Femi Odewunmi of Ink Brand Agency gives a great overview of Social Media 101 for the LadiesLunch series- womens networking in Lagos, Nigeria

1. Femi Odewunmi
IDENTIFY
YOUR
SELLING
os!
POINT?igitally ofc
D
hat y
now w
on't k
d
king...
u thin
o

2. FIRST
OF ALL...

3. The Good
Ol’ Days

5. What is Your
digital
foot print?

6. It is everything about you…
online.

7. With the constant growth of the web and
more people getting connected every day,
being visible in a positive way online has
become a necessity in today's digital market
place and to be found online.

9. business purposes
WHY ARE PEOPLE
GOING ONLINE?
General information
(maybe about you…)
For information on a
new product, service or
location
more information on
certain individuals or
organisations
If they have a question
Looking for help

10. MEASURING
YOUR
DIGITAL
FOOTPRINT?
ur
yo
?
ts
ha
w
ze
si

11. Do you have a Facebook profile?
Do you have a Twitter profile?
Do you have a LinkedIn profile?
Do you have a profile on any social media channel?
Have you ever been mentioned on any social media channel, website or blog?
Have you ever been tagged in any image online?
Do you have a Google profile?
atsr
wh
?
si
ser
sly
iou
ou e
y z

12. Building
your
positive
footprint
digital

13. Building
your
1. Create a strategy.
positive
digital footprint
2. Choose the type of content channels
and online social networks that match
your strategy.

14. Building
your
3. Digital Footprint Audit.
positive
digital footprint
4. Follow First.
5. Create engaging content.
6. Stay active and aware.
7.Tools
(Hootsuite,Tweetdeck,
Klout,Antavo, wordpress)

15. Q&A
questions&answer
r
ly ?
al
e
ns
tio
s
wan
ou
ue
q
y
k
s
to a
t