ANDREAS @RESMINI 
THE SENSE-MAKING FRAGRANCE 
PRE-CONF WORKSHOP - ITALIAN IA SUMMIT 2014 
WITH LUCA ROSATI
(I START OUT WITH THE 
“SUPERMAN RETURNS” STORY 
ME AND LUCA TOLD IN 
“PERVASIVE IA”, HOW THE 
MAN OF STEEL IS EXACTLY 
LIKE US (SORT OF))
KRAM ← KREMJA
KRAM → CRAM
(HERE GOES SOME GOOFY 
THEATRE WITH A VICTIM 
FROM THE AUDIENCE TO 
EXPLAIN HOW PHYSICAL 
BEHAVIOR AND VERBAL 
UTTERANCES GO TOGETHER)
ABBRACCIARE
EMBODIMENT
(EMBODIMENT AS THE ROOT OF 
OUR MAKING ARCHITECTURES, 
BOTH IN PHYSICAL, DIGITAL, 
AND BLENDED SPACES)
(HERE I TELL A LITTLE STORY 
ABOUT MOVING FROM SICILY TO 
BOLOGNA, LANGUAGE AND 
AFFORDANCES, AND HOW THE 
WAY WE EXPERIENCE REALITY 
IS PRIMARILY SPATIAL)
(CROSS-CHANNEL 
ECOSYSTEMS PRESENT 
INTERESTING CHALLENGES 
WAY BEYOND WHAT A SINGLE 
ARTIFACT CAN THROW AT US)
EMERGENCE
ACTIONABILITY
CO-CREATION
(AND HERE COMES THE MAIN 
STORY AND THE SETUP FOR THE 
EXERCISE. IT ALL REVOLVES 
AROUND THE CHALLENGES WE 
HAD TO OVERCOME TO SEND MY 
DAUGHTER TO A SUMMER 
SCHOOL IN FRANCE)
I’D LOVE TO STUDY SOME 
FRENCH THIS SUMMER
YOU CAN PROBABLY ENROLL AT 
A SUMMER SCHOOL IN FRANCE
REALLY?
YEAH, SURE, WHY NOT?
FRANTICALLY SEARCHES 
(THE INTERNET FOR INFO)
FACTOR #1 
WEBSITE
FACTOR #2 
LOCATION
PARIS 
FRANCE
https://www.flickr.com/photos/pedrosimoes7/124758243
JOHN CLEESE AS “THE SCHOOL”
A SPECTRAL TARSIER AS “ME”
THE SCHOOL’S WEBSITE
THE SCHOOL’S WEBSITE 
AIRLINE 
FLIGHT NUMBER:
“WHAT? BOOK THE FLIGHT FIRST?”
“HRMPF” 
TO: SCHOOL IN FRANCE 
FROM: SLIGHTLY ANNOYED PARENT 
DEAR SCHOOL, HOW CAN I BOOK A 
RATHER EXPENSIVE FLIGHT WHEN I DO 
NOT EVEN KNOW IF YOU CAN ENROLL 
MY DAUGHTER AT ALL? 
THANKS
...
...
“HRMPF (II)” 
TO: SCHOOL IN FRANCE 
FROM: SLIGHTLY MORE ANNOYED PARENT 
DEAR SCHOOL, APPARENTLY YOU DID NOT 
RECEIVE MY PREVIOUS MESSAGE. QUESTION 
WAS: HOW CAN I BOOK A RATHER EXPENSIVE 
FLIGHT WHEN I DO NOT EVEN KNOW IF YOU 
CAN ENROLL MY DAUGHTER AT ALL? 
THANKS
...
...
“HRMPF (III)”
“HALLÓ?”
“BOOK THE FLIGHT FIRST? #@!”
“YES”
“SWEAR YOU HAVE A SLOT FOR HER”
“SURE. I SWEAR”
LEGALLY BINDING VALUE 
(OF THAT ASSURANCE: 0)
TEENAGER GETTING RESTLESS. “ALRIGHT”
THE AIRLINE’S WEBSITE
THE AIRLINE’S WEBSITE 
PERSON PICKING UP IN PARIS: 
PASSPORT NUMBER:
“HRMPF (IV)”
“I NEED THE NAME OF YOUR CHAFFEUR”
“IMPOSSIBLE”
“WE DECIDE 3 DAYS BEFORE DEPARTURE”
“WRITE SOMETHING AND CHANGE IT LATER”
“WHA?”
“HELLO, AIRLINE?”
“YES HOW CAN WE HELP YOU?”
(VENT, COMPLAIN AND MOAN)
“WRITE YOUR NAME THEN CALL US TO CHANGE IT”
“CAN’T I DO IT VIA YOUR WEBSITE?” 
TOTALLY FAKED NAME: 
A REAL PERSON:
“NO”
THE AIRLINE’S WEBSITE 
UNACCOMPANIED MINOR 
YOUR BOOKING IS CONFIRMED
THE SCHOOL’S WEBSITE 
UNACCOMPANIED MINOR FEE: 
TAXI PICKUP FEE:
THE SCHOOL’S WEBSITE 
UNACCOMPANIED MINOR FEE: 
X 
TAXI PICKUP FEE:
THE SCHOOL’S WEBSITE 
PROPOSAL COMPLETED 
YOUR TOTAL IS 
AN INSANE AMOUNT OF MONEY 
WILL MAIL TO CONFIRM ENROLLMENT 
WILL MAIL FOR PAYMENT
“WHA?”
...
...
HALLÓ! 
TO: VERY ANNOYED PARENT 
FROM: SCHOOL IN FRANCE 
DEAR PARENT, PAY (INSANE AMOUNT 
OF MONEY + 300 EUR) AND YOUR 
DAUGHTER IS ENROLLED. 
TX BYE
TO: SCHOOL IN FRANCE 
FROM: HORRIBLY ANNOYED PARENT 
DEAR SCHOOL, WHY SHOULD I PAY 
300 EUR MORE THAN WHAT YOU 
TOLD ME WHEN I CHECKED OUT? 
F@#% YOU.
(10 MINUTES LATER) 
TO: VERY ANNOYED PARENT 
FROM: SCHOOL IN FRANCE 
DEAR PARENT, YOU ALSO NEED THE 
TAXI PICKUP WHICH COSTS 300 EUR 
BOTH WAYS. 
TX BYE (PAY IF YOU WANT IN)
“(FLIGHT IS ALREDY BOOKED. @#%!)”
THE VERY WEIRD PAYMENT WEBSITE 
WELCOME TO PAYMENTS! 
PLENTY OF GIBBERISH 
CONFIRM. CLICK ONCE. WAIT. 
IN CASE OF ERRORS, MAIL SOMEONE
(1 DAY LATER) 
TO: HORRIBLY ANNOYED PARENT 
FROM: SCHOOL IN FRANCE 
DEAR PARENT, YOU PAID. GOOD. 
COULD YOU PLEASE SCAN THE 
MINOR’S PASSPORT AND SEND IT TO 
THIS MAIL? 
TX BYE
TO: SCHOOL IN FRANCE 
FROM: NEANDERTHAL-MODE PARENT 
DEAR SCHOOL, KINDLY GO #%&! 
YOURSELVES. NO WAY I’M SENDING 
HER PASSPORT TO YOU THIS WAY. 
(DID I SAY F@#% YOU?)
...
...
HALLÓ! 
TO: NEANDERTHAL-MODE PARENT 
FROM: SCHOOL IN FRANCE 
DEAR PARENT, NOT A PROBLEM. SHE 
WILL HAND IT TO RECEPTION WHEN 
SHE ARRIVES. IT’S GOING TO BE A 
GREAT SUMMER CAMP! 
TX BYE
SO MANY THINGS 
ARE BROKEN
TRUST
FLOW
OWNERSHIP
ETHICS
THEY HAVE NOTHING 
TO DO WITH
FORMS
INTERACTIONS
GESTURES
(EVEN THOUGH THE WHOLE 
PROCESS FELT LIKE THEY 
WERE ASKING FOR SOME 
BOLD GESTURES ON MY SIDE)
THEY HAVE EVERYTHING 
TO DO WITH
INFORMATION 
ARCHITECTURE
A POSTDIGITAL 
WORLD
CROSS-CHANNEL 
EXPERIENCES
PRODUCTS ARE 
SERVICES
SERVICES ARE PART OF 
ECOSYSTEMS
SO LET’S MAP THESE 
ECOSYSTEMS
CONSIDER THESE 
ELEMENTS
ACTOR LOCATION 
INFORMATION 
TASK CHANNEL
THEN FIGURE OUT THEIR 
CORRELATIONS
READY? LET’S GET STARTED 
ALL GROUPS GO

Workshop - The Sensemaking Fragrance