Valuable LinkedIn tips npa 140513

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  • Talent is THE driving force for success and economic opportunity; that holds true for both individual professionals and the companies they work for. At our core, LinkedIn is in the business of connecting talent with opportunity at massive scale.  We are able to do this in an unprecedented way due to the convergence of two unique trends:Scalable infrastructure that connects hundreds of millions of people in milliseconds, andExtraordinary shifts in online behavior related to the way people represent their identities, build their networks and share information and knowledge. This is fundamentally changing the world in the way we live, play, and, of course, work. And that’s where LinkedIn is focused: on fundamentally transforming the way the world works.
  • The Internet has transformed how information is created and accessed, and how people connect and collaborate. As a result, the way the world works is fundamentally changing. Professionals need to be more responsive and make faster and better informed decisions to perform in an accelerated business environment.  Enter LinkedIn. There is now a single, global community of professionals from which a magical new data asset emerges. With more than 175 million professional members representing companies in more than 200 countries and territories, LinkedIn is the world’s largest professional network on the Internet. These millions of professionals are adding information to their profiles, sharing important insights, and building their networks every day on LinkedIn.
  • Talent is THE driving force for success and economic opportunity; that holds true for both individual professionals and the companies they work for. At our core, LinkedIn is in the business of connecting talent with opportunity at massive scale.  We are able to do this in an unprecedented way due to the convergence of two unique trends:Scalable infrastructure that connects hundreds of millions of people in milliseconds, andExtraordinary shifts in online behavior related to the way people represent their identities, build their networks and share information and knowledge. This is fundamentally changing the world in the way we live, play, and, of course, work. And that’s where LinkedIn is focused: on fundamentally transforming the way the world works.
  • A secondmeasure of marketingis how your employees are connected on LinkedIn and what is the reach of your employee’s networks i.e.: do they have robust connection density, are people outside your organization viewing their profilesand are they sharing insights, who they are connected to. This slide shows your company’s employees are connected and generating interest.Better connected employees provide:1. Increased flow of knowledge and have closer relationships;2. Allow for faster access to valuable contacts for business development or talent pipelining3. Greater employee collaboration for projects, expertise and navigating your own organization4. And of course greater reach as brand ambassadors for your organization
  • Valuable LinkedIn tips npa 140513

    1. 1. Valuable Tips for your Recruiting Agency1LinkedIn Australia
    2. 2. What you will learn to do on LinkedIn todayFree Strategies for Follower Ecosystem2
    3. 3. Members Worldwide+2 newMembers Per Second100M+Monthly Unique Visitors225M+LinkedIn: A global pool of talentNorth America:80M+Latin America andCaribbean:20M+Europe, Middle Eastand Africa:50M+Asia Pacific:41M+Monthly uniques source:Comscore
    4. 4. LinkedIn Australia: 4M+ members4
    5. 5. The value we bring to our membersIdentity. Insights. Everywhere.
    6. 6. IdentityYour professional profile of recordFY 20114B+SearchQueriesConnect, find, and be found
    7. 7. InsightsBe great at what you doFeb 20122B+Network UpdatesViewed Weekly1M+ProfessionalGroups500KUniquePublishers
    8. 8. EverywhereWorking everywhere our members workFeb 201223%Site Traffic isvia Mobile50K+DevelopersLeveraging Our APIs
    9. 9. What you will learn to do on LinkedIn todayFree Strategies for Follower Ecosystem9
    10. 10. ©2012 LinkedIn Corporation. All Rights Reserved. 10Members are more engaged with the companies theyfollow on LinkedIn…78%More likely to acceptRecruiter InMail6xMore likely to viewLinkedIn Career PageSource: Internal LinkedIn Data – August 2012
    11. 11. ©2012 LinkedIn Corporation. All Rights Reserved. 11
    12. 12. ©2012 LinkedIn Corporation. All Rights Reserved. 12I DONT want marketing spam, I dowant news stories, product reviews,people I know leaving or startingthere.I want to know when acompany launches a newproduct. I want anyfinancial announcementsfrom a company.In your own words, please describe the kinds of company updates that you wouldbe most interested in receiving.Updates that include large strategic & people shifts inthe company. New product launches, discoveries of newtechnologies / partners with technologies. Large,unexpected financial changes. High profile talks by keyleaders, i.e. CEO, President, CFO, CMOs etc.I like to stay in touchwith the industry. Newtips- tricks, and peoplemoving around.Source: Survey of 320 active LinkedIn members in the US and Canada (fielded 10/3/2011)
    13. 13. ©2012 LinkedIn Corporation. All Rights Reserved. 13Members are interested in career opportunities fromthe companies they follow13Information members want to receive161%68%71%New project or initiativeRelevant news articles and insightsNew job openings at the companySource: Survey of 3 active LinkedIn members in the US and Canada (fielded 10/3/2011)Base: Respondents who said they would follow at least 1 company (n = 320) & were interested in receiving this specific update
    14. 14. Build a community: Engage, analyze,optimize14Analyze & OptimizeEngage Followers:Post UpdatesBuild Community:Acquire FollowersEstablish Presence:Develop Branding AssetsxyzCoxyzCoEd FranklinGrow Your Career byFollowing:XYZ.COCecile, get the latest on XYZ.COJobs, News & more!XYZ.COGrow Your Career by Following:XYZ.COCecile, get the latest on XYZ.COJobs, News & more!XYZ.CO
    15. 15. Build a Successful SocialMedia Platform15
    16. 16. Career PagesGrow your followers organically on LinkedIn.com16LinkedIn Homepage Company Pages
    17. 17. 17People Researching yourEmployees per monthPeople researching yourCompany per monthPeople currently followingyour CompanyOrganic Traffic –- InMails, Telephone Calls,Emails, MeetingsHow People Engage with your Agency
    18. 18. Find Content18
    19. 19. Find Content – LinkedIn Today19
    20. 20. Find Content – Skills & Expertise20
    21. 21. Share Content21
    22. 22. ©2012 LinkedIn Corporation. All Rights Reserved. 2250 characters or lessdrives 28% higherengagementLess isMoreBest Practices Think in thirds Keep it brief Ask questions Time your posts Post frequently Make it relevant
    23. 23. Targeted Company Status Updates23
    24. 24. Employees’ Personal Status Updates24
    25. 25. Stand Out25
    26. 26. Company Overview Page26Your company’s brand:Add a logo and banner imageFill in the detailsCompany descriptionPoint out Company SpecialtiesDifferentiate from yourcompetitionDesignate Page Admins forcompany status updates
    27. 27. Company Products / Services Page27Your company’s brand:Add multiple audiencesDescribe services for clients andcandidatesAsk for recommendationsAdd a videoAdd banner imagesDifferentiate from your competition
    28. 28. Your Employees’ Profiles28Your personal professional brand:Add a pictureDon’t copy / paste your resumeWrite a personal taglineWrite your elevator pitchPoint out your skillsDistinguish yourself from the crowdAsk for recommendationsOwn your public profile’s URL
    29. 29. Content rich employee personal profiles29
    30. 30. LinkedIn Groups30
    31. 31. Advanced Developer Tools31
    32. 32. Developer Site32developer.linkedin.com
    33. 33. Follow Company button on your own site33
    34. 34. Apply with LinkedIn on your own site34
    35. 35. Measure Your Results35
    36. 36. Insightful Reports from a LinkedIn Representative36
    37. 37. Company Page Statistics37
    38. 38. Company Follower Statistics38
    39. 39. ©2012 LinkedIn Corporation. All Rights Reserved. 39Measure your impactDetailed follower analyticsNEWInterested in… Track…Acquiring newfollowersNew followersIncreasingengagementUpdateimpressions, likes,commentsAmplificationIncreased reachUpdateimpressions andshares
    40. 40. Measure Follower Results40
    41. 41. Build a community: Engage, analyze,optimize41Analyze & OptimizeEngage Followers:Post UpdatesBuild Community:Acquire FollowersEstablish Presence:Develop branding assetsxyzCoxyzCoEd FranklinGrow Your Career byFollowing:XYZ.COCecile, get the latest on XYZ.COJobs, News & more!XYZ.COGrow Your Career by Following:XYZ.COCecile, get the latest on XYZ.COJobs, News & more!XYZ.CO
    42. 42. 43Thank you!

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