This document provides a strategic analysis of Pakistan International Airlines (PIA). It includes PIA's vision to be a world-class airline, as well as analyses of PIA using PEST (Political, Economic, Social, Technological factors), Porter's Five Forces model, SWOT (Strengths, Weaknesses, Opportunities, Threats) and BCG matrix. Key points analyzed include PIA's monopoly in Pakistan, high costs, debt burden, opportunities in potential markets, and threats from rising fuel prices and strong competition from airlines like Airblue. The document is presented by Farah, Nargis, Imran and Izhar.

1. STRATEGIC ANALYSIS OF PIA

2. PRESENTERS
 FARAH
 NARGIS
 IMRAN
 IZHAR

3. TO BE PRESENTED …………
Mission
Vision
Pest analysis
SWOT analysis
Porter’s five competitive forces
BCG matrix

4. INTRODUCTION
 PIA ( Pakistan International Airline )
 Birth of a Nation ,Birth of an Airline .
 Formedon 10th january 1955 .
 1959 golden year of PIA Nur Khan as managing director.

5. LOGO
SLOGAN:
GREAT PEOPLE TO FLY WITH
COLOUR: green
national flag on aircraft tail
HUBS :
JINNAH INTERNATIONAL AIRPORT
ALLAMA IQBAL INTERNATIONAL
AIRPORT
HEADQUATERS :
KARACHI ,PAKISTAN

6. Company Name :Pakistan International
Airline
Nature of Business :Airline Service
Target group :middle
class/traders/businessmen
 positioning : Pakistan's largest airline

7. VISION AND MISSION
 PIA’s vision is to be world class airline .
Meeting customer expectations through excellent
services , on- time performance , innovative
products and absolute safety .
 PIA’s mission is to be a global airline of choice .

8. PEST ANALYSIS
Pest analysis is a business
measurement tool .
These four factors greatly affect
the operational activities of PIAC.

10. POLITICAL ANALYSIS
 Political Factor greatly affects PIAC reason is being
held by government in large share.
 Political distress in our neighboring countries affect
our airline industry.
 Change of government results in change of
business owners.
 Political stability provide more investment to the
PIAC.

11. Political instability reduces the number
of visitors .
Increase in number of people
immigrating to developed countries.

12. ECONOMIC ANALYSIS
 PIAC is mostly dependent on customer revenue hence
economic conditions of market is very important .
 Decrease in income of people is decreasing the buying
power which results in reduction of number of customers.
 Increase in fuel prices , increases ticket prices .

13. SOCIAL ANALYSIS
 Explosive elevation in youth's education level.
 Increase in number of people for Hajj and Umrah.
 Instability in Pakistan.
 Prolong method of verification and checking in PIAC.

14.  Pakistani youth are more attracted towards entertainment in
flight.
 Act of patriotism to select national airline for flight.

15. TECHNOLOGICAL ANALYSIS
 Introduction of viper jet.
 Introduction of modern railway tracks.
 Air blue buying 6 new air buses.
 Boeing planes are fuel guzzlers.
 Rebate on internet purchases.
 America developing Air highways.

16.  Business plus lounges are equipped with the latest
magazines , newspapers, internet access, cable television
and snacks.

17.  Introduction of holographic calling
 Use of fiber optic cable to stay connected with the rest of
departments of airline.
 HSE (health safety and environment) services provide
help in the safety of health of passengers.

18. PORTER’S FIVE FORCES MODEL
Bargaining power of customers.
• PIA has monopoly in Pakistan.
• Only three service providers.
• World’s airlines stopped operating from
Pakistan.
• Only one substitute : By sea.

19. BARGAINING POWER OF SUPPLIERS
 Only 2 suppliers : Boeing and Airbus.
 Oil companies are giving PIA fuel on dept.
 Operations of airports and defense
department are mainly dependent on
CCA.

20. THREATS OF SUBSTITUTE PRODUCT
Threat of substitute products is very little
as people are not used to travel by sea
and there is no other substitute

21. COMPETITIVE RIVALRY IN THE INDUSTRY
Competitive rivalry is overall less when seen the whole
industry there is a little hint when comparing PIAC with Air
Blue

23. STRENGTHSStrengths are found in the intern
al environment of the organizatio
n. They are the backbone
of an organization. PIA has
a number of strengths due
to which it is still one of the
leading airline in Pakistan. These
are as following :

24. Brandimage
Leading air carrier
Mainhub
Subsidizedfares
Booking offices
Electronic ticketing

26. WEAKNESS
Weaknesses are also found in the inte
rnal environment of the organization.
Weaknesses if more in quantity can
break down an organization easily.
They can
over come the strengths as well. PIA
also faces a number of weaknesses
which are as following :

27. Lack of brand promotion
Higher operator cost
Debt burden
Burden of employees

28. OPPORTUNITIES
Opportunities exist in the external
environment. They need to be
recognized and used according to the
business being run. An opportunity
recognized and utilized at the right time
will be the strength of tomorrow. Such
kind of opportunities also exists for PIA
in its external environment. Some of
them are as following:

29.  Having maximumroute and destination
 Attracting customer through…..
 Huge potential market
 Better training programs
 GROWING DEMAND OF LOW COST AIRLINES

30. THREATS
Every organization faces external
threats which could do damage to the
business's performance. These threats
can damage the business and even
could be the reason of bankruptcy No
doubt; PIAC is well established and
seasoned organization. Yet there are
certain threats being posed by the
external environment. Some of them are
as under:

31.  High interest rates
(rising fuel prices)
 strong competition by airblue.
 Accidents.
 Negative rising perception about the country, regarding terrorism.
 Competitors: air-blue , shaheen air international, emirates , qatar
airlines