People are talking about you…but do you know what they’re saying?

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Your library may have spent a lot of money or time on online marketing or social media outreach, only to have its reputation severely damaged by one angry blogger. How can you track this kind of activity and mitigate negative commentary? Learn what tools are available to help monitor your library’s precious online reputation and some strategies to protect your library’s brand. At the end of this one-hour webinar, participants will: Be able to identify at least two reasons why ORM (online reputation management) matters for a library Be able to identify at least 3 tools that can be used for ORM Be familiar with strategies for dealing with negative content

Technology Education

People are talking about
you…
But do you know what
they’re saying?
Laura Solomon
Library Services Manager
OPLIN
laura@designforthelittleguy.com
Infopeople webinars are supported by the U.S. Institute of Museum and Library Services under the
provisions of the Library Services and Technology Act, administered in California by the State
Librarian.
An Webinar

Lessfree
The darker side of the Internet

Digitalrapsheet
The Internet is forever.

WhatisORM?
What is
Online
Reputation
Management
?

http://stevefarnsworth.wordpress.com/2013/01/03/top-20-free-social-media-monitoring-tools-for-2013/

Whatelse?
• Acknowledge wrongs
• Don’t repeat
• Don’t ignore

SOMETHINGS
You can
do to
improve
your
library’s
rep

Respond…
• Quickly
• Personally
• Appropriately

“Remember, if you
don’t participate
in the story, it
will be told
without you.”
From “The Transparent Library: Library PR 2.0” by Michael Casey and Michael Stephens, LJ, Oct.15, 2008

Questions?
Laura Solomon
laura@designforthelittleguy.com
Twitter: laurasolomon
Blogs:
What Does This Mean to Me,
Laura?
(http://www.oplin.org/meanlaura)

Lots of experts will tell you how to succeed at social media, but very few willl lay out a clear path to failure. Learn what the most common points of failure are for public libraries, and why libraries often aren’t getting what they want out of this new medium. Laura Solomon is the author of two forthcoming books on social media in libraries, and she has seen many libraries enter social media waters with no idea how to steer. Find out ifyour library is on its way to a social shipwreck and how you might be able to change course.

20 Things You Can Do to Make Your Library's Website Better Right Now

Laura Solomon

Let’s face it--we can’t always overhaul our library’s entire website. Sometimes,we just need ways to improve on what we have, due to cost, expertise or political barriers. There are lots of things you can do with very little to improve yourl ibrary’s site. Some are small, some are bigger, but all can make your site better for your visitors. Get some quick and practical ideas about potential ways to polish your site without busting your library’s budget or eating up tons of staff time.

When it comes to promoting your library online, things can get pretty complex, fast. What are the best methods for a library to use? How do Google AdWords and Facebook ads work? How does social media fit into library promotion? Are there even good reasons for a library to use online promotion? Learn how to re-think how your library operates online and choose promotion methods with best practices in mind.

Federated Search: Growing Your Own Tools (OPLIN)

Laura Solomon

Libraries spend a considerable amount of money each year on subscriptions to proprietary databases of online information. The most efficient way to access these expensive resources is through a federated search tool, but due to a lack of speed and difficulty of use, some third party federated search products can leave both patrons and library staff dissatisfied. Solomon describes how OPLIN undertook the development of a federated search tool that is “Google-like” in nature and provides accurate results with fast response times. She shares the process used to create a unique tool that combines both open source and proprietary components that has resulted in significant increases in both searches and documents retrieved.

Doing Social Media So It Matters

Laura Solomon

Social Media Bootcamp--NICCL

Laura Solomon

1) How to Fail at Social Media a) How to fail when you’re just starting out b) How to fail while doing social media c) How to fail when responding in social media d) Summary & questions ***BREAK*** 2) Fine-Tuning Facebook a) Why Facebook matters to libraries b) Profiles versus pages c) Facebook profile tweaks d) Facebook features e) Facebook Timeline and options f) Facebook strategies that work g) Facebook strategies that don’t work h) Working with Facebook Insights i) Examples of the good, the bad and the ugly j) Summary & questions ***BREAK*** 3) Tweaking Twitter a) Twitter stats you actually should know b) Things to stop doing on Twitter c) Ways to do Twitter right d) Tweet makeovers e) Summary & questions ***BREAK*** 4) Putting It All Together a) Social media myths b) Social capital c) Measuring stuff d) Interactive: rewriting of Tweets e) Summary & questions

SlideShare. Present yourself. Upload * Laura Solomon ▼ o Laura...

Laura Solomon

With the continuing proliferation of smartphones and devices such as the iPad, there now exists a completely new culture of communication. Mobile media is unknown territory for many of us and our patrons are already there. Libraries are faced with new challenges and new questions. What makes your website mobile friendly? How can your library begin to serve the mobileuser? What are other libraries providing mobile services (or, are they)? Where should your library start? Get the information you need to start answering these questions and more.

Second Life 101

Laura Solomon

Fine-Tuning Facebook

Laura Solomon

Sure, it’s incredibly simple to set up a Facebook page for your library. But, then what? How can you really make it useful to visitors? Learn the do’s and don’ts of managing a Facebook page and what you can do to attract more fans. Get the lowdown on using Facebook Insights, the analytics feature. See real examples of libraries that showcase the good, the bad and the ugly. Get ready to make your library’s Facebook presence a whole lot better.

Get over yourself 2012

Laura Solomon

Death by Presentation: Don't murder your audience!

Laura Solomon

You’ve been asked (or maybe you actually volunteered) to do a presentation. Now what? You’ve survived your own share of horrendous presentations, and you don’t want to inflict one on anyone else. How do you prepare? How do you keep people interested so they don’t spend the whole time on Facebook? How can you make a Powerpoint that actually helps and doesn't just contain a bunch of bullet points? The questions can be overwhelming and the challenges numerous. Find out what works and what doesn’t, and how to keep your audience engaged. Learn how to avoid the common mistakes that newbie presenters make while discovering what it takes to get asked to do it again–you can make your first (or next) presentation ROCK!