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The Black Shirt
@ericeze
eric@nativalab.com
1849
km2
7.437.000.000.000
43 km
43 km
We Do Not Inherit the Earth from Our
Ancestors; We Borrow It from Our
Children
Wendell Berry
“The
significant
problems we
have cannot
be solved at
the same
level of
thinking
with which
we created
them”
“Non
possiamo
risolvere i
problemi con
lo stesso tipo
di pensiero
che abbiamo
usato quando
li abbiamo
creati”
Albert Einstein
Something is happening…
In the next 40 years we
will build more roads and
bridges than in the
previous 4000
COP 21
Stockholm 2016, February the 3rd
Johan Rockstrom
2040 DE-CARBONIZED SOCIETY
23,5 YEARS TO GO
5Y TO MAKE IT POSSIBLE
165. “La tecnologia basata sui
combustibili fossili – carbone,
petrolio e gas – deve essere
sostituita progressivamente e
senza indugio.”
165. “technology based on the
use of fossil fuels – coal, oil and
gas – needs to be progressively
replaced without delay”
CEO Impact
What’s the purpose and the model for 21st
century business?
The 2 towers model??
FOR PROFIT
PURPOSE:
Distribute Dividends
to Shareholders
NON PROFIT
PURPOSE:
Positive impact on
Society & Planet
B CORP
PURPOSE: Distribute
dividends AND Positive
Impact on Society &
Planet
BENEFIT CORPORATION
SOCIETA’ BENEFIT
B Impact
Assessment™
1. Performance 2. Trasparency 3. Accountability &
Governance
USING! BUSINESS
1800+
CERTIFIED B
CORPS
50
COUNTRIE
S
130
INDUSTRIE
S
1
UNIFYING GOAL
A global community of
leaders
125
212
370
503
671
910
1200
1500
2008 2009 2010 2011 2012 2013 2014 2015 OGGI
Growth
1800
EUROPA
NORD AMERICA
SUD AMERICA
OCEANIA
ASIA
AFRICA
“C'è una cosa più forte di tutti gli eserciti del
mondo, e questa è un’ idea il cui momento è
giunto.“
“There is one thing stronger than all the armies
in the world, and that is an idea whose time has
come.”
Victor Hugo
Space X, a privately owned Business, 3000 people
Success in less than 4 years
Profitably
Vision: to make human life on other planets possible
Average age: 27
ECONOMIC,
SOCIAL, AND
ENVIRONMENTAL
VALUE
Compliance
Corporate Social
Responsibility
Strategy
Paradigm
Shift
TIME
Philanthropy
BENEFIT
FOR
SOCIETY
EVOLVED
PRIMITIVE
GOOD SAMARITAN
BENEFIT FOR SHAREHOLDERS
LOCUST
Concept: C. M. Cipolla
+
+
-
-
Total Break Even
Societal and Environmental
Value destruction
Economic, Social and
Environmental value
creation
80
200
0
B Impact Assessment score
B Impact
Assessment™
Total Break
Even™
=
1800 businesses
out of 40.000
150+ along the path....
Certified B Corp in Italy
Auckland Eindhoven Helsinki Hong Kong Lisboa Milan Ottawa Rome Stockholm Tel Aviv Zurich
future fit design
2012
Ottobre 2014: Tavolo di lavoro e presentazione delle B Corp alla Convention Leopolda 05
October 2014
April 2015
Società Benefit
Senate Press
Conference:
Official Law Bill
launch
July 2015
1. La presente legge ha lo scopo di promuovere la costituzione e
favorire la diffusione di società a duplice finalità, di seguito società
benefit, che nell’esercizio di una attività economica, oltre allo scopo
di dividerne gli utili, perseguono una o più finalità di beneficio
comune operando in modo responsabile, sostenibile e trasparente nei
confronti di persone, comunità, territori e ambiente, beni ed attività
culturali e sociali, enti e associazioni e altri portatori di interesse.
December 22nd, 2015
Legal Status in 31 USA States and ..
..since 1/1/2016, in
Italy, first sovereign
State in the world
0
500
1000
1500
2000
2500
3000
3500
4000
2009 2010 2011 2012 2013 2014 2015 oggi
USA
Italia
Benefit Corporation & SocietàBenefit: Growth
50+ along the path....
Certified B Corp + Societ Benefit
Inspire, equip, and celebrate NYC businesses
to use business as a force for good, by
creating higher quality jobs
building stronger communities, and
preserving a healthier environment.
Compete not only to be the best in NYC but
to be the Best for NYC
B Corps & Cities: New York
“Milan can become the
capital of new social
entrepreneurship
forms…also through the
promotion of Benefit
Corporations”
June 2016
“L'idea di B
Corp è così
ovvia che il
contrario
suona
sospetto.”
Riccardo Sabatini
Scienziato e
Imprenditore
“The Idea of
B Corp is so
obvious that
the opposite
sounds
suspicious.”
Riccardo
Sabatini
Scientist &
entrepreneur
“L'idea di B
Corp è così
ovvia che il
contrario
suona
sospetto.”
Riccardo Sabatini
Scienziato e
Imprenditore
“The Idea of
B Corp is so
obvious that
the opposite
sounds
suspicious.”
Riccardo
Sabatini
Scientist &
entrepreneur
The Black Shirt
@ericeze
eric@nativalab.com

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UXCON16 / The Black Shirt / Eric Ezechieli