What is important if you are choosing the social media platform for your brand/capaign? Why context of the communication also matters with Social Media? I'm talking in this presentation about Facebook, Instagram, Snapchat, LinkedIn, Tinder, Vine, Twitter, Slideshare, Pinterest, YouTube and Tumblr. You will also get some tips which will help you with being efficient in your communication.

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Social Media - context
also matters.

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OK, let’s talk about social media.
I want to show you how I see them.
To do this, I will firstly
compare them to…
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…famous movies, that
you’ve surely seen.
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Facebook
Fight club
Imagine. You are fighting every night. Black eyes, cuts
eyebrows, tired… And you don’t want to show it. You
have a secret, but you don’t want your boss to know
it.
Facebook - if you want to have your secrets in real
life, you will need to know this platform very well or…
simply don’t use it.
Facebook is also a place where you will find
something like fan page’s - a special format for
brands and communities. Fuck, its hard to find
another platform where brands profiles looks almost
the same as a private ones.
There are also, groups, events, messages, pokes,
adverts, edge rank, friends lists, apps…. It’s so
complicated. Too complicated. It’s like something
from previous age!
But on the other hand - everyone is there. So you
need to be there also. It’s sad :(
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Instagram
The notebook
We are using it as a photo (and video) diary. If you
want to know more about that beautiful girl that
you’ve just met, you will probably look for her on
Instagram. Why? Because there you will find
informations about how is she spending her free time.
What is interesting - content on Instagram can live
soo fuckin long. A lot of people will browse your
history, to see who you are. Of course you are doing
the same to see what had happened in your life in
past months.
That is why this platform is great to tell a story. NOT
to distribute funny pictures. To tell a story.
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Twitter
Great Gatsby’s
Typical cocktail party with all celebrities in one
place. You can talk to them and they are there for
you. Sometimes they won’t answer, but they won’t
also call the security for disturbing.
Twitter is old, but simple. It’s definitely strength.
Remember Gatsby’s party? Feel invited! Talk, engage,
poke and answer even without a question :)
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Snapchat
Skins
If only Snapchat was available back in 2007. These
teens from Skins would use it, with no doubt.
Actually Snapchat is not used for sexting (ok
sometime is :) but gives you a lot of privacy. You
can be sure that not everyone (comparing to
Facebook) will see your posts.
It’s very clever app. Works for totally different reason
than the older social platforms. It’s more similar to
MMS than to Facebook or Twitter.
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Pinterest
The Devil Wears Prada
You want to wear prada? OK. Here you can do it.
You can also choose 543 places to visit, see 432
photos of your future puppy or have 948 tattoos in
one place.
It’s like a big online wish list. You are collecting
photos of things that you want to have. In this way
Pinterest shows your aspirations.
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Vine
The Illusionist
Let’s be clear. To be good on Vine you need to be
creative and constantly surprise your audience, like
an illusionist. And this take time. Content on Vine
needs to be very sophisticated and clever.
It’s not place for collecting your memories. If you
want to write a diary - choose Instagram.
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YouTube
Truman show
Second greatest world search engine. You will find
there everything. From totally stupid stuff from
people who are thinking that they are smart to
keynotes of people who actually are smart.
You can have a feeling that cameras are everywhere.
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Tumblr
Home Alone
Do you remember Kevin’s brother - Buzz? Of course
you do.
There was a secret box in his room. Kevin found there
Playboys, fireworks and other interesting stuff. All
Buzz’s treasures.
It’s the same with tumblr - you are collecting there
all stuff that is interesting for you, but you don't
want others to see it. You publish there as a fake
person. Nobody, know who you are.
And if they found that it’s your’s blog, you can easily
change the name and layout. Its like putting the box
into the different place, just to be sure that your
younger brother won't find it.
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Linkedin
Mad Men
Tones of lies! You are showing off constantly.
Building an image of a great specialist, even if you
have no idea about what are you talking. What is
more your friends are proving that you're right!
You are only telling here that you are good. You can
not prove it. Its bullshit. People don’t believe in
words. They believe in acts! - so better choose
Slideshare if you want to built your personal brand.
I’ve wrote about it in my previous presentation.
But on the other hand - it’s simpler to send a url as a
CV instead of writing the real one.
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slideshare
True Detective
Do you remember Rust’s garage? Every interesting
data was on the wall. His aim was to put it together
and get an information.
It’s the same with slideshare. Man, you will find here
a lot of fresh informations and knowledge. You just
need to read it and take your essence.
Here you can show that you have a brain.
Personally I love it. I’m a heavy user.
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Tinder
Crazy, Stupid, Love.
I need to tell something? Nope.
If you are ugly and stupid you need Tinder to nail
some girls.
Probably if you are yourself you don’t need to use it.
Which I strongly recommend to you.
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OK. We’ve the
basics.
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Let’s go further.
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Ami
secure?
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Others follow your
activities
Others don’t follow your activities
High privacyLow privacy
•Facebook
•Twitter
•Snapchat
•Pinterest
•Vine
•YouTube
•Tumblr
•Linked In
•Tinder
•Instagram
•Slideshare

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Mobile
Desktop
A lot of functionsOne function
•Facebook
•Twitter
•Snapchat
•Pinterest
•Vine
•YouTube
•Tumblr
•Linked In
•Tinder
•Instagram
•Slideshare
Howdowe
useit?

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Aboutwhat
arewe
talking?
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Aspirations
Daily life
ProfessionLifestyle
•Facebook
•Twitter
•Snapchat
•Pinterest
•Vine
•YouTube
•Tumblr
•Linked In
•Tinder
•Instagram
•Slideshare

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Whatis
goingon
there?
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We get high engagement
We get low engagement
We publish oftenWe publish rarely
•Facebook
•Twitter
•Snapchat
•Pinterest
•Vine
•YouTube
•Tumblr
•Linked In
•Tinder
•Instagram
•Slideshare

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CanAnyone
findme?
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You need to sing in to use
Possibility to use without signing in
True identityFictitious identity
•Facebook
•Twitter
•Snapchat
•Pinterest
•Vine
•YouTube
•Tumblr
•Linked In
•Tinder
•Instagram
•Slideshare (not me haha!)

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Iscontent
theking?
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High quality of content
Low quality of content
A lot of kinds of
content to publish
One kind of content to
publish
•Facebook
•Twitter
•Snapchat
•Pinterest
•Vine
•YouTube
•Tumblr
•Linked In
•Tinder
•Instagram
•Slideshare

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Howarewe
spending
timethere?
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Creating
Distributing
We follow many
profiles
We follow few profiles
•Facebook
•Twitter
•Snapchat
•Pinterest
•Vine
•YouTube
•Tumblr
•Linked In
•Tinder
•Instagram
•Slideshare

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Whatabout
brands?
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A lot of time spent per
piece of content
Not much time spent per
piece of content
Different profiles for
brands and people
The same profiles for
brands and people
•Facebook
•Twitter
•Snapchat
•Pinterest
•Vine
•YouTube
•Tumblr
•Linked In
•Tinder
•Instagram
•Slideshare

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And my
recommendations.
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For what? Best! Wrong choice :(
People who care about their privacy (for example ganZ) Snapchat, Tumblr Facebook, Linked In
For mobile Tinder, Snapchat, Instagram, Vine Tumblr, Slideshare, Pinterest
Desktop Tumblr, Slideshare, Pinterest Tinder, Snapchat, Instagram, Vine
Older users Facebook, Twitter Snapchat, Tinder
People who shows aspirations Pinterest, Tumblr Snapchat, Instagram
For professionals LinkedIn, Slideshare Tinder, Snapchat, Instagram, Tumblr, Vine
For big engagement Instagram Tumblr, Pinterest
For people who are publishing often Snapchat, Twitter Slideshare, YouTube
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For what? Best! Wrong choice :(
If we want to reach non SM users Pinterest, Tumblr, Slideshare Facebook, LinkedIn, Tinder, Snapchat
For people who want to show off Facebook, LinkedIn, Tinder, Twitter, Slideshare Snapchat, Pinterest
For mixed content to publish Facebook Snapchat, Pinterest, Slideshare, Tumblr, Vine, Youtube
For fast communication Snapchat, Twitter Pinterest, Slideshare, Instagram, Tumblr
For creators Snapchat, Instagram, Vine, Slideshare, YouTube Pinterest, LinkedIn, Tumblr
For sophisticated content YouTube, Slideshare Snapchat, Facebook, Twitter
Show the difference between people and brands Facebook, LinkedIn Tinder, Snapchat, Tumblr
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As we can see some
platforms are design
with a reason.
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Others want to do
everything.
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Context of every social platform is very important for communication. Imagine publishing informations for
professionals as a brand on Snapchat or Tinder. Or try publish 6 sec vids on YouTube.
Man, it won't fly.
It’s not only about what you are saying as a brand. You should also think where and how are you doing it.
You should choose your SM touchpoints not only on grounds of Global Web Index statistics. Of course
stats are important, but please think also about your goal, yours TG behavior and content style.
It’s crucial.
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Have a nice day.
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32. UnderlineEight
I just can not tell you.
Follow me for more.
See u soon.
Whoami?
UnderlineEight@gmail.com
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33. UnderlineEight
Do you know how to
change the color of
this heart for a
moment?
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Just click it.
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