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Uploaded byAnne-Marie Ryan
Loyola 10 9 13
The document discusses how LinkedIn helps companies find and evaluate talent. It provides an overview of LinkedIn's large user base and how talent acquisition is shifting from reactive to strategic. The document then outlines ways for individuals to build their professional brand on LinkedIn by optimizing their profile, engaging with their network, and utilizing LinkedIn's job search tools.
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Loyola 10 9 13
- 1. How Does theCompany That Keeps Everyone Else Employed Find Talent? & Building your Professional Brand Quinlan School of Business, Loyola University Chicago Wednesday, October 9th, 2013 ©2013 LinkedIn Corporation. All Rights Reserved.
- 2. ©2013 LinkedIn Corporation.All Rights Reserved.
- 3. Objectives Case Study (LinkedIn): – – – Whatdo companies like look for in talent How do companies short list prospects How do companies make hiring decisions Talent Acquisition is changing Build your professional brand Grow your network Find your dream job What else do you want to learn? ©2013 LinkedIn Corporation. All Rights Reserved.
- 4. Growing Global Network 238M+ >2new 170M+ Members Worldwide Members Per Second Monthly Unique Visitors *238M members & >2 member per second rate of growth as of 5/2/13 | 170m unique visitors using comScore average for Q1‘13 using LinkedIn + SlideShare ©2013 LinkedIn Corporation. All Rights Reserved.
- 5. “Talent is ournumber one priority.” Jeff Weiner, LinkedIn CEO Its all about Talent Pipeline – development and nurturing
- 6. Talent Acquisition isbecoming more strategic as organizations learn how to engage passive talent Strategic Foundational Developing Traditional Reactive: High cost Labor-intensive Applicant quantity focus Req to req process ©2013 LinkedIn Corporation. All Rights Reserved. Strategic: Low cost Efficient Quality of hire focus Proactive pipeline-based process
- 7. 80% of professionalstoday are passive candidates 238m+ Members worldwide 20% Active 80% Passive Active Candidates Passive Candidates Work on their job search Work on doing their jobs better - Search job boards - Seek out many opportunities - Develop networks - Only listen to the right opportunities ©2013 LinkedIn Corporation. All Rights Reserved. ©2013 LinkedIn Corporation. All Rights Reserved. 7
- 8. ©2013 LinkedIn Corporation.All Rights Reserved.
- 9. ©2013 LinkedIn Corporation.All Rights Reserved.
- 10. Areas of focuswhen reviewing a Profile… 3 Key areas of focus: Look for Gaps – strange career choices, job hopping Is there clear and visible career progression? Specific actions/achievements Apply Competency Based/Behavioural interviewing to explore: Outputs or deliverables Behaviours Performance characteristics 24% of companies surveyed suggest the cost of a bad hire exceeds $50k -The Hiringsite 2012 ©2013 LinkedIn Corporation. All Rights Reserved.
- 11. LinkedIn Fit Leadership Leverage Results Culture ©2013 LinkedIn Corporation. All Rights Reserved.
- 12.
- 13. Social Media PopQuiz What percentage of companies currently use or plan to use Social Networking to recruit? 94.5% ©2013 LinkedIn Corporation. All Rights Reserved.
- 14. Pop Your Profile ©2013LinkedIn Corporation. All Rights Reserved.
- 15. You on LinkedIn Sixsteps to optimizing your profile 1. Professional Picture 2. Creative Headline 3. Custom URL 4. Summary | Elevator Pitch 5. All Work and Course Experience 6. Think About Keywords ©2013 LinkedIn Corporation. All Rights Reserved.
- 16. What makes aWell-Branded Summary? 1. What you do 2. The value you provide 3. Something personal ©2013 LinkedIn Corporation. All Rights Reserved.
- 17. Upload Media toyour Summary & Experience ©2013 LinkedIn Corporation. All Rights Reserved.
- 18.
- 19. ©2013 LinkedIn Corporation.All Rights Reserved.
- 20. Connect & BuildYour Network
- 21. Connect ©2013 LinkedIn Corporation.All Rights Reserved.
- 22.
- 23. Follow & Engage ©2013LinkedIn Corporation. All Rights Reserved.
- 24. Search forjobs View jobs you may be interested in Check out similar jobs Manage your jobs that you’ve applied for ©2013 LinkedIn Corporation. All Rights Reserved.
- 25. ©2013 LinkedIn Corporation.All Rights Reserved.
Editor's Notes
- #2 Build your Brand is Hyperlinked to a LinkedIn YouTube video on the importance and ease of building a profile. http://youtu.be/ZVlUwwgOfKw
- #5 Growing Global NetworkAs you can see here, the LinkedIn network is massive. There are over 225 million LinkedIn members in over 200 countries and the network is continually growing. More than two new members join LinkedIn every second. By the end of this session, there will be over 7,200 new members and each week there’s over 1 million new members. Amazing, right?
- #7 By becoming more strategic and less reactive, companies are able to increase the efficiency of their teams and increase quality of hire. [Link this statement back to the client’s explicit goals & challenges].Remaining status quo won’t help solve the issues we discussed.
- #8 [Note: Important to get the client’s agreement up front that passive candidate recruiting is a key to success]Because LinkedIn is a professional network, it’s home to both passive and active job seekers Getting passive candidate sourcing right is critical to achieving your recruiting goalsMany of today’s best candidates are not looking for a jobHowever Recruiting passive candidates requires a very different approach from recruiting active candidates.While active candidates frequent job boards and seek out many opportunities, passive candidates spend their time networking. They’ll listen to opportunities, but only if it’s the right opportunity for them.LinkedIn is the only platform that can help you recruit both passive and active candidates[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
- #13 To build your professional brand it’s important that your profile is updated and using best practices. Let’s go over some easy ways to create a strong profile.
- #17 Ok, so what makes a well-branded summary? This is your 30-second elevator pitch.The first thing you want to list is what you do. Let your passion come out here. Hopefully you enjoy what you do. Let your viewer see what a day in the life of you is like.Next write the value you provide. What do you bring to the table as a talent acquisition professional. Why are you valuable at your organization. Finally, write something personal. In relationship dynamics, when you first meet someone, do you divulge all of your business. No, there is a give and take, you give a little you get a little back. It works similarly in social media. When someone see’s something personal on your profile, they are more app to engage with you and feel that your approachable. Selling your company in your summary is an easy way to share the employer brand - 80% of people believe what employees have to say about their organization *Include Rachelle Diamonds Summary*
- #18 Media helps bring these aspirations or your current role to life with ways to share what you’ve accomplished. If you add a document PowerPoint has to be in Slide Share format and Videos must be a link through YouTube.What to share: What are you currently working on. Passion projects. Plan to accomplish.
- #19 In Product DemonstrationSay: Let’s go into Recruiter now and see the workflow in action. You may see my screen flash as I switch my screen over to Recruiter.Do: Switch your screen to Recruiter.Say: You should now be seeing my browser. To ensure everyone can still actively participate, please place your cursor over the green tab at the top of your screen. You’ll see a dropdown menu. Click the Participants icon and the Chat icon to make these windows visible on your screen.Ask: When you have both of these windows set up, please use the Chat window to tell me what workflow step you’re most excited to learn more about?Do: When customers are ready, clear feedback and start your demonstration.Demo Time:40 minute
- #20 LinkedIn make researching companies and jobs easy, you’ll be able to get a glimpse into the company culture, insights into their organization, and opportunities that might be a right fit for youCompany PagesStudent PortalResearching actual jobs
- #21 Connecting and building your network is a primary importance on LinkedIn, so lets see why you should connect…
- #22 For students there are numerous ways you can connect to those who might be of value to you on LinkedIn:Students and Alumni portal – show example narrowing down to their target area Groups for Alumni in a particular area – Easy to connect with a common groupSearch for your peers and professors
- #23 So you’ve amped up your profile and added connections to your network – Now it’s time to develop your LinkedIn Voice by engaging on our platform..