The document discusses personal branding and how individuals can apply branding principles typically used by companies to themselves. It encourages the reader to think about who they are, what they want to do in the next 5 years, and how to align their online presence and content strategy with their goals through consistency and engaging others authentically. Examples provided include personalities like Gary Vaynerchuk and Deadmau5 who have successfully branded themselves online.

1. Who are you and what
are you doing here?
Branding Made Personal
by Kim Higdon

2. Who am I and what
am I doing here?

3. Your brand lives in the
minds of the people
who know you exist.

4. The principals of branding
for companies, can, and
should be applied to you.

5. Everything is advertising.

6. For best results, be you
often.

7. PERSONAL BRANDING IN ACTION
Case #1: Gary Vaynerchuk

8. PERSONAL BRANDING IN ACTION
Case #2: Deadmau5

9. PERSONAL BRANDING IN ACTION
Case #3: Yours Truly

10. Work it out.

11. What could you see
yourself doing every day
for the next 5 years?

12. How does this align with
your current perception?

13. What’s your character?

14. Get this party started with
a good content strategy.

16. Create. Measure. Learn.

17. @kim_higdon
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