Presentation from Mr. Albergoni at LinkedIn Day in Milan on March the 11th. The speach was about the power of social media and employer branding on LinkedIn.
This presentation is from a recent webinar which Lauren Fogarty held on how to recruit students using LinkedIn and the new features available to ensure you are attracting the right candidates.
If you want to find out more about recruiting students on LinkedIn, check out our new Student Recruiting eBook - http://business.linkedin.com/talent-solutions/c/14/9/student-recruiting-2-0-guide.html
On October 1st, LinkedIn came to Jeddah for the first time. Our experts talked through the rise of the largest professional social media network in the world and how it can help your organisation recruit top talent in the region.
4 Million+ LinkedIn Members - The NetherlandsLinkedIn Europe
LinkedIn connects one in four Dutch adults
The world’s largest professional network now connects more than a quarter of all Dutch adults, after LinkedIn passed the 4 million member mark in the Netherlands.
We’ve established ourselves as the social media platform where Dutch professionals come to talk business, with particularly strong engagement amongst senior business decision makers. One in ten LinkedIn members in the country is a business owner, representing 413,852 business owners in all. A further 205,543 hold director-level positions, whilst 442,456 are in manager roles.
LinkedIn offers powerful representation across key sectors such as Finance, Government, Medical, ICT, Manufacturing and FMCG, with Philips, ING and ABN AMRO amongst the best-represented companies. But our network isn’t restricted to major corporates: 6,613 chefs, 5,408 chauffeurs, 5,150 artists and 947 pilots can also be found on LinkedIn in the Netherlands.
With the country engaging enthusiastically with LinkedIn channels, brands have a powerful range of options available for building dialogue, sharing content and promoting thought leadership. The Netherlands has so far contributed more than 70,000 LinkedIn Groups, with the six largest boasting more than 360,000 members between them.
Scroll down for our Infographic showing more detail of LinkedIn’s membership in the Netherlands.
Sweden’s professionals go places with LinkedIn
Confident, ambitious and engaged with the world, LinkedIn’s members in Sweden are focused on making a difference in their lives and careers – and they trust the insight our platform provides to help them do it.
LinkedIn’s Swedish audience is mature, educated and affluent. 73% are aged 35 or over, 78% hold a university degree and 83% earn more than 300,000 SEK. Two out of five already hold manager-level positions, and as a group they are 65% more likely to see themselves as leaders. Unsurprisingly, this high-flying audience are frequent business travellers ‒ 40% made five international business trips in the past 12 months.
Our Swedish members don’t just take the lead in terms of their careers: 84% consider themselves early adopters and 89% view themselves as socially responsible. They value LinkedIn as a guide for both personal and business decisions, with 90% saying they trust the information they receive on our platform, 49% saying LinkedIn helps them drive business results, and one in three using our network to research their business decisions.
This is a presentation put togeher from a recent Talent Branding Workshop we held for our retail clients which include insights on the retail market and how to attract talent.
This presentation is from a recent webinar which Lauren Fogarty held on how to recruit students using LinkedIn and the new features available to ensure you are attracting the right candidates.
If you want to find out more about recruiting students on LinkedIn, check out our new Student Recruiting eBook - http://business.linkedin.com/talent-solutions/c/14/9/student-recruiting-2-0-guide.html
On October 1st, LinkedIn came to Jeddah for the first time. Our experts talked through the rise of the largest professional social media network in the world and how it can help your organisation recruit top talent in the region.
4 Million+ LinkedIn Members - The NetherlandsLinkedIn Europe
LinkedIn connects one in four Dutch adults
The world’s largest professional network now connects more than a quarter of all Dutch adults, after LinkedIn passed the 4 million member mark in the Netherlands.
We’ve established ourselves as the social media platform where Dutch professionals come to talk business, with particularly strong engagement amongst senior business decision makers. One in ten LinkedIn members in the country is a business owner, representing 413,852 business owners in all. A further 205,543 hold director-level positions, whilst 442,456 are in manager roles.
LinkedIn offers powerful representation across key sectors such as Finance, Government, Medical, ICT, Manufacturing and FMCG, with Philips, ING and ABN AMRO amongst the best-represented companies. But our network isn’t restricted to major corporates: 6,613 chefs, 5,408 chauffeurs, 5,150 artists and 947 pilots can also be found on LinkedIn in the Netherlands.
With the country engaging enthusiastically with LinkedIn channels, brands have a powerful range of options available for building dialogue, sharing content and promoting thought leadership. The Netherlands has so far contributed more than 70,000 LinkedIn Groups, with the six largest boasting more than 360,000 members between them.
Scroll down for our Infographic showing more detail of LinkedIn’s membership in the Netherlands.
Sweden’s professionals go places with LinkedIn
Confident, ambitious and engaged with the world, LinkedIn’s members in Sweden are focused on making a difference in their lives and careers – and they trust the insight our platform provides to help them do it.
LinkedIn’s Swedish audience is mature, educated and affluent. 73% are aged 35 or over, 78% hold a university degree and 83% earn more than 300,000 SEK. Two out of five already hold manager-level positions, and as a group they are 65% more likely to see themselves as leaders. Unsurprisingly, this high-flying audience are frequent business travellers ‒ 40% made five international business trips in the past 12 months.
Our Swedish members don’t just take the lead in terms of their careers: 84% consider themselves early adopters and 89% view themselves as socially responsible. They value LinkedIn as a guide for both personal and business decisions, with 90% saying they trust the information they receive on our platform, 49% saying LinkedIn helps them drive business results, and one in three using our network to research their business decisions.
This is a presentation put togeher from a recent Talent Branding Workshop we held for our retail clients which include insights on the retail market and how to attract talent.
Lauren Fogarty and Charles Hardy, LinkedIn's recruitment media and solutions experts talk through LinkedIn's offering for Graduate recruiting, how students in the UK use the platform, plus they highlight the new LinkedIn 'CheckIn' application for flawless graduate event lead capture
LinkedIn: home to the global business elite
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The study, which includes the leadership and senior employees of large corporations worldwide, confirmed that 36% are LinkedIn members who use the platform on a monthly basis. Within Europe, each of these members controls budgets of €9.2 million on average.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with personal net worth averaging €719,000 each amongst European users, they represent the most valuable consumers on the planet.
For any company hiring students and recent graduates, finding simple and efficient ways of engaging top students is a challenge.
In this presentation, you’ll learn:
- How to make the most of LinkedIn’s growing eco-system of college students
- 5 tips for finding and engaging students on LinkedIn
- A sneak peak at upcoming tools that will give you a competitive advantage over your peers
Top Industries and Companies to Score Full-Time Positions for InternsLinkedIn
When it comes to cutting your professional teeth, internships really are the new normal. In fact, 3.5 million professionals on LinkedIn have held internship positions at one point. However, which internships really pave the way for fruitful careers? Here is LinkedIn’s list of the top industries and companies that convert the most internships into full-time positions for professionals.
Student webcast presentation: Attracting the Next Generation of South African...LinkedIn Europe
Today, hiring top students and recent graduates is more critical for organizations than ever. However, many companies are using out-dated recruitment strategies and tactics. Don’t be one of them. Update your strategy today and connect with top graduates.
In this live webcast Matthew Gray, Account Executive and South African Market specialist, will take you through this introduction to student recruiting.
We will also have special guest Anna Cywinska, EMEA Talent Acquisition Partner – Growth Markets & DACH at LinkedIn. She will be here to answer any of your questions on recruiting and talent acquisition.
This free webcast will include:
Where do students fit into LinkedIn’s strategy?
Strategies to attract and engage students
Q & A session with Matthew and Anna
Hear about the latest LinkedIn research to understand the profile of the modern traveler, know where they are and how to engage them at the right time.
Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Tur...LinkedIn Europe
Günümüzde, en iyi öğrencileri ve yeni mezun olmuş kişileri işe alabilmek her zamankinden daha önemli hale gelmiştir. Buna rağmen, pek çok şirket modası geçmiş stratejiler ve taktikler kullanmaktadır. Siz de bunlardan biri olmayın. Stratejinizi bugünden değiştirin ve en iyi mezunlarla iletişime geçin.
Bu canlı web yayınında, Emir Ergun ve Genco Orkun Genc öğrencileri işe almayla ilgili size bir tanıtım sunacaklar. Emir ve Genco, Türkiye’de öğrencilerle bağlantı kurma stratejisine öncülük ediyor. Bu ikili, farklı üniversitelerden öğrencilerle bir araya gelip öğrencilerin profil oluşturmasına ve kariyerlerini geliştirmelerine yardımcı olmaktadır.
Bu ücretsiz web yayınında şu başlıklar yer alacaktır:
• LinkedIn stratejisinde öğrenciler nerede duruyor?
• Öğrencileri çekme ve onlarla bağlantı kurma stratejileri
• Emir ve Genco ile Soru-Cevap bölümü
Öğrencileri İşe Almaya giriş yayınına bugün kaydolun!
Slides and content from LinkedIn's TechConnect London event which was held on November 6th 2014 at Ham Yard Hotel, London.
Speakers included:
Bryan Glick, Editor-in-Chief, ComputerWeekly
Sumeet Vermani, Head of Paid and Earned Media, EMEA, Symantec
Nicholas Spyer, Seniore Director and GM EMEA, Social.com
Simon Morris, Director of Demand Marketing, Adobe
Lauren Fogarty and Charles Hardy, LinkedIn's recruitment media and solutions experts talk through LinkedIn's offering for Graduate recruiting, how students in the UK use the platform, plus they highlight the new LinkedIn 'CheckIn' application for flawless graduate event lead capture
LinkedIn: home to the global business elite
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The study, which includes the leadership and senior employees of large corporations worldwide, confirmed that 36% are LinkedIn members who use the platform on a monthly basis. Within Europe, each of these members controls budgets of €9.2 million on average.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with personal net worth averaging €719,000 each amongst European users, they represent the most valuable consumers on the planet.
For any company hiring students and recent graduates, finding simple and efficient ways of engaging top students is a challenge.
In this presentation, you’ll learn:
- How to make the most of LinkedIn’s growing eco-system of college students
- 5 tips for finding and engaging students on LinkedIn
- A sneak peak at upcoming tools that will give you a competitive advantage over your peers
Top Industries and Companies to Score Full-Time Positions for InternsLinkedIn
When it comes to cutting your professional teeth, internships really are the new normal. In fact, 3.5 million professionals on LinkedIn have held internship positions at one point. However, which internships really pave the way for fruitful careers? Here is LinkedIn’s list of the top industries and companies that convert the most internships into full-time positions for professionals.
Student webcast presentation: Attracting the Next Generation of South African...LinkedIn Europe
Today, hiring top students and recent graduates is more critical for organizations than ever. However, many companies are using out-dated recruitment strategies and tactics. Don’t be one of them. Update your strategy today and connect with top graduates.
In this live webcast Matthew Gray, Account Executive and South African Market specialist, will take you through this introduction to student recruiting.
We will also have special guest Anna Cywinska, EMEA Talent Acquisition Partner – Growth Markets & DACH at LinkedIn. She will be here to answer any of your questions on recruiting and talent acquisition.
This free webcast will include:
Where do students fit into LinkedIn’s strategy?
Strategies to attract and engage students
Q & A session with Matthew and Anna
Hear about the latest LinkedIn research to understand the profile of the modern traveler, know where they are and how to engage them at the right time.
Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Tur...LinkedIn Europe
Günümüzde, en iyi öğrencileri ve yeni mezun olmuş kişileri işe alabilmek her zamankinden daha önemli hale gelmiştir. Buna rağmen, pek çok şirket modası geçmiş stratejiler ve taktikler kullanmaktadır. Siz de bunlardan biri olmayın. Stratejinizi bugünden değiştirin ve en iyi mezunlarla iletişime geçin.
Bu canlı web yayınında, Emir Ergun ve Genco Orkun Genc öğrencileri işe almayla ilgili size bir tanıtım sunacaklar. Emir ve Genco, Türkiye’de öğrencilerle bağlantı kurma stratejisine öncülük ediyor. Bu ikili, farklı üniversitelerden öğrencilerle bir araya gelip öğrencilerin profil oluşturmasına ve kariyerlerini geliştirmelerine yardımcı olmaktadır.
Bu ücretsiz web yayınında şu başlıklar yer alacaktır:
• LinkedIn stratejisinde öğrenciler nerede duruyor?
• Öğrencileri çekme ve onlarla bağlantı kurma stratejileri
• Emir ve Genco ile Soru-Cevap bölümü
Öğrencileri İşe Almaya giriş yayınına bugün kaydolun!
Slides and content from LinkedIn's TechConnect London event which was held on November 6th 2014 at Ham Yard Hotel, London.
Speakers included:
Bryan Glick, Editor-in-Chief, ComputerWeekly
Sumeet Vermani, Head of Paid and Earned Media, EMEA, Symantec
Nicholas Spyer, Seniore Director and GM EMEA, Social.com
Simon Morris, Director of Demand Marketing, Adobe
Learn about the effects of having a strong employer brand: lower cost of hire, lower turnover, & how you can leverage your employer brand to attract top candidates. This presentation also discusses how to communicate your employer brand on LinkedIn, and some great research LinkedIn released about employer branding in 2012.
Click through excerpts of LinkedIn's report on recruiting trends across Denmark, Finland, Norway and Sweden.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
5 essential steps to a social talent brand featuring skyLinkedIn Europe
Lauren Fogarty, Media Solutions Consultant at LinkedIn explains the importance of Talent branding and the essential steps to employee and social media engagement to spread the word on your workplace. This presentation features results from Sky’s employment branding activity on LinkedIn – with thanks to Lee Yeap.
Better understand the supply and demand for professionals from different industries across Europe. These Talent Pool Reports are based on data from LinkedIn's network of 259 million professionals and the results from a survey of over 100,000 LinkedIn members.
The recruiting industry is changing rapidly. To stay competitive and craft a proactive recruiting strategy you need to know how and why. In this free seminar, you will learn the latest Nordic trends and “must know” facts that will keep you ahead of the curve and make you invaluable to your organization.
Click through excerpts of LinkedIn's report on recruiting trends across Spain.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
The presentations from LinkedIn Day Johannesburg which took place on the 16th of September 2014. Speakers included local HR professionals and LinkedIn presenters.
Social Selling has changed the way people buy. Learn to use LinkedIn and other platforms to engage with your prospects and turn them into fans of your online profile.
It's the way your clients are wanting to buy!
Social selling in regulated environments; Discover how social selling is gene...LinkedIn Sales Solutions
Social Selling is one of this year’s hottest topics for sales and marketing professionals serious about engaging decision makers in meaningful conversations. From Forbes to Business Insider, people want to know how sales professionals can take advantage of the rise of social to be more productive and successful.
Presentazione di LinkedIn e PwC sull'importanza dei big data, su come trasformare la propria funzione di recuiting in una più strategica per il business e su come vcalorizzare le proprie attività
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
3. LinkedIn: By the Numbers
1 As of May 3, 2012
1
Fortune 100 Companies
Use our Recruiting
Solutions
Fortune 500
Companies
New Members
Per Second
90%100%+2
4. LinkedIn: By the Numbers
3,5 M
Active
Company Profiles
300 K
Jobs
3 B +
Endorsements
24 K
Schools
Billions
of network updates
5. 30,000,000
Students and recent graduates
5
Students and recent grads are LinkedIn’s fastest
growing demographic
35% of students plan to use LinkedIn as a primary source for their job hunt,
up 700% from two years ago
Achievers 2012 study
6. LinkedIn: Financial Results
1 As of May 3, 2012
1
Q4 2013
+47% YoY
447,2 M $
Q4
Talent
Solutions
55% total
245,6 M $
FY 2013
+57% YoY
1.528,6 M $
7. 7Source: Mindset Divide Research, TNS, September 2012.
Personal Networks Professional Networks
Maintain professional identity
Make useful contacts
Search for opportunities
Stay in touch
Keep up to date for career
Socialize
Stay in touch
Be entertained
Kill time
Share content
1
2
3
“Spend Time” “Invest Time”
Top 5 reasons people use each network
Top drivers for using personal and professional
networks are quite different
4
5
8. Everywhere
Work wherever our
members work
Insights
Be great at what
you do
Identity
Connect, find, and
be found
Professionals come to LinkedIn to develop their
careers, not just to find jobs
8
22. It's about YOU
About identity
About how it makes you feel
About emotional attachment
23. The beauty of employer brand is
you don’t need everybody to know
your name. Only the right people.
24. The BIG Takeaways
Employer brand is vital to improving recruiting outcomes
Every company, regardless of industry, location, and
size can harness the power of a strong employer brand
Social Media is leveling the playing field like never
before, enabling organizations to articulate their brand
every day, in many ways
25. The ROI Story
Source: LinkedIn Survey, 2010, 2250 Responses.
50%
Savings in cost per hire
is associated with a strong
employer brand
Companies with stronger employer brand have
28% lower turn-over rates than companies
with weaker employer brands
$
26. Talent Leaders Know that Brand Matters
83%
Agree that employer brand
has significant impact on
ability to hire great talent
27. Employer Brand Investment is Rising
51% 40% 9%
Spent
More
Spent
Same
Spent
Less
91% of companies spent more or the same
on employer brand in 2013 compared to 2012
28. Evolving Language: The Emergence of Talent Brand
Your talent brand is the
highly social, totally public
version of your employer
brand that incorporates what
your talent – past, present
and potential - thinks, feels
and shares about your
company as a place to work.
37. Your Talent Brand vs. Your Talent Competitors
Peers:
Dynamic, Inc.
Golden Phase
six28 Enterprise
Wavesynthe
Commona
Paularino Systems
18%
17%
15%
14%
11%
9%
Employer of choice Weaker employer brand
4/6
38. Companies with strong consumer and talent brands
financially outperform their peers by 36%
38
Lippincott and LinkedIn Research 2013
39. 10.00 – 10.30 Andrea Attanà
Relationship Manager, LinkedIn
Il Lavoro della Vita
10.30 – 11.00 Marcello Albergoni
Head of Italy and Iberia, LinkedIn
Employer Branding
Quando i valori aziendali attraggono e
trattengono i migliori talenti
11.00 - 11.40 Francesco Costanzo, Tomaso Giusti,
Valentina Napoli
Consulenti LinkedIn
Le soluzioni LinkedIn al servizio
della funzione HR
11.40 – 12.10 Coffee Break & Area Espositiva
12.10 – 12.40 Elisabetta Volta – Tenova
Pietro Molon – Gruppo Zobele
Esperienze utenti
12.40 – 13.00 Francesca Parviero
LinkedIn EMEA Talent Partner
Personal branding con LinkedIn
13.00 – 14.00 Q & A, Cocktail di Arrivederci
The rise of talentI have the tremendous pleasure of being part of a team that works with thousands of companies around the world. These companies range from small, local players all the way to some of the world’s largest multinationals, and they cover an incredible range of industries. While there are huge differences across this diverse range of organizations, there are also some things very much in common. One is the recognition of the tremendous, and increasing, importance of talent. Attracting top talent. Retaining top talent. Keeping top talent engaged in moving the business forward. Talent acquisition is a key driver of organizational success, and the visibility and strategic importance of this function is increasing every day.Another thing we see cutting across geography, industry, and organization size is the growing importance of employer brand. Brand has been on our industry’s radar and in our vocabulary for a long time now, but in recent years we’re really seeing it begin to rise to the forefront. Brand is powerful. Brand is game changing. Brand is what we’re here to focus on today.
From the first members in 2004 to over 200 million today, the growth has been exceptional, and the growth trajectory continues to increase.
The more people in the network and the faster it grows, the more people you can reach, engage, and ultimately recruit. The good news is, our network is growing at an INCREDIBLE rate.We’re growing by about two new members per second. That’s well over a million new members every week. We are the world’s largest professional network, and increasingly the primary platform for professional branding and engagement.We have executives from all of the Fortune 500 companies represented in our membershipMore than 20,000 companies use our corporate talent solutions, including 87 of the Fortune 100 companies.
From the first members in 2004 to over 200 million today, the growth has been exceptional, and the growth trajectory continues to increase.
The more people in the network and the faster it grows, the more people you can reach, engage, and ultimately recruit. The good news is, our network is growing at an INCREDIBLE rate.We’re growing by about two new members per second. That’s well over a million new members every week. We are the world’s largest professional network, and increasingly the primary platform for professional branding and engagement.We have executives from all of the Fortune 500 companies represented in our membershipMore than 20,000 companies use our corporate talent solutions, including 87 of the Fortune 100 companies.
Personal networks are where people go to “Spend Time.” They’re looking to socialize, be entertained and even kill time. While on professional networks people are looking to “Invest Time”. They’re working with a purpose or an aspiration. You can see the difference very clearly. Professional networks are driven first and foremost by maintaining their professional identity and reputation. They also want to make useful contacts, search for opportunities, and keep up to date for their career. In other words, people on personal networks are spending time in a very casual mindset while on professional networks people are investing time in a very purposeful mindset. What this means for you as brands and marketers is that by understanding the mindset of users on each network, you can deliver more relevant content and build deeper relationships with your audience. By matching your messaging to the mindset, you will see more favorable results.Marketers can use this insight deliver more relevant content and build deeper relationships with their audience.
LinkedIn is the only place on the web where you can recruit both passive and active candidatesTraditional job boards provide access to only the 20% of professionals who are actively lookingLinkedIn provides access to both these, and the over 80% of passive candidates who are not actively searching on job boardsMany of these members are the people you’re interested in hiring, and you are already hiring people who are on LinkedInWe know this because we can track every time a member changes his or her profile to your companyActive candidates are also an important source of hire, but LinkedIn helps you access BOTH these candidates and these tens of millions of passive candidates can’t be reached anywhere else
Oravorreisoffermarmisullarealtà locale…In Italia LinkedIn è presente dal novembre 2011, e siamo in crescita esponenziale... Oggi siamo 20 persone, e il nostro fatturato cresce di 2 cifre....
Sono già oltre 5 milioni gli utenti italiani registrati...
E le aziende clienti sono in costante crescita, e distribuite in tutti i principali settori economici, da quelli più attenti all’innovazione, come finance, telco e servizi, a quelli più tradizionali, come il manufacturing.Anche in termini di dimensioni, i nostri clienti spaziano in tutti i segmenti.Oltre ad aziende grandi e complesse come Telecom Italia, che ho citato prima come esempio, tra i nostri clienti contiamo realtà aziendali di ogni genere....
.... Dai marchi che danno prestigio all’Italia nel mondo, come Ferrari, che ha recentemente festeggiato il traguardo dei 100.000 followers....
.... Dai marchi che danno prestigio all’Italia nel mondo, come Ferrari, che ha recentemente festeggiato il traguardo dei 100.000 followers....
.... Dai marchi che danno prestigio all’Italia nel mondo, come Ferrari, che ha recentemente festeggiato il traguardo dei 100.000 followers....
What if you could do it too?What if you could do that with your brand?Not your consumer brand… your employer brand.What if people, the right people, felt about working for your company the way they feel about these brands?What if you could build a community of fans who identify with your company. With what you stand for. With what sets you apart?What if you could tap into this community to hire the very best talent more quickly and less expensively?What if you didn’t have to compete nearly as much on compensation and other tangible factors because people truly crave the opportunity to be a part of your organization?What would that mean to your organization? What would it mean to your team? What would it mean to you?
Powerful, emotionally impactful brandsAs we see these logos appear on the screen, many of you are experiencing a strong emotional reaction to some or all of these brands. Not necessarily a positive reaction to all of them. Perhaps even a negative reaction to one or two of them, but that’s okay, it just probably means that you’re not in their target market. After all, there’s very little overlap between the target market for BMW and Harley-Davidson.
Brand strength enables them to do what others cannotWhat does this power emotional reaction allow these brands to do? Take a look at some of their advertising.They aren’t talking about product specifications…They aren’t talking about features and benefits…They certainly aren’t talking about price… in fact all of these brands command a considerable premium in the marketplace.
Brand strength enables them to do what others cannotWhat does this power emotional reaction allow these brands to do? Take a look at some of their advertising.They aren’t talking about product specifications…They aren’t talking about features and benefits…They certainly aren’t talking about price… in fact all of these brands command a considerable premium in the marketplace.
Brand strength enables them to do what others cannotWhat does this power emotional reaction allow these brands to do? Take a look at some of their advertising.They aren’t talking about product specifications…They aren’t talking about features and benefits…They certainly aren’t talking about price… in fact all of these brands command a considerable premium in the marketplace.
Brand strength enables them to do what others cannotWhat does this power emotional reaction allow these brands to do? Take a look at some of their advertising.They aren’t talking about product specifications…They aren’t talking about features and benefits…They certainly aren’t talking about price… in fact all of these brands command a considerable premium in the marketplace.
It’s all about identityWhat they’re really talking about is YOU. About how it feels to own and use these products. About how it feels to be affiliated with these brands.It’s about identity.They’ve put themselves in a whole different league. They’ve lifted themselves above the fray.
It’s all about the RIGHT peopleNow hang on a minute you may say. These are multi-billion dollar global brands. My company is nothing like them. This isn’t a fair comparison.It’s true that they are multi-billion dollar global brands, but the beauty of employer brand is you don’t need everybody to know your name. Only the right people.We’re going to show you how you can tap into the power of brand to fundamentally improve your recruiting outcomes. To power your success now and for years to come.
Brand is vital; brand is for every organization; brand is nowThe core message today is this:Brand is vital. Getting brand right fundamentally strengthens your ability to hire the best, quickly and cost effectively. It’s a true game changer. It’s a powerful, sustainable competitive advantage. Brand is for every organization. Every organization, regardless of size; regardless of industry; regardless of location, can and must harness the power of employer brand. This is absolutely NOT just for big companies; for rich companies; for sexy industries… this is for every organization. In fact, it’s particularly vital for smaller organizations who compete for talent against larger, better known companies.The time is now. Social media is leveling the playing field and enabling organizations to harness the power of brand like never before. No longer do you need a big advertising budget to get the word out. We are in a very different time now, and the opportunities are HUGE for those who understand them and act on them.We’re going to come back to this slide toward the end of this morning’s session and I want you to tell me if these three points have landed. These are the big takeaways today, and everything we are going to talk about ties back to these key points.
Big ROIOrganizations with a strong employer brand have a cost per hire 50% lower than companies with a weak employer brand. Fifty percent. That’s huge! It makes sense too, doesn’t it? If the right talent sees your organization as a highly desirable place to be, you’re well on your way before you get started filling any individual role.And it’s not just on the acquisition side. It’s retention too. Companies with a strong employer brand have substantially higher retention rates. People want to be there. They are proud to be there. They are engaged. We’re going to talk a lot more about how this works as we move through today’s talk.
You know it’s important… your competitors know it tooThe importance of brand isn’t news to the vast majority of you. In fact, when we survey talent acquisition leaders around the world, the importance of brand is crystal clear. 83% tell us that brand has a significant impact on their ability to hire great talent. 83%.<International: Right here in XXXXXXXXXXXX, the results are similar. XX% of XXXXXXXXXXXX talent acquisition leaders responded the same way.>You know this is vital, and perhaps just as importantly, your competitors know it too.
Spend follows this knowledgeThis importance is reflected in spending. Even in a time of budget constraints, when many recruitment leaders are being challenged to do more with less, they certainly aren’t cutting spending in this area. More than half are increasing spend on brand, and most of the rest are at least maintaining spending levels.
Why we are now calling it Talent BrandI’d like to stop for a moment and talk about an evolution in language that’s taking place today. It’s an evolution from “employer brand” which has been part of our vocabulary and thinking for quite a few years, to “talent brand”. Linguistically it’s a small change, but the forces behind it are huge. To many, employer brand suggests an older form of communication. A time in which the employer held the megaphone and broadcast a message into the marketplace. A message that people could accept, reject, or ignore, but the audience was largely in a passive role. Think old-school broadcast advertising.Of course all this is changing in an interconnected, social media world. Just as there is a conversation going on about the products or services your company provides; a conversation that your marketing team can engage in and hopefully sway in positive ways but can no longer control, the same is true for your talent brand. Your brand lives with the talent. Your employees, past and present; your customers; your candidates; everyone who comes into contact with your people now has a voice in defining the way your people and your culture are seen. You have an important role in this conversation, but yours isn’t the only voice. Your brand lives in the talent communities that you care about, and that’s why we at LinkedIn are increasingly speaking to talent brand rather than employer brand.
Brand is: (and this is equally true of talent brand)Today, brand means a lot of things, but in really simple terms…Brand is identity.Brand is a quality promise.And brand is a decision making shortcut. In today’s world you cannot possibly conduct a reasoned comparison of all the products and services you encounter in your daily life. Can you imagine trying to compare the more than 100 types of shampoo you’ll find in any drug store? Or how about a solid feature and benefit analysis of the hundreds of models of cars offered for sale? You can’t. You use brand as a decision making shortcut. There are some brands you are drawn to and others that you avoid. It has to be that way.Each of these is true for talent brand as well. It’s the identity of your organization. It’s a promise you make to your people and your candidates. And don’t you want to get that decision making short-cut working for you? Don’t you want to become a true employer of choice? One that people, the right people, really want to work for? How powerful would that be?
And what do we spend more time doing than anything else? Working. So… what does it MEAN to work for your organization? Not what does the company do or what is your role or responsibility. What does it MEAN? That’s a hard question to answer for a lot of people.
We all work for a lot of reasonsA lot of things are important, but a company can’t really BE about a lot of things. Your company can’t be about everything or it’s about nothing.You need to look down deep inside. Look at your top performers. Your A players. What drives them? What gets your best people fired up? Why do they work for you? They are top performers… they have choices. They choose to work for you… Why? What gets them jumping out of bed in the morning?
I guarantee you that what gets these guys jumping out of bed in the morning…
… is not the same as these guys…
… or these guys…
“I promised you measurement…”How do you measure success in all this?The fact is, most don’t because it’s always been difficult and expensive to quantify your progress.LinkedIn’s unprecedented data enables us to provide some measurement here. Let’s take a look at a quick video that explains it quicker and better than I can.
Quickly recap what we saw in the video: the calculationPretty simple, isn’t it?Of those who are aware of your organization, what percentage have looked into your career opportunities? It nicely corrects for organization size by starting with total profile views and connections (obviously larger companies will have a larger base), then dials in to what portion of that base has expressed some kind of interest in working for you.It stands to reason that those organizations who have done a good job of cultivating a strong, authentic talent brand will encourage a greater percentage of that base to wonder if there might be an opportunity for right for them.
Take your talent brand index number and see how you stack up against your competitors. The most relevant comparisons are not necessarily with your business competitors, but with your talent competitors. Those organizations with which you compete for talent. We don’t share specific numbers for other organizations, but we share the results of your competitive set. In this example, you see that you are in the middle of the pack relative to your talent competitors, and you see who we have identified as your competitors based on talent flows in both directions, but we don’t tell you exactly who is who in the interest of privacy.
The idea of collaboration between Talent Acquisition and Marketing is not a new one. It makes sense: just as marketers manage their consumer brand to create brand loyalists, recruiters manage their talent brand to build and retain dedicated employees. And with the surge of engagement on social media platforms, both audiences play increasingly powerful roles in shaping a company’s brand perception – good or bad.This shift in brand communication is now a reality for marketers and recruiters. And by developing a consistent, authentic brand strategy, both parties will have an easier time not only attracting top talent, but acquiring loyal customers, and enjoying significant financial dividends.Recent research from Lippincott and LinkedIn shows companies with strong consumer and talent brands financially outperform their peers by 36%.However, aligning your brand strategy for Talent Acquisition and Marketing is easier said than done. To help with that here are four tips that will get you started:1. Answer Key QuestionsConsistently message both customers and employees, explaining who you are, what you believe in and why your employees go to work every day2. Synchronize Talent Acquisition and MarketingEnsure your executives are on board and that they are willing to promote this strategyBring partners to the table, including Marketing and CommunicationsEstablish a brand task force along with the other stakeholders and use it tackle important projects3. Turn Marketing InwardEncourage social participation by sharing content that your employees and followers would like to repostEducate employees on your brand so that they can spread the message4. Measure Your Talent BrandDiagnose to evaluate where you stand against competitorsRespond by adapting your strategy to develop a influential talent brandContinue to measure over time and optimizeCheck out our latest white paper and webcast recording to learn more about how to align your consumer and talent brand and how to ensure your company is among the top-performing brands.
Talent Brand Index isn’t your only measure of course, but it provides a quick and insightful read on where you are today and on the impact of your efforts as you strive for improvement.