Pakistan International Airlines (PIA) is Pakistan's largest airline, operating over 100 daily flights to 18 domestic and 25 international destinations. Established in 1955, PIA operates a fleet of over 30 aircraft from bases in major Pakistani cities. The airline has various departments including human resources, marketing, finance, and engineering. While PIA has strengths like its leading market position and brand recognition, it faces weaknesses such as high debt and reliance on oil prices. Recommendations to improve PIA include decentralizing decision-making, establishing strategic business units, empowering employees, reducing overhead costs, and improving two-way communication.

1. Pakistan International Airlines
(Come Fly With Us…)

2. Historical Profile
 A National airline operating Passenger and Cargo
services.
 PIA is Pakistan's largest airline and operates a fleet of
30+ aircraft.
 The airline operates nearly100 flights daily, servicing
18 domestic destinations and 25 international
destinations across Asia, Europe, the Middle East, and
North America.
 Established in 1955, having vast experience in the
airline industry of Pakistan with a large fleet of
aircrafts.
 Main bases are
 Jinnah International Airport, Karachi,
 The Allama Iqbal International Airport,
 Lahore and the Islamabad International Airport,
Islamabad/Rawalpindi.
1990s Logo
1960s Logo
1990s Logo
Version 2

3. Historical Profile
• Secondary bases,
 Peshawar International Airport,
 Faisalabad International Airport,
 Quetta International Airport and
 Multan International Airport
2000s Logo
Current Logo
Current Logo

4. Historical Profile
 The departments include:
 Human Resource and Administration
 Marketing
 Corporate Planning,
 Information Services,
 Finance
 Flight Services
 Flight Operation
 Engineering
 Procurement and Logistics
 Customer Services
 Training and Development
 Quality Assurance

5. Organizational Structure

6. Corporate Vision
To be a World Class Airline exceeding
Customer Expectations through
Dedicated Employees Committed to
Excellence.

7. Corporate Mission
As a Symbol of National Pride, We Aspire to be a
Choice Airline, Operating Profitably on Modern
Commercial concepts and Capable of Competing
with the Best in the International as well as
Domestic markets.

8. Services
• Business class
It’s the only Business Class
service that feels like First
Class
 Economy class
It make u feel that every class
provides comfort

9. SWOT Analysis of PIA

10. SWOT Analysis-Internal Factor
 Strengths
 Leading Market Position
 Brand Recognition
 Superior Operating Structure
 Network Presence
 Hub airport at Karachi
 Weakness
 Formulation of Govt. Rules
 High dependence on Passenger
Revenues
 Debt
 Reliance on Oil Prices

11. SWOT Analysis-External Factor
 Opportunities
 Having the maximum route and fleet
 Growing demand for low cost airlines
 Customer loyalty
 Shifting customer needs
 Industry Recovery
 Threats
 High Interest Rates
 Accidents
 Strong Competition by Air-blue
 Interest and foreign currency
exchange rates
 Decline in airline industry

12. Recommendations
• DECENTRALIZATION:
 Autocratic Style to be changed
to Participative Leadership.
 Minimal Delegation of authority
to be Maximized.
 Easy Management
 Increased Motivation
 Easy Access to information and
Resolution to the Conflicts.

13. Recommendations
 STRATEGIC BUSINESS UNIT
 PIA should make its different
departments into Strategic Business
Unit
 Every SBU should have a defined
business strategy and a manager
with sales and profit responsibility
Factors should be determined for the success of SBUs
 The degree of autonomy to each SBU manager
 The degree to which an SBU shares functional programs and
facilities with other SBU's
 The manner in which the corporation evaluates and rewards the
performance of its SBU managers

14. Recommendations
 Empowering the employees would
lead to More Employee Participation
in the Decision Making Process
 More Employee Satisfaction
 Enhanced motivation
 More Independent Employees in
discussing the issues Explicitly
without Hesitation
 Quality team and Cross-functional
teams
 More Commitment and Dedication
• EMPLOYEE EMPOWERMENT:

15. Recommendations
• OVERHEAD COSTS:
 PIA should also reduce its overhead
costs that are it should mange its
resources: labor more effectively.
 the saved resources can be utilized
in other areas such as introducing
more training courses for the
employees so that the quality of the
workforce could be increased.
 .Hiring the services of expertise can
improve the efficiency of their
services.

16. Recommendations
• Two-Way Communication
 Top-down approach should be replaced with two-way
communications
 The employees would feel motivated and valued as they would
be included in decision-making.