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Hyper Island: SignaTweet Case Study

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Mia Chuang
Mia Chuang

SignaTweet is a platform that facilitates a showcase of soft-skills recommendations from users' Twitter network. It Tweets a question asking for recommendations, then takes the answers and turn them into a rotating, embeddable and shareable GIF of testimonials.

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SignaTweet THOMAS & FRIENDS Thomas, Mia, Isabelle, Julia, Paula, Daniel, Basim
SignaTweet THOMAS & FRIENDS
SignaTweet THOMAS & FRIENDS
SignaTweet THOMAS & FRIENDS
SignaTweet THOMAS & FRIENDS
SignaTweet THOMAS & FRIENDS
SignaTweet THOMAS & FRIENDS find people you admire find their channels connect contact you back wait find companies you love I need a job have a conversation
SignaTweet THOMAS & FRIENDS curriculum and portfolio to convey hard skills first moment to prove soft skills find people you admire find their channels connect contact you back waitI need a job have a conversation find companies you love
SignaTweet THOMAS & FRIENDSSoft skills are getting more important torchgroup.com “Because businesses have become less dictatorial and more social, the value of soft skills to an organization is growing. In order to gain a competitive edge, employers want people who know how to handle themselves at work and how to relate to customers and colleagues.” littlethingsmatter.com “It’s often said that hard skills will get you an interview but you need soft skills to get and keep the job. It’s no longer enough to be an expert in a field of knowledge. Competition is fierce; it’s your soft skills that make you stand out.” astd.org “Traditionally, higher education has not focused on teaching these skills; however, many for-profit sector schools have begun to integrate them into their curriculum, bringing a greater awareness to this growing training need.”
SignaTweet THOMAS & FRIENDS connect contact you back wait have a conversation
SignaTweet THOMAS & FRIENDS
SignaTweet THOMAS & FRIENDSStrategy GET People Laura Jordan Bambach wants to work for TO notice her and to want a conversation with her BY developing a service that helps her to convey her soft skills.
SignaTweet
SignaTweet THOMAS & FRIENDSWhy recommendations? @mrcrazyps
SignaTweet THOMAS & FRIENDSWhy Twitter? @MathieuLcz
SignaTweet THOMAS & FRIENDSWhy GIFs? @lisakpage
SignaTweet THOMAS & FRIENDS WHAT DOES OUR SERVICE LOOK LIKE?
SignaTweet THOMAS & FRIENDSTrying Product Development Processes
SignaTweet THOMAS & FRIENDSArchitecture
SignaTweet THOMAS & FRIENDS connect with Twitter ask contacts preview question question Tweet success choose question select endorseme nts review SigTweet download or share log-in Experience & User Goals 1 generate question 2 make SignaTweet SignaTweet
SignaTweet THOMAS & FRIENDSPaper Prototypes
SignaTweet THOMAS & FRIENDSLow Fidelity Wireframes
SignaTweet THOMAS & FRIENDSHigh-Fidelity Prototype
SignaTweet THOMAS & FRIENDSINVISION: High-Fidelity Prototype
SignaTweet THOMAS & FRIENDSHigh-Fidelity Prototype
SignaTweet THOMAS & FRIENDS WE HAVEN’T GOTTEN TO DEVELOPING THE PRODUCT...
SignaTweet THOMAS & FRIENDSCost DEVELOPMENT WORK Nikita and Louis’ advice: Development work that converts Twitter feed into GIF is roughly 3 long, full days ODesk Average Hourly Rate for overseas developer £14 3 Days £525 FULL DEVELOPMENT WORK Louis’ advice: Full development of the entire platform would take at least 1 month of intense work. 1 month £3500 RACKSPACE HOSTING Monthly Cost £65 Annual Cost £780 FURTHER DEVELOPMENT & MAINTENENCE Hourly Rate £22 – £50
SignaTweet THOMAS & FRIENDS BUT WE HAVE A PLAN B
SignaTweet THOMAS & FRIENDSDaniel’s tutorial
SignaTweet THOMAS & FRIENDS @laurajaybee
SignaTweet THOMAS & FRIENDS MAYBE IT’S TIME FOR A REFLECTION?
SignaTweet THOMAS & FRIENDSMilestones 1.   project conception & initiation 2. project definition & planning   alignment on our values alignment on our idea first draft project plan workshop Julia PM strategies
SignaTweet THOMAS & FRIENDSMilestones 3.   project launch & execution 4. project performance & control task division 5. project close & evaluation decision to not use a developer need for re-alignment need for resource allocation use of reflection and blog
SignaTweet THOMAS & FRIENDS HIRE ME, MAYBE?
SignaTweet THOMAS & FRIENDS
SignaTweet THOMAS & FRIENDSThanks!

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Hyper Island: SignaTweet Case Study

  • 1. SignaTweet THOMAS & FRIENDS Thomas, Mia, Isabelle, Julia, Paula, Daniel, Basim
  • 7.
  • 8.
  • 9. SignaTweet THOMAS & FRIENDS find people you admire find their channels connect contact you back wait find companies you love I need a job have a conversation
  • 10. SignaTweet THOMAS & FRIENDS curriculum and portfolio to convey hard skills first moment to prove soft skills find people you admire find their channels connect contact you back waitI need a job have a conversation find companies you love
  • 11. SignaTweet THOMAS & FRIENDSSoft skills are getting more important torchgroup.com “Because businesses have become less dictatorial and more social, the value of soft skills to an organization is growing. In order to gain a competitive edge, employers want people who know how to handle themselves at work and how to relate to customers and colleagues.” littlethingsmatter.com “It’s often said that hard skills will get you an interview but you need soft skills to get and keep the job. It’s no longer enough to be an expert in a field of knowledge. Competition is fierce; it’s your soft skills that make you stand out.” astd.org “Traditionally, higher education has not focused on teaching these skills; however, many for-profit sector schools have begun to integrate them into their curriculum, bringing a greater awareness to this growing training need.”
  • 12. SignaTweet THOMAS & FRIENDS connect contact you back wait have a conversation
  • 14. SignaTweet THOMAS & FRIENDSStrategy GET People Laura Jordan Bambach wants to work for TO notice her and to want a conversation with her BY developing a service that helps her to convey her soft skills.
  • 16. SignaTweet THOMAS & FRIENDSWhy recommendations? @mrcrazyps
  • 17. SignaTweet THOMAS & FRIENDSWhy Twitter? @MathieuLcz
  • 18. SignaTweet THOMAS & FRIENDSWhy GIFs? @lisakpage
  • 19. SignaTweet THOMAS & FRIENDS WHAT DOES OUR SERVICE LOOK LIKE?
  • 20. SignaTweet THOMAS & FRIENDSTrying Product Development Processes
  • 21. SignaTweet THOMAS & FRIENDSArchitecture
  • 22. SignaTweet THOMAS & FRIENDS connect with Twitter ask contacts preview question question Tweet success choose question select endorseme nts review SigTweet download or share log-in Experience & User Goals 1 generate question 2 make SignaTweet SignaTweet
  • 23. SignaTweet THOMAS & FRIENDSPaper Prototypes
  • 24. SignaTweet THOMAS & FRIENDSLow Fidelity Wireframes
  • 25. SignaTweet THOMAS & FRIENDSHigh-Fidelity Prototype
  • 26. SignaTweet THOMAS & FRIENDSINVISION: High-Fidelity Prototype
  • 27. SignaTweet THOMAS & FRIENDSHigh-Fidelity Prototype
  • 28. SignaTweet THOMAS & FRIENDS WE HAVEN’T GOTTEN TO DEVELOPING THE PRODUCT...
  • 29. SignaTweet THOMAS & FRIENDSCost DEVELOPMENT WORK Nikita and Louis’ advice: Development work that converts Twitter feed into GIF is roughly 3 long, full days ODesk Average Hourly Rate for overseas developer £14 3 Days £525 FULL DEVELOPMENT WORK Louis’ advice: Full development of the entire platform would take at least 1 month of intense work. 1 month £3500 RACKSPACE HOSTING Monthly Cost £65 Annual Cost £780 FURTHER DEVELOPMENT & MAINTENENCE Hourly Rate £22 – £50
  • 30. SignaTweet THOMAS & FRIENDS BUT WE HAVE A PLAN B
  • 31. SignaTweet THOMAS & FRIENDSDaniel’s tutorial
  • 32. SignaTweet THOMAS & FRIENDS @laurajaybee
  • 33. SignaTweet THOMAS & FRIENDS MAYBE IT’S TIME FOR A REFLECTION?
  • 34. SignaTweet THOMAS & FRIENDSMilestones 1.   project conception & initiation 2. project definition & planning   alignment on our values alignment on our idea first draft project plan workshop Julia PM strategies
  • 35. SignaTweet THOMAS & FRIENDSMilestones 3.   project launch & execution 4. project performance & control task division 5. project close & evaluation decision to not use a developer need for re-alignment need for resource allocation use of reflection and blog
  • 36. SignaTweet THOMAS & FRIENDS HIRE ME, MAYBE?
  • 38. SignaTweet THOMAS & FRIENDSThanks!