Web analytics is a big part of search marketing and therefore, it’s essential to have a good understanding of how to interpret and convey numbers. This session will walk through the most valuable statistical concepts to anyone working with PPC.
How to Build Sales & Marketing Alignment with Account-Based MarketingLeadMD
Sales & marketing misalignment: it's a battle as old as time itself. But with the rise of account-based marketing, it's more important than ever to get your teams on the same page.
The good thing about account-based marketing is that it forces marketing and sales to be in sync by virtue of the targeted approach it requires. In this deck, you'll learn how account-based marketing solves for many variables that commonly cause misalignment between sales and marketing teams.
Data decays at an alarming rate. The latest study by Dunn and Bradstreet in The B2B Marketing Data Report 2017 highlights how much data will change in only 60 minutes. Check out this slide deck to see what happens in 60 minutes and why you need a data strategy to keep your prospecting sales data fresh and relevant
During this presentation attendees will takeaway how to extract more data from LinkedIn with some simple tools, how and where to use this data for maximum benefit, and the secret to achieving a lean advertising strategy.
General Surgeon is one of the most prominent names among the healthcare professionals. Their surgical specialty is associated with abdominal parts. The human abdominal parts include esophagus, stomach, liver, thyroid gland, small bowel, pancreas, bile duct and gallbladder.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
The Ultimate Dynamic Duo: 3 Ways Sales Ops & Sales Development Can Drive Alig...Tenbound
Sales Ops is one of the most important functional partners for the high-performing SDR. Yet it often feels like these two departments are at odds. Rather than being the strategic key to unlocking pipelines, operators can often feel like the rule police, enforcing seemingly irrelevant policy and demanding hours of manual data entry that distract SDRs from what matters most -- prospecting.
#PitchDeck - 4# Most Affordable CRM in the World - by CappteraFilip Duszczak
InStream is an CRM alternative for customer focused companies. We help sales teams and business organizations strengthen their relations with customers and business contacts when the average CRM fails.
How to Build Sales & Marketing Alignment with Account-Based MarketingLeadMD
Sales & marketing misalignment: it's a battle as old as time itself. But with the rise of account-based marketing, it's more important than ever to get your teams on the same page.
The good thing about account-based marketing is that it forces marketing and sales to be in sync by virtue of the targeted approach it requires. In this deck, you'll learn how account-based marketing solves for many variables that commonly cause misalignment between sales and marketing teams.
Data decays at an alarming rate. The latest study by Dunn and Bradstreet in The B2B Marketing Data Report 2017 highlights how much data will change in only 60 minutes. Check out this slide deck to see what happens in 60 minutes and why you need a data strategy to keep your prospecting sales data fresh and relevant
During this presentation attendees will takeaway how to extract more data from LinkedIn with some simple tools, how and where to use this data for maximum benefit, and the secret to achieving a lean advertising strategy.
General Surgeon is one of the most prominent names among the healthcare professionals. Their surgical specialty is associated with abdominal parts. The human abdominal parts include esophagus, stomach, liver, thyroid gland, small bowel, pancreas, bile duct and gallbladder.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
The Ultimate Dynamic Duo: 3 Ways Sales Ops & Sales Development Can Drive Alig...Tenbound
Sales Ops is one of the most important functional partners for the high-performing SDR. Yet it often feels like these two departments are at odds. Rather than being the strategic key to unlocking pipelines, operators can often feel like the rule police, enforcing seemingly irrelevant policy and demanding hours of manual data entry that distract SDRs from what matters most -- prospecting.
#PitchDeck - 4# Most Affordable CRM in the World - by CappteraFilip Duszczak
InStream is an CRM alternative for customer focused companies. We help sales teams and business organizations strengthen their relations with customers and business contacts when the average CRM fails.
The Wineries, Distillers & Breweries Mailing List includes companies and contacts involved in the manufacturing, wholesaling and/or distribution of wines, alcoholic beverages and beer. With Wineries, Distillers & Breweries Industry Email List .
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
Gold & Silver Mining Industry profits enormously, as few of the biggest global organizations are mining companies. If you are trying to reach the top business executives and the key decision makers in the Gold & Silver Mining companies.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
Gold & Silver Mining Industry profits enormously, as few of the biggest global organizations are mining companies. If you are trying to reach the top business executives and the key decision makers in the Gold & Silver Mining companies.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
Gold & Silver Mining Industry profits enormously, as few of the biggest global organizations are mining companies. If you are trying to reach the top business executives and the key decision makers in the Gold & Silver Mining companies.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
Our email marketing experts work with you to identify, quantify and target prospects to propel your sales leads. Marketing to service industry professionals is now easier and more efficient with service industry email lists from Global b2b Contacts.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
Region based email and mailing lists can assist you enhance your B2B marketing campaigns and create awareness about your existence by focusing on certain geographic locations. Our Kansas State Email List offers contact details of various business and consumers of different counties within Kansas State. The idea behind compiling state specific email and mailing lists is to simplify your hunt to reach Kansas based business target market. This multi-channel marketing list will help you engage and impress your prospects through various communication avenues email, mail, phone and fax.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
Getting to What Matters: Driving Conversions Through B2B PersonalizationDemandbase
Everybody knows that personalized content drives engagement, but personalizing for every user is unrealistic and impractical for B2B companies. In this session, Robert Strohmeyer, Director of Sales Engineering at Demandbase, will discuss how B2B marketers can effectively reach their most important targets by integrating account-based marketing principles into their content strategy. Robert will discuss core principles of account-based marketing and describe how it drives personalized content creation. He’ll discuss best practices for on and offsite personalization and provide examples of companies who have driven growth with account-based marketing.
Breakthroughs In Increasing Retention And LTV By Engaging Customers At 7 Crit...G3 Communications
Learn how global human capital powerhouse Mercer strategically engages at every step of the customer lifecycle, sharing critical insights, data and services to enable 24,000 clients worldwide to create a workforce for the future. Mercer’s Global Chief Marketing Officer, Jeanniey Mullen, will be joined by DMA Hall of Famer, Ernan Roman, President, ERDM Corp.
Roman will share findings from VoC research his firm conducted for brands such as IBM, MassMutual and Microsoft, which identified seven essential points in the customer lifecycle where B2B decision makers expect personalized value and support from trusted service providers.
Global B2B Contacts have been pioneer and most trusted international marketing brand with rich expertise in providing accurate and reliable mailing list. Get yourself a copy of customized content from our experts today and shoot your marketing campaigns.
Forrester Research surveyed over 500 B2B data strategy and management decision makers to discover their biggest challenges and what they are doing to overcome obstacles on their path to data activation.
Investments into CRM software are not paying off for companies who continue to foster data silos. Learn how impactful the right database management system can be for companies. See how companies are connecting disparate data silos with enterprise data management systems, and how this is driving business growth for them.
Review examples of companies who are seeing huge benefits from bringing disparate information together. See how integrating customer data into marketing and sales can drive profitable, fact based decisions in customer acquisition and targeted marketing.
Don't get left behind, see how implementing the right B2B data management strategy can improve your CRM system. For more information about how Dun & Bradstreet can help connect customer, marketing, and sales data, check out D&B Direct for Marketing:
http://www.dnb.com/products/master-data/dnb-direct/dnb-direct-for-marketing.html
Get more information about the Forrester Research on The B2B Data Activation Priority here:
http://www.dnb.com/marketing/media/b2b-data-activation-priority.html
A hematologist is a specialist at blood diagnosis and treatment of blood disorders. A hematologist applies his/her knowledge of hematology and the problems caused by red blood cells, white blood cells, bone marrow, spleen etc.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
With intent data, marketers can identify the Active Demand in their market to create programs and engage prospects with the right message, via the right channel at the right time. This session will discuss how Lenovo is transforming all its digital programs away from its reliance on first-party data to using third-party intent data to engage buyers on their own terms. Intent data now drives digital campaigns including email, social and display.
Join other sales, CRM and marketing experts by blogging with RingLead. Learn the details in this simple guide and contact amanda@ringlead.com to get started.
In this new selling environment, you’ve got a few seconds to connect with the buyer and demonstrate that you can address their needs. If you fail, you’re out. Join industry experts Michael Brito, Craig Rosenberg, and Jack Kosakowski as they share best practices for how to better understand your buyer and sell more efficiently.
We’re without a doubt in the ‘Age of ABM.’ But what does it take to create a scalable, personalized ABM roadmap that generates results? And how do you move beyond the buzz and hype — iterating through ideas to build refined, collaborative campaigns? In this session, you’ll hear a first-hand account of what it takes to launch an ABM program that meets the sweet spot of precision, ROI and scale.
Join Radius’ senior ABM manager, Vignesh Subramanyan, as he highlights a successful campaign that has scaled into a multi-threaded ABM strategy.
The Wire & Cable Manufacturing Mailing List includes organizations and contacts involved in the manufacturing and distribution of building insulated wires & cables, coaxial cables, fiber-optic cables, power cables, telephone wire and cables.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
SearchLove London 2017 | David Levin | Social Content Masterclass: Platform S...Distilled
A huge factor in making social media work for you is an understanding of platforms and the creation of social content that is right for those platforms. As Creative Director at social agency That Lot, David creatively drives the day-to-day social output for clients such as Channel 4, B&Q, HSBC, and Jamie Oliver, for whom one of the core focuses is platform specificity. In his talk, David will talk through examples of platform-specific content on Twitter, Facebook and Instagram, with tips on how to approach particular types of content on those platforms. As part of the agency behind such social feeds as ‘Have I Got News For You’, expect some laughs as well as social inspiration.
SearchLove London 2017 | Purna Virji | Go East, Innovators: Strategies From A...Distilled
When it comes to tech innovation, we’re not in Silicon Valley anymore, Toto. Driven by demographics, domestic trends, and government-supported talent, Asian markets are generating so many successful cutting-edge innovations that the West can only look on in awe. Or can it? In this session, Purna will explore why Asia Pacific is such a hotbed of innovation, which innovations we need to sit up and pay attention to, and how we can apply them to our businesses to increase engagement, conversions, and ultimately, revenue.
The Wineries, Distillers & Breweries Mailing List includes companies and contacts involved in the manufacturing, wholesaling and/or distribution of wines, alcoholic beverages and beer. With Wineries, Distillers & Breweries Industry Email List .
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
Gold & Silver Mining Industry profits enormously, as few of the biggest global organizations are mining companies. If you are trying to reach the top business executives and the key decision makers in the Gold & Silver Mining companies.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
Gold & Silver Mining Industry profits enormously, as few of the biggest global organizations are mining companies. If you are trying to reach the top business executives and the key decision makers in the Gold & Silver Mining companies.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
Gold & Silver Mining Industry profits enormously, as few of the biggest global organizations are mining companies. If you are trying to reach the top business executives and the key decision makers in the Gold & Silver Mining companies.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
Our email marketing experts work with you to identify, quantify and target prospects to propel your sales leads. Marketing to service industry professionals is now easier and more efficient with service industry email lists from Global b2b Contacts.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
Region based email and mailing lists can assist you enhance your B2B marketing campaigns and create awareness about your existence by focusing on certain geographic locations. Our Kansas State Email List offers contact details of various business and consumers of different counties within Kansas State. The idea behind compiling state specific email and mailing lists is to simplify your hunt to reach Kansas based business target market. This multi-channel marketing list will help you engage and impress your prospects through various communication avenues email, mail, phone and fax.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
Getting to What Matters: Driving Conversions Through B2B PersonalizationDemandbase
Everybody knows that personalized content drives engagement, but personalizing for every user is unrealistic and impractical for B2B companies. In this session, Robert Strohmeyer, Director of Sales Engineering at Demandbase, will discuss how B2B marketers can effectively reach their most important targets by integrating account-based marketing principles into their content strategy. Robert will discuss core principles of account-based marketing and describe how it drives personalized content creation. He’ll discuss best practices for on and offsite personalization and provide examples of companies who have driven growth with account-based marketing.
Breakthroughs In Increasing Retention And LTV By Engaging Customers At 7 Crit...G3 Communications
Learn how global human capital powerhouse Mercer strategically engages at every step of the customer lifecycle, sharing critical insights, data and services to enable 24,000 clients worldwide to create a workforce for the future. Mercer’s Global Chief Marketing Officer, Jeanniey Mullen, will be joined by DMA Hall of Famer, Ernan Roman, President, ERDM Corp.
Roman will share findings from VoC research his firm conducted for brands such as IBM, MassMutual and Microsoft, which identified seven essential points in the customer lifecycle where B2B decision makers expect personalized value and support from trusted service providers.
Global B2B Contacts have been pioneer and most trusted international marketing brand with rich expertise in providing accurate and reliable mailing list. Get yourself a copy of customized content from our experts today and shoot your marketing campaigns.
Forrester Research surveyed over 500 B2B data strategy and management decision makers to discover their biggest challenges and what they are doing to overcome obstacles on their path to data activation.
Investments into CRM software are not paying off for companies who continue to foster data silos. Learn how impactful the right database management system can be for companies. See how companies are connecting disparate data silos with enterprise data management systems, and how this is driving business growth for them.
Review examples of companies who are seeing huge benefits from bringing disparate information together. See how integrating customer data into marketing and sales can drive profitable, fact based decisions in customer acquisition and targeted marketing.
Don't get left behind, see how implementing the right B2B data management strategy can improve your CRM system. For more information about how Dun & Bradstreet can help connect customer, marketing, and sales data, check out D&B Direct for Marketing:
http://www.dnb.com/products/master-data/dnb-direct/dnb-direct-for-marketing.html
Get more information about the Forrester Research on The B2B Data Activation Priority here:
http://www.dnb.com/marketing/media/b2b-data-activation-priority.html
A hematologist is a specialist at blood diagnosis and treatment of blood disorders. A hematologist applies his/her knowledge of hematology and the problems caused by red blood cells, white blood cells, bone marrow, spleen etc.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
With intent data, marketers can identify the Active Demand in their market to create programs and engage prospects with the right message, via the right channel at the right time. This session will discuss how Lenovo is transforming all its digital programs away from its reliance on first-party data to using third-party intent data to engage buyers on their own terms. Intent data now drives digital campaigns including email, social and display.
Join other sales, CRM and marketing experts by blogging with RingLead. Learn the details in this simple guide and contact amanda@ringlead.com to get started.
In this new selling environment, you’ve got a few seconds to connect with the buyer and demonstrate that you can address their needs. If you fail, you’re out. Join industry experts Michael Brito, Craig Rosenberg, and Jack Kosakowski as they share best practices for how to better understand your buyer and sell more efficiently.
We’re without a doubt in the ‘Age of ABM.’ But what does it take to create a scalable, personalized ABM roadmap that generates results? And how do you move beyond the buzz and hype — iterating through ideas to build refined, collaborative campaigns? In this session, you’ll hear a first-hand account of what it takes to launch an ABM program that meets the sweet spot of precision, ROI and scale.
Join Radius’ senior ABM manager, Vignesh Subramanyan, as he highlights a successful campaign that has scaled into a multi-threaded ABM strategy.
The Wire & Cable Manufacturing Mailing List includes organizations and contacts involved in the manufacturing and distribution of building insulated wires & cables, coaxial cables, fiber-optic cables, power cables, telephone wire and cables.
info@globalb2bcontacts.com
http://www.globalb2bcontacts.com
https://globalb2bcontacts.com/sub-industry-email-database.html
SearchLove London 2017 | David Levin | Social Content Masterclass: Platform S...Distilled
A huge factor in making social media work for you is an understanding of platforms and the creation of social content that is right for those platforms. As Creative Director at social agency That Lot, David creatively drives the day-to-day social output for clients such as Channel 4, B&Q, HSBC, and Jamie Oliver, for whom one of the core focuses is platform specificity. In his talk, David will talk through examples of platform-specific content on Twitter, Facebook and Instagram, with tips on how to approach particular types of content on those platforms. As part of the agency behind such social feeds as ‘Have I Got News For You’, expect some laughs as well as social inspiration.
SearchLove London 2017 | Purna Virji | Go East, Innovators: Strategies From A...Distilled
When it comes to tech innovation, we’re not in Silicon Valley anymore, Toto. Driven by demographics, domestic trends, and government-supported talent, Asian markets are generating so many successful cutting-edge innovations that the West can only look on in awe. Or can it? In this session, Purna will explore why Asia Pacific is such a hotbed of innovation, which innovations we need to sit up and pay attention to, and how we can apply them to our businesses to increase engagement, conversions, and ultimately, revenue.
SearchLove London 2017 | Jes Scholz | The New Era of Visual MarketingDistilled
For the first time since television, we are adding a new layer of experience to marketing with immersive 360 images and videos, but the importance of visuals is not only key for social engagement. Image SEO is witnessing a re-emergence due to not only Google, but also Facebook and Amazon, leveraging image recognition in user journeys. Learn what smart brands have done to make use these new visual technologies and get practical tips on how you can join their ranks.
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...Distilled
In order to edge out your competition you need to know who your competition is, what their marketing strategies are, and how audiences respond to them. Zee will walk through how Distilled performs its own competitive analyses, what kind of actionable insights a great analysis can uncover, and when it’s worth it to go toe-to-toe with your competitors vs. when it’s a better idea to run off with a new approach.
SearchLove London 2017 | Kirsty Hulse | The Campaign Flop: What to do When Yo...Distilled
It's the nature of the work we do that some content sticks...and some doesn't. Kirsty will provide tips and recommendations on what to do when your content doesn't achieve the results you were expecting; how to manage stakeholders, secure budget after a campaign fail, and how to breathe new life into flopped campaigns.
SearchLove London 2017 | Emily Grossman | From Website to Web-App: Fantastic ...Distilled
App-like websites can improve page speed and user engagement, but they also rely heavily on JavaScript and JS frameworks that can make many ‘SEO basics’ more technically complex. Emily will walk you through often-missed tactics to make web-apps indexable, optimised, and performant on mobile devices.
SearchLove London 2017 | Jon Myers | Mobile-First Preparedness: What We've Le...Distilled
Everyone's been talking about mobile-first all year long, but with 2018 looming, are you prepared for it? By now you’ve probably heard of the Majestic Million report and we thought we'd have a little fun and crawl it! Jon will show how many of the world’s largest sites are shaping up for Google's mobile-first Index. His talk will give an analytical overview of all key mobile aspects, such as site configuration, AMP, fetch time, mobile navigation, crawl depth, content differences, and mobile/desktop differences. Google offers best practice, but we will show you the data on how well the top sites are adjusting to mobile-first indexation.
Level Up Your Analytics at SearchLove London 2017Mike Arnesen
Behold! The slide deck from my GTM talk at SearchLove London 2017.
Quick description: Let's face it - being able to track and analyze your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and subdomain tracking issues, and more.
SearchLove London 2017 | Cheri Percy | Digital Witness: Tales From the Charit...Distilled
We’re all well-versed in the realms of digital transformation when it comes to businesses and brands, but what can we learn from our third-sector friends? Cheri will share her experiences working with nationwide charity Breast Cancer Care. She will showcase the tactics they used to get quick wins from social testing and to boost conversion rates. She’ll also prove that a digital culture means more than just Slack; why it matters and how you can start seeing the change, fast.
SearchLove London 2016 | Amy Harrison | Stand out to YOUR Crowd: A Simple Fra...Distilled
Customers aren’t just inundated with marketing messages, they’re inundated with the same messages. The result is people are learning to ignore what they’ve seen before. In this talk you’ll get a framework for writing copy that breaks through that noise, sounds different from competitors and, speaks to your customers’ desires while selling the value of what you do.
SearchLove London 2017 | Rob Bucci | Reverse-Engineering Google's Research on...Distilled
The SERP is the front-end to Google's multibillion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what web searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the right time, every time.
SearchLove London 2017 | Justin Briggs | The Why and How of Creating Video Co...Distilled
This detailed session will teach you tricks of the trade for producing video for your search-focused content marketing strategy. You’ll learn about the current state of video SEO, including the YouTube search algorithm, ideas for scaling your video strategy while reducing costs, and get practical hands-on tips for producing your own videos.
SearchLove London 2017 | Samantha Jane Noble | Beyond the Reach of Keyword Ta...Distilled
The Paid Media landscape has evolved significantly in the past five years; we have moved away from pure keyword targeting, are more focused on audience development, and above all, paid ads are now taking up more real estate within the SERP and social media platforms. Throughout her talk, Samantha will take you on a deep dive into the diverse offering that we have available to us today across the core platforms. You'll leave this session with a greater understanding of the endless opportunities paid media brings.
SearchLove London 2017 | Ross Simmonds | Content Distribution: How To Give Yo...Distilled
Ross will be discussing the search trends forcing marketers to think differently about their content strategy and efforts. Combining strategic advice with actionable takeaways, Ross will highlight why it's no longer enough to just have 'great' content and the important role that distribution plays in the mix.
SearchLove London 2017 | Will Critchlow | Seeing the Future: How to Tell the ...Distilled
It is often hard and expensive to make major changes to your website and many businesses demand forecasts, predictions, and business cases to prioritise them. Will is going to present tools and approaches for figuring out whether a change is worthwhile before you make it - including ways of thinking about on-page, content quality, usage data impacts, and what happens when you change your internal linking structure.
The Day After Tomorrow: When Ad Blockers Stop All Analytics PlatformsSamuel Scott
Samuel Scott's October 2017 presentation at Distilled's SearchLove London conference. He discusses online ads, ad blocking, GDPR, and the future of Big Data.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Less is More: How to Make Your Funding Go Further with Market Focus from Main...saastr
When going up against larger competitors, the temptation is to try to measure up, but the best strategy may be to pull back. Startups shouldn’t be too quick to forfeit the advantages of being small, namely the ability to thrive in smaller sub-markets. Small companies can “cheat” efficiencies of scale by defining their target market narrowly enough that they are the leader. In this session, Kate will share lessons learned from Mainsail’s portfolio of bootstrapped SaaS companies on how focus can make every dollar go further, and tricks for assessing whether you’re focused enough.
Culture Hacking with Data - front line experiences in Data Driven TransformationBarry Magee
UCC PGDip in Innovation Studies - Feb 2021 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
SN real-time updates help reps by:
1) Uncovering new decision makers at their accounts
2) Visibility to content their prospects and customers are sharing
on LinkedIn
3) Discover news that signals new sales opportunities
I often meet companies whose revenue is stalled and they wonder why. What many of them don't realize is that they're not spending enough money on Sales and Marketing. This slide deck looks at 5 important metrics for a software company. If you want a detailed set of metics, contact me as I've got a full set of industry metics in Excel.
[Hiểu số để tăng số] How we use it at Ogilvy - bài thuyết trình của Mr. Greg ...WeCreate
BẠN CÓ ĐỦ DATA-IQ ĐỂ CẠNH TRANH TRONG THỜI ĐẠI MỚI?
Chẳng biết từ lúc nào, khái niệm “data” (dữ liệu) luôn đi kèm với từ “big” – big data mới ngầu, mà ngầu quá nên chỉ dành cho những big guys như Apple, Google, Facebook thôi.
Tập đoàn Ogilvy không đồng ý với việc đó. Ngược với quan điểm thông thường, Ogilvy – tập đoàn sáng tạo hàng đầu thế giới, rất quan tâm đến số liệu vì nó là những dấu hiệu quan trọng của nhu cầu, xu hướng và hiệu quả. Và như một đối tác sáng tạo kiểu mẫu, Ogilvy mong muốn khách hàng của mình thành công.
Ogilvy tin rằng điều này là có thể, và có một “công thức thành công” chung cho những thương hiệu hàng đầu như Coca-Cola, Cisco đến các startup mới (thậm chí chưa) thành lập.
Và họ viết hẳn một quyển sách về điều đó, đơn giản – mạch lạc như “sách dạy nấu ăn”, bạn có thể cầm lên, đọc một chương và ứng dụng ngay vào công việc.
Với Ogilvy, “dữ liệu” không phải là một khái niệm tĩnh và xa vời, nó là một phương pháp suy nghĩ và kỹ năng, sống động – cụ thể và có-thể-học-được.
Đây là bài thuyết trình của Mr. Greg Sklavounos, Head of Consulting - OgilvyOne Vietnam tại buổi talkshow ra mắt sách DATA IS SEXY AND YOU SHOULD KNOW IT
Nhận ngay bí quyết sống sót trong kỷ nguyên digital do tập đoàn Ogilvy viết tại đây: http://bit.ly/Hieusodetangso
Speaking about entrepreneurship - by Jacob HagemannJacob Hagemann
About 2 years ago I did this presentation about entrepreneurship at the EMBA at Lugano University.
I use my own experience and the experience of 15 entrepreneurs that participated in a short questionnaire about Entrepreneurship.
Death to Display Ads - UPDATED FOR 2019Phil Herbert
Marketers spent $112 billion dollars on display ads last year, and the dirty little secret is that most of the money is wasted. This presentations makes the business, brand and moral case against display ads.
From terrible conversion rates, negative brand value and disturbing downstream effects, display ads are one of the worst channels in marketing.
How To Make A Marketing Plan: Goals & Budgets (pt. 1)Mason Pelt
Welcome to Push ROI’s series on how to create a marketing plan. In part one we will define goals and budgets. Defining budgets and goals are the first steps to being able to plan.
Budgets inventory the resources available to reach a goal. Goals on the other hand give a place to aim. To quote Zig Ziglar, “If you aim at nothing, you will hit it every time.”
Goals dictate actions, and actions dictate outcomes. Consider how you would train if you wanted to run a marathon versus if you wanted to powerlift. The goals are different, so too are the steps to reach them.
https://pushroi.com/how-to-create-a-marketing-plan-goals-budgets/
Quality leads are the lifeblood of every successful business. In a recent InsideUp survey of successful B2B marketers, participants listed access to quality leads among the top five factors that had contributed to their success.
SMX Munich 2018 - In A Nutshell: Advanced Shopping CampaignsLiam Wade
In this fast-paced presentation, I ran (very quickly) through 3 businesses can use to scale their Shopping efforts more effectively. Making better bidding decisions for Shopping campaigns using a combination of these 3 approaches:
- Contextual Feeds
- Proactive RLSAs
- Search Query Sculpting (Advanced)
Thanks for having me SMX!
Getting the most out of Search Engine Marketing - A Channable event in collab...Senni Whitaker
Are you using Google’s range of products to their fullest potential? Channable rounded up industry experts at Google's London HQ to share the search hacks that have made their lives easier.
Channable is a data feed management tool for online marketing agencies and advertisers. The all-in-one tool includes many features such as data feed optimization, product listings for marketplaces, order connections, generating dynamic text ads, and an Analytics connection. Just import your items with a feed, API or one of our eCommerce plugins. You can even combine multiple data sources from different systems. Take advantage of our international expertise to advertise anywhere.
Similar to Statistical Concepts Every PPC Specialist Should Know - Hero Conf London 2016 (20)
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Google Ads Vs Social Media Ads-A comparative analysis
Statistical Concepts Every PPC Specialist Should Know - Hero Conf London 2016
1. Statistical Concepts Every PPC
Specialist Should Know
Frederik Hyldig
Head of PPC | s360 | @frederikhyldig
2. Who am I?
Frederik Hyldig
Frederik Hyldig
Head of PPC at s360
- one of the leading search agencies in Denmark
Works with some of the largest advertisers in
Denmark and Scandinavia
Writes for PPC Hero, Wordstream, Moz,
SEMrush, 3Q Digital, and the Certified Knowledge blog
3. SEO & PPC in
all the Nordic
countries
www.s360.dk
4. Some of the companies we work with
Frederik Hyldig
5. In this presentation:
- Statistics: a sexy skill
- The Pareto principle
- The law of large numbers
- Relative and absolute numbers
- Simpson’s paradox
- How (not) to lie with statistics
Frederik Hyldig
8. Frederik Hyldig
I keep saying the sexy job in the next ten years will be
statisticians. People think I’m joking, but who would’ve
guessed that computer engineers would’ve been the sexy
job of the 1990s? The ability to take data—to be able to
understand it, to process it, to extract value from it, to
visualize it, to communicate it—that’s going to be a
hugely important skill in the next decades [...]
- Hal Varian, Chief Economist at Google
9. The ability to take data
- to be able to understand it
- to process it
- to extract value from it
- to visualize it
- to communicate it
Frederik Hyldig
Reflected in the quality of
your work
Reflected in the relationships
with clients (or bosses)
10. Frederik Hyldig
Data isn’t going anywhere. Our top skill category last year,
statistical analysis and data mining, is still sitting
comfortably at #2.
It is the only skill category that is consistently ranked in
the top 4 across all of the countries we analyzed.
We still live in an increasingly data-driven world, and
businesses are still aggressively hiring experts in data
storage, retrieval and analysis.
-The 25 Skills That Can Get You Hired in 2016
https://blog.linkedin.com/2016/01/12/the-25-skills-that-can-get-you-hired-in-2016
20. The Pareto principle Frederik Hyldig
Focus on the few most important campaigns, ad groups, or keywords.
● Improving ads
● Restructuring accounts
● Negative keyword
● Etc.
21. The Pareto principle Frederik Hyldig
Example:
477 campaigns
367 conversions
According to the Pareto principle:
293 conversions
(80% of the 367 conversions)
should come from
95 campaigns
(20% of 477 total campaigns)
22. Frederik Hyldig
92% of the conversions (338) came
from 20% of the campaigns
The Pareto principle
23. The Pareto principle
Frederik Hyldig
Concept:
Take away:
A very large part of the results will often come from a small part of the activities.
Prioritize your work on the few keywords/campaigns with the largest impact.
For many events, roughly 80% of the results come from 20% of the effort.
24. The law of large numbers
Frederik Hyldig
Concept 2
25. The law of large numbers Frederik Hyldig
If you repeat a random experiment often
enough, the average of the outcomes will
converge towards the expected value.
26. The law of large numbers Frederik Hyldig
Coin tossing example: 10 tosses
27. The law of large numbers Frederik Hyldig
Coin tossing example: 1,000 tosses
31. Frederik Hyldig
If the statisticians who reported to the Gates Foundation
had asked about the characteristics of the worst schools,
they would have found that bad schools also tend to be
smaller than average. The truth is that small schools
are not better on average; they are simply more
variable.
- Daniel Kahneman
38. The law of large numbers Frederik Hyldig
No.... It’s just more variable due to low volume
39. Frederik Hyldig
ROAS
#1 #2 #3 #4 #5 #6 #7 #8
Look at the return in country #1!
Let’s allocate more of our spend to this account!
Countries
40. Frederik Hyldig
Ad spend
#1 #2 #3 #4 #5 #6 #7 #8
Not so fast!
The volume is much lower than the other countries and
therefore we should expect more variance.
Countries
41. The law of large numbers
Frederik Hyldig
Concept:
Take away:
When randomness is involved (i.e: always) you should expect more
variance from low volume.
Put more trust in numbers when volume is higher.
If you repeat a random experiment often enough, the average of the outcomes will
converge towards the expected value.
43. Relative and absolute numbers
A new drug reduces the risk of getting a
dangerous disease by 25%
Frederik Hyldig
44. Relative and absolute numbers Frederik Hyldig
No drug: 20 in 1,000 get disease (2.0% risk)
With drug: 15 in 1,000 get disease (1.5% risk)
25 percent fewer people get the disease
Actual risk of getting disease is only 0.5 percentage points lower
What you will read in the
newspapers
What you really want to
know when deciding
48. Relative and absolute numbers
Frederik Hyldig
Concept:
Take away:
Percentage must not be confused with percentage points.
Percentages can be misleading when the absolute numbers are omitted.
60. How to lie with statistics
Frederik Hyldig
Concept 5
not
61. How (not) to lie with statistics Frederik Hyldig
Graph is from “How to Lie With Statistics” by Darrell Huff
Manipulating graphs
62. How (not) to lie with statistics Frederik Hyldig
Graph is from “How to Lie With Statistics” by Darrell Huff
Manipulating graphs
63. How (not) to lie with statistics Frederik Hyldig
Graph is from “How to Lie With Statistics” by Darrell Huff
Manipulating graphs
64. How (not) to lie with statistics Frederik Hyldig
Graph is from “How to Lie With Statistics” by Darrell Huff
Manipulating graphs
Same numbers. Different impressions.
65. How (not) to lie with statistics Frederik Hyldig
Manipulating graphs
Pay attention to the vertical axis in AdWords
- especially when looking at shorter intervals.
66. How (not) to lie with statistics Frederik Hyldig
Manipulating graphs
A graph should start a zero.
67. How (not) to lie with statistics
An increase by 20% followed by a decrease by 20% does not bring you back
to the starting value.
● 100 + 20% is 120
● 20% of 120 is 24
● 120 - 20% is 96
Frederik Hyldig
Shifting baseline
68. How (not) to lie with statistics Frederik Hyldig
Shifting baseline
69. How not to lie with statistics
Frederik Hyldig
Concept:
Take away:
Pay attention to the vertical axis when looking at (or creating) graphs.
Be aware of shifting bases when increasing and decreasing.
70. Summary
- The Pareto principle
- The law of large numbers
- Relative and absolute numbers
- Simpson’s paradox
- How (not) to lie with statistics
Frederik Hyldig
71. Thanks for listening!
Frederik Hyldig
Head of PPC
E-mail: frederik@s360.dk
Twitter: @frederikhyldig
s360
SEO & PPC across
all the nordic countries
Web: www.s360.dk