An overview of how to define and understand your the audience you're trying to reach oline. Tips given on trend forecasting, online tools and resources.
Marketing & event promotion as presented to the Oklahoma Main Street Authority in Ponca City, OK.
November 3, 2015 by Pamela Herrmann & Patty Dominguez.
CREATEBuzzNow.com
KnowCrunch - Digital & Social Media Strategy - Team 2Knowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
This presentation looks at creating an effective Social Media strategy by answering the "W" questions. Additionally, I look at a few social media platforms that organizations can use.
An analysis of the BuzzFeed Celebrity section of the BuzzFeed site for S.I. Newhouse School of Public Communications class BuzzFeed: Future Media Skills. #NHBuzzFeed
By Jonathan Gordon, Carly Kaplin, Biko Skalla & Briana Rinaldo
PR and Social Media Consultant, Alan Weinkrantz discusses principles of social media as it applies to musicians. As a drummer, and guitar player (in process), Weinkrantz illustrates his music social media strategy in producing content, working with his music teacher, and posting product reviews from Red Bone Guitar Boutique in San Antonio
Marketing & event promotion as presented to the Oklahoma Main Street Authority in Ponca City, OK.
November 3, 2015 by Pamela Herrmann & Patty Dominguez.
CREATEBuzzNow.com
KnowCrunch - Digital & Social Media Strategy - Team 2Knowcrunch
KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2ylPj2p
This presentation looks at creating an effective Social Media strategy by answering the "W" questions. Additionally, I look at a few social media platforms that organizations can use.
An analysis of the BuzzFeed Celebrity section of the BuzzFeed site for S.I. Newhouse School of Public Communications class BuzzFeed: Future Media Skills. #NHBuzzFeed
By Jonathan Gordon, Carly Kaplin, Biko Skalla & Briana Rinaldo
PR and Social Media Consultant, Alan Weinkrantz discusses principles of social media as it applies to musicians. As a drummer, and guitar player (in process), Weinkrantz illustrates his music social media strategy in producing content, working with his music teacher, and posting product reviews from Red Bone Guitar Boutique in San Antonio
2015 Code Industry Summit Breakout Session: Don't Be Afraid of Social Media.
This session will provide insight into how utilizing social media outlets can create transparency and bolster public support for code enforcement programs.
Speaker: Tracey Cantu (Code Enforcement Administrator, City of Corpus Christi)
Instagram can enhance a brand's online presence and help tell their visual story to connect with their audience. This PowerPoint slide show explores what brands can and what current brands are doing well today. This is Instagram from a PR perspective.
From the Vocus monthly webinar series: "Analyzing the Impact of Social Media:
From Twitter to Facebook".
Today, the barriers to communication are breaking down. Social media has removed the filters between your company and the public. As a public relations professional, you have to be prepared to control your message and your brand.
Chad Wiebesick - #PureMichigan Changing The Conversation SMCgreatlakes
The Pure Michigan advertising campaign launched in 2006 and quickly won national accolades, including being named by Forbes as one of the all-time best travel campaigns. In this presentation, Chad will share how Pure Michigan uses social media to accomplish specific objectives, as well as tips, tricks and tools any business can use to save time, grow followers and super-charge your social media efforts.
A recent presentation made to the Social Media Mastery Conference in Vancouver #SMMastery.
It briefly shows why and how to use Snapchat and more importantly why you shouldn't discount this as part of your social engagement strategy.
How to Empower Staff to be the Voice for your Organization Through Social MediaFarra Trompeter, Big Duck
Slides by Farra Trompeter, Big Duck (www.bigducknyc.com) and Danielle Brigida, National Wildlife Federation (www.nwf.org) delivered at the 2014 Bridge to Integrated Marketing and Fundraising Conference on July 10, 2014.
As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization's reputation and relationships with the community.
Presentation by Mary Agnes Antonopoulos for the IBPA (Independent Book Publishers Association) Publishing University - May 22nd at the Javits Center in NYC.
Nonprofits get 30% or more of their individual donations in December, so how can you be sure to get your piece of the pie? In this webinar, I explored ten steps you can take to plan a year-end campaign that celebrates your donor's support, catches her eye, pulls on her heartstrings, and seals the deal with a generous gift.
Through examples from various nonprofits and a year-end case study, I shared tips on building a stronger year-end campaign that takes inspiration from your brand, leverages the most recent best practices, and carries your story strategically across multiple channels.
Blogging to the top of google for retailers - Home and Gift Show July 2016Jonny Ross
This session will examine the fundamentals of social media and how to think like a search engine when blogging. Jonny will give an overview of how to grow your community and social media content through effective planning and use the power of blogging to increase your online reputation with sites like Google. He will also show you techniques to engage with your target audience, build a community around your organisation and build an effective website. Jonny will also give away a ton of SEO tips and tricks that are easy to implement and can achieve the best/quickest results.
10 Simple Ways to Build Your Nonprofit Email List Using Digital ToolsJulia Campbell
It’s more important than ever for nonprofits to focus on building their email lists. Email revenue makes up 28% of all online giving! Join nonprofit digital marketing strategist Julia Campbell to learn how to attract new supporters to your email list using your website and social media platforms. Whether your nonprofit is large or small, has a huge online presence or is just starting out, there are 10 simple, strategic ways to use your website and social media channels to attract new email subscribers and bring them onto your list.
2015 Code Industry Summit Breakout Session: Don't Be Afraid of Social Media.
This session will provide insight into how utilizing social media outlets can create transparency and bolster public support for code enforcement programs.
Speaker: Tracey Cantu (Code Enforcement Administrator, City of Corpus Christi)
Instagram can enhance a brand's online presence and help tell their visual story to connect with their audience. This PowerPoint slide show explores what brands can and what current brands are doing well today. This is Instagram from a PR perspective.
From the Vocus monthly webinar series: "Analyzing the Impact of Social Media:
From Twitter to Facebook".
Today, the barriers to communication are breaking down. Social media has removed the filters between your company and the public. As a public relations professional, you have to be prepared to control your message and your brand.
Chad Wiebesick - #PureMichigan Changing The Conversation SMCgreatlakes
The Pure Michigan advertising campaign launched in 2006 and quickly won national accolades, including being named by Forbes as one of the all-time best travel campaigns. In this presentation, Chad will share how Pure Michigan uses social media to accomplish specific objectives, as well as tips, tricks and tools any business can use to save time, grow followers and super-charge your social media efforts.
A recent presentation made to the Social Media Mastery Conference in Vancouver #SMMastery.
It briefly shows why and how to use Snapchat and more importantly why you shouldn't discount this as part of your social engagement strategy.
How to Empower Staff to be the Voice for your Organization Through Social MediaFarra Trompeter, Big Duck
Slides by Farra Trompeter, Big Duck (www.bigducknyc.com) and Danielle Brigida, National Wildlife Federation (www.nwf.org) delivered at the 2014 Bridge to Integrated Marketing and Fundraising Conference on July 10, 2014.
As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization's reputation and relationships with the community.
Presentation by Mary Agnes Antonopoulos for the IBPA (Independent Book Publishers Association) Publishing University - May 22nd at the Javits Center in NYC.
Nonprofits get 30% or more of their individual donations in December, so how can you be sure to get your piece of the pie? In this webinar, I explored ten steps you can take to plan a year-end campaign that celebrates your donor's support, catches her eye, pulls on her heartstrings, and seals the deal with a generous gift.
Through examples from various nonprofits and a year-end case study, I shared tips on building a stronger year-end campaign that takes inspiration from your brand, leverages the most recent best practices, and carries your story strategically across multiple channels.
Blogging to the top of google for retailers - Home and Gift Show July 2016Jonny Ross
This session will examine the fundamentals of social media and how to think like a search engine when blogging. Jonny will give an overview of how to grow your community and social media content through effective planning and use the power of blogging to increase your online reputation with sites like Google. He will also show you techniques to engage with your target audience, build a community around your organisation and build an effective website. Jonny will also give away a ton of SEO tips and tricks that are easy to implement and can achieve the best/quickest results.
10 Simple Ways to Build Your Nonprofit Email List Using Digital ToolsJulia Campbell
It’s more important than ever for nonprofits to focus on building their email lists. Email revenue makes up 28% of all online giving! Join nonprofit digital marketing strategist Julia Campbell to learn how to attract new supporters to your email list using your website and social media platforms. Whether your nonprofit is large or small, has a huge online presence or is just starting out, there are 10 simple, strategic ways to use your website and social media channels to attract new email subscribers and bring them onto your list.
Social Media Week is a global forum that offers a series of interrelated activities and conversations on new trends spanning all major industries in social and mobile media. It highlights the global impact of social media and serves as a catalyst in driving cultural, economic, political and social change in developed and emerging markets.
Here are my top takeaways from this year's event.
Everyone Can Be A Social Entrepreneur - Dublin Web Summit 4Hello Neighbor
Everyone can be a social entrepreneur. It's about wanting to bring a change to the world and the first step is by baking cause into what you do. Examples include small and large companies and takeaway tips.
A Walk on the Wild Side: A Field Guide to Social NetworkingLouellen Coker
A Walk on the Wild Side: A Field Guide to Social Networking
A discussion of how my climb to the summit of Mt. Kilmanjaro parallels any organization's social media marketing/networking efforts.
Brand-ology:Tips and Tricks for Personal Branding Lauren Cooney
Tips and Tricks for building your personal brand; whether you're an individual, work for a company, or just trying to get your name out there, here are some tips and tricks used to be successful
While the public relations landscape seems to change at rapid speed, there are certain things that never change. With the exploding growth of social media, the need for strategic thinking has never been more important. Join the discussion and find out how to manage a social media campaign. Learn how your insight and deep understanding of strategy, paired with the skills and enthusiasm of technically savvy junior pros, can result in social media success.
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
A presentation given to Travel and Tourism professionals as at a seminar run by Blackpool and Lancashire Tourist Board (Feb 08). Social Media for the Travel and Tourism industry. An overview of the social media space and opportunities for harnessing communities in social space.
Bill Balderaz & Amy Marshall of Webbed Marketing talk about Social Media basics, Planning a Social Media Campaign, Facebook, Twitter, YouTube, Second Life, Word of Mouth / Social Media Case Studies at The National Council 2009 Conference in San Antonio.
Presented by Christine Mortensen at the July '09 Manifest company meeting to showcase our Online Social Engagement capabilities in order to better educate each other and our clients.
Similar to Understanding Your Audience Using Community Driven Tools (20)
Put Down Your Phone and Start A Movement. Introducing #DinnerModeHello Neighbor
I was invited to give a talk on the BOLD state at INBOUND14, HubSpot's annual conference. In my talk I launched #DinnerMode, a new national movement to put down our phones at dinner and enjoy the food we're eating and the people we're eating with. These slides tell the story of how I came to this idea and the journey I was on before launch.
I recently attended SXSW In Austin and have put together the attached recap to share with you. There was a lot to take away and a lot written about SXSW – it was my 7th year so I’ve seen it grow from a digitally-focused conference to a full-fledged festival where tech innovation can often take a backseat to marketers and big brands spending big money to get noticed. Through it all, it’s still a great place to learn, meet industry people and connect or reconnect with professional contacts.
Key takeaways include:
• Top trends
• Key learnings
• Trending topics
• Social media trends
• What’s on our radar
• Beauty & fashion brands at SXSW
What's New and Exciting In Social Media (Q1 2013)Hello Neighbor
Social media changes so quickly! I put together a quick guide of what you know need to know now about changes to current platform and what's new and you should keep you eye on.
LuckyFabb, IBF, NYFW & FNO: The best of what's to come with fashion, lifestyl...Hello Neighbor
Here's a full recap of the who's who and what happened during one crazy week in New York each year called New York Fashion Week and the events around it.
Beauty brands are increasingly turning to digital media for a more integrated, robust program to generate ROI. This trend report highlights some of beauty’s top trends in social media over the past few months and explains why these particular campaigns worked and what could have been better
The Art of Storytelling for Social EntrepreneursHello Neighbor
Launchfest a "fun conference for serious entrepreneurs" asked me to give a presentation for their social entrepreneurship track. I discussed how storytelling can increase donations and sales.
Tech Tools for Social Good starts with the recent earthquake in Haiti and discusses ways people can get involved and give back from the armchair revolution to volunteering in a long-term capacity build around my own experiences as a volunteer full-time in 2009 and time as a Kiva Fellow.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
2. AUDIENCE
Main Entry:
au·di·ence
Pronunciation: ˈȯ-dē-әn(t)s, ˈä-
Function: noun
Etymology: Middle English, from Anglo-French, from Latin audientia, from audient-, audiens,
present participle of audire
Date: 14th century
1: the act or state of hearing
2 a: a formal hearing or interview <an audience with the pope> b: an opportunity of being heard
<I would succeed if I were once given audience>
3 a: a group of listeners or spectators b: a reading, viewing, or listening public
7. What is YOU in one
sentence?
• How do you define your web presence?
• What do you do in real life? vs.What do
you do online?
• Are these two meant to be the same
or different?
8. Setting Goals
• This Wordpress Is For:
• Yourself
• Company
• Hobby / Side Project / Cause
9. How Do You Measure
Success?
• # of unique visitors, pageviews, return
visitors...
• Time on site
• SEO
• ROI
• Personal Branding
10. Bueller?
Bueller?
Bueller?
Where Does Your
Audience Come
From?
11. Audience
• Direct Traffic • SEO
• Business Development • Blogs
• Partnerships • Emails
• Affiliates • Social Networks
• PR • Friends
12. What To Do?
• Levels of Engagement:
• One-time visitors
• Deeper Engagement
• Return Traffic
13. Metrics & Analytics
• Google Analytics - click throughs
• Crazy Egg - heat maps, levels of engagement
• SEO - how easy to find you
15. 5 Things to Increase
Audience
• Develop Your Voice
• Look & Feel
• Regular Features
• Post More
• Consistency
16. Develop Your Voice
• The YOU online:
• Version 1: “Your Online Interactions Are
Meant to Facilitate Your Offline
Experiences.”
• Version 2: “Your Voice Online Is A
Personality, A Version of You, If Not The
Whole You.”
17. Personality Infusion
• Don’t get so caught up in details that you
forget:
• Voice
• Tone
• Core Audience
• Potential Audience
18. Look & Feel
•Easy to use
•Accessible
•Variety of media:
•Photos
•Video
•Plugins
19. Regular Features
• Pick a topic:
• Music Mondays
• Steals & Deal Thursdays
• Weekend Picks
• Online thinking like offline publications
20. Post, Post, Post
• Online writing don’t haz to be purrfect
• Post early, post often
• Linkback to other blogs - communication
• Educate, engage, entertain
• Make ‘em laugh, make ‘em think, make ‘em
mad
23. Resources
• Trend Forecasting - • Fashion - Go Fug Yourself,
Intelligence Report, PSFK Who What Wear Daily
• Music - BrooklynVegan, • Food - Eater, Eating LA,
StereoGum la.foodblogging
• Travel - Gridskipper, The • Media - Mediabistro, Ed2010
Cool Hunter
• Philanthropy - Beth Kanter,
• Real Estate - Curbed, Tactical Philanthropy,
BlogDowntown Philanthropy 2173
• Shelter - Apartment Therapy
24. The Big Picture
• Who would you aspire
to be?
• If your blog could take 3
blogs to dinner, who
would they be?
• Where do you see your
blog in 3 months, 6
months, 1 year?
25. About me
Sloane Berrent is a cause-based marketing consultant who works with for-
profits and nonprofits companies creating social media strategies around
product evangelizing and community development. She blogs at The
Causemopolitan.com, LAist.com and GirlsInTech.com.
Contact:
w: http://www.thecausemopolitan.com
e: sloane@thecausemopolitan.com
twitter: @sloane
linkedin: http://www.linkedin.com/sloaneberrent
contxts: text “sloane” to 50500