Share Your Wish simplifies gift giving at children's parties by allowing guests to donate to charity in the child's name instead of bringing a gift. This teaches children the virtues of charity while reducing waste. The company's business model involves hosts paying a small fee to use the service, while guests can optionally purchase additional items. All donations go to charities. Share Your Wish aims to grow by increasing the number of events and guests, and boosting guest spending and donations to charities. The founders plan to recruit a leadership team and continue improving the product as they exit beta testing and ramp up marketing.
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Marketing Communications Plan for a fictional non-profit organizations who belief is: To guide our clients through their personal dilemmas and provide resources that will help them resolve conflict in all circumstances of their life so they can see the Hero that lives within them
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Marketing Communications Plan for a fictional non-profit organizations who belief is: To guide our clients through their personal dilemmas and provide resources that will help them resolve conflict in all circumstances of their life so they can see the Hero that lives within them
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
If your organization isn’t constantly striving to build and grow sponsorship opportunities, you’re missing out on an important revenue stream.
Understanding why sponsors buy, what techniques generate the most revenue, and how to price based on value rather than cost, are all key to selling sponsorships successfully.
In this free webinar, Dustin Gilbert, Business Development Representative at WebLink will share his wealth of experience with selling sponsorships in the association industry, identify the pitfalls most commonly seen and show you how to avoid those mistakes.
In this webinar, you will learn:
- Common misconceptions of selling sponsorships, and how a few quick fixes can mean big revenue.
- The keys for taking inventory and determining the various levels of participation you have to offer.
- How to research and qualify your ideal sponsors, and what messaging and value propositions will get them to buy.
- How to structure your pricing and packages in order to generate the maximum revenue for your organization.
CauseConnect Presentation: "The Credibility Factor: Museums & Corporate Support"CauseConnect®
CauseConnect gave this presentation during the 97th annual conference for the American Associations of Museums during May 18-22, 2003 in Portland, Oregon. Other presenters included representatives from ExhibitQ, Mervyn's, and the American Museum of Natural History.
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions!
To discover best practices and tips for planning, selling, and administering summer promotions, watch a recording or our Summer Promotions Survival Guide.
Bringing Customers Into Your Business During a Street FestivalLady Bizness
If you can't beat em join em! How to embrace your town and gain business during a street festival. Let's discuss curb appeal, sales, orders, and pre-event activities that you can use to increase business. This 2 hours hands-on workshop will enhance your creativity to market your business.
Clever vs Creative: Which Takes the Fundraising Cake?Charity Dynamics
As fundraisers, we face a lot of pressure from colleagues, bosses, and board members to be ‘creative’ and ‘cutting edge’. Who hasn’t heard “Why can’t we be more like CharityWater?” At the same time, you’re expected to hit your aggressive bottom line numbers. Is it possible to do both? In this webinar, you’ll hear from organizations who WERE able to use humor and cutting-edge messaging to achieve fundraising and awareness goals.
Charity Dynamics, Boston Children’s Hospital Trust, and Crohn’s & Colitis Foundation discuss new ways to raise awareness and funds for your organization while still staying true to your brand and relevant to your audience.
This presentation talks about how to double your business through building better relationships with your customers. It looks at the key statistics that talk about the importance of maintaining customers and then gives a very simple and cost effective strategy, using the power of thankfulness, to bring significant income from your customers.
Business HUG Day is a day to focus on the one thing that will ensure your business gets better results Hearing Understanding and Giving back incredible value to your customers.
The Art of Running Successful PromotionsMarc Horne
11 Proven Promotional Strategies That We Have All Commonly Seen Retail Stores, Restaurants, & Other Offline Businesses Successfully Use. Capitalizing on Holidays.
Questions? Press? Demo? Support?
support@hcdesk.com
10 Take-Aways To Improve Or Kick Start Your Symbolic Giving Programhjc
It's the perfect time to introduce, or improve, your symbolic giving campaign for this holiday! This exciting session will explore how organizations of all sizes can take advantage of the growing demand of donors - young and old - to make symbolic gifts.
Many people call symbolic giving the 'Oprah-facation' way of giving. This session will feature tons of real examples and results to help you better understand how symbolic giving can work for you - whether you are a large or small organisation.
With no face to face selling, virtual fundraising ideas offer many significant advantages Learn how to use technology to bridge gaps in 2021 and beyond.
Hawken School, Cleveland, Ohio. High School seniors utilize Steve Blank's Lean Launch Pad and Alex Osterwalder's Business Model Generation to turn their ideas into ventures, which they pitch Shark Tank-style to local accelerators and serial investors. 131126
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
If your organization isn’t constantly striving to build and grow sponsorship opportunities, you’re missing out on an important revenue stream.
Understanding why sponsors buy, what techniques generate the most revenue, and how to price based on value rather than cost, are all key to selling sponsorships successfully.
In this free webinar, Dustin Gilbert, Business Development Representative at WebLink will share his wealth of experience with selling sponsorships in the association industry, identify the pitfalls most commonly seen and show you how to avoid those mistakes.
In this webinar, you will learn:
- Common misconceptions of selling sponsorships, and how a few quick fixes can mean big revenue.
- The keys for taking inventory and determining the various levels of participation you have to offer.
- How to research and qualify your ideal sponsors, and what messaging and value propositions will get them to buy.
- How to structure your pricing and packages in order to generate the maximum revenue for your organization.
CauseConnect Presentation: "The Credibility Factor: Museums & Corporate Support"CauseConnect®
CauseConnect gave this presentation during the 97th annual conference for the American Associations of Museums during May 18-22, 2003 in Portland, Oregon. Other presenters included representatives from ExhibitQ, Mervyn's, and the American Museum of Natural History.
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions!
To discover best practices and tips for planning, selling, and administering summer promotions, watch a recording or our Summer Promotions Survival Guide.
Bringing Customers Into Your Business During a Street FestivalLady Bizness
If you can't beat em join em! How to embrace your town and gain business during a street festival. Let's discuss curb appeal, sales, orders, and pre-event activities that you can use to increase business. This 2 hours hands-on workshop will enhance your creativity to market your business.
Clever vs Creative: Which Takes the Fundraising Cake?Charity Dynamics
As fundraisers, we face a lot of pressure from colleagues, bosses, and board members to be ‘creative’ and ‘cutting edge’. Who hasn’t heard “Why can’t we be more like CharityWater?” At the same time, you’re expected to hit your aggressive bottom line numbers. Is it possible to do both? In this webinar, you’ll hear from organizations who WERE able to use humor and cutting-edge messaging to achieve fundraising and awareness goals.
Charity Dynamics, Boston Children’s Hospital Trust, and Crohn’s & Colitis Foundation discuss new ways to raise awareness and funds for your organization while still staying true to your brand and relevant to your audience.
This presentation talks about how to double your business through building better relationships with your customers. It looks at the key statistics that talk about the importance of maintaining customers and then gives a very simple and cost effective strategy, using the power of thankfulness, to bring significant income from your customers.
Business HUG Day is a day to focus on the one thing that will ensure your business gets better results Hearing Understanding and Giving back incredible value to your customers.
The Art of Running Successful PromotionsMarc Horne
11 Proven Promotional Strategies That We Have All Commonly Seen Retail Stores, Restaurants, & Other Offline Businesses Successfully Use. Capitalizing on Holidays.
Questions? Press? Demo? Support?
support@hcdesk.com
10 Take-Aways To Improve Or Kick Start Your Symbolic Giving Programhjc
It's the perfect time to introduce, or improve, your symbolic giving campaign for this holiday! This exciting session will explore how organizations of all sizes can take advantage of the growing demand of donors - young and old - to make symbolic gifts.
Many people call symbolic giving the 'Oprah-facation' way of giving. This session will feature tons of real examples and results to help you better understand how symbolic giving can work for you - whether you are a large or small organisation.
With no face to face selling, virtual fundraising ideas offer many significant advantages Learn how to use technology to bridge gaps in 2021 and beyond.
Hawken School, Cleveland, Ohio. High School seniors utilize Steve Blank's Lean Launch Pad and Alex Osterwalder's Business Model Generation to turn their ideas into ventures, which they pitch Shark Tank-style to local accelerators and serial investors. 131126
We raised $4000 for public education in Duval County the first year we did this program. It also brought many new regular clients. We would like to partner with other salons in the area to co-market the same programs benefitting children's causes.
Businesses are currently spending over $77 billion per year on material gifts for clients and employees. If just 10% of this money was converted to the purchase of a Donors Unite charity gift card, an additional $7.7 billion would be redirected to charities to support their missions.
Businesses are currently spending over $77 billion per year on material gifts for clients and employees. If just 10% of this money was converted to the purchase of a Donors Unite charity gift card, an additional $7.7 billion would be redirected to charities to support their missions.
Businesses are currently spending over $77 billion per year on material gifts for clients and employees. If just 10% of this money was converted to the purchase of a Donors Unite charity gift card, an additional $7.7 billion would be redirected to charities to support their missions.
A Cause Marketing resource that promotes fundraising events and offers sales teams a unique combination of branded web pages and email alerts to customers designed to consistently emphasize ones professional integrity.
Slides from NetSquared Toronto's April 29 meetup. The event was hosted by Shabs and features Claire Kerr.
Here's Claire's slides from the event. Learn how to choose and leverage acquisition channels that reach the right donors. The presentation will help you design sophisticated targeting that attracts more qualified fundraising prospects across all your digital channels.
You will leave with tactical tips to apply to your 2020 digital strategy, no matter which database, content management system, fundraising tool, or email platform you're currently using.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
Webinar: The Playbook for Predictable Sales Growth: Understanding and Leverag...Fishbowl Marketing
Learn how to transform your guest data into insights! Join Fishbowl’s VP of CRM, Helen Baptist, for an insider’s view of the playbook on how to use data to drive predictable revenues. Helen will pull back the curtain and highlight insights from some of her real world case studies.
Brian Kalma fue ponente en la pasada edición del European Ecommerce Conference (celebrada el 29 de Octubre de 2009 en el Circo Price de Madrid). Director de User Experience de zappos.com, tienda online recientemente adquirida por Amazon por su 'extraordinaria orientación al cliente', la ponencia de Kalma se tituló 'Extending the customer Experience'
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
2. What we do
• Simplify gift giving at children’s parties
• Transform potential excess into a social good
• Teach the virtues of charity to children
3. Why we do it
“I like Share Your Wish because I got a Wii
and because I got to help sick children”
- Jack, age 6
4. Business Model
Host + Child Guests Charities
$
Gift Fund Donation Fund
Our small fee
+ add on sales
5. Benefits – Everybody Wins
Host + Child Guests Charities
• More personal and meaningful
gifts, selected by parents
• A better birthday, focused on
the value of friends and family
• A lesson in charity, and a proud
feeling of being generous
• Less waste: economic, physical,
environmental
• No shopping, huge savings in
time and frustration
• Undisclosed contribution
amount
• Fast, easy
• Increased donations
• Effortless fundraising
tool
• Exposure to wider
audience
10. Our Customers
We know we’ll always do strong among the current
customer segment that has emerged
But this segment is skewed due to our initial
market exposure in Westchester county, NY
We also want to appeal to, and have found equally
positive response from, a demographic that has a
much more average income and education level
11. Revenue Growth
Guests
$
Our small fee
+ add on sales
Increase # of Events
Increase # of Guests
Increase Guest spending
Increase Revenue
So…
12. Revenue Growth - Hosts
Marketing Reach
Visitor-to-event-Host Conversion
Grow the total audience that hears about ShareYourWish
on a monthly basis. Primarily:
1. Social media
2. Word of mouth
3. Public Relations
Improve the conversion funnel; invest in tools to capture an
increasing number of those we’ve reached through
marketing efforts.
Focus on the landing-page experience. Elicit an emotional
connection to our message in an entertaining way.
13. Revenue Growth - Guests
Add-on Sales
Guest-to-Host Conversion
Provide Guests with the opportunity and incentive to add
items to their basket while making a contribution.
Maintain our low flat-fee structure, but provide options to
buy more things or opt-in to revenue generating offers.
Every event comes with a pre-built audience of 15-30
potential customers who are already experiencing our
product.
Improve tools and methods to capture these users and
convert them to Hosts of their own events in the future
14. Revenue Growth - Charities
Affinity Sales Programs
Likely to be our most efficient sales channel.
Enlist charities to promote ShareYourWish among their own
members as a means of fundraising.
Develop the program structure, messaging, materials, and
supporting tools that will convince a charitable organization
to partner with us.
16. Competitive Landscape
There are very low barriers to entry among potential competitors
There are currently no exactly similar competitors in the U.S. market, but
long after launch we discovered a Canadian competitor (echoage.com)
One apparently simple substitute: a parent asks guests to make a
donation on behalf of the child rather than bring a gift.
Many charitable donation sites provide a “wishes” feature, allowing
users to setup their own fundraising campaign
Share Your Wish is focused on a narrow segment of parents with young
children (roughly age 10 and under) and we’re thus better able to
provide a more tailored feature set for a specific customer need in a
specific circumstance.
Unlike self-managed and “wishes” campaigns, Share Your Wish provides
for the child to get a gift(s) as well as community advice on teaching
charity
CON
PRO
17. Market Opportunity
It’s hard to pin a believable number on the overall size of the market. Parents with
young children are evergreen, and there’s more of them than we can count.
Anyway, we base our financial estimates on bottom-up growth and assume for
now that there is no practical ceiling. We ask ourselves, how are we going to
increase business this week?
Ok, fine… we’ve estimated there’s about 4.4 million kids at any given moment in
the 1-5 year age range living in a top 20% income household earning over $100k
annually, nationally. We target 5-10 year olds also, but we like this demographic
because the kids have no basis to complain yet.
We know that our events average 15 contributing guests. Multiply by our $2
transaction fee and we gross $30 per event, without considering add-on sales.
Let’s say we eventually capture 5% of this market and gross $6.6MM annually.
That’s not sensible but it does demonstrate that this market opportunity has
some very high ceiling in which we can execute.m
.
18. What’s Next – Upcoming
Exit Beta beginning of August 2013
Summer PR and marketing campaign underway
Recruiting for leadership team roles
Steady release of new features
And…
A new baby for the Schleifers! Congrats!