The document discusses Pakistan International Airlines (PIA). It provides details on PIA's vision to be a world-class airline through excellent customer service, safety, and innovation. It also outlines PIA's organizational structure and departments. Several analyses are presented, including STEEPLE, Porter's Five Forces, BCG matrix, SWOT analysis, EFE matrix, and competitive profile matrix. Key issues facing PIA are identified as well as potential solutions such as privatization, strengthening human resources, and improved marketing. The conclusion expresses hope that PIA will overcome its current crisis and improve in the coming years.
3. PRESENTERS TO,
MR. G. AHMED RANA
Section “A”
FAHAD IQBAL L1F07MBAM2175
ZOHAIB BASHIR L1F07MBAM0085
YASMEEN SADDIQ L1F07MBAM2226
FATIMA AWAN L1F07MBAM0071
AFZIA FAROOQ L1F07MBAM2256
EHSAN AKHTAR L1F07MBAM0115
AYESHA RAFIQUE L1F07MBAM0062
Pakistan International Airline
4. MR. Amir
MARKETING DEPARTMENT Manager Marketing &
Promotion
FINANCE DEPARTMENT MR. Atif
Accounts Officer
MR. Adnan
HUMAN RESOURCE DEPARTMENT Officer HR
Special Thanks
Pakistan International Airline
Mr. Shiraz Aslam
5. Birth of a Nation, Birth of an Airline
Orient Airways takes to the skies
A New National Flag Carrier for Pakistan
PIA’s First International service
Pakistan International Airline
6. “PIA’s vision is to be a World class
airline, meeting customer
expectations through excellent
services, on-time performance,
innovative products and absolute
safety”
Pakistan International Airline
7. Employee team will contribute towards
making PIA a global airline of choice
through:
Offering quality customer service & innovative
product.
Using state-of-the-Art Technologies
Ensuring cost effective measures in procurement
and operations
Developing safety culture
Pakistan International Airline
8. STEPEL Analysis
Porter’s Five Forces Model
BCG Matrix For PIA
SWOT Analysis
EFE Matrix
Competitive Profile Matrix
Pakistan International Airline
9. Social Factors
Ethnic traffic is present on PIA
Language barriers are not present
Act of patriotism
Technological Factors
Supply chain is not present
Logistics issues are there
Economics Factors
Increase fuel prices increase tickets prices
Inflations creates problems
Pakistan International Airline
10. Political Factors
Political instability
Political pressure
Environmental Factors
Fuel emission
Green fuel
Legal Factors
Liquor can’t be served
Firing of employee (court issues)
Pakistan International Airline
11. Threat of new entrant high
Bargaining power of buyer high
Bargaining power of supplier low
Substitutes products high
Rivalry among existing firms high
Pakistan International Airline
12. Business
growth
rate PIA
Pakistan International Airline
13. SWOT ANALYSIS
Strength Weakness
Point to point frequency (Lahore to London) Less international traffic
High quality services Liquor is not served so less traffic
People oriented Organization (No language Weak rewards & appraisal
problem) Less effort in the field of marketing
Govt. sponsored organization High Fares
Perfect timings Over staffing (over burdened employees)
Abroad Pakistanis prefer PIA (patriotism) Lack of professionalism
Healthy internal environment Low salary of engineers
Opportunities Threats
Traffic ethnic All domestic and international carrier
Better recruitment policy Fluctuating petrol prices
Big markets available that are un served Government changing
Speed ex, courier service domestically can be Barriers to investment for abroad due to
internationally country conditions
Low cost carriers Time taken by embassy to accept visa
Better training programs Terrorism
Have an opportunity to grow and expand Busy flight schedule
throughout the country Open sky policy
High amount of loan
Pakistan International Airline
14. EFE MATRIX
Weighted
Key External Factors Weights Rating
Score
Opportunities
1. Traffic ethnic 0.13 4 0.52
1. Big markets available that are un served 0.09 3 0.27
1. Speed ex, courier service domestically can be internationally 0.05 2 0.10
1. Low cost carriers 0.04 2 0.08
1. Have an opportunity to grow and expand throughout the country 0.09 4 0.36
Threats
1. All domestic and international carrier 0.08 4 0.32
1. Fluctuating petrol prices 0.03 3 0.09
1. Government changing 0.05 2 0.10
1. Barriers to investment for abroad due to country conditions 0.07 2 0.14
1. Time taken by embassy to accept visa 0.08 2 0.16
1. Restricted vise system 0.07 2 0.14
1. Visa rejection cases 0.10 3 0.30
1. Economic slump 0.12 3 0.36
Total Pakistan International Airline 1.00 2.80
17. CUSTOMER EXPECTATION
CONVENIENCE, CARE, AFFORDABILITY
SERVICES
Personalized, Courteous, Passionate
INNOVATION
New Ideas, Products, Value Added Services
COHESIVENESS
Respect for Individuals, Team work & Effective Communication
INTEGRITY
Business Ethics, Accountability & Transparency
RELIABILITY
Loyalty & Consistence
SAFETY
Passengers, Employees, Environment
SOCIAL RESPONSIBILITY
Welfare, Health & Education
Pakistan International Airline
18. Corporate level strategy
Business Unit Level Strategy
Functional Level Strategy
Pakistan International Airline
19. Human Resource Management
Proper recruitment process
Training & development
Specialized people are hired
Head office in Karachi
Proper organization structure
Administration
Decision making
Motivation and incentives
Pakistan International Airline
32. Main Problems According To Management
Main Problems According To Our Analysis
Sub Problems
Pakistan International Airline
33. Political inference
Union inference
Bureaucratic structure:
Government hurdles
Pakistan International Airline
34. Lack of coordination
Lack of expertise
Poor Management
Centralized culture
Out dated technology
Weak HR department
Lack of Check & Balance
No delegation of authority
Poor Strategic decisions
Non profitable routes
Pakistan International Airline
35. Sometimes, agency sale agents don’t realize airport taxes
which make complication in realization of revenue
At some areas, jobs are not clearly defined which effect
efficiency and working relation of employees
Rate of motivational campaigns for employees very low
For refund, customers have to come to the office which create
problem for them
Over booking and mishandling also creates trouble
Misappropriation of work is one of the main problems like
engineer work as accountant. This is because of political
inference
Delay in computer up gradation also effect output.
Pakistan International Airline
37. Coordination of department and employees
Strong Management
De-Centralized Culture
Up to Dated Technology
strong HR Department
proper of Check & Balance
Delegation Of Authority
Effective Strategic Decisions
Minimize Government Interference
Merit jobs
Profitable Routes
strong Marketing Strategy
Up to date Aged Fleets
Satisfactory Refund Process
Required Employee Ratio Per Airplane
Complaints Of Employees should Properly Facilitated
Pakistan International Airline
38. PIA is no doubt in crises. There is need for a plan that help
them out to overcome problems that PIA is facing in
financial, marketing , human resource, quality
control, research and development etc
Pakistan International Airline
39. Retrenchment
Downsizing
Product Development
Decentralization
Pakistan International Airline
41. Financially Balanced
Promotional Plans
Agency Relationship
Media Planning
Total quality management
Research & development
Pakistan International Airline
42. No doubt PIA is still a strong Brand name in Pakistan
but due to some economic and other variable issues
PIA is facing crisis which is making PIA down. But we
all hope that in the next few years, PIA will show up
with a positive change
Pakistan International Airline