This presentation introduces the Samsung Galaxy S4 smartphone. It highlights 10 new features including smart pause/scroll, air view/gesture, group play, S-voice drive, S-health, temperature/humidity sensors, dual camera features, sound & shot, drama shot, and S-translate. The target market is described as health-conscious individuals aged 21-35 who lead active lifestyles both professionally and personally. A SWOT analysis notes the S4's advanced technological strengths but also short product lifecycles and increasing low-cost competition as weaknesses. The creative and consumer promises position the S4 as having the most advanced technology available.

1. Welcome to the presentation
on
Samsung Galaxy S4
By Mohammad Ariful Islam
- Digital Marketer

6. Top 10 new Features of Samsung
Galaxy 4

7. 1. Smart Pause/Smart Scroll: Samsung takes the
Galaxy S III's Smart Stay feature a step further,
and senses when you look at the screen of the
phone or away from it, automatically scrolling
up and down websites and e-mails, and pausing
and resuming videos.

8. 2.Air View/Air Gesture: With Air gestures you
can simply move your hand to accept or reject calls,
change music tracks, browse the web and your
photo galleries without actually touching the
phone. Air gesture, on the other hand lets you
preview emails, photos and other content by
hovering your finger over the screen.

9. 3. Group Play: You can transfer and instantly
view or play documents, music files, photos, and
other content to other Galaxy S4 handsets. It
even supports multi-player games.

10. 4.S-Voice Drive: Samsung adds a new interface
to its S-Voice voice assistant to offer
functionality when you're driving.

11. 5. S-Health: You can track your workouts, daily
intake and weight, and monitor your blood
pressure, and blood glucose levels with the app.

12. 6. Temperature and Humidity sensors: The
Galaxy S4 also features temperature and
humidity sensors to know the current status of
your surroundings.

13. 7.Dual camera features: The phone allows you
to simultaneously shoot with its 13-megapixel
rear and 2-megapixel front cameras. So you can
place yourself in a group photo while shooting it
or give a peek of your surroundings while being
on a video call.

14. 8. Sound & Shot feature: You can capture up to
9 seconds of audio while capturing a picture to
make it more interesting.

15. 9. Drama shot: You can combine all stages of
action that takes place in burst mode into one
photo with this feature. So if you're taking a
photo of someone running, you can combine
many pictures to depict the act of running in one
picture.

16. 10. S-Translate: The phone translates voice and
text on the fly through this tool. It is integrated
with the e-mail and messaging app, in addition
to being present through a standalone app.

18. TARGET MARKET
PSYCHOGRAPHICS
• Lead active lifestyles: business-oriented
people and young achievers who are
passionate not only with work but also their
personal interests.
• Health-conscious individuals
• Those who like to travel - for both work and
play

19. • Gender: Male and Female
• Age: 21-35 years old
• SEC: A, B, and Upper C
• Education: College level
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20. SWOT
Strengths
• Having a
collection of
the most
advanced
technological
features is
boosted by
Samsung’s
strong brand
equity.
Weakness
• Has fast
depreciating
value given the
quick
technological
improvements
introduced in
the industry.
Opportunity
• Target market
is becoming
even more
reliant on
technology
which makes
smartphones
transform from
being a want
to becoming a
“need”.
Threat
• Low-cost
brands are
starting to
develop their
own line of
smartphones
to serve as
alternatives in
the market.

21. Creative Objective
To persuade the target market that
Samsung S4 is the best smartphone
available in the market as it has the
latest and most advanced technology to
date.

22. Consumer Promise
Samsung S4 is the only smartphone in the
market that has a collection of the most
advanced technological features ever
incorporated in a mobile phone.

23. Thank You
Slides Created By: Mohammad Ariful Islam