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Hipster Learning II, AEJMC 2013
Cindy Royal discusses the need to prepare students for jobs that do not yet exist and the changing nature of work. She advocates teaching students concepts, problem-solving, and a growth mindset over specific skills. Her "Hipster Learning" approach incorporates programming, design, data analysis, and social media into journalism curriculum. The goal is developing digital communication skills through experience-based projects to make graduates productive innovators in emerging roles. She provides examples of TXST alumni successfully working in digital marketing, development, and media using skills from her reimagined curriculum.
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Hipster Learning II, AEJMC 2013
- 1. Hipster Learning Cindy Royal,Ph.D. School of Journalism and Mass Communication Texas State University cindyroyal.com Find this presentation at slideshare.net/cindyroyal Accompanying video at youtube.com/watch?v=-DwXWXyQot8
- 2. Hipster Learning • Studentsmust learn current concepts, but also must be prepared to grasp new ideas and apply them in their workplaces • Today's students are preparing for jobs that don't exist yet, and graduates are expected to be immediately productive in defining and shaping these new roles. • Social media editors • Community managers • Programmer/developer roles in communication companies • Communicators in tech-related companies
- 3. Questions • How canstudents best prepare to work in an environment that requires flexibility and innovation? • How can we help students develop a mindset for learning rather than an emphasis on specific tool training or a particular skill set? • How can anyone apply this model throughout a career?
- 4. Realities • Computers willbe a part of any media career and most other careers • Social media is not just something you do for fun. • People will get information in a variety of embedded and atmospheric ways. • Data, data everywhere. • Game dynamics will inform storytelling. • Things change. Rapidly.
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- 10. Experience Learning HTML/CSS, Drupal,JQuery, VIDI, Google Chart Tools, ManyEyes, HighCharts.com, Google Earth and various visual tools to work with multimedia including Photoshop, iMovie, Premiere Pro and Final Cut
- 11. General Curriculum Approach •Courses cover the realm of conceptual/theoretical to basic skills to advanced tech • Balance emphasis on communication, design and development in projects • Engagement with social media; blogs, Twitter, Facebook… • Attention to current events in tech • Focus on judgment, problem-solving and troubleshooting • A digital media emphasis: centers, projects, events • Faculty development • Professional community ties
- 12. Undergraduate Curriculum • Fundamentalsof Digital/Online Media – new core class • Web Design and Publishing • Multimedia Journalism • Digital Storytelling
- 13. Graduate Curriculum • Issuesin New Media • Online Media Design • Advanced Online Media • Content Management Systems
- 14. Megan Kilgore • DigitalMarketing Manager, Capital Area Food Bank • Grad at TXST Anna Tauzin • Manager of Digital Innovation, National Restaurant Association • Here in DC, after completing master’s at American University • Undergrad TXST
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- 16. Radical Curriculum Proposal •Flip the curriculum. Teach digital, integrate traditional skills. • Curriculum must include: • Programming concepts • Web design and development • Mobile Development • Data and data visualization • Programming for content management systems
- 17. Radical Curriculum Proposal •Journalism is a specialized used of many fields • Computer Science ≠ Web Development • Design is a key element in being able to communicate effectively • Data, data, data • Knowledge of statistics also important • Need for different teaching methods • Reach different audiences • Rise of learn-to-code movement • Jobs for people with these skills!!!
- 18. Radical Curriculum Proposal •If we don’t move aggressively and efficiently toward this: • Journalism curricula will increasingly grow irrelevant • Someone else - another department, organization – is going to fill that space • Students won’t have the 21st century communication skills they need to be successful in their careers • Communication is two-way - connecting and sharing. And providing meaning to data and information. This needs to be the foundation of any media curriculum.
- 19. Maira Garcia • Statesman,Social Media Editor • Now Web Producer at The New York Times • Undergrad and Grad at TXST Jackie Baylon • Digital First Media, NYC, News Producer • Undergrad TXST
- 20. Shannon Delaney • DigitalMarketing Coordinator, MOSAK Advertising and Insights • Grad at TXST Josh Shepherd • Interactive Manager and Strategist, MOSAK Advertising and Insights • Grad at TXST
- 21. Jordan Viator Slabaugh •Interactive Communications Manager, Spredfast • Previously, Director of Social Media, Convio • Undergrad and Grad at TXST Andrew Waldrup • Product Manager, Spredfast • Previously Social Support, also Culture Evangelist at Gowalla • Undergrad TXST
- 22. Nicole Martinez • SocialMedia Specialist, HomeAway • Grad at TXST Mairin Heard • Social Media Specialist, HomeAway • Undergrad and Grad TXST
- 23. Ashley Hebler • JuniorFront-End Web Developer, Volusion • Grad at TXST Doug Seliger • Junior Developer, Mason-Zimbler • Undergrad & Grad at TXST
- 24. Haley Peck • Front-endWeb Developer, Blackbaud • Undergrad at TXST Matt Slabaugh • Interactive Designer, Sparksight • Undergrad at TXST
- 25. Dee Kapila • DigitalStrategist/Technology Consultant, The University of Texas • Grad at TXST Kristin McCasland • Web and Social Media Editor, Rice University • Undergrad and Grad TXST
- 26. Megan Kilgore • DigitalMarketing Manager, Capital Area Food Bank • Grad at TXST Anna Tauzin • Manager of Digital Innovation, National Restaurant Association • Here in DC, after completing master’s at American University • Undergrad TXST
- 27. Sarah Garcia • SXSW,Interactive Programming Coordinator • Undergrad and Grad TXST Andrew McNeill • SXSW, Festival Coordinator • Also Staff Writer, 48 Min of Hell blog • Undergrad TXST
- 28. Jon Zmikly • SeniorLecturer, TXST • Grad TXST Dale Blasingame • Lecturer, TXST • Was Social Media Director, LeadHub • Undergrad and grad, TXST
- 29. Thank You! Find thispresentation at slideshare.net/cindyroyal Accompanying video at youtube.com/watch?v=-DwXWXyQot8