SlideShare a Scribd company logo
Marketing on FacebookFor the F.C. Tucker Company
Real Estate has Location, Location, Location; Facebook has the three “R”sBe RealBe RegularBe Relevant
How to be REAL…Share the good and the badNot everything is going to be perfectIt’s OK to share good newsTell your storyIt’s OK to talk about thingsother than Real Estate
How to be REAL…2.  What do you love? Hold a contest for it. It’s about making a real connection.Best burger in townBest hiking spotMost pet-friendly parkBest yard out of all of your clients
How to be REAL…3.  Limit your facts andfiguresReport after report means nothingCreate an editorial for the reportConsider a video of the report
How to be Regular…1.  Consistency is KEYWhat does consistency look like for you?Pick what that means and stick to itThis is a commitment2.  Build an editorial calendar
How to be Regular…Most who say social media isn’tworking for them, aren’tworking on their social media
Good marketing = consistent messageThe medium doesn’t matter. To be successful in any marketing endeavor, which Facebook would be a marketing activity, you must work your plan consistently.
Word of Mouth Marketing – one of the best benefits of being regular
How to be Relevant…BLOGMake your blogFacebook if you need to, but havea way to deliverrelative, remarkablecontent!Blog is the launch pad to all sorts of outlets
The other “R” - Remarkable contentBeing Relevantstarts withRemarkable ContentThe spring cleaning checklistHow to start a pink flamingo party in your neighborhoodBuild a hub of great partnersSwim lessons, babysitters
What else?Your Facebook plan doesn’t need to be complicated to be successfulDo what you love, make a connectionTransparency builds trust; trust often leads to salesSet goals. Create a mini plan. Give it time.
ResourcesMashablewww.mashable.comProbloggerwww.problogger.comDuct tape Marketingwww.ducttapemarketing.com
Connecting ask.silversquareinc.com – we’ll answer your toughest marketing questions @silversquare on Twitterraquel@silversquareinc.comFacebook.com/graybox317-576-8511 office line

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How to be successful with Facebook fan pages

  • 1. Marketing on FacebookFor the F.C. Tucker Company
  • 2. Real Estate has Location, Location, Location; Facebook has the three “R”sBe RealBe RegularBe Relevant
  • 3. How to be REAL…Share the good and the badNot everything is going to be perfectIt’s OK to share good newsTell your storyIt’s OK to talk about thingsother than Real Estate
  • 4. How to be REAL…2. What do you love? Hold a contest for it. It’s about making a real connection.Best burger in townBest hiking spotMost pet-friendly parkBest yard out of all of your clients
  • 5. How to be REAL…3. Limit your facts andfiguresReport after report means nothingCreate an editorial for the reportConsider a video of the report
  • 6. How to be Regular…1. Consistency is KEYWhat does consistency look like for you?Pick what that means and stick to itThis is a commitment2. Build an editorial calendar
  • 7. How to be Regular…Most who say social media isn’tworking for them, aren’tworking on their social media
  • 8. Good marketing = consistent messageThe medium doesn’t matter. To be successful in any marketing endeavor, which Facebook would be a marketing activity, you must work your plan consistently.
  • 9. Word of Mouth Marketing – one of the best benefits of being regular
  • 10. How to be Relevant…BLOGMake your blogFacebook if you need to, but havea way to deliverrelative, remarkablecontent!Blog is the launch pad to all sorts of outlets
  • 11. The other “R” - Remarkable contentBeing Relevantstarts withRemarkable ContentThe spring cleaning checklistHow to start a pink flamingo party in your neighborhoodBuild a hub of great partnersSwim lessons, babysitters
  • 12. What else?Your Facebook plan doesn’t need to be complicated to be successfulDo what you love, make a connectionTransparency builds trust; trust often leads to salesSet goals. Create a mini plan. Give it time.
  • 14. Connecting ask.silversquareinc.com – we’ll answer your toughest marketing questions @silversquare on Twitterraquel@silversquareinc.comFacebook.com/graybox317-576-8511 office line