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Emerging Tech Trends 2018
This document discusses emerging tech trends for 2018 including facial recognition, virtual and augmented realities, subscription economies, and virtual assistants. Facial recognition is increasingly being used for security purposes but also raises privacy and bias issues. While virtual realities still have limitations, augmented realities are growing through applications in retail, art, and education. The subscription economy model is rapidly expanding and changing how consumers access goods and services. Finally, virtual assistants through voice interfaces are becoming more common in homes and offices through devices like Amazon Alexa and Google Home. The document considers implications of these trends for libraries and ways they could engage new technologies.
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Emerging Tech Trends 2018
- 1. LAURA SOLOMON |@laurasolomon | www.meanlaura.com Emerging Tech Trends 2018
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- 3. both sides ofthe fence
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- 7. Our patrons mayalready be using them This stuff is going to affect your job Libraries are now IT-driven Why care?
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- 11. It’s already inU.S. airports "Facial recognition technology is an important step forward for CBP in protecting the United States from all types of threats. Terrorists and criminals continually look for creative methods to enter the U.S. including using stolen genuine documents. The new facial recognition technology virtually eliminates the ability for someone to use a genuine document that was issued to someone else.“ Casey Durst Director, US Customs and Border Protection
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- 18. Does facial recognitionhold any value for us? What about libraries?
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- 21. „So, in short:the cost of VR — financial, logistical, and physiological — needs to come down. The quality of experiences needs to go up. That was true in 2016, and it’s still true now.” The Verge 2017 tech report card: Virtual reality Not much has changed?
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- 31. „Enter a newage in contemporary art, one where people can express themselves collaboratively in the digital and physical realm. Think mixed- media taken to a whole new dimension, one where people not only have access to public art, but the expectation they can add their own signature without leaving a mark…” Kristina Phillips, strategist Intellectua l property questions
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- 40. …this market hasgrown by more than 100% a year, increasing from $57 million in sales in 2011 to $2.6 billion in 2016. https://www.gsb.stanford.edu/insights/why-every-business-will-soon-be- subscription-business A subtle, but massive, change
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- 42. The end ofownership? https://www.ft.com/content/4b3d6fea-e0e9- 11e7-8f9f-de1c2175f5ce . “We’re making the change from selling cars to selling mobility.” Alain Visser, chief executive of Lynk & Co,
- 43. TienTzuo, author of “Thereality is ownership is dead; now it’s really about access as the new imperative.”
- 44. Tom Krackeler, seniorvice president of products at Zuora “Any business that is not already making this shift is at risk of being left behind.” What about libraries?
- 45. https://neilpatel.com/blog/excel-at-subscription-economy/ 5 More… 4 EmphasizeSimplicity 3 Emphasize Variety 2 Emphasize Convenience 1 Emphasize Uniqueness and Differentiating Quality How to Excel at the Subscription Economy 5 4 3 2 1
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- 47. https://www.convinceandconvert.com/ content-marketing-research/15- important-statistics-about-smart- speakers-in-2018/ 43 million Americans owna smart speaker like Amazon Alexa or Google Home.
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- 49. “There is nomouse on your phone. You don’t want to use a keyboard on your phone. With a smart watch, there is no keyboard. With Alexa, there is no screen. You have to think of more natural ways to interact with the device.” Chuck Ganapathi, CEO at Tact Device- agnostic interaction
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- 54. “Voice technology hasthe potential to revolutionize how we shop.” https://mashable.com/article/google-home-argos-voice-shopping/#Q3JusAcqHgqu
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- 59. Voice assistants Subscription economy . Realities . Facialrecognition Remember:
- 60. Thank you forlistening! Laura Solomon | @laurasolomon | meanlaura.com | laura@designforthelittleguy.com