Southwest Airlines has experienced significant growth since 1982 but now faces new challenges requiring changes to its historic organic growth strategy. While the culture of customer service and employee loyalty built by Herb Kelleher remains integral, Southwest must consider expanding to new airports and markets through mergers and acquisitions as well as modest fare increases to sustain profitability as competition increases.
This presentation encompasses the classic case study of Southwest Airlines, USA.
Explaining why they have been so successful even in recession period.
It is a part of case-study based lectures at Symbiosis Institute of Business Management, Bangalore.
This presentation encompasses the classic case study of Southwest Airlines, USA.
Explaining why they have been so successful even in recession period.
It is a part of case-study based lectures at Symbiosis Institute of Business Management, Bangalore.
This was a research project that our Business Strategy class completed in 2007. This is an evaluation of Southwest Airlines and its position in the market. We evaluated growth and future prospects with a heavily consolidating industry.
Assignment 1 of the marketing internship by Prof. Sameer Mathur of IIM Lucknow where I have performed a mini case analysis on Southwest Airlines present at the at the end of Chapter 13 of Marketing Management, 14th Edition by Philip Kotler.
Southwest Airlines Co. (NYSE: LUV) is an American low-cost airline. The airline has its headquarters on the grounds of Dallas Love Field in Dallas, Texas.
Southwest is the largest airline in the world by number of passengers carried per year (as of 2009) Southwest maintains the third-largest passenger fleet of aircraft among all of the world's commercial airlines. As of May 3, 2009, Southwest operates approximately 3,510 flights daily.
Southwest Airlines has carried more passengers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportation's Bureau of Transportation Statistics. Southwest Airlines is one of the world’s most profitable airlines, posting a profit for the 37th consecutive year in January 2010.
Southwest Airlines in 2014: Culture, Values, and Operating PracticesTran Thang
This Presentation answer these questions:
1. Is there anything that you find particularly impressive about Southwest Airlines?
2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy?
3. What are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to implement and execute its low-cost/no frills strategy?
4. What are the key elements of Southwest’s culture? Is Southwest a strong culture company? Why or why not?
5. What grade would you give Southwest management for the job it has done in implementing and executing the company’s strategy? Which of Southwest’s strategy execution approaches and operating practices do you believe have been most crucial in accounting for the success that Southwest has enjoyed in executing its strategy? Are there any policies, procedures, and operating approaches at Southwest that you disapprove of
or that are not working well?
6. What weaknesses or problems do you see at Southwest Airlines as of mid-2014?
7. Do you approve of the AirTran acquisition and the way that Southwest has gone about integrating AirTran
into its operations? Is the integration taking too long? Why go so slow?
It describes the People Express Airlines, the founder Donald Burr, the Rise and Fall of People Express Airlines, the strategy followed by them, the human resources policy, the reason of the fall and the idea for which Donald Burr and People Express Airlines became a household name. A case study analyzed by five students of MDI Murshidabad. This presentation follows the rise of Donald Burr closely, the inception of People Express Airlines, the way he challenged the ideas of American business strategy to the point it was acquired by Texas Airlines.
This was a research project that our Business Strategy class completed in 2007. This is an evaluation of Southwest Airlines and its position in the market. We evaluated growth and future prospects with a heavily consolidating industry.
Assignment 1 of the marketing internship by Prof. Sameer Mathur of IIM Lucknow where I have performed a mini case analysis on Southwest Airlines present at the at the end of Chapter 13 of Marketing Management, 14th Edition by Philip Kotler.
Southwest Airlines Co. (NYSE: LUV) is an American low-cost airline. The airline has its headquarters on the grounds of Dallas Love Field in Dallas, Texas.
Southwest is the largest airline in the world by number of passengers carried per year (as of 2009) Southwest maintains the third-largest passenger fleet of aircraft among all of the world's commercial airlines. As of May 3, 2009, Southwest operates approximately 3,510 flights daily.
Southwest Airlines has carried more passengers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportation's Bureau of Transportation Statistics. Southwest Airlines is one of the world’s most profitable airlines, posting a profit for the 37th consecutive year in January 2010.
Southwest Airlines in 2014: Culture, Values, and Operating PracticesTran Thang
This Presentation answer these questions:
1. Is there anything that you find particularly impressive about Southwest Airlines?
2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy?
3. What are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to implement and execute its low-cost/no frills strategy?
4. What are the key elements of Southwest’s culture? Is Southwest a strong culture company? Why or why not?
5. What grade would you give Southwest management for the job it has done in implementing and executing the company’s strategy? Which of Southwest’s strategy execution approaches and operating practices do you believe have been most crucial in accounting for the success that Southwest has enjoyed in executing its strategy? Are there any policies, procedures, and operating approaches at Southwest that you disapprove of
or that are not working well?
6. What weaknesses or problems do you see at Southwest Airlines as of mid-2014?
7. Do you approve of the AirTran acquisition and the way that Southwest has gone about integrating AirTran
into its operations? Is the integration taking too long? Why go so slow?
It describes the People Express Airlines, the founder Donald Burr, the Rise and Fall of People Express Airlines, the strategy followed by them, the human resources policy, the reason of the fall and the idea for which Donald Burr and People Express Airlines became a household name. A case study analyzed by five students of MDI Murshidabad. This presentation follows the rise of Donald Burr closely, the inception of People Express Airlines, the way he challenged the ideas of American business strategy to the point it was acquired by Texas Airlines.
CASE STUDY
Content of research
Data required and obtained
INTRODUCTION&HISTORY
IDEA GENERATION
BUSINESS PRACTICES
DISTINCTIVE CAPABILITIES
Inverted Pyramid Approach
Detailed study about the case study. SWOT analysis of the Industry, Explained about Porter's Five forces related to the Industry. Also, includes managerial parts and overall Learning about the case. It includes Management Recruitment process.
Enterprise & Desk analysis For Aviation Industry mayurwadulkar1
An organizational structure defines how activities such as task allocation, coordination and supervision are directed toward the achievement of organizational aims. Organizations need to be efficient, flexible, innovative and caring in order to achieve a sustainable competitive advantage. Organizational structure can also be considered as the viewing glass or perspective through which individuals see their organization and its environment.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
2. • In 1982, Southwest Airlines had 27 planes, 270 million in revenues, and
flew to 14 cities.
• We now employ 538 planes, operate in 69 cities, covering 35 states, and
rank 164th on the Fortune 500 list.
• For the last 39 years, we have relied on an organic growth strategy
stemming from cost leadership and a unique corporate culture:
• Dedicated employees allowed for competitive labor costs. Employees
are paid 30% less than competitors, but are offered valuable stock
options as extra compensation.
• Flies out of less congested airports to get quicker turnarounds.
• Only operates on Boeing 737
• No “frills”
BACKGROUND
4. NEW LEADERSHIP
• Herb Kelleher relinquishes power after building company around his image of customer
service and employee loyalty
• Remained chair of board with focus on long range
• Colleen Barrett
• New President and COO
• Was the culture keeper since early days of company
• James Parker
• Resigned in 2004 amid labor negotiations with flight attendants
• Gary Kelly
• Now CEO
• Expanded company to key airports through M&A
• Understood further cost reductions would be hard to come by without modest fare
increases and layoffs
5. CULTURE & GROWTH: EMPLOYEES
• As company grows so does distance between employees and management
• Small staff with increasing passenger load and frequency
• Leads to more bags and shorter time, with no pay increase
• Flight attendants asked to work longer hours
• Boosted productivity but no pay increase, stock value also declining
• Southwest is no longer underdog so their pay should match the success of the
company
6. CULTURE & GROWTH: COMPANY
• To increase productivity and convenience for customers, must expand to more
airports
• Key acquisitions of gates in Chicago, Atlanta, Pittsburg, Fort Meyers
• More online reservations and narrowing labor-cost advantage with major airlines
• Leads to increase in rates and possible layoffs
• Expansion of JetBlue & AirTran would be direct threats
• Must increase amenities to compete with similar airlines
• Leather seats & in-flight entertainment
8. Strengths
-Human Capital
-Social Network
-Culture
-Overall Cost Leadership
Weaknesses
-Accustomed to organic growth
strategies in an industry that now
requires nonorganic growth
-No segmentation (first class, etc.)
-Most employees are unionized.
Opportunities
-More U.S. cities
-International Flights
-New target markets: Hispanics and
elderly
Threats
-Economic recession- less people are
flying
-Fluctuating oil prices
-Competition (Delta, US Air, etc.)
SWOT ANALYSIS
9. • How do we continue to grow? (Alternative growth
solutions)
• LUV our people (Internal Strategy)
• LUV our customers
• Focus on new markets
GIVE A LITTLE LUV
10. • Return to our core values
• Herb Kelleher said: “We want people who do things well, with laughter and
grace.”
• With over 35,000 employees and the acquirement of Airtran introduce a veteran
mentor program to integrate new employees into OUR culture.
• Number of Departures
• Maximize productivity of people and machinery, add additional departures each
day.
• Cost Cutting – “Airlines don’t have revenue problems, they have cost problems.”
• Ensure pilots feel involved internally by contributing new ideas on how to save
fuel.
• Continues to keep service cost low, because who knows the skies better than
our pilots.
LUV OUR PEOPLE
11. • Core Business
• Customer Service – we just happen to provide airline transportation.
• Triple Crown Award Winner
• Our Philosophy- “Service for Smiles and Profits”
• Encourage our employees to treat customers and customer service as the most
important aspect of their job.
• Provide the best value for our target consumers dollar (frequent
schedules, comfortable seats and on-time departures).
• Add segmentation in seating for customers willing to pay more.
• Our Mission
• The mission of Southwest Airlines is dedication to the highest quality of
Customer Service delivered with a sense of warmth, friendliness, individual
pride, and Company Spirit.
LUV OUR CUSTOMERS
12. • Focus on Product Positioning in New Markets.
• Alert customers of our: Low-fares, short-hauls, high-frequency, and point-to-
point carrying.
• Southwest Cities
• Between 2006 and 2010, we grew from 63 to 69 in numbers of cities served.
• Recognize the new markets (Washington Dulles, Denver and Atlanta) through
promotion (media blitz).
• Continue to pursue more U.S. cities.
• Southwest Countries
• Begin working on expanding to international cities. International travel is
growing and growing in today’s world.
• Target Hispanic and elderly populations
• “We want to have greater appeal to more customers nationwide,” Kelly said.
NEW MARKETS
13. • Southwest Cities
• Southwest Countries
• Target Hispanic and elderly populations
OUR RECOMMENDATION:
NEW MARKETS
Editor's Notes
Herb Kelleher relinquishes power after building company around his image of customer service and employee loyalty Remained chair of board with focus on long rangeControlled schedule planning and aircraft acquisition Colleen BarrettFormer vice president for customers, New President and COOWas the culture keeper since early days of companyDifficult staying personal with 35K employeesJames Parker Former General Counsel, New CEOQuiet diplomat who was skeptical of celebrations but came around in 2002 Strong labor negotiator and speaker for Wall Street and MediaResigned in 2004 amid labor negotiations with flight attendants Gary KellyFormer CFO, Now CEOEnergetic leader with audacity of KelleherExpanded company to key airports through M&AUnderstood further cost reductions would be hard to come by without modest fare increases and layoffs
