The document provides an overview of the talent dynamics in the Roanoke-Blacksburg area as analyzed by LinkedIn. It highlights local talent pools, retention rates of graduates, and job opportunities across various functional areas, emphasizing the demand for skills in information technology and management. Additionally, the report lists major companies hiring in the region and the overall job growth performance of the city.

1. ©2013 LinkedIn Corporation. All Rights Reserved.
Local Market
Talent Dynamics

2. LinkedIn is about connecting
talent with opportunity at
massive scale.
Jeff Weiner, LinkedIn CEO
22©2013 LinkedIn Corporation. All Rights Reserved.

3. 33©2013 LinkedIn Corporation. All Rights Reserved.
You
225M
LinkedIn
members…
including
your
perfect
hire
Job
post
Search
Automatic
search
Profile Matches
(instant!)
Recommendations
Applicants
InMail
A brief intro to LinkedIn’s Talent Ecosystem

4. Local talent market dynamics on LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. 4
Talent Pool
91,000
Recruiting and
HR Professionals
1,000
Companies
20,000 ‘Local’*
33,000 Total
Searching for new
roles and joining new
companies
Reaching out to
candidates
Contacting during
job search
Engaging
new clients Hiring
professionals to
manage recruiting
Hiring via job
posts and
searching
* 50% or more employees in the local area, includes 1-person businesses

5. Talent pool at a glance
©2013 LinkedIn Corporation. All Rights Reserved. 5
Functional area Unpaid Training Entry Manager Senior Director VP CXO Owner Grand Total
Higher education 0.1% 0.6% 2.6% 1.6% 1.9% 0.9% 0.1% 0.1% 0.0% 8.0%
Hospital & health care 0.1% 0.1% 3.1% 0.5% 1.3% 0.6% 0.2% 0.2% 0.1% 6.1%
Education management 0.1% 0.1% 2.6% 0.4% 0.7% 0.6% 0.1% 0.1% 0.1% 4.6%
Retail 0.0% 0.0% 1.4% 0.7% 0.6% 0.1% 0.1% 0.1% 0.4% 3.5%
Construction 0.0% 0.0% 0.8% 0.3% 0.5% 0.1% 0.1% 0.3% 0.7% 2.8%
Insurance 0.0% 0.0% 1.2% 0.3% 0.8% 0.1% 0.1% 0.1% 0.2% 2.9%
Information technology and services 0.1% 0.0% 1.0% 0.3% 0.8% 0.1% 0.1% 0.1% 0.1% 2.7%
Real estate 0.0% 0.0% 0.6% 0.2% 0.9% 0.1% 0.1% 0.1% 0.4% 2.3%
Government administration 0.1% 0.0% 1.2% 0.3% 0.4% 0.1% 0.0% 0.0% 0.0% 2.2%
Financial services 0.0% 0.1% 0.7% 0.2% 0.6% 0.1% 0.2% 0.1% 0.1% 2.0%
Health, wellness and fitness 0.0% 0.0% 0.9% 0.1% 0.4% 0.1% 0.0% 0.1% 0.3% 2.1%
Skills distribution
Percentage of members with a given function / seniority match
Highest concentration

6. More and more, [Blacksburg]
remains home to
Virginia Tech graduates
Forbes ‘100 Best Places to Live and Launch’ 2008
66©2013 LinkedIn Corporation. All Rights Reserved.

7. Virginia Tech leads, Radford and
Roanoke have highest local retention
0 5 10 15
University of Virginia
Virginia Tech - Pamplin
College of Business
Roanoke College
Radford University
Virginia Tech
Thousands
7
10
16
19
7
<1
Leading colleges in Roanoke-Blacksburg talent pool
Local LinkedIn profiles who attended this school
Working in local area
Percent of total alumni
Alumni pools:

8. Where are they now?
0 10 20 30
New York, NY
Norfolk, VA
Richmond, VA
Roanoke, VA
Washington, DC
Thousands
8
Top cities
LinkedIn members who attended Virginia Tech
25
10
7
5
4
Percent of total VT alumni
22
Virginia Tech grads bias
East Coast, and many remain in-state

9. How does Roanoke-Blacksburg measure up
against other college towns?
©2013 LinkedIn Corporation. All Rights Reserved. 9
Alumni talent retention
Percent of grads who attended largest college in given town, and remain in the area
0
4
8
12
16
20

10. It’s been over a year now
since our family relocated
from [the Northeast] to
Blacksburg, VA and I can
honestly say for us it was the
best move we ever made.
- Recently arrived
1010©2013 LinkedIn Corporation. All Rights Reserved.

11. Where do Roanoke-Blacksburg arrivals come from?
©2013 LinkedIn Corporation. All Rights Reserved. 11

12. What skills are arrivals bringing?
©2013 LinkedIn Corporation. All Rights Reserved. 12
Functional area Unpaid Training Entry Manager Senior Director VP CXO Owner Grand Total
Higher education 0.00% 0.71% 2.57% 0.44% 2.39% 1.15% 0.09% 0.18% 0.00% 7.5%
Hospital & health care 0.18% 0.09% 2.04% 0.27% 1.06% 0.09% 0.27% 0.44% 0.00% 4.4%
Information technology and services 0.00% 0.27% 1.68% 0.71% 1.77% 0.00% 0.09% 0.18% 0.18% 4.9%
Research 0.00% 0.27% 1.77% 0.09% 0.97% 0.09% 0.00% 0.09% 0.00% 3.3%
Computer software 0.09% 0.09% 1.42% 0.27% 0.35% 0.00% 0.00% 0.09% 0.09% 2.4%
Marketing and advertising 0.00% 0.18% 0.62% 0.27% 0.35% 0.09% 0.18% 0.27% 0.09% 2.0%
Retail 0.00% 0.00% 0.62% 0.80% 0.71% 0.09% 0.09% 0.18% 0.09% 2.6%
Accounting 0.00% 0.27% 1.33% 0.00% 0.53% 0.00% 0.00% 0.00% 0.00% 2.1%
Education management 0.09% 0.09% 0.71% 0.18% 0.35% 0.27% 0.18% 0.09% 0.18% 2.1%
Medical practice 0.00% 0.09% 0.88% 0.27% 0.62% 0.00% 0.00% 0.18% 0.09% 2.1%
Skills distribution
Percentage of members with a given function / seniority match
Highest concentration

13. Blacksburg a “Best
Performing Small City”
… ranked 6th in job
growth
Milken Institute ‘Best Performing Small Cities’, 2012
1313©2013 LinkedIn Corporation. All Rights Reserved.

14. Talent demand in the Roanoke-Blacksburg area
Functions wanted
1. Information Technology
2. Management
3. Consulting
4. Engineering
5. Analyst
Employers hiring
1. Celanese
2. Rackspace
3. Deloitte
4. GE
5. Morgan Stanley
Hottest jobs (most viewed)
©2013 LinkedIn Corporation. All Rights Reserved. 14

15. Major job creating entities in past year
Based on change in LinkedIn employee counts
Hi-growth
(large percent growth in
employees)
Scale job creators
(large increase in
employees)
Global
companies
Local
companies
Rackspace
Amazon
Deloitte
BAE Systems
Ply Gem
Virginia Tech
Carilion Clinic
Radford University
Heyo
Robertson
Marketing
©2013 LinkedIn Corporation. All Rights Reserved. 15

16. Talent flows: between large and small business
0%
20%
40%
60%
80%
100%
Previous role New role
35%
32%
Small Business
(0-200 employees)
Large Business
(200+ employees)
Job changes last 12 months, Roanoke-Blacksburg
©2013 LinkedIn Corporation. All Rights Reserved. 16

17. Interested in bringing
LinkedIn Live to your area?
Contact us at live@linkedin.com