Google Search: Rapid-Fire 2016 Predictions, 2015 Analysis

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Are you scrambling to get results from your search campaigns as you head into 2016? Luckily, we have two search experts to walk you through the best features of 2015 and demystify search marketing for the upcoming year. In this live webinar, Larry Kim of WordStream will guide you through paid search options, while Pete Meyers of Moz will take on organic search features, each offering their predictions for what’s to come in 2016. During this webinar, you’ll learn: -The best PPC and SEO features of Google from 2015 -What to expect from paid and organic search in 2016 -PPC secret weapons like ad customizers and customer match -SEO strategies from our special guest Pete Meyers

Marketing

1#WordStream2016Predictions
Presented By Larry Kim & Pete Myers
Thursday December 17th 1pm ET/11am PT
Google Search:
Rapid-Fire
2016 Predictions,
2015 Analysis

2#WordStream2016Predictions
Meet Today’s Thought Leaders!
Pete Myers- MOZ Larry Kim- Wordstream

3#WordStream2016Predictions
Today’s Agenda
• The Top PPC and SEO features on Google from 2015
• PPC secret weapons by Larry Kim
• SEO strategies from our special guest Pete Meyers
• What to expect from paid and organic search in 2016
• Live Q&A!
#2016WordStreamPredictions

5#WordStream2016Predictions
Larry’s #4 PPC Hack

7#WordStream2016Predictions
Mobile vs. Desktop Search Clicks,
Jan. 2013 –Nov. 2015
Source: Approx. 2500
WordStream
Customers
(Not official Google
Data.)

8#WordStream2016Predictions
Desktop Search
Conversion Funnel
Mobile
Conversion Funnel
1. Sees Ad
2. Clicks on Ad
3. Vists Website
Landing Page
4. Lead Captured
1. Sees Ad
2. Calls Business
3. Lead Captured
No Leaky Landing Page!
Golden Rule of Mobile: “Calls to businesses are
worth +3x more than clicks to websites”
Call Buttons are Game Changers

9#WordStream2016Predictions
Dramatically Increase Contact
& Qualification Rates
Contact rates significantly drop off after 5 minutes.
Why? Declining interest, alternate solutions, etc.
CONTACT RATE
100x decrease from
5 min to 30 min
QUALIFICATION RATE
21x decrease from 5
min to 30 min
Source: MIT
TIME
CONTACTRATE

10#WordStream2016Predictions
Literally just pay for
calls to your business!
New Call-Only Campaigns in AdWords

12#WordStream2016Predictions
Shopping Ads Steal all the Conversions!
Price & Image Info Communicated
*BEFORE* Clicking Ad!

18#WordStream2016Predictions
Find a Lender

19#WordStream2016Predictions
Conversion Rate
is Defined as:
(Captured Leads /
Website Visitors) *100%
Huge leverage in changing
the “Website Visitors” part
of the equation by sending
more qualified traffic.
CLOSED DEAL!
Captured Lead
View Landing Page
Website Visitors

21#WordStream2016Predictions
Employ FOMO (Fear Of Missing Out)

22#WordStream2016Predictions
As sale ends (or quantity
goes to zero), CVR
increases up to 3x!
Use Ad Customizers to Create Urgency
& Fear of Missing Out (FOMO)
Urgency impacts
Conversions

23#WordStream2016Predictions
Go Nuts With Ad Customizers
Consider doing “Perpetual Sales”

24#WordStream2016Predictions
Ad Customizers Can Improve QS and CTR by
Around 8%!

26#WordStream2016Predictions
These Ads are Google Display Ads…

27#WordStream2016Predictions
Power of Display Remarketing
So Push HARD OFFERS (Sign-Ups,
Consultations, Downloads, etc.)
Click Through
Rates!
Conversion
Rates!
2X
2X

28#WordStream2016Predictions
Most “Display Image Ads” Aren’t Images
67.5% of Display Image Ads are Actually Text Ads

33#WordStream2016Predictions
2
1
AdWords Customer Match Targeting

38#WordStream2016Predictions
Pete’s SEO Tip #4
Algorithm Updates

40#WordStream2016Predictions
Mobile Update Algo Flux

41#WordStream2016Predictions
Mobile-Friendly URLs (%)

43#WordStream2016Predictions
Pete’s SEO Tip #3
Local Shake-Ups

50#WordStream2016Predictions
Pete’s SEO Tip #2
Knowledge Graph 2.0

65#WordStream2016Predictions
5X Growth Since Launch

66#WordStream2016Predictions
Pete’s SEO Tip #1
What to Watch
in 2016

72#WordStream2016Predictions
THE FUTURE
OF SEARCH Q&A

73#WordStream2016Predictions
Launch Poll

74#WordStream2016Predictions
Questions?
@dr_pete
@LarryKim

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Internet Marketing Software - WordStream

Your Ultimate 2022 Marketing Guide: Planning for the Year Ahead from Start to...

Internet Marketing Software - WordStream

The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare? Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to: • Identify the best marketing channels for your business • Come up with creative ideas to attract customers • Create an achievable budget and plan

Search Advertising Industry Benchmarks: Where You Stand, Why It Matters, And ...

Internet Marketing Software - WordStream

Our experts have just finished putting the finishing touches on our highly anticipated 2021 search advertising industry benchmarks, which includes real data from 20 of the top industries. With data straight from Google and Microsoft, you'll be able to find out where you stand against your direct competitors in the most critical performance metrics including: - Average cost per click - Average click-through rate - Average cost per lead - Average conversion rate

13 Scary Good Ways to Lower Your Cost Per Click In Google & Facebook AdsCpc w...

Internet Marketing Software - WordStream

What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive! Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn: - Average CPCs in 2021 for the top five PPC platforms. - 13 platform-specific tips to lower your CPC. - The one mistake you should avoid with CPCs.

Big Changes to Google Ads: What You Need to Know

Internet Marketing Software - WordStream

Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months. This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do! Don’t sweat it, we got your back. Check out these webinar slides to learn: • Big changes happening to Expanded Text Ads. • What’s the deal with Google’s new “monthly spend limit” • Insights into new ad policies, and much more!

The 5 Most Powerful Marketing Strategies to Improve Your Online Presence (Now!)

Internet Marketing Software - WordStream

With consumers spending over 8 hours a day online, a strong online presence is crucial for any business that wants to survive today. But the definition of “strong” may not be what you think! In these webinar slides, we’ll unpack what a strong online presence really means and show you how to get there. You’ll walk away knowing how to: - Increase your visibility in search engines, directories, and social media sites. - Achieve a credible online appearance and reputation. - Build, engage, and convert your audience into happy customers.

Why (and How) to Combine SEO and PPC for Stronger Results

Internet Marketing Software - WordStream

It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both. Check out these webinar slides to learn: • Why you need to integrate your SEO and PPC strategies. • How to combine them to rank higher in search results. • How to allocate budget between SEO and paid media campaigns.

Accelerating Your Agency: How to Do More with Less and Scale at Speed

Internet Marketing Software - WordStream

To scale and grow your digital marketing agency, you need to offer more to your clients. Easy right? Not so fast. Do you spend more money and time hiring and training staff to support new services, or do you risk quality of work by bringing in independent contractors? Check out these webinar slides to learn clever, time-saving ways to expand your agency offerings and increase profits. You’ll also learn how to: • Fill gaps that are hurting your revenue. • Gain and retain quality clients. • Use a secret swiss army knife of targeting tools not seen anywhere else.

The Ultimate Google Display Ads Workshop: How to Reach Millions at Minimal Cost

Internet Marketing Software - WordStream

Google search ads allow you to reach people who are actively looking for your product or service. But what about all the people who aren’t searching? The best way to get in front of this audience at minimal cost is through the Google Display Network (GDN). Check out these webinar slides to learn: • A clear picture of Google Display ads and their benefits. • How to setup a Google Display campaign. • Ad types, image sizes, costs, and targeting parameters. • How to target even more audiences outside of the GDN.

5 Major Facebook Changes & What They Mean for Your Ad Account

Internet Marketing Software - WordStream

With its level of sophistication and complexity, Facebook advertising is already overwhelming. Sprinkle in constant changes and policy updates, and how do you keep up? Over the past few months, there have been several major changes to the Facebook platform that you should know about. Check out these webinar slides to learn what these changes are and how to make sense of everything. You’ll learn: • The 5 major changes, including those related to the Apple iOS 14 update. • The effects these changes could be having (positive and negative) on your accounts. • How to adapt your marketing strategy to continue seeing success on Facebook.

3 Surprising Ways to Beat Facebook Ad Fatigue

Internet Marketing Software - WordStream

Telling Unskippable Stories with YouTube Ads

Internet Marketing Software - WordStream

Every day, people watch 5 BILLION videos on YouTube. With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”? Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn: - How to build a strong affinity for your brand. - How to create content that spreads brand awareness. - How to generate more top-of-funnel leads.

21 genius facebook advertising tips to try in '21

Internet Marketing Software - WordStream

Facebook advertising is overwhelming. That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth! Learn everything you need to know for successful Facebook advertising in 2021, including: - The different Facebook ad types and when to use them. - How to leverage data to outperform your competitors. - How to use your ads to expand your reach and increase engagement. Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.

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