LinkedIn Talent Solutions Guide
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The document discusses LinkedIn's Talent Solutions platform which aims to help companies source and recruit talent. It notes that LinkedIn has over 225 million members worldwide with over 130 million monthly unique visitors. It outlines how the platform can help target both active and passive candidates, and influence them at different touchpoints through personalized jobs, networking with employees, following the company page, and viewing company information. Data is also presented showing that companies using the full LinkedIn recruiting solution hire a higher percentage of employees through LinkedIn, including a higher percentage of passive candidates. The document promotes using LinkedIn Recruiter to help identify and directly contact the best candidates for roles.
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LinkedIn Talent Solutions Guide
- 1. Talent Solutions ©2013 LinkedIn Corporation. All Rights Reserved. Hydro One
- 2. TALENT SOLUTIONS LinkedIn: A global pool of talent Europe, Middle East and Africa: 65M+ North America: 85M+ Asia Pacific: 39M+Latin America and Caribbean: 20M+ 225M+ Members worldwide 130 M+ Monthly unique visitors +2 new Members per second Monthly uniques source:Comscore ©2013 LinkedIn Corporation. All Rights Reserved. 2
- 3. TALENT SOLUTIONS Why members come to LinkedIn ©2013 LinkedIn Corporation. All Rights Reserved. 3 Everywhere Work wherever our members work Insights Be great at what you do Identity Connect, find, and be found
- 4. TALENT SOLUTIONS Source automatically Reach the right candidates for all of your roles 1. Talent Pool: The best passive and active candidates. Size of the network. 2. Targeting: Right opportunity, right candidate, right context 3. Results: More great hires, less effort. Data and metrics to support your strategy. ©2013 LinkedIn Corporation. All Rights Reserved. 4
- 5. TALENT SOLUTIONS Passive and active candidates require different approaches Active Candidates Work on their job search - Search job boards - Seek out many opportunities Passive Candidates Work on doing their jobs better - Develop networks - Only listen to the right opportunities 1. Talent Pool ©2013 LinkedIn Corporation. All Rights Reserved. 5
- 6. TALENT SOLUTIONS Reach the best candidates, not just the active ones Passive >80% 225M+ Active <20% members LinkedIn members last year You hired over Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group 183 1. Talent Pool ©2013 LinkedIn Corporation. All Rights Reserved. 6
- 7. TALENT SOLUTIONS Talented professionals are connecting with your company today Profiles visited by… members per month Note: employee profile viewers and company page viewers reflect unique members visiting 1. Talent Pool Employees on LinkedIn 5,659 Missed opportunity to influence these professionals Company page Visited by… members per month 728 ~2,000 ©2013 LinkedIn Corporation. All Rights Reserved. 7
- 8. TALENT SOLUTIONS Financial Analyst Bank of America Sr. HR Director Gap Inc.Amazon Sr. Hydro One HR Director Hydro One Finance Manager Senior IT Security Bryan Finance Analyst Erica Steve Director of HRSenior IT Security Hydro One Senior IT Security JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN Target every candidate with relevant jobs automatically More applications come from LinkedIn recommended jobs than searches 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 8
- 9. TALENT SOLUTIONS Members see personalized jobs every time they log in Erica Robertson Your ideal passive candidate Senior IT Security Hydro One Senior IT Security Senior IT Security Juniper Networks LiveOps Senior IT Security Senior 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 9
- 10. TALENT SOLUTIONS 2. Targeting Reach candidates with personalized jobs on mobile as well as on their computer Job you may be interested in: Senior IT Security Hydro One Erica Robertson Your ideal passive candidate Senior IT Security ©2013 LinkedIn Corporation. All Rights Reserved. 10
- 11. TALENT SOLUTIONS What do candidates see when they visit your employees’ profiles? 5,659 professionals visit your employees’ profile pages every month Viewing profiles is the #1 activity on LinkedIn Erica Robertson Your ideal passive candidate Senior IT Security 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 11 Note: number of professionals visiting reflects unique members visiting your employees profiles
- 12. TALENT SOLUTIONS Your target talent is networking with your employees Note: number of professionals visiting reflects unique members visiting your employees profiles 5,659 professionals visit your employees’ profile pages every month Top job functions Top viewer companies 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 12
- 13. TALENT SOLUTIONS Engage them with personalized opportunities Erica Robertson Your ideal passive candidate Senior IT Security 2. Targeting 5,659 professionals visit your employees’ profile pages every month ©2013 LinkedIn Corporation. All Rights Reserved. 13 Note: number of professionals visiting reflects unique members visiting your employees profiles Erica Robertson Information Technolog y at Hydro Oneat Hydro One
- 14. TALENT SOLUTIONS Note: company page viewers reflect unique members visiting your company page 2. Targeting Erica Robertson Your ideal passive candidate Senior IT Security 728 professionals visit your company page every month ©2013 LinkedIn Corporation. All Rights Reserved. 14 Your company page experience is limited today
- 15. TALENT SOLUTIONS Join the team that is transforming the future. We are passionate about what we do. Companies Home | Hydro One Jobs at Ariel Hsiao Amazon ABOUT Watch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers. Plus, we’re really excited to show off our newly remodeled office space! Check out the links below for more about us: Our Career Site ► Hydro One 6433 followers Hydro One Hydro One Senior IT Security Todd Logan VP of Finance Emily Meinhardt Account Executive Hillary Carroll Manager of Operations Senior IT Security Senior IT Security Senior IT Security Director of Information Technology Director of Information Technology Senior Senior IT Security Senior Senior IT Security Careers Show relevant opportunities with rich employment branding Erica Robertson Your ideal passive candidate Senior IT Security 728 professionals visit your company page every month 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 15
- 16. TALENT SOLUTIONS Your target talent is networking with your employees Note: number of professionals visiting reflects unique members visiting your employees profiles professionals visit your company page every month Top job functions Top viewer companies 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 16 728
- 17. TALENT SOLUTIONS Join the team that is transforming the future. We are passionate about what we do. Companies Home | Hydro One Jobs at Ariel Hsiao Amazon ABOUT Watch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers. Plus, we’re really excited to show off our newly remodeled office space! Check out the links below for more about us: Our Career Site ► Hydro One followers Hydro One Hydro One Senior IT Security Todd Logan VP of Finance Emily Meinhardt Account Executive Hillary Carroll Manager of Operations Senior IT Security Senior IT Security Senior IT Security Director of Information Technology Director of Information Technology Senior Senior IT Security Senior Senior IT Security Careers Invite members to Follow your company and stay engaged over time Erica Robertson Your ideal passive candidate Senior IT Security 6,433 professionals are following your company on LinkedIn Follow ©2013 LinkedIn Corporation. All Rights Reserved. 17 2. Targeting
- 18. TALENT SOLUTIONS Influence candidates at every touch point Erica Robertson Your ideal passive candidate Senior IT Security Hired Networking with employees Researching your company Following your company Viewing relevant jobs 2. Targeting ©2013 LinkedIn Corporation. All Rights Reserved. 18
- 19. TALENT SOLUTIONS November Erica Robertson Joined New Hire Hydro One Hydro One We can measure LinkedIn’s influence on hiring Erica Robertson ACME systems 3. Results Jobs you maybe interested in July Viewed a job on LinkedIn LinkedIn Influenced Hydro One Senior IT Security Senior IT Security Senior IT Security ©2013 LinkedIn Corporation. All Rights Reserved. 19
- 20. TALENT SOLUTIONS Companies with the Full Solution also hire a higher proportion of their employees using LinkedIn ©2012 LinkedIn Corporation. All Rights Reserved. 20 20% 35% 0% 5% 10% 15% 20% 25% 30% 35% 40% Recruiter & Jobs Full Solution Hiring Impact of LinkedIn’s Full Solution *Chart measures companies’ hires who were impacted by LinkedIn during the hiring process relative to the total number of new hires 3. Results
- 21. TALENT SOLUTIONS ~3/4 of hires influenced by the LinkedIn Solution were passive at the time 74% of members who changed their profile from another company to LinkedIn client company after viewing a client company job did not perform a job search on LinkedIn 30 days prior to viewing that job 3. Results Passive 74% Active 26% ©2013 LinkedIn Corporation. All Rights Reserved. 21
- 22. TALENT SOLUTIONS LinkedIn Recruiter Identify and reach the very best candidates Source automatically LinkedIn Solution Source strategically LinkedIn Recruiter Expand your reach and access the entire LinkedIn network Contact candidates directly with InMail Manage your pipeline with your team ©2013 LinkedIn Corporation. All Rights Reserved. 22
- 23. TALENT SOLUTIONS 3 things our most effective clients do 1. Post all professional roles to LinkedIn 2. Own the full candidate experience 3. Use Recruiter to find the best candidates ©2013 LinkedIn Corporation. All Rights Reserved. 23
- 24. TALENT SOLUTIONS LinkedIn’s Talent Solutions Platform The Talent Solutions Platform The most strategic and best performing recruiting tool in the market today
Editor's Notes
- LinkedIn is the best global talent pool, with a rapidly growing member base[RMs may remove this slide if context has already been set]
- LinkedIn is a professional network, not a job board. Members come to LinkedIn for a number of reasons:Maintaining their professional profile of recordNetworking with other professionalsFinding insights to get better at what they doActive job searching is just one of the reasons professionals come to LinkedIn, and the majority of LinkedIn’s members are passive job seekers.[RMs may remove this slide if context has already been set]
- I want to share with you how LinkedIn’s hiring solutions can help you recruit the very best of these professionals automatically and literally source in your sleep.Our solutions connect your opportunities with the best candidates automatically in a way that no other tool can.There are three areas I’ll talk aboutLinkedIn’s tremendously valuable pool of talentTargeting the right professionals with the right opportunities wherever they go on LinkedInGenerating results in the form of more quality hires[Note: The LinkedIn solution narrative is about sharing a holistic solution for attracting talent on LinkedIn. This story talks about how a complete solution is the best way to connect relevant candidates with clients’ jobs. This is a deliberate departure from a more discreet product-by-product conversation.]
- [Note: Important to get the client’s agreement up front that passive candidate recruiting is a key to success]Because LinkedIn is a professional network, it’s home to both passive and active job seekers Getting passive candidate sourcing right is critical to achieving your recruiting goalsMany of today’s best candidates are not looking for a jobHowever Recruiting passive candidates requires a very different approach from recruiting active candidates.While active candidates frequent job boards and seek out many opportunities, passive candidates spend their time networking. They’ll listen to opportunities, but only if it’s the right opportunity for them.LinkedIn is the only platform that can help you recruit both passive and active candidates[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
- LinkedIn is the only place on the web where you can recruit both passive and active candidatesTraditional job boards provide access to only the 20% of professionals who are actively lookingLinkedIn provides access to both these, and the over 80% of passive candidates who are not actively searching on job boardsMany of these members are the people you’re interested in hiring. In fact, last year your company hired ### LinkedIn membersWe know this because we can track every time a member changes his or her profile to your company[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
- Not only is LinkedIn a great source of talent, but your company is already connected to talented professionals.You have two key assets on LinkedIn todayYour ### employees are connected to over ### professionals, and over ### professionals are viewing their profile pages each monthYour company page is visited by ### professionals each month who are coming here to research your companyThese professionals are interacting with your company every day on LinkedIn, but right now you’re missing this huge opportunity to influence them.Transition: I’m going to walk you through how you can very easily take advantage of this opportunity.[Note: All data excludes employees themselves]
- Engaging candidates on LinkedIn begins with posting all of your professional jobs. This way, your outreach is relevant to the candidates you want to engage across the site. LinkedIn understands the professional background of every one of our members. Using our job matching algorithms, we can target each member with the most relevant jobs automaticallyWhen you post all of your jobs on LinkedIn, you’re able to show highly relevant jobs to all of your target candidatesSteve will see marketing roles, Erica will see sales roles and Bryan will see finance roles (If you only post sales roles, for example, you miss an opportunity to engage people like Bryan and Steve)Sharing your relevant career opportunities is the #1 way to engage passive talent on the siteTransition: I’ll show you exactly how candidates experience targeted jobs on LinkedIn.
- Each time Erica logs into LinkedIn, the first thing she sees is relevant jobs in the Jobs You May Be Interested In module right on the home page, and in her Network Update StreamBy putting all or most of your professional jobs on LinkedIn, you can ensure that all types of professionals you’re trying to hire see opportunities relevant to them.
- Note: Can be removed from deck if need to streamlineOur ability to reach passive candidates is a defining factor of the LinkedIn jobs network.But there are also high quality active candidates on LinkedIn. Our intelligent job matching also helps your jobs reach active candidates more effectively. Members who search for jobs receive highly personalized job recommendations directly to their email inboxes.
- Another way to engage Erica is when she networks with your employeesThe most common activity we see on LinkedIn is viewing other members’ profiles.### professionals view the profile pages of your employees every month [Note: This excludes employees viewing each other’s profiles]When they come to your employees’ profile pages today, this is what they see:Information about the person’s own background, and A Delta adThey aren’t learning about what it’s like to work at your company or what opportunities are available for themThese viewers are interacting with your employees, but you’re missing an opportunity to engage with them
- Your employees are already networking with the right candidates you’d want to hire:Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees visiting each other’s profiles]
- As talent networks with your employees, help them learn about your company and the career opportunities you have for them. Engage them as they gain exposure to you as an employer.
- [NOTE: Remove slide if customer has already bought a LinkedIn Career Page]Another common thing members do on LinkedIn is research companies. ### professionals visit your company page each month. They may come from an employee’s profile, from a search on LinkedIn, from Google, or from another source.Today, though, they only see basic information about your company, and how they’re connected to your employeesAgain you’re missing an opportunity to truly engage them.[Note: This excludes employees viewing their own company’s page]
- You can also engage talent when they research your company on LinkedIn. Over #### professionals are already visiting your company page every month. A career page on LinkedIn is your chance to impart a clear branding message about what your company is like and what sets you apart as an employer. Erica also sees jobs that are relevant for her background. Those career opportunities coupled with a strong employer branding message on your career page can leave a powerful impression on the potential candidates for your roles.
- Your employees are already networking with the right candidates you’d want to hire:Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees visiting each other’s profiles]
- After networking with your employees, seeing relevant career opportunities, and learning about what it’s like to work at your company, Erica is familiar with you as an employer. If she is interested in what she has learned—if you have successfully engaged her-- she may be ready to browse or apply to your jobs. Alternatively, she may decide to follow your company. By following your company, she is signaling that she wants to get more deeply engaged with your company over time. Erica is not alone. Already, over ### members have decided to follow your company on LinkedIn.
- How can you boost your employer brand on LinkedIn?Meet Erica. She’s a passive candidate who is perfect for a role you are looking to hire. Engage her across LinkedIn with your employer brand. When you engage her, you are warming her up to the career opportunities you have at your company. You can engage her as she views the relevant jobs at your company, as she networks with your employees, when she is researching your company, and ultimately when she follows your company.
- [Note: Use this slide to explain the “Merlin” methodology for calculating impact jobs have on customers’ hires:]LinkedIn can measure exactly how our jobs influence hires. For example:When a member like Erica changes her profile from ACME Systems to your company, we recognize that you’ve made a hireIf Erica viewed one of your company’s jobs prior to joining your company, we recognize that LinkedIn’s jobs influenced that hireFrom this, we can calculate exactly how many hires LinkedIn influenced.This is an extremely powerful way of measuring influence. Many passive candidates don’t apply to jobs as soon as they see them. They may network their way to a job, or return to the careers website after an opportunity first sparks their interest. These candidates are lost in most source of hire reports, but they’re often first influenced by LinkedIn.[Note: Influenced hires viewed a job less than a year before joining the company. Excludes the month immediately before a member joined.]
- [Note: These are results that clients who post all or most of their professional jobs and invest in Work With Us and an LCP saw. Buying the full solution drives incredible results!]LinkedIn’s solutions generate the most important type of results: hires at our clients’ companies. Our clients are successful because LinkedIn is better than any other platform at finding the right candidates for our clients’ jobs.Here are some examples of customers who have implemented LinkedIn’s solutions. These companies are seeing between 30 and 40% of their professional hires influenced by LinkedIn jobsThis is a tremendous result when you take into account all the different sources of hire out thereHere you can pull in information from discovery, or ask clients how many hires they get from various sources. For example, “I know you see 25% of your hires from your employee referral programs. These companies are seeing a greater contribution than that from LinkedIn alone!”[Note: This is a powerful way of demonstrating LinkedIn’s impact, but critical to ensure that the client understands the methodology][Note to RMs: RMs should review Merlin and decide whether to add their client’s results to date as comparison. This can be a very powerful up-sell tool]
- Not only does LinkedIn deliver hires, but we deliver candidates that can’t be found anywhere else.¾ of our clients’ hires that were influenced by LinkedIn jobs (people like Erica in the example on slide 21) were passive candidates—candidates that would be impossible to find on traditional job boards. This means:They viewed a job on LinkedIn and were later hired by the companyThey did not perform a job search on LinkedIn in the month prior to viewing the company’s job. They found the job they viewed through JYMBII, a forward from a contact, Career Page, or another job recommendation, AND that they were not actively looking at the time.Only LinkedIn can deliver results like these. And all of this occurred automatically![Important Note: There are 3 stats referring to passive candidates in this deck:50% of job applications come from sources other than search (slide 11). LinkedIn is good at getting the right jobs in front of the right people, and is not limited to active candidate search.74% of hires influenced by jobs are passive candidates (meaning they did not perform a search). LinkedIn delivers hires that no other platform can deliver because of our ability to match the right job with the right candidate.The two stats are highly complementary, but the 74% stat is more easily explained after you’ve walked the customer through the Merlin hiring impact methodology. If a customer asks what the difference is, you can explain “A lot of our applicants (50%) come from recommended jobs, and an even higher percentage (74%) of hires our clients make are candidates who were not looking at the time. This shows just how valuable it can be to get your jobs in front of passive as well as active candidates”] 3. ~80% of members on LinkedIn are passive (slide 8): This refers to the overall membership of the site, based on a study of LinkedIn members conducted by the Adler group
- This is a transition slide to shift the conversation to LinkedIn Recruiter. The combined solution of jobs and media allows customers to scale their recruiting with minimal effort. Recruiter is the best in class tool for proactively identifying the very best talent. We talked about how LinkedIn’s solution can help deliver a stream of high quality candidates automatically.Now I want to show you how we can help you take your sourcing to the next level through LinkedIn Recruiter.
- Sum up everything the client has learned. They should walk away thinking:1. I need to put 100% of my professional jobs on LinkedIn2. I need to invest in the solution, including Work With Us and the LinkedIn Career Page3. I need to equip my whole sourcing team with LinkedIn Recruiter seats