Boost Your Earning Potential with TapInfluence

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This document provides tips for influencers to boost their earning potential by working with brands. It discusses how brands search for influencers based on detailed profile and audience data. Common keywords that brands look for include "parent", "work from home", and categories like recipes, DIY, and fitness. When choosing influencers, brands' top considerations are aesthetics, post frequency, content quality and relevance, ratio of sponsored to non-sponsored content, and reach. The document recommends influencers understand brand goals, be professional, publish on time, and use analytics to ensure high-quality sponsored content.

Marketing

Boosting Your Earning
Potential as an Influencer

WHAT WE’LL COVER
HOW BRANDS SEARCH FOR
INFLUENCERS
WHAT MATTERS TO
BRANDS
BEST PRACTICES FOR
WORKING WITH BRANDS

WHY DO BRANDS HIRE INFLUENCERS?
1. Trust
2. Very targeted audience
3. Authentic consumer experience
4. Bigger reach than brands
5. Better, faster, cheaper
6. Shareable

• Understand the goals and requirements of the assignment.
• Be professional.
• Know what will resonate with your readers and tell your authentic story.
• Meet your draft deadlines. Publish on time.
• Take the time to ensure you are using the platform correctly – your analytics matter.
WORKING WITH BRANDS

Maggie Sheppard is seeking a position that allows her to use her communication skills to help organizations create engaging messages. She has over two years of marketing experience at Foster Angels of Central Texas, where she planned social media campaigns and led a fundraising effort that raised $10,000. She also interned at Susan G. Komen Austin and increased profits and sponsorships for a fundraising event. Shepard has a Bachelor's degree in Public Relations and Mass Communication from Texas State University, where she held leadership roles in student organizations.

Heartland Gallon Challenge Rev.

lippy137

The document outlines a social media campaign plan to increase milk donations for a food bank by 5%. It proposes tactics like creating social media accounts and engaging influencers to encourage user-generated content. Objectives include increasing awareness of the milk drive and targeting key influencers and local businesses. Metrics like data collection and analytics are mentioned to assess success. The campaign aims to humanize the milk drive by profiling client families.

Kalyn Baldwin Portfolio

kalynbaldwin

Kalyn Baldwin's professional portfolio summarizes her 5 years of experience in social media marketing. She has created social media strategies and campaigns for healthcare, education, and B2B clients. Her roles have included producing social media strategies, blogs, and video content. She also educates others on best practices. Samples of her work include social media plans, campaigns for Cash America affiliates, and writing samples promoting contests and community engagement.

The 7 Surprising Ways to Succeed with Social Media For Event Planners

Likeable Local

For event planning professionals, social media can sometimes seem daunting. There are many tried and true methods to the business, and it can be hard to try something new. In this webinar, The 7 Surprising Ways to Succeed with Social Media for Event Planners, Likeable Local Marketing Manager Beth Henderson will show you that using social media for your event planning business is really just the same principles you know and love, just on a different platform.

Waterless Car Wash - Pearl Eco Tire Shine, Trim Dressing & Ultra UV Protectant

Pearl Nano Promotions

Digital, Social Media Marketing - for Startups101 – Singapore

Evangeline Leong

Communication is Dead. Right? What does it mean to say that communication is dead? Surely this can’t be true? Let’s take a closer look… Part of the philosophy behind what we do at POMO is the idea that certain types of communication are now in a state of decline and because of this, a new form of communication is emerging – what we call engagement. Take one example – the newspaper industry. It’s a fact that the newspaper publishing industry is shrinking globally. As Christopher Zara says of the situation in Amercia, “the hemorrhaging of advertising revenue has been the greatest challenge for newspaper publishers. According to the Newspaper Association of America, or NAA, total advertising revenues have declined by more than 50 percent in just five years, going from $49.3 billion in 2006 to $23.9 billion last year.” [2011] We believe that underlying this decline is a recognition by marketers that today there are more effective ways to communicate a message than placing an ad in a newspaper. Newspaper ads are, generally speaking, a classic example of a one-way communication. TV ads are another. Both reach a wide range of people from diverse backgrounds with many different interests. It is often only a small fraction of these people who may be interested in the message contained in the ad and a smaller fraction still who are motivated to act because of it. Marketers have realised that there are far more effective ways to pinpoint markets and deliver messages to people who are genuinely interested. In our video about engagement we state that the audience has been replaced by the individual. Communities of individuals who we know and understand are ready to engage with brands in ways that were simply not possible just a few years ago. Our philosophy at POMO is that one way communication is dead. Customer engagement is everything. Create, engage, succeed. This is published by POMO – a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia

8 Things Influencers Can Do for Your Brand- eBook‏

Mohamed Mahdy

This document discusses how influencer marketing can help brands by leveraging trusted voices to reach consumers. It outlines 8 ways influencers can support brands, such as being the face of the brand, spreading messaging, and defending the brand during crises. A case study shows how an influencer campaign increased engagement for a wine company. The document advocates finding the right influencers to meet goals and measuring results to optimize campaigns.

Are You Doing Influencer Marketing Right?"

Mohamed Mahdy

The document provides guidance on properly identifying influencers for marketing campaigns. It recommends looking beyond just an influencer's unique visitors and engagement numbers, and examining other factors like: 1) The relevance of an influencer's content to the brand or product. 2) The frequency at which an influencer posts content, as this may differ across industries and audiences. 3) Demographic and other data about an influencer's actual audience that reveals how aligned they are with the target market. 4) The overall quality of an influencer's content through factors like photo and video production value.

J baby social strategy _2015-oct-27

Sky Downing

The document outlines Johnson's Baby's social media strategy and objectives. It aims to strengthen the emotional bond between Johnson's and mothers by providing helpful content for different stages of child development. The strategy has three components: create social value by building trust and reassurance for mothers, own the newsfeed by producing engaging mother-centric content, and measure performance through key metrics like fan growth and engagement.

Daniel Nogalski personal_brand_canvas

DanielNogalski

Influencer marketing!

Sharan Bahirwani

This document outlines an influencer marketing plan. It begins by defining influencers as social media users who have gained followers for their expertise on a topic. Influencer marketing involves using influencers to endorse brands and drive awareness and sales. Statistics show influencer marketing delivers an 11x ROI compared to other channels. The document recommends identifying relevant influencers, matching them to target audiences like millennials, and offering incentives to produce original content promoting products. It provides an example of how GoodFoods partnered with 60 influencers across niches to generate over 2,000 pieces of content promoting their food products.

Linqia how celestial seasonings tea runs influencer marketing

Linqia

Influencer marketing isn’t just a trend, according to Altimeter Research it is now “an integral part of any digital media plan”. Marketers are spending more and more on influencer marketing, but it’s hard to sometimes know if you’re setting up and leveraging influencer in the right way. Watch our new webinar featuring Yolanda Youts, Director – Shopper Marketing & Insights at Hain Celestial, as she discusses why she first used influencer marketing and the results she’s now seeing, with Linqia’s Director of Marketing, Alicia Mickelsen. Yolanda will walk through a few case studies, chat about lessons learned that you can implement at your own organization, and explain why an always-on influencer strategy is essential.

Advokate's Presentation on Facebook

Kate Austin-Avon

Kate Austin-Avon of Advokate, LLC gave a presentation on using Facebook for business. She discussed setting up a Facebook page for a business and optimizing it with details like photos, descriptions and call-to-action buttons. She also covered using Facebook groups and advertising to engage customers, as well as tips like having a social media plan, telling a brand story and monitoring insights. The goal is to use Facebook effectively as part of an overall social media marketing strategy.

The Motherhood Reports: The Best Ways to Engage Moms Online on Behalf of Brands

The Motherhood

The Motherhood and the University of Pittsburgh Institute for Entrepreneurial Excellence and the Joseph M. Katz Graduate School of Business conducted in-depth research and analysis of more than a thousand blog posts created by The Motherhood network of bloggers on behalf of our clients to determine what works and what doesn’t work for brands wanting to reach, engage and activate moms online. Following are the preliminary results of the study.

5 Keys for Creating Awesome Content

Mohamed Mahdy

This document discusses strategies for creating effective social content using influencer marketing. It identifies five keys: 1) Understanding your audience and their needs on different platforms; 2) Setting goals for your content campaigns; 3) Identifying influential social media personalities to partner with; 4) Optimizing content to get the best return; and 5) Measuring success through key metrics. The document provides guidance on each key, including how to find and work with influencers, customize content for different platforms, and set meaningful goals to measure performance.

Portfolio

Zhao Bird

SF SCORE provides business consulting services to startups and SMEs in San Francisco. However, it has relatively low brand awareness for these services. The document proposes developing a business consulting app that connects business owners with mentors for in-person or phone meetings. It would provide educational content and match users with nearby mentors based on their business needs to build the SF SCORE brand and drive traffic.

GMH SSL Final

Fred Petito

This document discusses content marketing and outlines strategies for more effective content marketing through a customer-centric approach. It notes that while many companies use content marketing, most are not very effective in meeting their objectives. It then recommends putting customers at the heart of the content strategy by deeply understanding their needs, goals and concerns. The document also suggests delivering credible and unbiased content tailored to different stages of customers' treatment journeys, and engaging customers with empathy. It provides examples of how different content strategies like how-to guides, videos and crowdsourcing can be used based on varying customer needs. The document concludes by outlining steps for organizations to develop a content marketing action plan focused on the customer.

Effective Content Marketing for Recruiters

Yuan Yim

The document discusses effective content marketing strategies for recruiters. It defines content marketing and outlines its importance, noting that people engage with 10 pieces of content before contacting sales. It also discusses how to make content viral through factors like influential people and stickiness. The recruitment funnel and how to create candidate personas are explained. Different types of content for nurturing candidates are listed, and job advertising is contrasted with providing a full engagement experience.

lululemon MBA Marketing Plan

Carolina Thomas

COMPREHENSIVE PROJECT PPT.pptx

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The document discusses the relationship between influencer marketing and lifestyle branding. It defines influencer marketing as paying individuals with a large social media following to promote products. Lifestyle branding involves creating a brand that reflects a particular way of life. The objectives are to use influencers to promote lifestyle brands and influence consumer perception. Some advantages of influencer marketing include increasing brand awareness and credibility. Problems include fake influencers and decreased engagement over time. The document presents findings that influencers can facilitate emotional connections between brands and consumers when authentically promoting a lifestyle.

One pager 2019

Peggy Sissel-Phelan, Ed.D.

Words To Grow On is a social enterprise that aims to improve early childhood development by creating products and services informed by research in adult learning, early childhood development, and neuroscience. The company is developing evidence-based interventions such as a mobile audio coaching app and personalized development plans for parents. Their primary market is lower-middle and middle class mothers of children aged 0-3 in the U.S. The company plans to engage customers through creative "Heart to Heart" home events that educate parents and build community while also being fun experiences. They will offer proprietary products and curate other companies' products to include in their offerings as well.

Rocketing Census, Occupancy and Marketing Success for Senior Living - SMASH 2014

Nextpoint

Building On Line Health And Wellness Brands

KC Healthcare Communications, LLC

This document discusses how online communities for women can help build healthcare brands. It provides four key reasons: 1) Women do significant online research before purchases. 2) Women are more social than men and actively use social media. 3) Women trust other women and use social media differently than men. 4) Health and wellness conversations on social media have a large influence as most caregivers and searches are done by women for others. It encourages building a brand with real women through online discussions and a social network focused on health.

Content Marketing Program for Hospitals

Abel Ahing

Nonprofitmarking superstarbrand-maryannedersch

Maryanne Dersch

This document outlines a 7-step process for nonprofits to develop a "Superstar Brand" to attract donors. The steps include: 1) Creating an avatar of the ideal donor, 2) Conducting an attraction audit of current branding strategies, 3) Developing a brand promise, 4) Crafting a main message, 5) Creating talking points, 6) Adjusting and implementing changes over time, and 7) Sharing the brand message proactively. Throughout, short examples are provided from nonprofits that have implemented the steps. The document is authored by Maryanne Dersch and promotes her services to help nonprofits strengthen their branding.

How to Measure Social Media Marketing

Boost Your Earning Potential with TapInfluence

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