Marketing to Hispanics in the New Orleans Area
•Download as PPTX, PDF•
1 like•411 views
This document discusses marketing strategies for reaching Hispanic consumers in the United States. It notes that the Hispanic population and buying power are growing significantly, with Hispanics projected to make up 30% of the U.S. population by 2050. To effectively market to Hispanics, the document recommends using video content, as Hispanics spend more time watching online video than average, especially on smartphones. It also stresses that marketing should go beyond just translation, as many Hispanics are English speakers who consume both Spanish and English media. The document provides five predictions for the future of marketing to Hispanics.
Recommended
Recommended
More Related Content
Viewers also liked
Similar to Marketing to Hispanics in the New Orleans Area
Similar to Marketing to Hispanics in the New Orleans Area (20)
Recently uploaded
Recently uploaded (20)
Marketing to Hispanics in the New Orleans Area
- 3. From 2010 to 2013, Louisiana Hispanics had the highest percentage increase in buying power of any ethnicity in the state at 24%. - The total average increase was 11.2%.
- 6. The projected Hispanic population of the United States by July 2050 will be 132.8 million. 163% increase in population between 2010 and 2050, making up 30% of the population by July 2050. Buying power in 2010 was $1 TRILLION. - The estimates for 2015 are about $1.5 trillion. - A 50% increase in five years!
- 8. So, how do we talk to this growing population?
- 9. Digital
- 11. Video Content The average Hispanic spends more than eight hours watching online video each month – over 90 minutes longer than the U.S. average. Smartphones are becoming the “first screen”. 10 million Hispanics watch mobile video for an average of more than six hours per month.
- 12. How do we speak to this growing population?
- 13. More than Translation “I had always assumed that 'Hispanic marketing' meant Spanish, but a vast majority of our Hispanic target is what we call 'acculturated'—they speak English, perhaps Spanish at home, and they consume media in both.” Jared Fix U.S. Vice President and General Manager Mixables at Beam Suntory
- 15. AT&T is among many national advertisers seeing the change in how to speak to this new Latino.
- 17. 5 Predictions for Marketing to Hispanics 1. “Hispennials” will be the “it” consumer. 2. Hispanic content marketing will flourish. 3. Hispanic online video will move from nice-to-have to must-have. 4. Power to Hispanic digital influencers. 5. Hispanic e-commerce will gain steam.
- 18. espnola.com
Editor's Notes
- And for our businesses, this sure to be sought after demographic lives next door to us. They are our neighbors, family and friends, especially if you live in Jefferson Parish.
- We are young. We are educated. And we’re entrepreneurial. No longer the caricatures of 1970’s sitcoms.
- Language is very important, but it may not be what you think it is.
- I’m going to tell you that was me and my brother. We were born and raised here. We had American friends and the cousins we had here were likewise speaking English, but we still spoke Spanish at home. In fact, sometimes I actually worry that we may have been the last generation to HAVE to speak Spanish at home.
- As you can see from this graphic, there is a small percentage that prefer only Spanish…and when you look at the online numbers, you’ll see the majority prefers English only.
- My business partner calls it “Spanglish”. I’m not all together sold on that terminology, but I want to show you what he means with this AT&T spot.
- And now I’d like to share some predictions for marketing to Hispanics…
- Thank you.