Authors need to get their mindset inline with current business and economic trends in the publishing industry in order to stay current and resilient enough to earn a living doing what they love. Online course available now
https://share-your-story.teachable.com/courses?preview=logged_out
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Lessons Learned From Five of Marketing's Top Minds - starring Robert Rose, An...Workfront
Marketing is a Learning Experience
Great marketing has always been about trial and error and knowing when things are working and when they’re not. This has never been truer than it is now.
Now long ago, the most prominent voices in marketing were fresh out of school, just starting their careers, and making their own share of mistakes. Between then and now, what experiences turned them into the thought leaders they are today?
We asked five of these thought leaders to share with us their most transformative job experiences and what they learned. We hope you enjoy what they shared with us.
As always, fellow marketers, keep experimenting, keep learning, and keep improving!
- Joe Staples, CMO, Workfront
In this presentation, Joe Pulizzi details why content marketing has taken center stage, looks at the latest content marketing research, and shares case studies looking at five content strategies that separate the good from great content marketing professionals.
Writing good job adverts is imperative if you want to achieve your Recruitment outcomes. The job advert is the first point of contact between yourself and your prospective candidates - you want to leave a positive first impression.
In these slides, we teach you what you should be doing to write the best job ads.
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...Amy Porterfield
You know you have to create “quality content” to grow your online business—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming? I’m taking the overwhelm out of getting out weekly blog posts and podcast episodes plus creating content inside of your programs, promotions and launches, by breaking down every single part of the content-creating process for you. Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.
10 Rules for Building a Successful Content & Social Marketing ProgramEllie Behling
Read a blog about this presentation here: https://www.marketers2marketers.com/blog/10-rules-for-building-a-successful-b2b-content-and-social-marketing-program
Content and social marketing can get huge results -- and yet many companies run into the same pitfalls when trying to launch these initiatives. Regardless of industry, budget, size, and goals, these are the 10 guiding principles any company should follow to make sure your content and social marketing succeeds.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Lessons Learned From Five of Marketing's Top Minds - starring Robert Rose, An...Workfront
Marketing is a Learning Experience
Great marketing has always been about trial and error and knowing when things are working and when they’re not. This has never been truer than it is now.
Now long ago, the most prominent voices in marketing were fresh out of school, just starting their careers, and making their own share of mistakes. Between then and now, what experiences turned them into the thought leaders they are today?
We asked five of these thought leaders to share with us their most transformative job experiences and what they learned. We hope you enjoy what they shared with us.
As always, fellow marketers, keep experimenting, keep learning, and keep improving!
- Joe Staples, CMO, Workfront
In this presentation, Joe Pulizzi details why content marketing has taken center stage, looks at the latest content marketing research, and shares case studies looking at five content strategies that separate the good from great content marketing professionals.
Writing good job adverts is imperative if you want to achieve your Recruitment outcomes. The job advert is the first point of contact between yourself and your prospective candidates - you want to leave a positive first impression.
In these slides, we teach you what you should be doing to write the best job ads.
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
The Six Pillars of Content Creation for an Unstoppable Online Business (with ...Amy Porterfield
You know you have to create “quality content” to grow your online business—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming? I’m taking the overwhelm out of getting out weekly blog posts and podcast episodes plus creating content inside of your programs, promotions and launches, by breaking down every single part of the content-creating process for you. Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.
10 Rules for Building a Successful Content & Social Marketing ProgramEllie Behling
Read a blog about this presentation here: https://www.marketers2marketers.com/blog/10-rules-for-building-a-successful-b2b-content-and-social-marketing-program
Content and social marketing can get huge results -- and yet many companies run into the same pitfalls when trying to launch these initiatives. Regardless of industry, budget, size, and goals, these are the 10 guiding principles any company should follow to make sure your content and social marketing succeeds.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
What better way to kick off the holiday season than a massive SlideShare filled with the best SEO questions asked and answered from our popular AMAs. There's no shortage of expert insight with names like Rand Fishkin, Avinash Kaushik, Ann Smarty, Peep Laja and more!
SlideShare by HubSpot's @ninarstepanov.
It's time to buckle up for what is sure to be an epic flight as we prepare for a safe landing at Content Marketing World in Cleveland, Ohio, USA this September 5-8. The Content Marketing Institute and TopRank Marketing teams once again will bring you a series of three #CMWorld conference ebooks showcasing some of our amazing speakers with their thoughtful advice on content marketing. Hang on for a fun ride - and we'll see you in September! (And be sure to listen to Joe Pulizzi's "message from your captain!" We had fun with this one.)
Marketing Predictions 2016: Q&A With Ted Rubin, Robert Rose and MoreWorkfront
What challenges and opportunities can marketers expect in 2016? We asked thought leaders Ted Rubin, Robert Rose, and Joe Staples. This is what they said.
Social content that thrives in an overcrowded marketHarrison Blum
Social media used to be a place for businesses to thrive and increase brand awareness for little to no cost. Unfortunately, all of that has changed over the past several years.
As the popularity of social media grows, many of the most popular platforms have quickly become overcrowded. This has left many SMBs writing off social media as a serious marketing tool for their company.
Harrison Blum is pleased to share how SMBs can adapt and evolve its social content strategy to reach the modern customer.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Christian Grey has certainly taught us something about PR and we've laid it all out in this presentation. Here are 52 facts about Public Relations you should know for your small business or startup.
Content Marketing Detox: How to Beat the BulgeOnboardly
Content marketing is a beast. It takes time, money and precious resources to do it well. Here we teach you how to beat the bulge and how to detox your content marketing strategy (or lack there of).
How To Create Content That Helps You Nail Your Business Objectives. We hear it every day: How do we create engaging content? In reality, this is a problem that doesn’t deserve a solution. Why? Because content that simply garners engagement is unlikely to help your brand meet its business goals. The content you create should help your brand reach its goals, and for that to occur you must make loyalty a priority.
In this session marketers will walk away knowing…
- Why content loyalty is important and how it helps all areas of the business
- What types of content inspires loyalty
- How to create content that moves the needle for their brand
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
Social media Vs your website - which is more important?Xpand Marketing
Social media usage has grown by nearly 100% in the last 5 years.
It's fair to say it's here to stay and it's a pretty damn powerful tool when it comes to building your brand.
So, what does the future hold for social media? Is it going to become more important than your website?
During this event, we covered:
👉 Our future predictions of how social media will change as a marketing tactic
👉 Why social media is crucial for business growth in 2021
👉 Each B2B social media platform and how it can be used
👉 How to future proof your digital marketing strategy
👉 Some useful tools we recommend to use for your social media
If you run your own business or are in charge of marketing the business you work for, this one's for you.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
What better way to kick off the holiday season than a massive SlideShare filled with the best SEO questions asked and answered from our popular AMAs. There's no shortage of expert insight with names like Rand Fishkin, Avinash Kaushik, Ann Smarty, Peep Laja and more!
SlideShare by HubSpot's @ninarstepanov.
It's time to buckle up for what is sure to be an epic flight as we prepare for a safe landing at Content Marketing World in Cleveland, Ohio, USA this September 5-8. The Content Marketing Institute and TopRank Marketing teams once again will bring you a series of three #CMWorld conference ebooks showcasing some of our amazing speakers with their thoughtful advice on content marketing. Hang on for a fun ride - and we'll see you in September! (And be sure to listen to Joe Pulizzi's "message from your captain!" We had fun with this one.)
Marketing Predictions 2016: Q&A With Ted Rubin, Robert Rose and MoreWorkfront
What challenges and opportunities can marketers expect in 2016? We asked thought leaders Ted Rubin, Robert Rose, and Joe Staples. This is what they said.
Social content that thrives in an overcrowded marketHarrison Blum
Social media used to be a place for businesses to thrive and increase brand awareness for little to no cost. Unfortunately, all of that has changed over the past several years.
As the popularity of social media grows, many of the most popular platforms have quickly become overcrowded. This has left many SMBs writing off social media as a serious marketing tool for their company.
Harrison Blum is pleased to share how SMBs can adapt and evolve its social content strategy to reach the modern customer.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Christian Grey has certainly taught us something about PR and we've laid it all out in this presentation. Here are 52 facts about Public Relations you should know for your small business or startup.
Content Marketing Detox: How to Beat the BulgeOnboardly
Content marketing is a beast. It takes time, money and precious resources to do it well. Here we teach you how to beat the bulge and how to detox your content marketing strategy (or lack there of).
How To Create Content That Helps You Nail Your Business Objectives. We hear it every day: How do we create engaging content? In reality, this is a problem that doesn’t deserve a solution. Why? Because content that simply garners engagement is unlikely to help your brand meet its business goals. The content you create should help your brand reach its goals, and for that to occur you must make loyalty a priority.
In this session marketers will walk away knowing…
- Why content loyalty is important and how it helps all areas of the business
- What types of content inspires loyalty
- How to create content that moves the needle for their brand
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
Social media Vs your website - which is more important?Xpand Marketing
Social media usage has grown by nearly 100% in the last 5 years.
It's fair to say it's here to stay and it's a pretty damn powerful tool when it comes to building your brand.
So, what does the future hold for social media? Is it going to become more important than your website?
During this event, we covered:
👉 Our future predictions of how social media will change as a marketing tactic
👉 Why social media is crucial for business growth in 2021
👉 Each B2B social media platform and how it can be used
👉 How to future proof your digital marketing strategy
👉 Some useful tools we recommend to use for your social media
If you run your own business or are in charge of marketing the business you work for, this one's for you.
How to create a social media marketing strategy for a mobile worldVantageITes
Having a social media presence is must for business today. Learn to make social media marketing strategy from us to generate more traffic and customer engagement for your business.
The Future of Marketing is Publishing - 8 Step Content StrategyJoe Pulizzi
Business decision-making has changed. People are relying on the internet, social media, their friends more than ever, and less on traditional marketing. This presentation goes through way, and how creating a content factory, and publishing, is necessary to position your brand as a trusted solutions provider. Also provides a quick analysis of Hubspot and how they compare to Omniture from a content marketing perspective.
How do some businesses manage to grow and scale like rocket ships and other companies can barely get someone to share their content?
This presentation will go through the key components of a growth strategy that are leveraged by some of the most successful brands online.
It will discuss audience acquisition tactics that businesses of all sizes can use to ensure the work they're doing leads to continual growth spurts.
If you are starting a new or established company, it is important to build up your reputation. A strong reputation can help you connect with customers and increase sales. So, how do you go about building a great reputation? By knowing what marketing trends are worth following. To help you keep up with the latest industry developments. Many starting businesses try to hire IT Services to promote their business through the latest trending technology.
Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?
According to a survey, 93% of marketers use social media to promote their business.
Advice for small and medium-sized enterprises on how to advertise effectively with a small budget.
Lucidity London is an independent marketing consultancy which provides research, strategy and programme implementation services to local, national and international clients from our HQ on the outskirts of London, England.
We help our clients inspire growth by combining in-depth analysis with clear insights and practical expertise in marketing and operations.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
How To Measure Influencer Marketing ROIThomas Jacob
The Complete Brand Marketer’s Guide:
As social media has grown to become part of everyday life for most people, businesses have recognized its potential for marketing. The problem is that it is now too big. How do you make your brand stand out from the millions of other posts, statuses, pictures, videos and other types of social media content?
Hyper Influencer Marketing is the most complete and up-to-date training guide about Influencer Marketing and what it takes to be the next Super Influencer!
Here is a quick glance of what they'll learn"
How to leverage TikTok, Instagram & Youtube for profits
- How to set up your profile the RIGHT way!
- How to build your strategy for maximum profits!
- How to make brands beg YOU for promotions!
- How to build a loyal audience that will follow you for life!
- The dirty-little-secrets other Influencers are ignorant about!
- And much much more... A Complete, step-by-step training!
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com/blog/
Similar to How to Market your Book without the Hard Sell (20)
2. The Secret to Book Marketing
Selling sucks
Follow the Process
Avoid O.O.P.S
Ditch the Dinosaurs
Be First Class
Why I can’t keep secrets
3. Selling Sucks
The secret to marketing your book…
when you tell stories, you never have to
sell
4. Follow the Process
Redefine how you think about selling
What is your purpose? My purpose is creating the
maximum amount of value exchange while having the
most amount of fun.
What is your definition of wealth? My definition is that
wealth is created by putting the most amount of value
out into the world.
The process is the why before the what and the how.
5. What is the process?
Marketing your book without the hard sell
Develop Your Story
Develop Your Business Plan
Develop Your Marketing Plan
Develop Your Brand
Develop Your Mindset
6. Develop Your Story
Your story is your why
Your story is your asset, but not your only one
Your story is your responsibility
Learn from people who know better than you
When you see a problem in the world and you
have the asset to solve it – create a product
7. Develop Your Business Plan
A book can take up to two years to produce
The sales window after a book release is
approximately 4 months
The marketing potential for each book is unlimited if it
is based on brand, not product
Fall in love with your target market, not your book
When you chase money first (concentrate only on
book sales) it can take 3 to 6 years to make a
profit
What is your definition of Profit?
Traditional calculation = Sales - Cost
My definition of Profit is Volume x Margin
(Margin is Income – Cost)
8. Develop Your Business Plan
Types of business plans
Low Volume and Low Margin = Traditional
Publishing
High Volume and Low Margin = Independent
Publishing
Low Volume and High Margin = Traditional
Publishers
High Volume and High Margin = Author Business
9. Develop Your Business Plan
Business analysts say we are 4 years into an
18 year cycle of value creation and growth…
10. Develop Your Business Plan
The last growth period was from 1990 to 2007
and 1968 to 1984 and another ended in 1956.
What happened during these periods of time?
Economists are saying that the most valuable
product in the next 14 years will be:
12. Develop Your Marketing Plan
What is the biggest
mistake authors make?
ONLY ONE PRODUCT TO SELL
13. Develop Your Marketing Plan
Types of Platforms
Social media
Traditional Media
Website
Face to Face
Types of Content
Types of Product
Types of Assets
14. Develop Your Marketing Plan
Who is your target market?
Why does your story make a connection with
them?
Why are other markets not your target market?
Where are your target market?
Which platforms do they use?
Which content do they respond the best to?
15. Develop Your Marketing Plan
Don’t Chase a Number
x amount of Instagram followers
y amount of Facebook fans
z number of Twitter followers
= Old School Thinking
- Not translatable into a reliable action. For example,
posting a picture purportedly viewable by your 1000
Facebook “fans” may generate little or no views,
engagement, or conversion events. Posts get “filtered,”
and expected reach is typically a small fraction of overall
fan count.
16. Develop Your Marketing Plan
Ditch the Dinosaurs
Facebook Fan Page is the new Yellow Pages
Most research on Facebook Page reach arrives at the
same conclusion: reach has regularly been declining
for many years. Some studies look at the relative
number of views per post, while others project views
as low as <1%. The consensus is that brand ability to
reach their Facebook fans diminishes with time.
A recent anomaly in the data has been a reported
consistency or increase in reach for video posts. This
may be a helpful insight if your marketing mix allows
for you to use more video content on social. But for
everything else, Page reach on Facebook has been
diminishing consistently.
17. Develop Your Marketing Plan
Ditch the Dinosaurs
Twitter is the new Daily Newspaper
Twitter reach is tough to measure but is decidedly low
at less than 3% and an engagement rate less than
.1%. Twitter now has an algorithm that likely further
skews that impression and engagement rate.
President Trump’s success using Twitter as a
communications platform perhaps skews people’s
perception of Twitter reaches. It’s important to
understand that most of the awareness of the
President’s Tweets come from press coverage of the
Tweets rather than from Twitter itself. This is an
organic amplification mechanism that cannot be
emulated by an author brand.
18. Develop Your Marketing Plan
Ditch the Dinosaurs
Instagram is the new Glossy Magazine
Instagram has one of the best engagement rates
of any social network and is second only to
Facebook in total users. This is the good news.
What may be challenging about Instagram is the
difficulty in placing a call to action in your posts.
Think of it as giving away free gifts.
19. Develop Your Marketing Plan
LinkedIn has one of the most impressive
demographics of any network and is easy to
niche
23% of registered users use LinkedIn monthly
but engagement and interaction tend to be
driven by a small group of power users and job
seekers.
Compounding this for author brands is a new
algorithm that defaults to displaying top posts
in the LinkedIn feed, and some ambiguity
about notifications and display to your organic
20. Develop Your Marketing Plan
Email isn’t social media, but offers some
distinct advantages over social:
- Delivered reliably (save spam filters) to every
connection.
- Open rate and engagement rates are often
much higher than those seen with social
platforms.
Disdvantages: Who has more than one email
address?
21. Develop Your Marketing Plan
Don’t pay for promotion
- Perhaps the most valuable insight into social media is to understand
how rapidly it is changing. Everything from platform features to
reach to targeting data change quickly, especially with competition
the likes of Snapchat, Pinterest, and other established networks.
- With social platforms, including Google, in constant flux, it is
important to reassess your measurement and implementation
strategy regularly. Since many of these companies are publicly
traded, they release new algorithms quarterly.
- Because of content filtering and content resonance, the value of
earned social media is never constant. What works today may not
work tomorrow. They are businesses who are trying to make money.
Your money in better spent elsewhere.
- Your goal should be connection to a target audience via organic
reach and look out for new platforms that offer a pay per post format
that pays YOU for your content.
22. Develop Your Marketing Plan
The Formula for Social Media Marketing
A consumer needs to see on average
7 hour of content
over 11 different times
on 4 different platforms
Before they follow a call to action
23. Develop Your Brand
What do you want to be known for?
Your are more than just one book.
It makes more sense to market your brand than
market your individual products.
What are your assets?
What is your backstory?
Telling people about your brand gives you the
content you need to market your book without
the hard sell.
24. Develop Your Brand
Openness and Honesty
Be First Class
Share
Top 7 Mistakes that lead to doing a hard sell
1. Being needy or sooky
2. Posting too much without purpose
3. Not differentiating yourself
4. Confusing people with jargon
5. Not sticking to the process
6. Only marketing to other authors
7. Waiting until you have a book
Your new full time job is to become a brand
25. Develop Your Mindset
What is the definition of a small business owner?
In Australia, a small business is defined by the
Fair Work Act 2009 as having an ABN and with
fewer than fifteen employees.
Many small businesses can be started at a low
cost and on a part-time basis, while a person
continues a regular job with an employer or
provides care for family members in the home.
The small business owner can leverage a strong
brand name while keeping their own investment
affordable.
26. Develop Your Mindset
Small businesses typically find themselves
strapped for time to do marketing, as they
have to run the day-to-day aspects of the
business.
To create a continual stream of new business
and find new clients and customers, they must
work on marketing their business continuously.
Low sales (result of poor marketing) is one of
the major reasons of small business failure
27. Develop Your Mindset
Having an author business is like trying to
solve a Rubix Cube
Each of the sides represent a facet of your
business
Products
Promotion
Writing
Money
Health
Relationships
28. Develop Your Mindset
Give Back
Your ability to share is an asset
Don’t keep it a secret
B1G1
Boss Lady Club
29. What next?
Come to the book launch – Date TBA
Join the Free 30 Day Social Media for
Creatives Challenge
Join our tribe on Facebook
Become a student at our Share Your Story
School
Become a member of the Boss Lady Club
Book in a strategy session