This document provides an overview of Pakistan International Airlines (PIA). It outlines PIA's vision to be a world-class profitable airline meeting customer expectations through excellent service, on-time performance, innovative products, and safety. It discusses PIA's corporate values, organizational culture focused on safety, human resource management practices, product portfolio including passenger and cargo operations, SWOT analysis, and marketing strategy. The document also presents PIA's plans for the future which include reducing overhead costs, improving two-way communication, hiring based on merit, and properly utilizing aircraft fleets.

2. Contents
Introduction
Vision & Mission
Corporate Values
Organization’s Culture
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix
Marketing Strategy
Future
Conclusion
Introduction
1
• Flag carrier airline.
• World-wide destinations
• First to fly to china
• Association with pierre cardin

3. Contents
Vision & Mission
• Vision: A statement which outlines where you want to be
in long term.
“PIA’s vision is to be a world class profitable airline meeting
customer expectations through excellent services, on-time
performance, innovative products and absolute safety.”
Mission: A statement which talks about how will you get to
where you want to be.
Employee teams will contribute towards making PIA a global airline
of choice through several milestones
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
2
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix

4. Contents
Corporate Values
• To live up to customer Expectations
• To keep innovating
• Corporate social responsibility
• To be reliable
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
3
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix

5. Contents
Organizational Culture “Safety”
• Flight data monitoring services
• Crew resource Management training Services (CRM)
• Emergency Response Planning Services (ERP)
• Quality Assurance Services
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
4
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix

6. Contents
Product portfolio
• PIA Fleets
• 37 Air crafts
• Passenger Carrier
• Cargo Carrier
• Speedex
• Engineering
Vision & Mission
Corporate Values
Organization’s Culture
Product portfolio
Marketing Strategy
Future
Conclusion
Introduction
5
HRM
SWOT-Analysis
BCG-Matrix

7. Contents
BCG-Matrix
Vision & Mission
Corporate Values
Organization’s Culture
BCG-Matrix
Marketing Strategy
Future
Conclusion
Introduction
6
HRM
SWOT-Analysis
Product Portfolio
PIA as an Airline

8. Contents
BCG-Matrix
Vision & Mission
Corporate Values
Organization’s Culture
BCG-Matrix
Marketing Strategy
Future
Conclusion
Introduction
6
HRM
SWOT-Analysis
Product Portfolio
PIA as an Airline
Product & Services
PIA as passenger Carrier

9. Contents
BCG-Matrix
Vision & Mission
Corporate Values
Organization’s Culture
BCG-Matrix
Marketing Strategy
Future
Conclusion
Introduction
6
HRM
SWOT-Analysis
Product Portfolio
PIA as an Airline
Product & Services
PIA as passenger CarrierPIA as CARGO Carrier

10. Contents
BCG-Matrix
Vision & Mission
Corporate Values
Organization’s Culture
BCG-Matrix
Marketing Strategy
Future
Conclusion
Introduction
6
HRM
SWOT-Analysis
Product Portfolio
PIA as an Airline
Product & Services
PIA as passenger CarrierPIA as CARGO CarrierPIA as CourierPIA as Engineer service

11. Contents
HRM
Vision & Mission
Corporate Values
Organization’s Culture
HRM
Marketing Strategy
Future
Conclusion
Introduction
7
SWOT-Analysis
Product Portfolio
BCG-Matrix
• Centralized communication
• Highly competitive environment
• Employee Union
• Malpractice
• Evaluation of management

12. Organizational Structure

13. Contents
SWOT-Analysis
Vision & Mission
Corporate Values
Organization’s Culture
SWOT-Analysis
Marketing Strategy
Future
Conclusion
Introduction
8
HRM
Product Portfolio
BCG-Matrix
S.W.O.T
Strength
Weakness
Opportunity
Threats

14. Contents
SWOT-Analysis
Vision & Mission
Corporate Values
Organization’s Culture
SWOT-Analysis
Marketing Strategy
Future
Conclusion
Introduction
8
HRM
Product Portfolio
BCG-Matrix
s Strength
Boeing-777
Coming back to
home
Pakistani Culture Food Quality Tourist Business

15. Contents
SWOT-Analysis
Vision & Mission
Corporate Values
Organization’s Culture
SWOT-Analysis
Marketing Strategy
Future
Conclusion
Introduction
8
HRM
Product Portfolio
BCG-Matrix
W Weakness
Attitude Problem
Over utilization of
Fleets
Inefficiency in
Bilateral
Over Employment

16. Contents
SWOT-Analysis
Vision & Mission
Corporate Values
Organization’s Culture
SWOT-Analysis
Marketing Strategy
Future
Conclusion
Introduction
8
HRM
Product Portfolio
BCG-Matrix
O Opportunity
PIA Revival Plan New Markets Sale out of crafts

17. Contents
SWOT-Analysis
Vision & Mission
Corporate Values
Organization’s Culture
SWOT-Analysis
Marketing Strategy
Future
Conclusion
Introduction
8
HRM
Product Portfolio
BCG-Matrix
T Threats
Competitive
Market
Competitive
Environment
Customer
Purchasing Ability
Global Economic
Melt-down
Terrorism

18. Contents
Marketing Strategy
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
9
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix

19. Contents
Marketing Strategy
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
9
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix

20. Contents
Marketing Strategy
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
9
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix

21. Contents
Future
• OVERHEAD COSTS
• TWO-WAY COMMUNICATION
• HIRING ON MERIT BASIS
• PROPER UTILIZATION OF FLEETS
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
10
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix

22. Contents
Conclusion
Vision & Mission
Corporate Values
Organization’s Culture
Marketing Strategy
Future
Conclusion
Introduction
11
HRM
SWOT-Analysis
Product Portfolio
BCG-Matrix

23. Questions?