that nobody is reading your library’s website? Trust your gut on this one; unfortunately, this is the case for much of the content posted on library sites. Learn how to make your content not only attractive, but also palatable to today’s online reader. Some simple guidelines will make all the difference.
Get Over Yourself! Improving Your Library’s Online PresenceLaura Solomon
Libraries exist in multiple places these days – not just through their websites, but in social media as well. What are the most common mistakes libraries make online?
How can you make your library stand out without violating online community standards? Learn to re-think how your library presents itself to the world online.
Cara Technology has acquired ALECTIA Brew's yeast collection and supply business. The acquisition combines one of the largest repositories of commercial brewing yeasts in the world, containing almost 700 yeast strains dating back to the 1890s. Customers will benefit from Cara's expanded ability to analyze brewery yeast samples and select improved strains. The acquisition builds on ALECTIA Brew's 128-year history of supplying pure yeast cultures to breweries globally.
The Flavour Consequences Of Good IntentionsBillSimpson19
This document summarizes a presentation on common beer flavor problems that can arise from sustainability initiatives and how to avoid them. It discusses how initiatives aimed at using local raw materials, natural raw materials, reducing raw material use, and reducing energy use in the brewhouse can potentially impact beer flavors. Specifically, it notes that local raw materials may limit distinctive hop varieties, natural and organic raw materials may ferment differently, reducing material use can impact hop flavors, and lowering evaporation rates can risk retaining off-flavors like DMS or grainy flavors. The presentation provides examples of these issues and discusses compensating steps brewers can take to maintain flavor profiles while pursuing sustainability goals.
Extreme Makeover: Web Site Edition (OPLIN)Laura Solomon
This document discusses ways to improve website usability through makeovers. It defines key terms like usability, accessibility, findability. It discusses common myths around websites and provides techniques for usability testing, including card sorting, heuristic evaluation, scenario-based testing and data mining website logs to identify areas for improvement. The overall goal is to help make over websites to have better functionality, accessibility and usability.
Emergency Fixes for Library Web Sites (OPLIN)Laura Solomon
The document outlines common issues with library website layout, text, images, navigation, and other elements and provides recommendations for improvements. Some key problems identified include websites being too cluttered, overuse of frames and scrolling, too many fonts and colors, use of serifs for body text, lack of white space, unclear navigation, excessive use of images and graphics, and not optimizing images for the web. The recommendations suggest using consistent design, appropriate typography, clear navigation, optimizing images and graphics, and focusing on usability and the library's mission.
Advanced Therapies for Library Web Sites (OPLIN)Laura Solomon
This document provides tips for advanced web site development and optimization, including getting a custom domain name, improving 404 page experiences, checking load times, using meta tags and favicons, ensuring cross-browser compatibility, following web standards, making sites accessible on mobile devices, using robots.txt files, and periodically updating sites.
The Flavour Consequences Of Good IntentionsBillSimpson19
Sustainability initiatives in the brewing industry can lead to common beer flavor problems if not implemented carefully. Using local ingredients or reducing water and energy usage can increase the risk of off-flavors like diacetyl or smoky flavors developing. Breweries must balance sustainability goals with maintaining their brand's flavor identity. Careful process control and monitoring are needed to avoid these risks and ensure beers still have their target flavor profiles when sustainability measures are introduced.
Youth And Social Media: It's All About ThemLaura Solomon
1. The document discusses how youth and social media use has changed as technology has advanced, with todays youth growing up digital natives who are more connected and engaged with technology than previous generations.
2. It notes many ways technology and social media have become integrated into youth lives, such as increased time spent online, using social networks like Facebook and Twitter, engaging with videos and cell phones.
3. The document provides advice for parents on how to navigate their children's technology and social media use, such as staying informed on current platforms but not overusing social media just for their kids or reconfiguring established norms of engagement.
Alfred Jorgensen Laboratory Brewing Yeast CapabilitiesBillSimpson19
The Alfred Jørgensen Laboratory is a brewing yeast company located in Copenhagen, Denmark that has been supplying breweries with yeast for over 130 years. They have the largest collection of brewing yeast strains in the world stored in liquid nitrogen, along with facilities and capabilities for yeast storage, supply, selection, analysis, and product and process development to support customers. Their specialist teams have extensive experience developing new beer products and processes through exploitation of brewing yeast.
This document introduces a storytelling platform that aims to build the ultimate storytelling experience by allowing users to share their life stories. It notes that the current version is 0.1 and seeks help from users to further develop the platform and create a place for sharing life chapters and stories. The platform emphasizes that every person's story is valuable and worth sharing.
A Rational Approach To Yeast Strain Selection In Product DevelopmentBillSimpson19
Presentation made to the 2009 Master Brewers Association of the Americas (MBAA) Convention, held 2 - 4 October 09 at the La Quinta Resort & Club in La Quinta, California, USA.
This document discusses creating winning theories by making enemies react as predicted and sharing those theories with the world. It mentions sustaining the site through premium accounts and security concerns, and encourages experiencing the joy of creating winning strategies.
Facebook And Twitter What You Really Need To Knowguestede257
This past summer, the incredible power of social media was demonstrated across Ohio during the Save Ohio Libraries campaign. Do you understand why your library needs to be involved in social media? Even if you do, do you understand how to build social capital? It takes work and expertise to use this medium successfully. Learn the nitty-gritty of doing social media effectively
Anyone can set up a Facebook or Twitter account, but do you really know how to get the most out of them? All too often, libraries jump into the social media arena without a full grasp of what doing so really means. Do you understand what people expect from you in these environments? Does your library have a well-crafted social media policy? Maximize the staff time spent on these tools by getting a solid foundation in effective social media use.
This presentation is not really about social media or fundraising. Yes, you read that correctly. It’s not about social media, fundraising or even technology because social media is only a tool to communicate and fundraising is only an outcome to a goal-driven plan. What we will discuss are principals that you already know and employ to attract donors as well as how you can accelerate awareness for attracting a new audience of potential donors. In fact, you may decide to rethink your current approach to fundraising efforts, but not because you’ve been doing it wrong – but, rather because you’ve been doing it right. Social media will be built into this discussion, but only as a means to establish or enhance what’s core to success on any front…relationships!
This document provides guidance on developing an effective social media strategy for nonprofits. It stresses the importance of the assessment phase to [1] understand target audiences and how they receive information before planning outreach. Key steps in assessment include focus groups, surveys, and analyzing existing web and social media analytics. With information gathered, nonprofits can then [2] prioritize goals and tasks in the planning phase based on available resources and what needs changing. Implementation requires assigning roles and timelines to carry out the strategic plan. Ongoing evaluation is also critical to measure success and make refinements. The overall process emphasizes listening to audiences as a foundation for developing relevant and impactful social media outreach.
Forum sustentar 2011 social media workshop 25 august 2011Maxine T. McClellan
The document provides an overview of social media marketing. It discusses who uses social media and its benefits for businesses, including customer relations, loyalty building, and new customer acquisition. It emphasizes that social media is about dialogue and engagement, not advertising. The document then offers tips for developing a successful social media strategy, including determining goals, researching audiences, creating a contact list, joining conversations, and measuring results.
6 Steps to Creating a Winning Social Media Marketing StrategyNew Patients, Inc.
The document outlines 6 key steps to creating an effective social media strategy for a dental practice:
1. Set specific, measurable goals such as acquiring new patients or building your community.
2. Learn about your target audience and choose the best platforms to reach them, such as focusing 40-65 year olds for implant services.
3. Research your competitors' social media usage to learn from their successes and mistakes.
4. Create a content calendar following an 80/20 rule of fun/educational vs promotional posts, 4-6 times per week per platform.
5. Schedule posts for when engagement is highest, such as Wednesday mornings for Facebook.
6. Engage with
The document outlines Corey McPherson Nash's approach to developing an effective social media strategy and plan. It discusses identifying target audiences and goals, developing an engagement strategy to build relationships, and selecting appropriate social media channels. Corey emphasizes the importance of being authentic and engaging, listening to audiences, and adjusting plans over time based on feedback.
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
This document discusses empowering just-in-time sourcing through social media. It outlines five key benefits of social media for recruiting: branding, engagement, SEO, viral networking, and competitive intelligence. It also describes five social media initiatives that are important for success: going where candidates are, having a unified global vision, creating a roadmap, assigning channels, and implementing a communication strategy. The document provides tips on social media marketing and common mistakes to avoid. It also describes Arbita's Recruitment Genome Project for conducting market research to provide guidance to recruiters.
The document provides guidance on conducting community relations work and using social media for public relations. It discusses researching the client and community, identifying target audiences and objectives, developing programming and content, and creating a social media presence and fan base. The key advice is that social media is a long-term investment that requires consistent, quality content and being transparent and responsive to build trust over time.
The document provides tips for using social media effectively for businesses. It recommends 5 things: 1) Listen to your community to understand their interests. 2) Set clear goals, strategies, and plans for social media use. 3) Choose a social media team wisely by finding those who understand your brand and are passionate about social media. 4) Create a social media policy to guide appropriate use. 5) Provide ongoing training to your social media team to ensure best practices.
A workshop designed to help nonprofits explore strategic approaches to social media - both via exposure to different techniques and by using the ARM best practices and the FIG strategy stages.
The document discusses how personal branding and social networking can impact an individual's reputation or "personal brand". It emphasizes that everyone has the potential to stand out and build their skills into a notable personal brand through excellence, differentiation, authenticity, consistency, and network reach. However, privacy is reduced due to social media. The document provides tips for developing a positive personal brand online such as knowing your strengths and goals, getting honest feedback, having a strategic plan and timeline, and using social media appropriately to build quality relationships.
Managing Risk and Opportunity: Volunteers and Social MediaVolunteer Toronto
The document discusses managing risk and opportunity when using social media for volunteer recruitment and management. It emphasizes the need for strategic planning through policies, procedures, and training. Social media is now an imperative for organizations but requires balancing demands on staff time and exposure to risks. The summary outlines key steps for organizations, including determining policies and resources needed, formulating a social media policy and strategy, and implementing plans through an editorial calendar and volunteer management approach.
This Facebook strategy workshop was shared at a Nonprofit Resource Center workshop at the Womens Resource Center of Manatee County. Presented by Susie Bowie and Suzanne Dameron. Thanks to everyone who joined us!
Authors need to get their mindset inline with current business and economic trends in the publishing industry in order to stay current and resilient enough to earn a living doing what they love. Online course available now
https://share-your-story.teachable.com/courses?preview=logged_out
The document discusses social media and leadership. It defines social media as platforms that enable communities to interact and engage. It provides statistics on major social networks like Facebook and Twitter. It also explains common social media platforms like blogs, Facebook, Twitter, YouTube and defines their purposes. The document concludes by discussing how leadership principles apply to social media and tips for getting started with social media.
This document discusses the advantages of using social media for recruiting. It outlines five key advantages: 1) Increased brand presence and engagement with prospects; 2) Access to total membership contacts for direct outreach; 3) Improved search engine rankings driving traffic; 4) Viral networking effects through friends and connections; 5) Access to industry intelligence and trends. The document also provides tips for establishing a successful social media recruiting strategy.
Similar to Pinpointing A Moving Target: Doing Social Media So It Matters (20)
This document discusses emerging tech trends for 2018 including facial recognition, virtual and augmented realities, subscription economies, and virtual assistants. Facial recognition is increasingly being used for security purposes but also raises privacy and bias issues. While virtual realities still have limitations, augmented realities are growing through applications in retail, art, and education. The subscription economy model is rapidly expanding and changing how consumers access goods and services. Finally, virtual assistants through voice interfaces are becoming more common in homes and offices through devices like Amazon Alexa and Google Home. The document considers implications of these trends for libraries and ways they could engage new technologies.
Free Online Tools You Didn't Know You NeededLaura Solomon
This document provides a list of free online tools organized into three categories: productivity, web & images, and miscellaneous. Some of the tools listed include Cold Turkey to block distracting websites, Flux to reduce blue light from screens, Mausr to customize mouse gestures, a reverse dictionary, a link info tool, a national food day calendar, a name checker, a letter writing app, a temporary email service, a no button for websites, tools for identifying fonts and extracting colors, an image compressor, a website cost estimator, a GIF maker, a browser detector, an interactive map tool, a website deletion tool, uptime checkers, ambient noise generators, an online data request form, a "this to that"
Southern Ontario Library Service: Doing Social Media Like You Mean ItLaura Solomon
The document provides guidance on using social media effectively for libraries. It begins with an overview of common ways libraries can fail at social media, such as not having clear goals or metrics to measure success. It then discusses how to avoid these pitfalls by planning strategically with SMART goals that are specific, measurable, achievable, realistic and timed. Both quantitative and qualitative metrics are important to track, including engagement, reach and sentiment. The document emphasizes measuring the right metrics and not solely focusing on numbers. It also provides examples of effective social media goals and policies from other libraries.
1) How to Fail at Social Media
a) How to fail when you’re just starting out
b) How to fail while doing social media
c) How to fail when responding in social media
d) Summary & questions
***BREAK***
2) Fine-Tuning Facebook
a) Why Facebook matters to libraries
b) Profiles versus pages
c) Facebook profile tweaks
d) Facebook features
e) Facebook Timeline and options
f) Facebook strategies that work
g) Facebook strategies that don’t work
h) Working with Facebook Insights
i) Examples of the good, the bad and the ugly
j) Summary & questions
***BREAK***
3) Tweaking Twitter
a) Twitter stats you actually should know
b) Things to stop doing on Twitter
c) Ways to do Twitter right
d) Tweet makeovers
e) Summary & questions
***BREAK***
4) Putting It All Together
a) Social media myths
b) Social capital
c) Measuring stuff
d) Interactive: rewriting of Tweets
e) Summary & questions
Death by Presentation: Don't murder your audience!Laura Solomon
You’ve been asked (or maybe you actually volunteered) to do a presentation. Now what? You’ve survived your own share of horrendous presentations, and you don’t want to inflict one on anyone else. How do you prepare? How do you keep people interested so they don’t spend the whole time on Facebook? How can you make a Powerpoint that actually helps and doesn't just contain a bunch of bullet points? The questions can be overwhelming and the challenges numerous. Find out what works and what doesn’t, and how to keep your audience engaged. Learn how to avoid the common mistakes that newbie presenters make while discovering what it takes to get asked to do it again–you can make your first (or next) presentation ROCK!
Your library may have spent a lot of money or time on online marketing or social media outreach, only to have its reputation severely damaged by one angry blogger. How can you track this kind of activity and mitigate negative commentary? Learn what tools are available to help monitor your library’s precious online reputation and some strategies to protect your library’s brand.
People are talking about you…but do you know what they’re saying?Laura Solomon
Your library may have spent a lot of money or time on online marketing or social media outreach, only to have its reputation severely damaged by one angry blogger. How can you track this kind of activity and mitigate negative commentary? Learn what tools are available to help monitor your library’s precious online reputation and some strategies to protect your library’s brand.
At the end of this one-hour webinar, participants will:
Be able to identify at least two reasons why ORM (online reputation management) matters for a library
Be able to identify at least 3 tools that can be used for ORM
Be familiar with strategies for dealing with negative content
Put Down the Bullhorn: Promoting Your Library OnlineLaura Solomon
When it comes to promoting your library online, things can get pretty complex, fast. What are the best methods for a library to use? How do Google AdWords and Facebook ads work? How does social media fit into library promotion? Are there even good reasons for a library to use online promotion? Learn how to re-think how your library operates online and choose promotion methods with best practices in mind.
We often have assumptions about how teens and tweens use the Internet. But, are those assumptions true? What kind(s) of social media should your library have? Learn the answers to these questions and many more, as well as discovering if your library can effectively engage (or not) with young people in social media.
Libraries exist in multiple places these days - not just through their websites, but in social media as well. What are the most common mistakes libraries make online? How can you make your library stand out without violating online community standards? Learn to re-think how your library presents itself to the world online.
Sure, it’s incredibly simple to set up a Facebook page for your library. But, then what? How can you really make it useful to visitors? Learn the do’s and don’ts of managing a Facebook page and what you can do to attract more fans. Get the lowdown on using Facebook Insights, the analytics feature. See real examples of libraries that showcase the good, the bad and the ugly. Get ready to make your library’s Facebook presence a whole lot better.
SlideShare. Present yourself. Upload * Laura Solomon ▼ o Laura...Laura Solomon
With the continuing proliferation of smartphones and devices such as the iPad, there now exists a completely new culture of communication. Mobile media is unknown territory for many of us and our patrons are already there. Libraries are faced with new challenges and new questions. What makes your website mobile friendly? How can your library begin to serve the mobileuser? What are other libraries providing mobile services
(or, are they)? Where should your library start? Get the information you need to start answering these questions and more.
Lots of experts will tell you how to succeed at social media, but very few willl lay out a clear path to failure. Learn what the most common points of failure are for public libraries, and why libraries often aren’t getting what they want out of this new medium. Laura Solomon is the author of two forthcoming books on social media in libraries, and she has seen many libraries enter social media waters with no idea how to steer. Find out ifyour library is on its way to a social shipwreck and how you might be able to change course.
20 Things You Can Do to Make Your Library's Website Better Right NowLaura Solomon
Let’s face it--we can’t always overhaul our library’s entire website. Sometimes,we just need ways to improve on what we have, due to cost, expertise or political barriers. There are lots of things you can do with very little to improve yourl ibrary’s site. Some are small, some are bigger, but all can make your site better for your visitors. Get some quick and practical ideas about potential ways to polish your site without busting your library’s budget or eating up tons of staff time.
(Computers in Libraries 2011) Let’s face it — we can’t always overhaul our library’s entire website. Sometimes, we just need ways to improve on what we have, due to cost, expertise, or political barriers. There are lots of things you can do with very little to improve your library’s site. Solomon provides some quick and practical ideas about potential ways to polish your site without busting your library’s budget or eating up tons of staff time.
Ready to tune up your library’s social media presence? The world of social media changes fast, and things change all of the time. What should libraries expect in the not-too-distant future? Learn what’s trending in online social networks and see both good and bad examples of how some libraries are handling social media.
Why Patrons Hate Your Library's WebsiteLaura Solomon
We may love our websites, but chances are good that your
patrons...well, not so much. Libraries are often guilty of
common website problems that can annoy visitors. From design errors to usability issues, find out what may be driving
your patrons crazy and why.
This past summer, the incredible power of social media was demonstrated across Ohio during the Save Ohio Libraries campaign. Do you understand why your library needs to be involved in social media? Even if you do, do you understand how to build social capital? It takes work and expertise to use this medium successfully. Learn the nitty-gritty of doing social media effectively.
Drupal: Community Plumbing for Public LibrariesLaura Solomon
Looking for a better way to manage your web site content? Want more advanced functionality and/or social networking features? Join Laura Solomon of OPLIN as she discusses one of the more popular open source content management systems; Drupal. Drupal has gained a lot of library proponents and won several major awards. Learn more about the pros and cons of this open source content management system and how libraries of all sizes are using it to make their web presences more effective and efficient.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
You’ll grow your fan base organically, which means they’ll stick around.
You’ll stay current on what’s important to your fans (also called “market research” ).
Make sure you have everything you need in place or it’s going to be a wasted effort
Social media is not a silver bullet. No magic! Social media is a tool, just like email is a tool, and just like a web site is a tool.
Transparency Empowering your patrons Losing congrol over the message! But you gain credibility If you can’t handle either of these or your administration can’t, don’t bother. Your efforts will die, quickly.
The goal doesn’t need to be a sales figure, it could be something as simple as number of @ replies on Twitter or Facebook fans. By analyzing your current standing, your goal, and your % change, you can decide what has been working and what hasn’t. Without these numbers you can neither optimize your campaign nor determine success. THIS IS THE MOST IMPORTANT SLIDE!
You have to understand who you’re sending stuff out to in order to do social media well
They want to look good; what do you have that they can pass along to their friends, so they look like they’re in the know?
They’re darned busy—don’t make them do work or go searching and don’t bombard them with too much at once
They’re putting stuff out there BECAUSE they want a response. Social media is a two-way conversation. Forget that at your peril. This also means when someone comments on your Facebook wall, you need to comment back.
Sharing well means
Sharing good stuff Steer away from negative stuff
Sharing diversely (different kinds of media)
And yes, please share good stuff from your “competing” non-profit friends None of us can or should operate as an island in social media. Transparency means creating community, giving credit, and being caring.
Share promptly Because social media is so immediate, you need to start or participate in conversations as they happen. Recently, a fairly high-profile Twitter user was in Miami for a business meeting. The meeting was extended and he needed to find a hotel for the night. He sent out a Tweet asking for hotel recommendations and got very limited response from local hotels. Since I live in the area, I retweeted it for him, and three days later a Miami hotel got in touch to ask how they could help me. Major FAIL. If you are going to be a part of social media, then remember that timeliness can often mean the difference between success and failure. http://mashable.com/2009/09/30/business-transparency/ In social media 24 hours is a long time. Really long. What hurt brands like Motrin and Dominoes was simply delaying their responses. In the old days of offline media, if something happened on a Friday, you could think about it all weekend before the Monday business press hits. Not in social. You’ve got hours not days. So have a plan in place. Then listen, respond, engage accordingly. In all likelihood you’ll get credit for confronting the situation head on.
Poor execution can lead users to consider you as being spammy and can tarnish your brand. The purpose of these sites is to network, not to promote in a one-way fashion.
Leave Your Name, Location, Avatar and/or Bio Blank You would think that those of us who are using Twitter to connect with others (which is just about everyone, isn’t it?), would take time to fill in some basics about who we are and what we do. I have seen so many Twitter accounts that don’t even provide a name. And worse, some that don’t have an avatar. Ideally, your avatar will be an actual photo of you, but at a minimum, you need something there (a logo, business name, etc.) to replace the default no-avatar graphic. The burden of credibility is on you!
I always wonder what the deal is when I see Twitter accounts that have thousands of followers with only a handful of tweets posted. Sure, this is the norm for many of the celebrity Twitter accounts, but what’s the point? All this says to me is that you are playing a numbers game and most likely not willing or interested in getting to know any of your followers. One of the biggest benefits of using Twitter is the ability we have to use it to build relationships. If you’re not tweeting and engaging in conversation with anyone, you’re not getting to enjoy any of these person-to-person benefits.
We all put links on Twitter; it’s a great way to share information and spark conversation. But take a look at your linking history. If the majority of your links are self-promoting (i.e. they go directly to your website or focus only on your own accomplishments), you may be missing the point. Sure, people want to hear about what you’re doing and things you have available, but that can’t be the only side of your Twitter persona. Don’t forget to share information others might find useful, retweet, and read and comment on what your followers are posting. And when you get comments and retweets, please, acknowledge them and say thank you!
Please don’t send every little app you try. If you’re not aware that you’re doing it, you probably still are. Be sure to click “no” or “skip” or whatever lets you not invite me to yet another little green patch, zombie biting experience, or buy my friends experience.
Promoting yourself before you have engaged, joined or built a community This would be like showing up at a social event and pitching yourself to any stranger in the room. This is the classic mass media way of thinking. OK, there’s an audience here, I’ll broadcast a message. Doesn’t work that way out here. You have to bring something to the party, make friends, perform a few favors before you can even think about asking for anything in return. If you come to social media with a traditional media way of thinking you’ll be worse than invisible.
Don’t Fake It — Talk About What You Know Web designer Jeffrey Zeldman talks about web design. That’s it. And, he’s good at it. If you want to know about web design news and info, he’s the king. Literally: Business Week even dubbed him the “ King of Web Standards .” Zeldman’s example teaches us that transparency is about being who you are. Talk about the things you know and can do well. You can actually enhance your personal/company brand by sticking to what you know. Then make sure you have a list of go-to people or lifelines that specialize in related areas. For example, I’m a human resources consultant. I’m not an employee benefits consultant. So, when my clients ask about employee benefits, I refer people to one of my colleagues. This makes me look good, because I’m not trying to be something I’m not, and my clients get the right services and information they need. http://mashable.com/2009/09/30/business-transparency/
Imagine a consumer, that is both a Facebook fan and Twitter user, discovers the brand Facebook page. If the page doesn’t cite the brand’s Twitter account, this would be considered a lost social conversion. You didn’t convert the consumer into a Twitter follower because they didn’t know it exists. Giving consumers multiple ways to connect with the brand increase the likelihood that they will.
Think of social media as something you do every single day. Social media is 24/7/365. Be there or be square.
Understand prime tweet hours for conversations and traffic Recommended Prime Tweet Hours : Twitter has replaced the morning email time for some. Between 7:30 A.M. to 10:00 A.M. EST Mon. - Fri. most twitter users are at work, reading tweets, tweeting, checking rss feeds and sharing information. However, this can vary when it comes to your followers and followings.
Google Alerts and search.twitter.com and Tweetdeck are your friends. Track your reputation online.
One of the forgotten, yet most important aspect of social media is to have fun . Brands forget that they’re engaging consumers, talking to them instead of broadcasting a message. By having a good time yourself and staying upbeat, consumers enjoy interacting with you. The brand must set the mood for the engagement, just like in offline relationships, online consumers will take cues from the brand on how the interaction should occur.