The document summarizes a panel discussion at C3NY about modern search marketing tactics. The panel included Danny Goodwin moderating speakers Ren Lacerda from Wayfair, Patricia Atrian from Ticketmaster, Thom Craver from CBS Interactive, Ali Harris from Bitdefender, and Christoph C. Cemper from Link Research Tools. The panel discussed ways search marketers can think outside traditional SEO approaches to win in today's search environment.

1. #C3NY @conductor
WINNING TACTICS
#C3NY
THE MODERN SEARCH MARKETER:
THINKING OUTSIDE OF THE SEO BOX
Moderator: Danny Goodwin, Editor-in-Chief, Search Engine Journal
Speakers: Ren Lacerda, Senior Manager, SEO, Wayfair
Patiricia Atrian, SEO Sr. Director, Ticketmaster
Thom Craver, Senior SEO Analyst, CBS Interactive
Ali Harris, Global Head of Digital Marketing, Bitdefender
Christoph C. Cemper, Founder & CEO of LinkResearchTools

2. #C3NY @conductor 2
Patiricia Atrian
@Patiatrian
Thom Craver
@thomcraver
Ren Lacerda
@Boston_Marketer
Ali Harris
@ali_is_digital
Danny Goodwin
@MrDannyGoodwin
ON STAGE:
Danny Goodwin, Editor-in-Chief,
Search Engine Journal
Patricia Atrian, Sr. SEO Director,
Ticketmaster
Thom Craver, Senior SEO Analyst,
CBS Interactive
Ren Lacerda, Senior Manager, SEO,
Wayfair
Ali Harris, Global Head of Digital
Marketing, Bitdefender
Christoph C. Cemper, Founder and
CEO of Link Research Tools
Christoph C. Cemper
@cemper

3. #C3NY @conductor 3