How to Personalize Content Experiences at Scale with Uberflip

HOW TO PERSONALIZE
ABM CONTENT EXPERIENCES
AT SCALE WITH UBERFLIP
Messaging Deck
@JASONOAK

@uberflip | #uberwebinar
Personalized
Content for ABM
Today’s Agenda
Distribute at
Scale
Centralize &
Organize
10 mins 10 mins 10 mins
Personalize the
Experience
10 mins

“Almost 85% of marketers who
measure ROI describe ABM as
delivering higher returns than
any other marketing approach”
- ITSMA
“Marketers doing ABM are
about 40% more likely to report
alignment with their sales team
compared to marketers not
doing ABM.”
- Bizible

Identify Target

What happens
after the click?

Source: “The State Of Engagement” Report

Ascend2 research, 2018

Marketing, Sales,
CS alignment
Creating the
personalized
experiences
Why is it hard to execute?
Difficult to scale
Bandwidth Siloed content

How do we create a relevant
and tailored content experience for ABM
— at scale?

Uberflip for ABM

@uberflip Live Demo
What We Do
Uberflip is the #1 Content Experience
Platform that empowers B2B marketers
to create & control personalized content
experiences at scale.
BECOME AGILE
INCREASE CONTENT ROI
CUSTOMIZE EXPERIENCES
GAIN CONTROL

Centralize & Organize
Uberflip allows users to be very agile
with content and the way it is organized.
The tagging system allows for a
one-time effort to load content and
display it in multiple places. The
functionality is conducive for scale, great
for a pilot-to-expand model.”
Hilary Lupo
Marketing Campaigns
Manager
@Fortinet

Personalize
At Snowflake, we use Uberflip's Stream
Templates to create tailored,
personalized ABM destinations for each
of our prospects. This increased our
speed to publish personalized landing
pages by a factor of 7x and enabled us to
generate broad awareness in our top
accounts that previously had no
engagement.
Daniel Day
Director, Account Based
Marketing
@Snowflake Computing

Distribute
“Uberflip Stream Templates are
instrumental in creating personalized
content experiences that extend
throughout the customer journey.
Beyond saving time for our marketing
and sales teams, Uberflip helps us to
wow our prospects with personalized
content that our competitors just can’t
offer.”
Wes Quintin
Marketing Manager
@Avanti

Let’s Take a Look!

Centralize
and Organize
1

of content churned out by B2B
marketing departments today
sits unused.
60–70%
— 2014 SiriusDecisions

Creating more content is not the answer.
We need to better utilize the content we have.

Personalize Destinations
in Minutes
2

Distribute
Your Marketing
3

Organic Sales
Across every channel
A B D
Paid Email
C E
Direct Mail

PaidA

EmailB

Direct MailC

OrganicD

SalesE

Personalizing ABM
Experiences at Scale:
1
2
Centralize and Organize your Content
Personalize your Experiences
Distribute at Scale3
Key Takeaways

GET THE EBOOK

@uberflip
Jason Oakley
Product Marketing Manager
@jasonoak
ubrflp.in/jasonoakley
Book a Demo Today!

How to Personalize Content Experiences at Scale with Uberflip

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