This document outlines an integrated fundraising and marketing contact strategy between multiple departments at City of Hope. It details how the Annual Giving, Planned Giving, and Next Generation departments can work together on a coordinated patient outreach strategy using both direct mail and social media. Some key elements of the strategy include using surveys, information requests, and engagement mailings from Planned Giving to generate leads; annual appeals and acquisitions from Annual Giving; and personal fundraising pages and events from Next Generation to engage current and potential donors online and off. The goal is to have the departments' efforts complement one another through coordinated touches that promote each area's distinct calls to action.