SlideShare a Scribd company logo
Improving Your Library's
ONLINE PRESENCE

           Laura Solomon, Library Services Manager, OPLIN
Slides are at:

http://www.slideshare.net/oplin
Which ego is holding up progress?
•   Library
•   Director
•   Department head
•   Board member
•   The Terrible,
    Territorial Librarian
EGO > PATRON = LOSS
CONSIDER:
Who is it REALLY for?
• Full list of board of trustees on homepage
• Mission statement on homepage
• Facebook and/or Twitter account that only posts
  program and event announcements
• Social media accounts that only friend/follow
  other libraries or librarians
• Links to the staff intranet on the library’s website
• Online content arranged specifically for the
  convenience of the library staff
PATRON
https://secure.flickr.com/photos/laughingsquid/2421915297/
OK, so you’re going to jump on
       Pinterest anyway…
• What’s the business case for
  using it?
• What’s the plan? What will your
  library specifically get out of it?
• What will your library do that is
  unique and unlike what anyone
  else is doing?
http://www.slideshare.net/augustinefou/the-pinterest-myth-by-augustine-fou-and-tugce-esener/?S=clickz
Ask:

• What?
• Why?
• Audience?
• Time?
• Success?
BUSY
Nobody likes this guy
This isn’t acceptable any more
Social      …a two-way
media is…   conversation..
Just tools
The library SUCKS!!!!
NOT an effective coping strategy
Bad apples aren’t the whole barrel
People who ignore the library are more dangerous
Re-thinking the website
[[SQUEAK]]
Not a good reason, either
Actual reasons to redesign
• LOTS of patron complaints
• The content has outgrown the original
  architecture
• Nobody can find the important stuff
• It’s missing important functionality
• The design causes more problems than it
  solves
The 2-Minute Offense
THEN
 what?
Who’s it



REALLY
   for?
What’s the

PAYOFF?
Absolutely shameless plug




                 Coming Fall 2012
Stalk me here
   http://www.twitter.com/laurasolomon

   http://www.facebook.com/laurasolomon

   http://www.linkedin.com/in/laurasolomon

   laura@oplin.org

   http://www.meanlaura.com

   http://www.slideshare.net/laurasolomon


Thank you!

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