How to be successful with Facebook fan pages

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This presentation was specifcally made for a local real estate firm. It gives you a big picture view for how to be successful on Facebook.

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How to be successful with Facebook fan pages

  1. 1. Marketing on FacebookFor the F.C. Tucker Company<br />
  2. 2. Real Estate has Location, Location, Location; Facebook has the three “R”s<br />Be Real<br />Be Regular<br />Be Relevant<br />
  3. 3. How to be REAL…<br />Share the good and the bad<br />Not everything is going to be perfect<br />It’s OK to share good news<br />Tell your story<br />It’s OK to talk about thingsother than Real Estate<br />
  4. 4. How to be REAL…<br />2. What do you love? Hold a contest for it. It’s about making a real connection.<br />Best burger in town<br />Best hiking spot<br />Most pet-friendly park<br />Best yard out of all of your clients<br />
  5. 5. How to be REAL…<br />3. Limit your facts andfigures<br />Report after report means nothing<br />Create an editorial for the report<br />Consider a video of the report<br />
  6. 6. How to be Regular…<br />1. Consistency is KEY<br />What does consistency look like for you?<br />Pick what that means and stick to it<br />This is a commitment<br />2. Build an editorial calendar<br />
  7. 7. How to be Regular…<br />Most who say social media isn’t<br />working for them, aren’t<br />working on their social media<br />
  8. 8. Good marketing = consistent message<br />The medium doesn’t matter. <br />To be successful in any marketing endeavor, which Facebook would be a marketing activity, you must work your plan consistently. <br />
  9. 9. Word of Mouth Marketing – one of the best benefits of being regular<br />
  10. 10. How to be Relevant…<br />BLOG<br />Make your blogFacebook if you need to, but havea way to deliverrelative, remarkablecontent!<br />Blog is the launch pad to all sorts of outlets<br />
  11. 11. The other “R” - Remarkable content<br />Being Relevantstarts withRemarkable Content<br />The spring cleaning checklist<br />How to start a pink flamingo party in your neighborhood<br />Build a hub of great partners<br />Swim lessons, babysitters<br />
  12. 12. What else?<br />Your Facebook plan doesn’t need to be complicated to be successful<br />Do what you love, make a connection<br />Transparency builds trust; trust often leads to sales<br />Set goals. Create a mini plan. Give it time.<br />
  13. 13. Resources<br />Mashable<br />www.mashable.com<br />Problogger<br />www.problogger.com<br />Duct tape Marketing<br />www.ducttapemarketing.com<br />
  14. 14. Connecting <br />ask.silversquareinc.com – we’ll answer your toughest marketing questions <br />@silversquare on Twitter<br />raquel@silversquareinc.com<br />Facebook.com/graybox<br />317-576-8511 office line<br />

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