This marketing plan summary for A&P Urgent Care includes:
1) The plan focuses on enforcing a family brand through social media and community outreach strategies. Social media will target mothers through Facebook ads and involve friends/family. Community outreach includes partnering with local Boys and Girls Clubs.
2) The social media strategy targets mothers on Facebook to control family healthcare decisions. Facebook ads will reach women ages 22-64 within 10 miles for 1 month with a $750 budget.
3) Community outreach includes sponsoring two local Boys and Girls Clubs with presentations and donations, distributing promotional magnets to reach 200 kids and their families.
4) The yearly $10,035
How to Ensure Maximum Success from Recurring Revenue CampaignsUpland Second Street
Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
How to Ensure Maximum Success from Recurring Revenue CampaignsUpland Second Street
Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
Flipping the Pyramid with Kansas State - CASE D6EverTrue
Kansas State University is re-thinking advancement-as-usual and shifting fundraising strategy to connect directly with alumni interests and passions. After a fire damaged its library, KSU launched a digital campaign to raise money for the renovations. The team used social media posts to identify interested constituents, they added those prospects to a campaign that successfully raised more than $50k from 400 donors.
Donors are supporting nonprofits through multiple channels – mail, phone, email, website, events, social media, and more – but how do you create a truly integrated campaign? To be successful today, nonprofits must augment their offline programs with technology to connect with donors and prospects. These are slides from three experts who shared their successes for creative, effective integration at FundRaising Day NY on June 10, 2011.
I was asked recently how I might maximise publicity for the 30th anniversary of a local hospice. This is how I went about it. It's a good example of what ImpSMART can offer a small business.
Annual Giving Retention Strategy to help you keep more of your current donors. It's just as valuable for an organization to keep its current supporters as it is to acquire new ones but that doesn't mean we need to complicate it.
Keep it Simple, Short and Specific and the results will speak for themselves.
How To Fundraise When The Media Spotlight Shines on Your Organization’s Mission, by Whitney Broadwell of International Medical Corps and Wendy Marinaccio Husman of Mal Warwick | Donordigital
Monthly Giving Programs: Slides from Donordigital & No Kid Hungry for the 201...Wendy Marinaccio Husman
Slides from our #15NTC session "Play it again, Sam: Monthly Giving Programs For Sustaining Donations
'As Time Goes By'. Gather ideas for growing your monthly giving program, as well as strategies for retention, stewardship, and upgrades once your sustainer file is built.
The Holy Grail of Monthly Giving: Finding, Keeping and Loving SustainersCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2grail
Want to find a new, stable source of income that also works as a loyalty booster to existing donors?
Three words: SUSTAINED GIVING PROGRAM
This webinar covers everything you want -- and need -- to know about monthly giving.
Starting with the basics, Harvey McKinnon, renowned expert on monthly giving, discusses why to have a monthly giving program and what it means for donor loyalty, along with the fundamental elements of all good monthly programs.
Next, Teva Harrison of the Nature Conservancy of Canada -- which has made a strategic decision to invest in a monthly program -- tells what works for her organization while sharing secrets, tips and best practices on how to find, keep and love these valuable donors.
In this webinar you'll learn:
-What metrics to look for in a monthly program (eg. typical conversion rates, retention rates)
-How to invite them, what to say, how often to say it
-When to use direct mail and when to use the phone to convert and upgrade
-Great examples from an organization with years of expertise in cultivating these valuable donors
Presenters:
-Harvey McKinnon (President, Harvey McKinnon Associates)
-Teva Harrison (Manager of Supporter Development, Nature Conservancy of Canada)
-Ryann Miller (Director of Nonprofit Services, Care2)
Wendy Marinaccio Husman of Mal Warwick | Donordigital and Jeanne Horne of No Kid Hungry's #Bridge14 conference presentation about nonprofit monthly giving programs.
How MSF used audience insight to develop digital channels. Audience first con...CharityComms
Ben Holt, digital manager, Médecins Sans Frontières
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Grand Openings and Grand Results: Generating Excitement, New Members, and New Audiences. Presented by: Mae Daniller, Dana Hines, Rosie Pokrandt, Rosie Siemer, and Jennifer Thomas. Learn from actual case studies of museum grand openings including best practices, potential challenges, and how to leverage these once in a lifetime opportunities for membership acquisition.
Targeting niche audiences to support brand positioning. Audience first confer...CharityComms
Imogen Wilson, head of communications, Plan UK
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Steve Moskowitz - Nature Box Integrated Marketing Plan / DeckSteve Moskowitz
I earned a certificate in Digital Marketing from NYU in Summer 2015. This is one a final project that I led in a digital advertising strategies course I took that explores integrated marketing ideas for Naturebox.
Flipping the Pyramid with Kansas State - CASE D6EverTrue
Kansas State University is re-thinking advancement-as-usual and shifting fundraising strategy to connect directly with alumni interests and passions. After a fire damaged its library, KSU launched a digital campaign to raise money for the renovations. The team used social media posts to identify interested constituents, they added those prospects to a campaign that successfully raised more than $50k from 400 donors.
Donors are supporting nonprofits through multiple channels – mail, phone, email, website, events, social media, and more – but how do you create a truly integrated campaign? To be successful today, nonprofits must augment their offline programs with technology to connect with donors and prospects. These are slides from three experts who shared their successes for creative, effective integration at FundRaising Day NY on June 10, 2011.
I was asked recently how I might maximise publicity for the 30th anniversary of a local hospice. This is how I went about it. It's a good example of what ImpSMART can offer a small business.
Annual Giving Retention Strategy to help you keep more of your current donors. It's just as valuable for an organization to keep its current supporters as it is to acquire new ones but that doesn't mean we need to complicate it.
Keep it Simple, Short and Specific and the results will speak for themselves.
How To Fundraise When The Media Spotlight Shines on Your Organization’s Mission, by Whitney Broadwell of International Medical Corps and Wendy Marinaccio Husman of Mal Warwick | Donordigital
Monthly Giving Programs: Slides from Donordigital & No Kid Hungry for the 201...Wendy Marinaccio Husman
Slides from our #15NTC session "Play it again, Sam: Monthly Giving Programs For Sustaining Donations
'As Time Goes By'. Gather ideas for growing your monthly giving program, as well as strategies for retention, stewardship, and upgrades once your sustainer file is built.
The Holy Grail of Monthly Giving: Finding, Keeping and Loving SustainersCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2grail
Want to find a new, stable source of income that also works as a loyalty booster to existing donors?
Three words: SUSTAINED GIVING PROGRAM
This webinar covers everything you want -- and need -- to know about monthly giving.
Starting with the basics, Harvey McKinnon, renowned expert on monthly giving, discusses why to have a monthly giving program and what it means for donor loyalty, along with the fundamental elements of all good monthly programs.
Next, Teva Harrison of the Nature Conservancy of Canada -- which has made a strategic decision to invest in a monthly program -- tells what works for her organization while sharing secrets, tips and best practices on how to find, keep and love these valuable donors.
In this webinar you'll learn:
-What metrics to look for in a monthly program (eg. typical conversion rates, retention rates)
-How to invite them, what to say, how often to say it
-When to use direct mail and when to use the phone to convert and upgrade
-Great examples from an organization with years of expertise in cultivating these valuable donors
Presenters:
-Harvey McKinnon (President, Harvey McKinnon Associates)
-Teva Harrison (Manager of Supporter Development, Nature Conservancy of Canada)
-Ryann Miller (Director of Nonprofit Services, Care2)
Wendy Marinaccio Husman of Mal Warwick | Donordigital and Jeanne Horne of No Kid Hungry's #Bridge14 conference presentation about nonprofit monthly giving programs.
How MSF used audience insight to develop digital channels. Audience first con...CharityComms
Ben Holt, digital manager, Médecins Sans Frontières
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Grand Openings and Grand Results: Generating Excitement, New Members, and New Audiences. Presented by: Mae Daniller, Dana Hines, Rosie Pokrandt, Rosie Siemer, and Jennifer Thomas. Learn from actual case studies of museum grand openings including best practices, potential challenges, and how to leverage these once in a lifetime opportunities for membership acquisition.
Targeting niche audiences to support brand positioning. Audience first confer...CharityComms
Imogen Wilson, head of communications, Plan UK
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Steve Moskowitz - Nature Box Integrated Marketing Plan / DeckSteve Moskowitz
I earned a certificate in Digital Marketing from NYU in Summer 2015. This is one a final project that I led in a digital advertising strategies course I took that explores integrated marketing ideas for Naturebox.
2018 Public Relations & Digital Reach Campaign for Missouri CTFlearfieldinteraction
This presentation represents a variety of ways that the Missouri Children's Trust Fund works to reach the public in their efforts to prevent child abuse and neglect through grant funding, public awareness and education.
Rheem Dealers & Distributors can gain an enormous competitive advantage and generate new sales opportunities by reaching new prospects in real time, through social media.
Get Details at: http://bit.ly/rheemgetsocial
Visit the linked form to express interest & we’ll respond with details: http://bit.ly/rheemgetsocial
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Canadian Marketing Association student competition (SickKids)Evonne Chen
The goal was to enhance existing donor relationships and increase donation amount for SickKids Foundation. The strategy was to create an emotional connection with donors by sending donors children's handmade art. We believe that physical presence and emotional connection help strengthen donor relationships and therefore increase donation amount.
Clever vs Creative: Which Takes the Fundraising Cake?Charity Dynamics
As fundraisers, we face a lot of pressure from colleagues, bosses, and board members to be ‘creative’ and ‘cutting edge’. Who hasn’t heard “Why can’t we be more like CharityWater?” At the same time, you’re expected to hit your aggressive bottom line numbers. Is it possible to do both? In this webinar, you’ll hear from organizations who WERE able to use humor and cutting-edge messaging to achieve fundraising and awareness goals.
Charity Dynamics, Boston Children’s Hospital Trust, and Crohn’s & Colitis Foundation discuss new ways to raise awareness and funds for your organization while still staying true to your brand and relevant to your audience.
Carrier Dealers & Distributors can gain an enormous competitive advantage and generate new sales opportunities by reaching new prospects in real time, through social media.
Get Details at: http://bit.ly/carriergetsocial
Visit the linked form to express interest & we'll respond with details: http://bit.ly/carriergetsocial
At Your Service: A Path to Brand Leadership and Good Business in Your CommunitytheGrapevine411
In this presentation at IHRSA 2015, we explored ways to position your business as a leader in the community and build your brand:
1) High-yield cause marketing campaign model
2) High-profile public health initiative
3) Programs that reach deep into community
4) Business-to-business partnerships
Optimising the 30 Days Wild supporter journeyCharityComms
Leanne Manchester, The Wildlife Trusts
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Anti ulcer drugs and their Advance pharmacology ||
Anti-ulcer drugs are medications used to prevent and treat ulcers in the stomach and upper part of the small intestine (duodenal ulcers). These ulcers are often caused by an imbalance between stomach acid and the mucosal lining, which protects the stomach lining.
||Scope: Overview of various classes of anti-ulcer drugs, their mechanisms of action, indications, side effects, and clinical considerations.
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfJim Jacob Roy
Cardiac conduction defects can occur due to various causes.
Atrioventricular conduction blocks ( AV blocks ) are classified into 3 types.
This document describes the acute management of AV block.
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
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These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
2. Overview
• Mid-Point Presentation Recap
• Strategy Introduction
• Social Media Strategy
• Community Outreach Strategy
• Sales Forecast
• Marketing Budget
• Implementation
• Q&A
3. Mid point presentation recap
• Industry: Growth
• Consumer Analysis: Family
• Competitive Analysis: High competition
• SWOT: Social Media Presence
• Proposed Strategies
14. Facebook Ad Parameters
• Campaign Objective - Reach people near your business
• Page - A&P Urgent Care Facebook page
• Audience - Women, Age 22-64, in 10 mile radius of A&P
15. Facebook Ad Parameters
• Schedule - One Month
• Budget - $750.00 Lifetime
• Estimated Daily Reach - 2,000 - 5,200 people on
Facebook
• Estimated Daily Number of Likes - 20 likes
16.
17. Ad Content
• Family picture
• Photoshoot
• Slogan
• Goal: Increase awareness and likes
18.
19. Social Media Strategy continued
• Posting (1-5 time per month)
Relevant post
Personable post
• FB pages by location
20. Social Media Strategy
• Slogan “Care near your heart and home”
• Constant Contact
Email Database
Newsletters
Posting assistant
21. Community Outreach
• Boys and Girls Club
• Pinnacle of Community
• Volunteer Time
• Introduction to Nearby Schools
22. Boys and Girls Club Moorpark
Statistics
• 100 children a day
• Ages 6-14
• Elementary school age
• Emphasis on Healthy Living
23. Boys and Girls Club Moorpark
Agenda
• Introduction
• Healthy living talk
• Healthy body activity
• Q&A
24. Boys and Girls Club Thousand
Oaks Statistics
• All 3 locations within 5-10 miles of A&P
• Each center sees about 100 kids/daily
• Middle School aged children
• Emphasis on Career Goals
25. Boys and Girls Club
Thousand Oaks Agenda
• Introduction
• 2 Truths and a Lie
• Career talk
• Q&A
27. Boys and Girls Club Donation
• One Time Donation $500
• Healthy Living Sponsor
• Pick your press
• Powerful brand association
28. Sales Forecast
• Social Media Advertising
Long game
Gain approx. 20 likes per day (approx. 7,300 annual
likes)
1 like projects 1 patient over the next year
Projected annual sales = $598,600
29. Sales Forecast
• Community Outreach
Reach 200 kids (provide sustainable marketing tool into
homes)
Estimate: 15% of magnets will produce a patient over
the next year
Projected Annual sales = $2,550
Grow goodwill, sales will grow exponentially
31. Cost per Unit Quantity Vendor Frequency Total
Community Outreach
White butcher paper 29.05$ 1.00 Amazon Every Activity 29.05$
Sharpies (12 pack) 11.01$ 1.00 Amazon Every 5 Activities 11.01$
Kids Scissors (8 pack) 13.48$ 3.00 Amazon Every 10 Activities 40.44$
Glue Sticks (12 pack) 7.45$ 2.00 Amazon Every 5 Activities 14.90$
Pack of candy 30.45$ 1.00 Amazon Every Activity 30.45$
250 Magnets 125.00$ 1.00 Buildasign Every Activity 125.00$
Total per Event 250.85$
Donation to Boys and
Girls Club 500.00$
33. Yearly Cost
Supplies for 2 events 435.00$
Donation 500.00$
Facebook 9,000.00$
Photo Session 100.00$
MARKETING BUDGET
FOR YEAR 1
10,035.00$
MARKETING BUDGET
FOR YEARS 2 & 3
9,435.00$
34. Implementation
• December 12- Schedule BGC
• January 7- Schedule Photoshoot
• January 15- Launch FB Ad
• January 15- Purchase Constant Contact
• Monthly Goals for FB
