This document discusses various aspects of modern marketing approaches, including social marketing, relationship marketing, and green marketing. Social marketing utilizes social media and word-of-mouth recommendations. Relationship marketing focuses on retaining existing customers through loyalty programs and ongoing customer service. Green marketing promotes environmentally-friendly products and sustainable business practices. Many large companies are investing heavily in these areas to both appeal to consumers and address environmental concerns.

1. STAGE 2
Present Marketing Situation

2. Present Marketing
In the present scenario of marketing. It has changed
the world and it self now it is not like earlier that by
giving advertisement on television and newspaper
will increase the sales and awareness of the product.
It has come a long way to this situation. There is a
huge decline in newspaper and television marketing.
Compare to Modern marketing.

3. • Production orientation era
• Product orientation era
• Sales orientation era
• Market orientation era
• Customer orientation
• Relationship orientation
• Social/mobile marketing orientation

5. 21st century way of marketing
• Social Marketing
• Relationship Marketing
• Green Marketing

6. SOCIAL MARKETING

7. Social Marketing
•Social marketing is a umbrella term that define the
various activates that integrate technology , social
interaction and the construction of word and picture.
For social marketing we need to have creative idea
which attract other people to the product.

9. Social Market
• Talking about today world there is 96% of Millennial have joined the
social network.
• The fastest growing segment on facebook is 50-55 years old.
• 76% of people trust consumer recommendation of purchase decision.
• There is also a small segment of people in the world which trust
celebrities.
• It is seen in research that companies who haven't worked on social
marketing is facing down sales.

11. Size of social market
• The size of social market is as big as you can think of there
are zillion of social networking website.
• Now a days average people spend more than 1hr a on social
networking website.
• Website like Google ,Facebook , Youtube their main in come
is from the advertisement on their website.

14. RELATIONSHIP
MARKETING

15. What is Relationship Marketing
• A long term Stagey to built relationship with individual customers.
• Relationship Marketing is a philosophy of doing business, a strategic
orientation that focuses on keeping and improving current customers
rather than on acquiring new customer.

16. Work of Relationship Marketing
• The consistent application of up to data knowledge of individual
costumer to product and services design in order to develop a
continues long term relation.
• The focus enhancing the relationship with existing costumers that is
to retain existing costumer.

17. Background to relationship marketing
• Most companies marketing effort is focussed on getting coustmer
with little attention paid to keeping them.
• The average company loses between 10% to 30% of its coustmer each
year

18. It is developed by
• Satisfying costumers
• Trust
• Adding Values
• Privileges
• Costumer orientation
• Quality product

19. Example of RM activities
• Examples
• Supermarket loyalty
• Museum ,theatre and concert seasonal tickets
• Provision of technical support
• After sales service

20. Summary of RM marketing
• Regular contact
• Quality and customer satisfaction
• On going relationship rather than one off transaction
• Costumer retention rather than attraction
• Work towards partnership

21. GREENMARKETING

22. Green Marketing?
It is the marketing of products that are presumed
to be environmentally safe. Thus green marketing
incorporates a broad range of activities, including
product modification, changes to the production
process, packaging changes, as well as modifying
advertising. Other similar terms used
are Environmental Marketing and Ecological
Marketing. And some Example

27. People are trying
Contrary to popular belief—it’s not so easy being Green. Organizations,
governments, and individual consumers are all struggling to adapt to a
world in which the planet’s health and dwindling natural resources are
at the center of a global conversation.
The good news is that everyone seems to be trying to be some shade
of Green, and experimentation usually leads to innovation.

28. How it is working
Green” is perhaps one of the biggest trends to hit the modern
marketplace.
• Wal-Mart is going Green.
• Hollywood celebrities are eco-evangelists.
• The 2008 Olympics set the new gold standard for sustainable events.
• Religious leaders are making the environment a moral issue.

29. Green cretificate
Today, many organizations’ environmental strategies revolve around
marketing campaigns and repackaging offerings to tout Green claims.
Consumers are generally confused about what’s what, as companies
toss around the word “Green” with little agreement as to what it really
means.
Though many certifications exist today—many environmentalists
complain that they are not robust enough to create lasting change.

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30
GE: Ecomagination
In 2007, GE invested more than $1 billion on
cleaner technology R&D, moving the company
closer to its goal of investing $1.5 billion
annually in Ecomagination R&D initiatives by
2010.
In 2007, GE achieved approximately 15%
growth in Ecomagination revenues over 2006,
from $12 billion to $14 billion. Due to the
program’s overwhelming success over the past
few years, GE forecasts it will surpass $20
billion by 2009 and is consequently raising the
annual Ecomagination revenue goal to $25
billion by 2010.
Company which are growing toward
green

31. • Banks are investing their lot of money to stop the physical use of
money.
• Many shopping store are taking money for the use of poly bag.
• Many paper company is using old paper and recycling them.
• A lot of paper bags are used in the store.
Continued….

32. Conclusion
• It is the new trend which is now taking up in the market. All the big
company in the world are going green to capture the market . It is the
big player who can only help to make the changes other wise it would
be hard to make it.