2. LinkedIn: A global pool of talent
Europe, Middle East
and Africa:
50M+
North America:
70M+
Asia Pacific:
30M+Latin America and
Caribbean:
20M+
187M+
Members worldwide
100 M+
Monthly unique visitors
+2 new
Members per second
Monthly uniques source:Comscore
2
3. Reach the best candidates, not just the
active ones
Passive
>80%
187M+
Active
<20%
members
LinkedIn members last year
You hired over
Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group
23
1. Talent Pool
3
4. Talented professionals are connecting with
your company today
Profiles visited by…
members per month
Note: employee profile viewers and company page viewers reflect unique members visiting
1. Talent Pool
Employees on LinkedIn
1,489
Missed opportunity to influence these professionals
Company page
Visited by…
members per month
109
~225
4
5. Financial Analyst
Bank of America
R&D Director
CSL LimitedAmazon
System Enginner
ASTRI
R&D Director
ASTRI
Finance Manager
Bryan
Finance Analyst
Erica Steve
R&D DirectorSystem
Engineer
ASTRI
System Engineer
JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN
Target every candidate with relevant jobs
automatically
More applications come from LinkedIn recommended jobs than searches
2. Targeting
5
6. Members see personalized jobs every time they log in
Erica Robertson
Your ideal passive
candidate
System Engineer
ASTRI
System Engineer
System Engineer
Juniper Networks
LiveOps
System Engineer
2. Targeting
6
7. 2. Targeting
Reach candidates with personalized jobs on Mobile
Devices as well as on their
Computers
Job you may be interested in:
System Engineer
ASTRI
Erica Robertson
Your ideal passive
candidate
System Engineer
7
8. Note: number of professionals visiting reflects unique members visiting
your employees profiles
What do candidates see when they visit your
employees’ profiles?
1,489 professionals visit your employees’
profile pages every month
Viewing profiles is the #1
activity on LinkedIn
2. Targeting
8
Erica Robertson
System Engineer
Your ideal passive
candidate
9. Note: number of professionals visiting reflects unique members visiting
your employees profiles
Your target talent is networking with your
employees
1,489 professionals visit your employees’
profile pages every month
Top job functions Top viewer companies
2. Targeting
9
10. Note: number of professionals visiting reflects unique members visiting
your employees profiles
Engage them with personalized opportunities
Erica Robertson
System Engineer
Picture yourself with a career in
System Engineer
at ASTRI
ASTRI
2. Targeting
1,489 professionals visit your employees’
profile pages every month
10
Erica Robertson
System Engineer
Your ideal passive
candidate
11. Note: company page viewers reflect unique members visiting your company page
2. Targeting
Only 656professionals follow your
company page every
month
11
Your company page experience is limited today
12. Join the team that is transforming the future.
We are passionate about what we do.
Companies Home | ASTRI
Jobs at
Ariel Hsiao
Amazon
ABOUT
Watch the video for a peek into the fast-paced
world at our headquarters. Every day, our
employees are working on exciting projects
that make a real difference for our customers.
Plus, we’re really excited to show off our
newly remodeled office space!
Check out the links below for more about us:
Our Career Site ►
ASTRI 579 followers
ASTRI
ASTRI
Customer Service Exe
Todd Logan
VP of Finance
Emily Meinhardt
Account Executive
Hillary Carroll
Manager of Operations
System Engineer
Senior Engineer, IC Design
HR Manager
Consultancy Services
Project Internship
R&D Director
Sensing & Integrations
Careers
Show relevant opportunities with rich
employment branding
2. Targeting
12
The Re-vamped
sample Career Page
of ASTRI
13. Influence candidates at every touch point
Hired
Networking
with employees
Researching
your company
Following
your company
Viewing
relevant jobs
2. Targeting
13
Erica Robertson
System Engineer
Your ideal passive
candidate
14. September
Erica Robertson
Joined
New Hire
ASTRI
We can measure LinkedIn’s influence on hiring
Erica Robertson
ACME systems
3. Results
Jobs you maybe interested in
July
Viewed a job on
LinkedIn
LinkedIn
Influenced
ASTRI
System Engineer
System Engineer System Engineer
14
ASTRI
System Engineer
15. Linkedin Recruiter
Assigning the ASTRI sourcing group with LinkedIn Recruiter, will enable the team to
gain an understanding of the type of searches that are being conducted across the
organization, who has been contacted via InMail and allow ASTRI to retain their
work rather than being saved in their individual personal account.
In addition, it will enable the team, to adopt a more consultative approach with the
hiring managers and have them become more familiar with the additional
functionality our Corporate Solution offers.
Access complete profiles for 187+ million members on LinkedIn
Team collaboration via shared profile notes, candidate history & project folders
Efficiently contact & manage multiple candidates at one time
Retain control of ASTRI talent pipeline and user access
Enhanced search capabilities with expanded results & real time alerts
Linkedin - Recruiter
16
17. Hiring Manager
Hiring Manager is part of LinkedIn Recruiter and allows the recruiter to share
profiles of interest from a project with a hiring manager. The hiring manager then
has the ability to view profiles, provide a customizable rating and add feedback
regarding the potential candidates. The recruiter can then track reviews in the
LinkedIn Recruiter Platform.
Work more efficiently and stay on the same page with hiring managers
Share profiles of interest with hiring managers directly from Recruiter
Narrow searches more quickly by getting specific feedback on profiles
Feedback on each candidate is tracked in Recruiter for you
Linkedin - Recruiter
16
18. Talent Pipeline
Talent Pipeline enables recruiters to connect the names on a résumé to their LinkedIn profiles. The idea is to enable them to build a
bigger internal database with more information in it, including notes on a candidate that the hiring managers can share with each other,
thus making LinkedIn more important to them.
Import candidate records (resumes, spreadsheets, notes, anything), keeping them private for your organization’s use only
Imported resumes can be synced with LinkedIn profiles as they are updated
Single search, you can search across LinkedIn profiles as well as ASTRI candidate records/resumes
Tag LinkedIn profiles, and these tags are only visible to the ASTRI team
Search within and across tags, notes, activities, reviews, projects, reminders, and of course all standard search fields
Follow candidates in Talent Pipeline and set up alerts to be notified of any public changes to the profiles
Add a status to people in LinkedIn’s Talent Pipeline – not contacted, contacted, screened, declined, offer, applied, etc.
Linkedin - Recruiter
17
Pipelining ReportingCollaboration
19. Linkedin Job Slots
By utilizing our Jobs Network and posting your professional jobs on LinkedIn, the technology will push ASTRI jobs
to active and passive talent with targeted & viral distribution. These posting are displayed on the suitable members
profile page under ‘Jobs You May Be Interested In’, on ASTRI LinkedIn Career Page and emailed to relevant
members on a regular bases.
By placing ASTRI jobs on LinkedIn it will increase the visibility of your jobs and increase potential referrals as
employees, and ex-employees, can forward positions to candidates they believe will be suitable. On average each
job post gets forwarded 11 times, and all get automatically indexed by search engines and job aggregators.
The increase will also populate the ASTRI LinkedIn Career Page with your open positions, making it easier for
potential candidates to view jobs that are relevant to them rather than search ASTRI website or job boards.
Promote ASTRI job to millions of passive candidates on LinkedIn
Jobs become more personal on LinkedIn by spotlighting who in ASTRI network is a fit for each posting, and
how you’re connected to each company
Each job on LinkedIn is viewed by over 1000 members, and is forwarded from one member to another 11
times per posting
Linkedin – Job Slots
18
21. Linkedin Career Page
Promotes ASTRI employment brand to millions of passive candidates on LinkedIn and can adapt
the messaging dynamically to viewer by either job function or location. The LinkedIn Career
Page becomes a rich media hub for all of ASTRI career content that can include the following:
Company culture video
ASTRI open positions posted on the LinkedIn Jobs Network
Employment Value Proposition
Featured recruiters & employee spotlights
Polls to engage candidates
Podcasts, whitepapers or brochures
Links to ASTRI careers site, Twitter & Facebook pages, Blogs & RSS feeds
Candidates are interested in understanding what it would be like if they came to work for ASTRI.
LinkedIn company profiles offer an opportunity for candidates to connect with the organization.
Linkedin – Career Page
20
22. Linkedin – Career Page
21
Employer’s
Branding
Join the team that is transforming the future.
We are passionate about what we do.
Companies Home | ASTRI
Jobs at
Ariel Hsiao
Amazon
ABOUT
Watch the video for a peek into the fast-paced world
at our headquarters. Every day, our employees are
working on exciting projects that make a real
difference for our customers.
Plus, we’re really excited to show off our newly
remodeled office space!
Check out the links below for more about us:
Our Career Site ►
ASTRI 579 followers
ASTRI
ASTRI
Customer Service Exe
Todd Logan
VP of Finance
Emily Meinhardt
Account Executive
Hillary Carroll
Manager of Operations
System Engineer
Senior Engineer, IC Design
HR Manager
Consultancy Services
Project Internship
R&D Director
Sensing & Integrations
Careers
LinkedIn is the best global talent pool, with a rapidly growing member base
[RMs may remove this slide if context has already been set]
LinkedIn is the only place on the web where you can recruit both passive and active candidates
Traditional job boards provide access to only the 20% of professionals who are actively looking
LinkedIn provides access to both these, and the over 80% of passive candidates who are not actively searching on job boards
Many of these members are the people you’re interested in hiring. In fact, last year your company hired ### LinkedIn members
We know this because we can track every time a member changes his or her profile to your company
[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
Not only is LinkedIn a great source of talent, but your company is already connected to talented professionals.
You have two key assets on LinkedIn today
Your ### employees are connected to over ### professionals, and over ### professionals are viewing their profile pages each month
Your company page is visited by ### professionals each month who are coming here to research your company
These professionals are interacting with your company every day on LinkedIn, but right now you’re missing this huge opportunity to influence them.
Transition: I’m going to walk you through how you can very easily take advantage of this opportunity.
[Note: All data excludes employees themselves]
Engaging candidates on LinkedIn begins with posting all of your professional jobs. This way, your outreach is relevant to the candidates you want to engage across the site.
LinkedIn understands the professional background of every one of our members. Using our job matching algorithms, we can target each member with the most relevant jobs automatically
When you post all of your jobs on LinkedIn, you’re able to show highly relevant jobs to all of your target candidates
Steve will see marketing roles, Erica will see sales roles and Bryan will see finance roles (If you only post sales roles, for example, you miss an opportunity to engage people like Bryan and Steve)
Sharing your relevant career opportunities is the #1 way to engage passive talent on the site
Transition: I’ll show you exactly how candidates experience targeted jobs on LinkedIn.
Each time Erica logs into LinkedIn, the first thing she sees is relevant jobs in the Jobs You May Be Interested In module right on the home page, and in her Network Update Stream
By putting all or most of your professional jobs on LinkedIn, you can ensure that all types of professionals you’re trying to hire see opportunities relevant to them.
Note: Can be removed from deck if need to streamline
Our ability to reach passive candidates is a defining factor of the LinkedIn jobs network.
But there are also high quality active candidates on LinkedIn. Our intelligent job matching also helps your jobs reach active candidates more effectively. Members who search for jobs receive highly personalized job recommendations directly to their email inboxes.
Another way to engage Erica is when she networks with your employees
The most common activity we see on LinkedIn is viewing other members’ profiles.
### professionals view the profile pages of your employees every month [Note: This excludes employees viewing each other’s profiles]
When they come to your employees’ profile pages today, this is what they see:
Information about the person’s own background, and
A Delta ad
They aren’t learning about what it’s like to work at your company or what opportunities are available for them
These viewers are interacting with your employees, but you’re missing an opportunity to engage with them
Your employees are already networking with the right candidates you’d want to hire:
Relate Merlin data on job function to their hiring needs
Relate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicable
You can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”
[Note: This excludes employees visiting each other’s profiles]
As talent networks with your employees, help them learn about your company and the career opportunities you have for them. Engage them as they gain exposure to you as an employer.
[NOTE: Remove slide if customer has already bought a LinkedIn Career Page]
Another common thing members do on LinkedIn is research companies.
### professionals visit your company page each month. They may come from an employee’s profile, from a search on LinkedIn, from Google, or from another source.
Today, though, they only see basic information about your company, and how they’re connected to your employees
Again you’re missing an opportunity to truly engage them.
[Note: This excludes employees viewing their own company’s page]
You can also engage talent when they research your company on LinkedIn. Over #### professionals are already visiting your company page every month.
A career page on LinkedIn is your chance to impart a clear branding message about what your company is like and what sets you apart as an employer.
Erica also sees jobs that are relevant for her background. Those career opportunities coupled with a strong employer branding message on your career page can leave a powerful impression on the potential candidates for your roles.
How can you boost your employer brand on LinkedIn?
Meet Erica. She’s a passive candidate who is perfect for a role you are looking to hire. Engage her across LinkedIn with your employer brand. When you engage her, you are warming her up to the career opportunities you have at your company.
You can engage her as she views the relevant jobs at your company, as she networks with your employees, when she is researching your company, and ultimately when she follows your company.
[Note: Use this slide to explain the “Merlin” methodology for calculating impact jobs have on customers’ hires:]
LinkedIn can measure exactly how our jobs influence hires. For example:
When a member like Erica changes her profile from ACME Systems to your company, we recognize that you’ve made a hire
If Erica viewed one of your company’s jobs prior to joining your company, we recognize that LinkedIn’s jobs influenced that hire
From this, we can calculate exactly how many hires LinkedIn influenced.
This is an extremely powerful way of measuring influence. Many passive candidates don’t apply to jobs as soon as they see them. They may network their way to a job, or return to the careers website after an opportunity first sparks their interest. These candidates are lost in most source of hire reports, but they’re often first influenced by LinkedIn.
[Note: Influenced hires viewed a job less than a year before joining the company. Excludes the month immediately before a member joined.]