The document provides guidance on conducting community relations work and using social media for public relations. It discusses researching the client and community, identifying target audiences and objectives, developing programming and content, and creating a social media presence and fan base. The key advice is that social media is a long-term investment that requires consistent, quality content and being transparent and responsive to build trust over time.
The Community Foundation of Sarasota County's Nonpofit Resource Center prepared this presentation for the Anna Maria Island Community Center. Basic social media strategy, Facebook fan pages, building content and measuring results are shared.
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A basic introduction to social media and its uses for New Zealand local government presented at the 2010 ALGIM Web Symposium in Wellington. Includes tips on rules of engagement for social media, what works, what to avoid and who is using it in the public sector.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
The Community Foundation of Sarasota County's Nonpofit Resource Center prepared this presentation for the Anna Maria Island Community Center. Basic social media strategy, Facebook fan pages, building content and measuring results are shared.
Beginners guide to social media (2010 ALGIM Web Symposium)Jason Dawson
A basic introduction to social media and its uses for New Zealand local government presented at the 2010 ALGIM Web Symposium in Wellington. Includes tips on rules of engagement for social media, what works, what to avoid and who is using it in the public sector.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
How can you take Twitter to the next level and use it to build relationships with the media and key influencers? In this session, we’ll review how communicators can use Twitter effectively and how to build authentic, mutual relationships with the goal of receiving positive coverage for your company.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
Social Media 202, goals, structure, state governmentRobin J Phillips
Robin J Phillips prepared this presentation for the Arizona Game & Fish Department on Social Media for State Government.
This is the third of four social media sessions. This one focuses on setting goals, tracking progress, a case study about social media use during the Wallow Fire in eastern Arizona, and balancing your personal and professional selves online.
Understanding the Engagement Factor: Using Social Media FirstGiving
Social media is all about engagement. This slide deck walks you through best social media practices, how to increase social media channel involvement, how to create unique value for your fans on each channel, and a sample social media content calendar.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
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inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Listen, Seek & Engage: Cultivating Your Network with Social MediaDavid Crowley
Presentation from the annual Mass. Nonprofit Network Conference. Focuses on how nonprofits can use social media to strengthen relationships with existing connections and identify new contacts interested in their work.
Presentation given to the Human Services Coalition of Prince George's County on how nonprofits can best utilize social media. Most content is not original, but rather borrowed through social media tools, like Slideshare, Twitter, and LinkedIn!
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
I gave this presentation on June 21, 2016 at Nonprofit U, hosted by the Community Foundation of Huntsville/Madison County, Alabama. This is very current information providing research, best practices, and case studies for understanding your audience, choosing platforms, determining what you should post, and how best to manage your social media without getting overwhelmed.
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
How can you take Twitter to the next level and use it to build relationships with the media and key influencers? In this session, we’ll review how communicators can use Twitter effectively and how to build authentic, mutual relationships with the goal of receiving positive coverage for your company.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
Social Media 202, goals, structure, state governmentRobin J Phillips
Robin J Phillips prepared this presentation for the Arizona Game & Fish Department on Social Media for State Government.
This is the third of four social media sessions. This one focuses on setting goals, tracking progress, a case study about social media use during the Wallow Fire in eastern Arizona, and balancing your personal and professional selves online.
Understanding the Engagement Factor: Using Social Media FirstGiving
Social media is all about engagement. This slide deck walks you through best social media practices, how to increase social media channel involvement, how to create unique value for your fans on each channel, and a sample social media content calendar.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Listen, Seek & Engage: Cultivating Your Network with Social MediaDavid Crowley
Presentation from the annual Mass. Nonprofit Network Conference. Focuses on how nonprofits can use social media to strengthen relationships with existing connections and identify new contacts interested in their work.
Presentation given to the Human Services Coalition of Prince George's County on how nonprofits can best utilize social media. Most content is not original, but rather borrowed through social media tools, like Slideshare, Twitter, and LinkedIn!
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
I gave this presentation on June 21, 2016 at Nonprofit U, hosted by the Community Foundation of Huntsville/Madison County, Alabama. This is very current information providing research, best practices, and case studies for understanding your audience, choosing platforms, determining what you should post, and how best to manage your social media without getting overwhelmed.
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
Get started building your social media presenceDebi Katsmar
Businesses have been getting in on the action as well—building lively social communities and discovering a powerful new tool for engaging with customers online. And, by combining social media with email marketing, have found yet another way to stay top-of-mind and well connected with their target audience.
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Atlanta Tribune Webinar Series - Facebook Marketing TNT w/ Ramon RayBrent Leary
Ramon Ray, small business technology evangelist and publisher of SmallBizTechnology.com, goes over his tips and tricks for using Facebook from a marketing perspective.
Social Media Marketing Strategies for NonprofitsCynthia Oliver
How well is your nonprofit telling its story? Social media marketing is one of the best ways for nonprofits to engage their members, tell their story, cultivate their donors and engage members, yet research shows that so many are not making this platform a priority. Why? After working as a nonprofit CEO and development for over 25 years I can tell you social media should, in fact must, become a priority. It's where your members are engaging in significant conversations every day. Social media is no longer a fad, its a fundamental shift in how we communicate.
Similar to Social Media Discussion, Begins on Slide 11 (20)
2. COMMUNITY RELATIONS
CLIENT RESEARCH
There are five questions you should ask about your client
before beginning community relations work?
What is the level of the client s credibility in that area?
Have there been community complaints? If so, how have
they been remedied?
How has the organization conducted community relations
work in the past?
What changes in the community or political landscape
impact relationships with the client?
Is there a SWOT analysis on the community itself?
3. COMMUNITY RELATIONS
AUDIENCE RESEARCH
There are three main groups under a community relations campaign
umbrella
Media
Mass
Specializied
Community leaders
Public officials
Boards of education
Religious leaders
Union leaders
Ethnic leaders
Neighborhood leaders
Community Organizations
Civic organizations
Business organizations
Service organizations
Youth organizations
Social organizations
4. COMMUNITY RELATIONS
IMPACT OBJECTIVES
There are five impact objectives you can think about for a
a community relations campaign
Community knowledge
Favorable opinion
Organizational support
Feedback
Employee participation
5. COMMUNITY RELATIONS
OUTPUT OBJECTIVES
There are four output objectives that work well with
community relations.
Distributing more publications.
Be more responsive to community needs.
Create new projects or forms of outreach.
Meet more with leaders or stakeholders.
6. COMMUNITY RELATIONS
PROGRAMMING
There are eight main formats to present community
relations programming.
Open House/Tour
Sponsorship of community events
Advertising in local media
Giving money to local causes/charities
Participation in volunteer actvities
Participation in community organizations
Participation in government (run for City Council or serve
on government committee
Meeting with community leaders
7. COMMUNITY RELATIONS
UNCONTROLLED MEDIA
Create ways to control uncontrolled media.
Write press releases
Submit photos/video/audio or offer opportunties for each of
those tools.
Create hashtags for your event on Twitter.
Employee wins award.
8. COMMUNITY RELATIONS
CONTROLLED MEDIA
Don t be afraid to open up the checkbook.
Send newsletters to important stakeholders. Keep them in
the loop about what you re doing.
Create a speaker s bureau and get in front of civic groups.
These groups struggle to find topics for their monthly
meetings.
Keep up to date with the event and news calendar on your
website.
Social media channels can help you accomplish all of
these objectives.
9. COMMUNITY RELATIONS
THREE THINGS I WISH I
KNEW WHEN I LEFT OU
Target opinion leaders. They provide structure and clout,
which mazimizes the efficiency of your work.
To create group influence (get an organization to support
you) go out to that organization BEFORE you need
something. Speaking, volunteering and participating in
community efforts makes it much easier to promote future
community efforts.
Audience participation matters, even if that audience thinks
you suck.
10. IF THERE IS ONE THING YOU REMEMBER
FROM THIS PRESENTATION, WHAT IS IT?
Social media is a valuable tool in
any marketing campaign.
It is not the entire toolbox.
11. SOCIAL MEDIA
OVERVIEW
There are five themes you or a client should be aware of
before ever creating a social media presence:
1. This is a marathon, not a sprint.
For every Ted Williams viral bonanza, there are millions of Ed
Williams videos nobody every sees. Social media is a long
term investment.
12. SOCIAL MEDIA
OVERVIEW
2. Content is king.
Finding that content isn t easy.
You will swing and miss.
Once you find the kingworthy content, measured results
aren t a matter of if, but when.
13. SOCIAL MEDIA
OVERVIEW
3. Be transparent
It s not the lie. It s the cover up.
It s not a matter of if you get caught; it s when.
How you apologize is almost as important as what you do
wrong.
14. SOCIAL MEDIA
OVERVIEW
4. It s OK for people to think you suck.
It's been 5+ weeks since @aepohio cut branches down
that were lying on our power lines. They still have not
cleaned up our yard. Unreal.
@marksubel Gosh Mark, drop me a note @
capratimiller@aep.com & I'll put you in touch with
someone you can discuss the matter with.
Just want to say thanks to @aepohio for quickly resolving
our concern from last week. Very professional & courteous.
Thanks @aepohio
15. SOCIAL MEDIA
OVERVIEW
5. The biggest mistake you can make is not being there.
650 million people are going to be on Facebook.
A new person joins LinkedIn every second.
Twitter still sees triple digit growth.
16. SOCIAL MEDIA
RESEARCH
How many people are searching for your product through
Google?
How is your product seen on Twitter?
How is your product seen on Facebook?
How is your product seen on YouTube?
How much time can you devote?
30-60 minutes of Facebook.
1-2 hours on Twitter.
As much time as it takes to write a good blog post.
17. BLOGGING AS A
SOCIAL MEDIA FOUNDATION
Blogging is like a house or good mutual fund: it should grow in
time.
Blogging offers reasons to post on Twitter and Facebook.
Blogs force you to stay fresh and relevant.
Blogging can make you an authority.
Blogging helps with SEO.
Link Building
Internal Traffic
18. SOCIAL MEDIA
CREATING A FAN BASE
Have a good offline product
If you sell a bad product with terrible customer service, it
doesn t matter how cool your Facebook page is.
If you have a product people like and have loyalty towards,
results will follow
Zappos shoes has 90,000 followers.
Crocs have 232,000 followers.
Nike has millions of followers.
19. SOCIAL MEDIA
CREATING A FAN BASE
Start small.
You have 10 friends.
Your 10 friends probably have five friends interested in the
same kind of item.
20. SOCIAL MEDIA
CREATING A FAN BASE
Follow bloggers relevant to the industry
www.technorati.com
www.wordpress.com
www.blogged.com
Each of these bloggers will have a Twitter handle, a
LinkedIn profile and a Facebook page. Follow those folks.
Each of these bloggers will have a list of bloggers they like.
Like those folks.
21. SOCIAL MEDIA
CREATING A FANBASE
How do you get followers on Twitter to follow you?
Follow people you re genuinely interested in. Chances are,
they will follow you back.
Follow people based on industry and area; they are more
likely to follow you back.
www.wefollow.com
www.twellow.com
www.nearbytweets.com
Follow lists.
Follow friends of friends.
@reply as often as you tweet. This is a conversation.
22. SOCIAL MEDIA
CREATING A FANBASE
Get out, talk to people and make yourself an expert:
Answer questions on Yahoo answers
Answer questions on Quora.
Answer questions on LinkedIn.
Answer questions on Twitter.
Start commenting on influential blogs.
Ask people if you can guest post on said blogs.
23. SOCIAL MEDIA
CREATING A FAN BASE
Integrate social media into overall marketing campaign.
Explain Facebook presence on website.
Document social media presence in all current forms of
outreach.
Tell people why they should follow your page/handle.
24. SOCIAL MEDIA
WHY SHOULD THEY FOLLOW
US IN THE FIRST PLACE?
Contests
Questions
Poll questions/survey
Coupons
News
25. WHY ARE PEOPLE FUSSY
ABOUT SOCIAL MEDIA?
People will say bad things about me.
They already are.
You have the ability to hear those concerns.
You have a power to remedy those situations.
26. WHY ARE PEOPLE FUSSY
ABOUT SOCIAL MEDIA?
People will say things that are too private.
You can create privacy guidelines because you respect people s
privacy.
You can move the conversation offline.
You have to monitor your page.
27. CREATING A SOCIAL MEDIA PLAN
Develop a schedule to publish content.
Make sure it s realistic.
Follow the map.