Pervasive IA (IA Summit)

ASIS&T IA SUMMIT 2010

ANDREA RESMINI & LUCA ROSATI

PERVASIVE IA

RESMINI & ROSATI :: PERVASIVE IA


let's play a game

RESMINI & ROSATI :: PERVASIVE IA http://www.flickr.com/photos/bibliodyssey/303760052
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CIRCA 1999

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JAMES WANTS TO TRAVEL

(Mh. That seems a fun place to be)

RESMINI & ROSATI :: PERVASIVE IA http://www.flickr.com/photos/ihateyou/2905684780/


JAMES WALKS

(Let's hope the travel agency is open. And remember the hotel)

RESMINI & ROSATI :: PERVASIVE IA http://www.flickr.com/photos/yourdon/3254328961/


JAMES TALKS

“Well, yes, you could buy a direct flight, but then ...”

RESMINI & ROSATI :: PERVASIVE IA http://www.flickr.com/photos/dan4th/144369022/


… AND TALKS

“Of course we cannot provide you with a bus card now, but ...”

RESMINI & ROSATI :: PERVASIVE IA http://www.flickr.com/photos/dan4th/144369022/


JAMES TRAVELS

“Excuse me? I'm looking for the Southern Marketplace? Excuse me?”

RESMINI & ROSATI :: PERVASIVE IA (DOWNTOWN PHOENIX)


JAMES IS BACK HOME

(Now, where did I put the maps and pictures?)

RESMINI & ROSATI :: PERVASIVE IA http://www.flickr.com/photos/sillygwailo/3320816159/


JAMES' USER EXPERIENCE
???

...
user experience
@#%!

whew!

process

touch points or obstacles?

RESMINI & ROSATI :: PERVASIVE IA A totally scientific model, 1999


CIRCA 2010

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MARIO WANTS TO TRAVEL

(Mh. Phoenix. And good prices. Incredible. Gotta go.)

RESMINI & ROSATI :: PERVASIVE IA http://todaysseniorsnetwork.com/


MARIO BROWSES

(Oh come on! Damn site wouldn't let me buy a bus card?)



MARIO TRAVELS

“Will you pass me that map? No, not the Google maps printout”

RESMINI & ROSATI :: PERVASIVE IA (DOWNTOWN PHOENIX)


MARIO IS BACK HOME

(Now, where did I put the maps and pictures?)

RESMINI & ROSATI :: PERVASIVE IA Image: Media Heaven Ltd


MARIO'S USER EXPERIENCE

@#%!

whew!
user experience

process


RESMINI & ROSATI :: PERVASIVE IA A totally scientific model, 2010


A GAME OF THE GOOSE
*click*
talk
*click*
choose
search
walk

browse
save

*click*
switch

RESMINI & ROSATI :: PERVASIVE IA (JACQUES DE VAUCANSON, 1737)


… OR A GOOSE IN THE GAME?

now, a game is by definition a
suboptimal way to achieve a goal



WE PLAY LIKE THIS



… AND NOT LIKE THIS



NOW.

do we have to play a tiresome game
anytime we engage in complex
experiences bridging different media?



A GAME OF THE GOOSE?



CIRCA 2019?

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PRANAV WANTS TO TRAVEL

RESMINI & ROSATI :: PERVASIVE IA Pranav Mistry, Sixth Sense demo


PRANAV TALKS



PRANAV BROWSES

RESMINI & ROSATI :: PERVASIVE IA Bruce Branit, World Builder


PRANAV TRAVELS



PRANAV IS BACK HOME



but the question is:
who designs this? and how?



INFORMATION ARCHITECTURE



CYBERSPACE

“cyberspace is not a place you go to
but rather a layer tightly integrated
into the world around us”

RESMINI & ROSATI :: PERVASIVE IA (INSTITUTE FOR THE FUTURE)


UBIQUITOUS ECOLOGIES

products become services or platforms
parts of ubiquitous ecologies

what does this mean?



RESMINI & ROSATI :: PERVASIVE IA (UBIQUITOUS SUPERMARKET ECOLOGY)


ARTIFACT TO PROCESS

we have to move
from the design of artifacts
to the design of processes



THIS IS A PROCESS
???

...
user experience
@#%!

whew!

process




PRODUCT TO EXPERIENCE

we have to move
from the design of products
to the design of experiences



INTERFACE BECOMES EXPERIENCE

we do not design interfaces
we do not design single interactions

we design cross-media experiences



HEURISTICS

place-making reduction

consistency correlation

resilience



GROUNDING



resilience



REFINING



resilience



PLACE-MAKING

the capability to help users reduce
disorientation and increase legibility
and wayfinding in digital, physical,
and hybrid environments



PLACE-MAKING

RESMINI & ROSATI :: PERVASIVE IA (GUSTAVE DORE, LE PETIT POUCET)


PLACE-MAKING



CONSISTENCY

the capability to provide and sustain
internal and external, in-context,
on-task coherence



CONSISTENCY

two dogs, a seal, an elephant
a donkey, a rabbit, a sheep, a skunk
two small seals, a penguin, a platypus



CONSISTENCY



RESILIENCE

the capability of a humaninformation
interaction model to shape and adapt
itself to specific users, needs, targets,
and seeking strategies



RESILIENCE



REDUCTION

the capability to reduce the cognitive
load and frustration associated with
choosing from an ever growing set of
information sources, services, and
goods



REDUCTION



CORRELATION

the capability to suggest relevant
connections between pieces of
information, services, users, and goods
to help users achieve explicit goals or
stimulate latent needs



CORRELATION


1

as information moves to physical spaces
IA is used to design the entire range
of shared informational spaces, places,
services, and processes


2

no artifact stands isolated.
all artifacts are connected and related
and have to be designed as part of
one seamless user experience process



A CASE STUDY

RESMINI & ROSATI :: PERVASIVE IA (REDESIGN OF THE IA FOR THE OO. RR. SALERNO HOSPITAL, G. LANGONE)


GETTING PERVASIVE

RESMINI & ROSATI :: PERVASIVE IA (SWIMLANE MODEL FOR PERVASIVE IA)


A CASE STUDY

RESMINI & ROSATI :: PERVASIVE IA (OO. RR. SALERNO, G. LANGONE)


Thank you

Luca Rosati @lucarosati
<lucarosati@gmail.com>
Andrea Resmini @resmini
<ar@fatdux.com>

Pervasive IA Book
http://pervasiveia.com/


Pervasive IA (IA Summit)

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