This document discusses how social media, particularly LinkedIn, can be used for recruitment. It outlines how to manage personal and company profiles on LinkedIn to attract talent. Key recommendations include using LinkedIn to build professional networks, broadcast open jobs, source both active and passive candidates, and measure the impact of LinkedIn efforts on hiring. The presentation provides an overview of LinkedIn's reach and functionality for both individuals and companies looking to improve their recruiting processes.

1. Social Media and Recruitment

2. Phil Mogilev
Enterprise Account Executive
LinkedIn
©2012 LinkedIn Corporation. All Rights Reserved.

3. ©2012 LinkedIn Corporation. All Rights Reserved.
Profile Overview
How to Manage your Profile
How to Improve your LinkedIn Presence
How your company can improve its Presence
Key Take Away Points
How can you attract Talent with LinkedIn?
Q&A
Agenda

4. LinkedIn: A global pool of talent
4
Europe, Middle East
and Africa:
50M+
North America:
80M+
Asia Pacific:
37M+Latin America and
Caribbean:
20M+
225M+
Members worldwide
140 M+
Monthly unique visitors
+3 new
Members per second
Monthly uniques source:Comscore
©2013 LinkedIn Corporation. All Rights Reserved.
4

5. Critical
mass
of data
Relevant
and valuable
products
and services
Technology
platform
Member growth
and engagement

7. Why members come to LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved.
7
Everywhere
Work wherever our
members work
Insights
Be great at what
you do
Identity
Connect, find, and
be found

8. 8
It All Begins with your Profile…

9. Managing your LinkedIn Profile:
Get endorsed and recommended by candidates you have
placed
 They will be able to speak first hand of how you supported
their job search
 You only need a few to establish credibility
 It is best to get a variety and make sure they address
different points

10. Groups
Help you identify the experts and become an expert

11. How can your company use LinkedIn to become more
productive and successful?

12. Managing your company’s LinkedIn Profile

13. Leverage Your Recruiters

14. Using Status Updates
Broadcast your jobs

15. Take advantage of our mobile platforms
Information and business contacts at your finger tips on the go

16. As a professional
 Manage your personal brand
 Build your network
thoughtfully
 Be active in the network
 Allow yourself to be found
 Add value to your clients
Take Away Points
As a company
 Manage your company’s
profile
 Leverage your recruiters
 Listen to the network and get
insights
 Get mobile

17. http://blog.linkedin.com & http://talent.linkedin.com/blog
Recruiting Solutions
Resources

18. Changing the way
companies work.
Market. Sell. Recruit.

19. Passive and active candidates require
different approaches
Active Candidates
Work on their job search
- Search job boards
- Seek out many opportunities
Passive Candidates
Work on doing their jobs better
- Develop networks
- Only listen to the right opportunities
1. Talent Pool
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19

20. Source automatically
Reach the right candidates for all of your roles
1. Talent Pool: The best passive and active candidates
2. Targeting:Right opportunity, right candidate, right context
3. Results: More great hires, less effort
©2013 LinkedIn Corporation. All Rights Reserved.
20

21. Financial Analyst
Bank of America
Sr. HR Director
Gap Inc.Amazon
Sr.
LinkedIn
HR Director
LinkedIn
Finance Manager
Technology Director
Bryan
Finance Analyst
Erica Steve
Director of HRTechnology
Director
LinkedIn
Technology Director
JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN
Target every candidate with relevant jobs automatically
Moreapplications come from LinkedIn recommended jobs than searches
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved.
21

22. Members see personalized jobs every time they log in
Erica Robertson
Your ideal passive
candidate
Technology Director
LinkedIn
Technology Director
Technology Director
Juniper Networks
LiveOps
Technology Director
Senior
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved.
22

23. Engage them with personalized opportunities
Erica Robertson
Your ideal passive
candidate
Technology Director
Erica Robertson
Information Technology
Picture yourself with a career in
Information
Technology at
at LinkedIn
LinkedIn
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved.
23
Note: number of professionals visiting reflects unique members
visiting your employees profiles

24. Join the team that is transforming the future.
We are passionate about what we do.
Companies Home | LinkedIn
Jobs at
Ariel Hsiao
Amazon
ABOUT Watch the video for a peek into the fast-
paced world at our headquarters. Every
day, our employees are working on
exciting projects that make a real
difference for our customers.
Plus, we’re really excited to show off our
newly remodeled office space!
Check out the links below for more about
us:
Our Career Site ►
LinkedIn 287310 followers
LinkedIn
LinkedIn
Technology Director
Todd Logan
VP of Finance
Emily Meinhardt
Account Executive
Hillary Carroll
Manager of Operations
Technology Director
Technology Director
Technology Director
Director of Information Technology
Director of Information Technology
Senior Technology Director
Senior Technology Director
Careers
Show relevant opportunities with rich employment
branding
Erica Robertson
Your ideal passive
candidate
Technology Director
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved.
24

25. Influence candidates at every touch point
Erica Robertson
Your ideal passive candidate
Technology Director
Hired
Networking
with employees
Researching
your company
Following
your company
Viewing
relevant jobs
2. Targeting
©2013 LinkedIn Corporation. All Rights Reserved.
25

26. November
Erica Robertson
Joined
New Hire
LinkedIn
LinkedIn
We can measure LinkedIn’s influence on hiring
Erica Robertson
ACME systems
3. Results
Jobs you maybe interested in
July
Viewed a job on
LinkedIn
LinkedIn
Influenced
LinkedIn
Technology Director
Technology Director Technology Director
©2013 LinkedIn Corporation. All Rights Reserved.
26

27. Clients with the LinkedIn Solution influence
nearly twice as many hires
“LI hire” measured as employees changing their profile from another company to client company from December 2011- May 2012
These averages include companies in all regions and account sizes
3. Results
11%
17%
34%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Seats & Limited Jobs LinkedIn Solution LinkedIn Solution & All Jobs
Average % of LinkedIn members hired impacted by LinkedIn
products
©2013 LinkedIn Corporation. All Rights Reserved.
27

28. LinkedIn Recruiter
Identify and reach the very best candidates
Source automatically
LinkedIn Solution
Source strategically
LinkedIn Recruiter
 Expand your reach and
access the entire
LinkedIn network
 Contact candidates
directly with InMail
 Manage your pipeline
with your team
©2013 LinkedIn Corporation. All Rights Reserved. 28

29. Senior swimwear designer

31. LinkedIn connects talent with opportunity at massive scale
+
Fundamentally transforming the way the world works

32. Am I happy with my online professional
identity?
Can LinkedIn help make my company better
at what we do?
How does my company’s LinkedIn profile
compare to my competitors?

33. Questions?