The document discusses different techniques that can be used for persuasion, including logical, emotional, and ethical appeals. Logical appeals use facts and evidence to support an argument, emotional appeals target audience emotions through language, and ethical appeals reference shared values and morals. An author may use one appeal or a combination depending on their goal and audience. Rhetorical techniques like rhetorical questions and repetition can also enhance persuasive arguments. Rhetorical questions pose questions without expecting answers to emphasize a point, while repetition uses words or phrases multiple times for emphasis.

1. Persuading the Audience

2. USING PERSUASION
When a person is trying to persuade some (whether
it is through a written letter or a verbal speech that
they are giving), the author might use certain
persuasion techniques. These techniques are logical
appeals, emotional appeals, and ethical appeals.

3. LOGICAL APPEALS
A logical appeal is when a person is using facts to
support a claim (think back to the argumentative
essay we just wrote). A logical appeal is going to
make sense to an audience because the author can
show evidence to support their claim.

4. EMOTIONAL APPEALS
Emotional appeals focus on targeting the emotions
of the audience. Some words have negative
meanings that cause people to have negative
reactions. Some words have positive means that
cause the same reaction. For example, using any
type of racial slur is offensive and will cause negative
reactions.

5. ETHICAL APPEALS
Ethical appeals uses values or morals to try to
persuade an audience. “All men are created equal” is
a shared value that is in The Declaration of
Independence.

6. USING PERSUASION
An author can use the persuasion techniques all
together or just one by itself. It depends on the
author’s goal and the audience. If you have a person
that doesn’t have any fears at all, using fear as an
emotional appeal will not work as a persuasion
technique.

7. USING PERSUASION
Authors can also use rhetorical devices to further
enhance their arguments. There are a few, but we
are only going to focus on two: Rhetorical Question,
Repetition.

8. RHETORICAL QUESTION
A rhetorical question is a question that is asked, but
that doesn’t need an answer. It doesn’t need an
answer, because the answer is OBVIOUS.
For example: Do I HAVE to come to school
tomorrow? Uh…yeah!!! Duh!= Rhetorical Question

9. REPETITION
Repetition is a technique that is used in more than
just persuasive pieces. You can usually see it in many
varieties of works.
Repetition is the use of the same word or phrase
used more than once for emphasis.