• Want to expand your audience?
• Stuck in the same keyword research rut?
• Looking for untapped opportunities?
The answers are out there, you just need to know where to look. Here are specific free tactics to uncover fresh marketing potential and open up new directions for your digital marketing.
16. @MartinWeinberg #TMCtonight
3,300,000,000 total searches per day
How many brand new searches are there per day?
15% of searches have never been seen before
495,000,000 new, unique searches
Every day.
Source: Jon Wiley, Google Director of Design
43. PianoWorld.com
quick links to useful piano resources
find piano professionals
piano dealers - piano stores
piano tuners
piano teachers
piano movers
piano restorations
piano manufacturers
online piano recitals
piano recitals index
piano & music accessories
live piano venues
music school listings
buying a piano
buying an acoustic piano
buying a digital piano
pianos for sale
sell your piano
how old is my piano?
piano books
piano art, pictures, & posters
virtual piano
music word search
piano screen saver
piano videos
virtual piano chords
44.
45. • piano for the young
beginner
• record using a DAW
• acoustic pianos
• MIDI
• moving pianos
• Buying a piano for
son (or daughter)
• KNOW NOTHING
ABOUT PIANOS
56. Econsultancy Site Search Report 2013
Is your organization efficiently learning from site search and
disseminating insights and analytics across the business?
57.
58. Why? – the good news!
• They were glad to find
your site
• They want to know more
• Strong user intent
• Hopeful they’ll find it
59. Why? – the (possible) bad news
• Bad UX
• Site feels complicated to use
• Categories and menus not
optimal
60. Internal Site Search Keyword
Research Opportunities
• Look for themes
• Analyze for high-value searches
• Segment: search, direct, referral,
paid
• Look at more than 1 month