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Vineet Dubey

The document provides a history and overview of Colgate. It discusses that Colgate was founded in 1806 and initially produced soap and candles. It introduced its first toothpaste in 1873. Colgate has numerous products and a large global market share in oral care products. The document outlines Colgate's future strategies around its 4P's (Product, Price, Promotion, Place) and provides a SWOT analysis.

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HISTORY ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Awards & Achievements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
PRODUCTS COLGATE ORAL CARE PROFESSIONAL ORALCARE HOME CARE
POSITION IN GLOBAL MARKET
Product Life Cycle of Colgate Time Sales Introduction Growth Maturity Decline
Future strategy on 4p`s basis: 1. Product:   ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
2. Price: ,[object Object],[object Object],[object Object],[object Object]
3. Promotion: ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. Place: ,[object Object],[object Object],[object Object]
[object Object]
Strengths  ,[object Object],[object Object],[object Object]
[object Object],[object Object],Weaknesses
Opportunities  ,[object Object],[object Object],[object Object]
Threats  ,[object Object],[object Object],[object Object]
Promotional tools ,[object Object],[object Object]
 
[object Object],[object Object]
ADVERTISEMENT ,[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object]
Conclusion
Back To Our Roots

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