This document discusses ways to increase engagement through analytics. It suggests: 1. Testing everything and getting everyone involved to review what works regularly and set goals. 2. Some specific tips include sending weekly emails about top stories, encouraging employees to post more online, reviewing social media impact weekly, setting specific monthly goals, and sharing successes and asking for help from others.

1. +
Engagement
Analytics
What to do with all those numbers.

2. Impact:
noun
1. The striking of one thing against another; forceful
contact; collision: The impact of the colliding cars broke
the windshield.
2. An impinging: the impact of light on the eye.
3. Influence; effect: the impact of Einstein on modern
physics
4. An impacting; forcible impinging: the tremendous
impact of the shot.
5. The force exerted by a new idea, concept, technology,
or ideology: the impact of the industrial revolution.

3. Engagement:
noun
1. The act of engaging or the state of being engaged.
2. An appointment or arrangement: a business
engagement.
3. betrothal: They announced their engagement.
4. A pledge; an obligation or agreement: All his time
seems to be taken up with social engagements.
5. employment, or a period or post of employment,
especially in the performing arts: Her engagement at the
nightclub will last five weeks.

4. +
What do “impact” and
“engagement” mean to us?

5. +
Increasing Engagement:
1. Test Everything
2. Get Everyone Involved
3. Review Regularly
4. Set Goals
5. Share

6. +
Testing

7. +
Get everyone involved
 Send out weekly emails about top performing stories
 Create a list of your employees on Twitter and Facebook, and
encourage them to post more and participate in
conversations
 Focus on the people who want to improve

8. +
Review what’s working
 Pick one half hour every week to review what “impact” your
social media outreach had on pageviews, uniques, new
visitors, etc.
 Don’t worry about not having time to go in depth. General
notes on what’s working are better than nothing.
 Ask for feedback on what you did during the week: Peer
review.

9. +
Set goals
 Pick specific things to focus on each month. For example:
More Twitter followers, more pageviews, more RTs, etc.
 Review at the end of the month: Did you reach your goal? (If
not, why, and if you did, make it harder next month.)
 Change goals each month so you aren’t always trying to do
the same thing.

10. +
Share with each other
 What’s working for you?
 Who has done what you want to do? If you don’t know them
already, contact them and ask how they’re doing it.
 Ask for help. If you’ve got a big story, you’re on the phone
RIGHT NOW with people who can help you get the word out.

11. +
Add your tips to the hackpad.